Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 people just read headings.
Visitors to your site just checked out 20% of the content you compose.
Individuals just check out the very first two words on a line– usually, they miss the third word.
It’s numbers like this that make you think you should hire a copywriter.
But then you learn about the costs of hiring a copywriter to get more clicks:
Summary: Copywriting Secrets is a essential and effective book that will teach you how to get more clicks, acquire more presence, draw in more leads, earn more subscribers, and and land more sales online.
Good freelance copywriters charge up to $250 per hour
Scammy ones will inform you that “all you truly need to make sales is fantastic sales copy” (lies).
75% of visitors to a website pay attention to the total quality of the copy, though, and they’ll avoid working with a business that doesn’t have clean and expert copy.
Facts like these make you question if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about efficient copywriting.
No beginner copywriter understands what works. They just find out what works after they go through some experimentation, gain some real data around where consumers are leaving and where they’re investing the most time, and fine-tune the copy based upon the outcomes.
If they do not understand what works, how can they help you make more sales?
All you require are:
Copy formulas that assist you write sales copy and after that hook these transformative words into the larger structure of your sales page.
A specific understanding of who your perfect clients are, what their biggest “discomforts” are, and where they presently live.
Specific, reputable, and constant “power” words that harness effective, mental and psychological triggers that direct people to purchase your services and products.
Which’s precisely what Copywriting Secrets, a essential and powerful book for anyone who wishes to generate income utilizing ads, e-mails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
It’s not an exaggeration when I say that everyone can use Copywriting Secrets.
When it comes to motivating individuals to buy, it’s a testimony to the power of words. When you need to sell anything online, it’s likewise a clear acknowledgement of simply how crucial material marketing has ended up being.
The majority of people hear “copywriting” and they believe they’re talking to somebody who practices copyright law.
But copywriting is no place as dry, arcane, or wordy as legalese. If you’re doing it right, you ought to be communicating info to your leads at a third-grade reading level.
That implies you value your prospects’ time and you want to give them access to your offer as clearly and strategically as possible.
Now, the “method” part of copywriting tricks originates from understanding which buttons to push when you’re writing advertisement copy or how to tell a sales story that guides a consumer from being unaware about how to solve a problem to absolutely gung-ho about your option.
However, in my experience, copywriting is simpler: It’s like being someone’s buddy and their worst opponent all on one page.
Think of it in this manner:.
- An e-mail,
- A sales page,
- A landing page,
- A social media advertisement, or
- A web page,
… you begin describing your reader’s deepest, darkest, most prevalent pain to them. You hold up a very unpleasant mirror.
Then, utilizing words, you continue to poke them all over it injures. Gradually, they remember why they need to change, do something about it, or just make a various decision.
And after that, you’re their best friend. You offer them an option that really works, without being aggressive, scammy, or salesy.
Now, lots of entrepreneurs will inform you that what they desire is for quality results in open their wallets and purchase. However the truth is that copywriting is about trading something far more valuable.
Something that’s nearly a scarce resource.
With many services, offers, products, chances, and services, the only possible method for your prospects and readers to trust you, buy from you, and stay devoted to you is through preserving their attention.
And nothing grabs attention on the Internet like copy and content.
Clearly, everyone can utilize a reliable way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– although it looks similar to the DotCom Secrets book (a trilogy including Expert Secrets and the brand-new edition of Traffic Secrets).
Rather, Copywriting Secrets is a book that uses the extremely formulas it’s attempting to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, nobody stated that looking gorgeous became part of copywriting tricks. Rather, the book shows you book how to use the power of words to:.
Get more clicks,.
Gain more presence,.
Attract more leads,.
Earn more subscribers, and.
Land more sales online.
Most copywriting books attempt to teach you how to “write excellent copy.”.
Except that whenever you attempt, your words fail to persuade anyone to buy– except maybe your mommy and a couple of devoted buddies.
The book shares with you the greatest secret about copywriting (and it doesn’t matter what you sell).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You do not write copy– you assemble it.
According to the famous marketer, Eugene Schwartz, when you’re producing copy:.
” You are dealing with a series of building blocks, you are putting the foundation together, and after that you are putting them in specific structures. [Your words are] developing a little city of desire for your individual to live and come in.”.
Does this noise familiar?
If not, checked out that quote once again.
Consider another idea in marketing that depends on tactical placement, building blocks, and the rational, step-by-step journey that guides a prospect from start to finish.
The finish being a sale.
Which means that sales funnels and sales copy abilities go together. Discover one and you’ll boost the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 proven copywriting formulas to help you become a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll discover to utilize the power of words to get people to do something about it in such a seamless and natural method, your potential customers will not even recognize they’re being convinced.
Tip: One of the main copywriting secrets, says Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline says,.
” … no matter what you offer or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason that it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You might have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software from the creators of ClickFunnels.
Russell is smart– he understands his lane or area of proficiency lies in assisting business owners make make money from funnel building.
Russel Brunson Copywriting Secrets Book.
Jim Edwards is the self-taught, go-to expert for success with sales copy. Just take a look at his qualifications:.
He’s the creator and owner of a direct action marketing company.
He commits hundreds of hours every year to coaching one-on-one entrepreneur in the Funnel Scripts community.
He’s a best-selling author who has actually been running online given that he initially began offering e-books online in 1997! (does anybody even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up sounds?).
