Zipbrander Russell Brunson

Copywriting Secrets Review: Should You Get A FREE Copy?

8 out of 10 people just read headlines.

Visitors to your site just checked out 20% of the content you compose.

People only check out the first two words on a line– normally, they miss the third word.

It’s numbers like this that make you believe you need to work with a copywriter.

Then you find out about the costs of hiring a copywriter to get more clicks:

Zipbrander Russell Brunson

Summary: Copywriting Secrets is a effective and basic book that will teach you how to get more clicks, gain more presence, draw in more leads, make more customers, and and land more sales online.

Great freelance copywriters charge up to $250 per hour

Scammy ones will tell you that “all you really require to make sales is excellent sales copy” (lies).

75% of visitors to a website take notice of the overall quality of the copy, however, and they’ll avoid working with a business that doesn’t have clean and professional copy.

Facts like these make you wonder if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about effective copywriting.

No beginner copywriter understands what works. They only learn what works after they go through some experimentation, acquire some real information around where clients are leaving and where they’re spending the most time, and refine the copy based on the results.

So if they don’t know what works, how can they help you make more sales?

It’s “simple.”

All you need are:

Copy formulas that assist you write sales copy and after that hook these transformative words into the bigger structure of your sales page.

A specific understanding of who your ideal consumers are, what their biggest “discomforts” are, and where they presently live.

Particular, trusted, and consistent “power” words that harness powerful, emotional and psychological triggers that guide individuals to buy your services and products.

And that’s exactly what Copywriting Secrets, a essential and effective book for anybody who wants to generate income using advertisements, e-mails, sales letters, teaches you to do.

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What is Copywriting and Why Does it Matter?

When I state that everyone can utilize Copywriting Secrets, it’s not an exaggeration.

It’s a testament to the power of words when it comes to motivating individuals to buy. It’s likewise a clear acknowledgement of simply how important material marketing has actually ended up being when you need to sell anything online.

Many people hear “copywriting” and they think they’re talking to someone who practices copyright law.

Copywriting is no place as dry, arcane, or verbose as legalese. If you’re doing it right, you ought to be communicating info to your leads at a third-grade reading level.

That suggests you worth your potential customers’ time and you wish to provide access to your deal as plainly and tactically as possible.

Now, the “strategy” part of copywriting tricks originates from knowing which buttons to push when you’re writing advertisement copy or how to tell a sales story that guides a customer from being uninformed about how to resolve a problem to completely gung-ho about your option.

In my experience, copywriting is easier: It’s like being somebody’s finest pal and their worst enemy all on one page.

Think about it this way:.

Whether it’s:

  • An e-mail,
  • A sales page,
  • A landing page,
  • A social networks ad, or
  • A websites,

… you start off describing your reader’s deepest, darkest, most prevalent pain to them. You hold up a very undesirable mirror.

Then, utilizing words, you continue to poke them all over it harms. Slowly, they remember why they need to change, do something about it, or just make a various choice.

And then, you’re their friend. You use them an option that actually works, without being pushy, scammy, or salesy.

Now, lots of business owners will tell you that what they want is for quality results in open their wallets and purchase. The truth is that copywriting is about trading something far more valuable.

Something that’s nearly a scarce resource.

Which’s attention.

With a lot of solutions, deals, products, opportunities, and services, the only possible method for your readers and potential customers to trust you, purchase from you, and remain faithful to you is through keeping their attention.

And nothing grabs attention on the Internet like copy and material.

Clearly, everybody can utilize a dependable way to master high-converting copy.

Get a FREE copy of Copywriting Secrets.

What is Copywriting Secrets?

The Copywriting Secrets book is not composed by Russell Brunson– even though it looks similar to the DotCom Secrets book (a trilogy including Expert Secrets and the new edition of Traffic Secrets).

Instead, Copywriting Secrets is a book that utilizes the extremely formulas it’s trying to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.

Here’s an example of a sales letter, throughout a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, no one said that looking stunning belonged to copywriting tricks. Instead, the book shows you book how to utilize the power of words to:.

Get more clicks,.

Gain more presence,.

Bring in more leads,.

Earn more subscribers, and.

Land more sales online.

The majority of copywriting books attempt to teach you how to “write terrific copy.”.

Other than that every time you attempt, your words stop working to convince anyone to buy– other than perhaps your mama and a couple of loyal pals.

The book shares with you the biggest secret about copywriting (and it doesn’t matter what you sell).

Take note:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You don’t write copy– you assemble it.

According to the famous advertiser, Eugene Schwartz, when you’re creating copy:.

” You are dealing with a series of foundation, you are putting the building blocks together, and then you are putting them in specific structures. [Your words are] developing a little city of desire for your individual to come and live in.”.

Does this sound familiar?

If not, read that quote again.

Consider another principle in marketing that depends on tactical placement, foundation, and the logical, step-by-step journey that guides a prospect from start to finish.

The finish being a sale.

Sales funnels.

Which indicates that sales funnels and sales copy abilities go together. Learn one and you’ll boost the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 tested copywriting formulas to help you end up being a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll discover to utilize the power of words to get people to do something about it in such a seamless and natural way, your prospects will not even realize they’re being convinced.

Hint: One of the primary copywriting secrets, states Jim Edwards, is to make sales copy “vanish.”.

As the Copywriting Secrets book tagline says,.

” … no matter what you offer or who you offer it to!”.

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Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason that it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.

Jim. Sales Copy.

Duration.

You might have seen him collaborating with Russell Brunson on Funnel Scripts, the copywriting software application from the developers of ClickFunnels.

Russell is sensible– he knows his lane or area of expertise lies in helping entrepreneurs make profits from funnel structure.

Zipbrander Russell Brunson

Russel Brunson Copywriting Secrets Book.

Jim Edwards is the self-taught, go-to master for success with sales copy. Simply have a look at his qualifications:.

He’s the founder and owner of a direct reaction marketing firm.

He devotes numerous hours every year to training one-on-one business owners in the Funnel Scripts neighborhood.

He’s a very popular author who has been running online considering that he initially began selling e-books online in 1997! (does anyone even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up sounds?).

He’s launched several offers for his own items and those of others utilizing sales letters that have actually created him $2.5 million and $3 million in income.

He’s been featured in the New York Times, Entrepreneur Magazine, and several other leading publications for his copywriting proficiency.

Most importantly, he utilized his self-taught copywriting skills to earn millions– the type of cash responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off home in 18 months.

Yes, you read that.

If this isn’t the right man to offer you extensive training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Before we get into the full evaluation, I wish to let you know that the Copywriting Secrets book is not the very same item as the Funnel Scripts software application tool.

Funnel Scripts is a done-for-you copy generator that utilizes your knowledge of your customers and details of your offer to develop high-converting copy for your funnels, advertisements, blog sites, email newsletters, and more.

And that can conserve you a massive amount of time. It’s the ideal alternative to creating or keeping an in-house copywriter copy from scratch.

In fact, a great deal of the formulas that power Funnel Scripts are explored further in the Sales Story Secrets upsell (I’ll tell you more about that later in my evaluation).

Because Jim Edwards worked on both– but that need to simply show how powerful his ability as a copy developer truly is, they might appear similar.

The Copywriting Secrets book, on the other hand, will give you whatever you require to customize, modify, and ideal conversion copy.

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Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is all about persuasion with words?

Well, there are numerous “secrets” to persuading individuals– and, typically, you need to employ a combination of sales letters and sales copy formulas.

Copywriting Secrets Book Review

Zipbrander Russell Brunson

These insights and tricks collaborate so you can utilize the formulas to build persuasion gradually. Some examples in the book include:.

The “Love me. Hate me. There’s no money in the center!” technique. Your words should generate extremely strong feelings from individuals and require them to make a decision about you personally– it’s one of the most lucrative things your copy can do! (page 181).

Learn how to make more on each prospect, which is ideal for a sales funnel, utilizing the “give them a shovel … then offer them a bulldozer” approach for make more on each (page 179).

How to take a blank screen and change that blinking cursor into a finished piece of sales copy FAST. It’s a technique so powerful, you can use it to break through author’s block (page 168).