He’s introduced numerous deals for his own products and those of others using sales letters that have produced him $2.5 million and $3 million in income.
He’s been featured in the New York Times, Entrepreneur Magazine, and multiple other leading publications for his copywriting know-how.
Most importantly, he used his self-taught copywriting skills to earn millions– the sort of cash responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off home in 18 months.
Yes, you check out that right.
If this isn’t the right guy to give you thorough training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Prior to we enter into the full review, I wish to let you know that the Copywriting Secrets book is not the exact same item as the Funnel Scripts software application tool.
Funnel Scripts is a done-for-you copy generator that utilizes your knowledge of your consumers and details of your offer to create high-converting copy for your funnels, ads, blog sites, e-mail newsletters, and more.
And that can conserve you a huge amount of time. It’s the ideal option to producing or keeping an internal copywriter copy from scratch.
A lot of the solutions that power Funnel Scripts are checked out further in the Sales Story Secrets upsell (I’ll inform you more about that later in my review).
Since Jim Edwards worked on both– however that must just show how powerful his capability as a copy developer truly is, they might appear comparable.
The Copywriting Secrets book, on the other hand, will provide you everything you require to customize, tweak, and perfect conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words?
Well, there are lots of “tricks” to convincing people– and, often, you have to employ a mix of sales letters and sales copy formulas.
Copywriting Secrets Book Review
These secrets and insights interact so you can utilize the formulas to construct persuasion over time. Some examples in the book consist of:.
The “Love me. Your words need to elicit really strong emotions from people and require them to make a choice about you personally– it’s one of the most rewarding things your copy can do! (page 181).
Learn how to make more on each prospect, which is ideal for a sales funnel, utilizing the “provide a shovel … then offer them a bulldozer” method for make more on each (page 179).
How to take a blank screen and transform that blinking cursor into an ended up piece of sales copy FAST. It’s a technique so effective, you can utilize it to break through author’s block (page 168).
A 13-step sales message formula that reveals you how to quickly convince customers to purchase choice, utilizing deeply deep-rooted psychological triggers (page 143-158).
Speak in the voice of your consumer and discover the “magic” words customers utilize to explain what they wish to purchase (page 104).
8 specific locations online that will show you the exact triggers encouraging your possible customers and getting them to spend their cash. You can use this to place your own product, service, training, software application (page 69-71).
How to quickly assemble the “building blocks” of sales copy that create a “little city of desire” for your clients and potential customers (page 79).
The “Yellow Brick Road” Formula, another ideal formula for funnels, that leads people on a journey towards ultimately buying from you (page 178).
When you have a look at the sales page for the Copywriting Secrets book, it gets sort of overwhelming reading about the large amount of information Jim Edwards packs in a simple book.
So I’ve broken down his deliverables into five basic sections. I’ll rapidly summarize what you need to anticipate in each area of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards starts this area revealing you how to cultivate the copywriting mindset, as he calls it. You’ll get a crash course on:.
All the trademarks of high-performing copywriting.
How to establish the practice.
How to approach nearly every piece of material you see from now on utilizing a copywriter’s point of view on persuasion.
2. Sales Formula/Letter Secrets.
It’s not simply that great copywriting leaves clues. This section exposes solutions and design templates for advertisements, sales, and e-mails letters which have never ever stopped working.
3. Make ‘Em Thirsty Secrets.
The secret to selling through sales, ads, and e-mails letters? As Jim Edwards says, “Make ’em thirsty!” Simply put, you want to tickle those levers so they’ll buy faster. And the very best way to do that through copywriting is to utilize four standard sales stories.
The stories make your prospects “thirsty,” and your copywriting will assist individuals to the drink. This is a proven pattern for success with copywriting.
4. Sell Without Selling Secrets.
Keep in mind that one of the best copywriting tricks is to make it appear you’re not costing all. This is the area that helps you master and embed those secret “stealth closes.”.
Keep in mind Columbo, popular for “playing dumb,” while secretly figuring out the truth? Well, Jim Edwards reveals you how to utilize this section of the Copywriting Secrets book to provide your customers value and close without pressure.
5. Copy Polishing Secrets.
Do not be tricked by the name of this section in the Copywriting Secrets book. Copywriting is just as great as the amount of tweaking and refining you do.
But you can likewise use the feedback to plug into a few proven techniques for enhancing your e-mails, sales, and ads letters. That’s what this area of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are a number of methods to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the most inexpensive is to head directly to the Copywriting Secrets book sales page.
Here, Jim offers the Copywriting Secrets book using the tried-and-true Free plus Shipping Cost deal. This means that you’ll get the book totally free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else worldwide.
Jim likewise makes you a distinct guarantee. If you don’t like it, you can request for a refund and you do not need to send the book back. You essentially get free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook variation of the Copywriting Secrets book, all you require to do is grab the initial offer. The audio variation will pop up as a “Special Offer” before you complete your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you create the right stories that will motivate your audience, no matter what you sell.
sales story secrets.
This is the book you want in your corner when you’re prepared to get back at more extensive with learning copywriting secrets for any market.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a genuine kahuna of a book– and I’m not going to lie. I still have not used each and every single method in Copywriting Secrets.
What I understand for sure, however, is that whenever I sit down to compose any of my marketing materials, sales pages, advertisements, e-mails, and even social media posts, I initially thumb through my Copywriting Secrets book.
And I anticipate I’ll be doing that until I become a master copywriter. What about you?