A 13-step sales message formula that shows you how to instantly encourage clients to purchase choice, using deeply ingrained mental triggers (page 143-158).

Speak in the voice of your customer and find the “magic” words customers utilize to describe what they wish to buy (page 104).

8 specific places online that will show you the exact triggers inspiring your possible customers and getting them to spend their cash. You can use this to position your own product, service, coaching, software (page 69-71).

How to quickly assemble the “building blocks” of sales copy that produce a “little city of desire” for your potential customers and consumers (page 79).

The “Yellow Brick Road” Formula, another perfect formula for funnels, that leads individuals on a journey towards eventually buying from you (page 178).

When you take a look at the sales page for the Copywriting Secrets book, it gets sort of overwhelming reading about the sheer amount of information Jim Edwards packs in a simple book.

So I’ve broken down his deliverables into five standard areas. I’ll rapidly summarize what you need to anticipate in each section of the Copywriting Secrets book.

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1. Copywriting Mindset Secrets.

Jim Edwards begins this section showing you how to cultivate the copywriting frame of mind, as he calls it. You’ll get a refresher course on:.

All the trademarks of high-performing copywriting.

How to develop the practice.

How to approach nearly every piece of content you see from now on utilizing a copywriter’s viewpoint on persuasion.

2. Sales Formula/Letter Secrets.

This is where the rubber satisfies the road. It’s not just that excellent copywriting leaves clues. It’s that great copy can always be plugged in and “developed” utilizing formulas– and these work no matter what you sell. This section reveals solutions and design templates for sales, advertisements, and e-mails letters which have never failed.

3. Make ‘Em Thirsty Secrets.

The trick to offering through sales, ads, and emails letters? As Jim Edwards says, “Make ’em thirsty!” To put it simply, you wish to tickle those levers so they’ll purchase faster. And the best method to do that through copywriting is to utilize 4 standard sales stories.

The stories make your prospects “thirsty,” and your copywriting will direct individuals to the beverage. This is a proven pattern for success with copywriting.

4. Sell Without Selling Secrets.

Bear in mind that one of the best copywriting secrets is to make it appear you’re not selling at all. This is the section that helps you master and embed those secret “stealth closes.”.

Keep in mind Columbo, popular for “playing dumb,” while privately figuring out the reality? Well, Jim Edwards shows you how to use this section of the Copywriting Secrets book to provide your customers value and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Do not be deceived by the name of this area in the Copywriting Secrets book. It’s not optional. Copywriting is just as good as the quantity of tweaking and refining you do. Frequently, you can use data to assist your decisions.

You can also utilize the feedback to plug into a few proven methods for enhancing your emails, ads, and sales letters. That’s what this section of the Copywriting Secrets book is all about.

How to Get the Copywriting Secrets Book.

There are numerous methods to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the cheapest is to head straight to the Copywriting Secrets book sales page.

Here, Jim offers the Copywriting Secrets book utilizing the reliable Free plus Shipping Cost offer. This indicates that you’ll get the book for free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else worldwide.

Nevertheless, Jim also makes you a special promise. You can ask for a refund and you do not have to send the book back if you do not like it. You essentially get free shipping for the Copywriting Secrets book.

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Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook version of the Copywriting Secrets book, all you require to do is get the initial deal. The audio variation will appear as a “Special Offer” prior to you complete your purchase of the Copywriting Secrets book.

The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you create the ideal stories that will encourage your audience, no matter what you offer.

sales story tricks.

When you’re all set to get even more in-depth with finding out copywriting tricks for any industry, this is the book you desire on your side.

Get a FREE copy of Copywriting Secrets.

Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a genuine kahuna of a book– and I’m not going to lie. I still haven’t utilized each and every single strategy in Copywriting Secrets.

What I understand for sure, however, is that whenever I take a seat to write any of my marketing materials, sales pages, advertisements, emails, and even social networks posts, I initially thumb through my Copywriting Secrets book.

And I expect I’ll be doing that up until I end up being a master copywriter. What about you?

Get a FREE copy of Copywriting Secrets.