Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 people only read headings.
Visitors to your site just checked out 20% of the content you compose.
Individuals only check out the very first two words on a line– usually, they miss out on the 3rd word.
It’s numbers like this that make you believe you ought to hire a copywriter.
Then you find out about the costs of employing a copywriter to get more clicks:
Summary: Copywriting Secrets is a basic and effective book that will teach you how to get more clicks, gain more exposure, draw in more leads, make more customers, and and land more sales online.
Great freelance copywriters charge up to $250 per hour
Scammy ones will inform you that “all you really need to make sales is terrific sales copy” (lies).
75% of visitors to a site pay attention to the total quality of the copy, though, and they’ll avoid doing business with a business that doesn’t have tidy and expert copy.
Truths like these make you wonder if it’s all truly worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about efficient copywriting.
No beginner copywriter understands what works. They only learn what works after they go through some trial and error, gain some genuine information around where consumers are leaving and where they’re investing the most time, and fine-tune the copy based upon the results.
If they do not know what works, how can they help you make more sales?
All you need are:
Copy solutions that assist you compose sales copy and then hook these transformative words into the larger structure of your sales page.
An exact understanding of who your perfect customers are, what their greatest “discomforts” are, and where they currently live.
Specific, reputable, and constant “power” words that harness effective, psychological and psychological triggers that direct individuals to buy your products and services.
And that’s exactly what Copywriting Secrets, a effective and essential book for anyone who wants to make money utilizing ads, emails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
It’s not an exaggeration when I say that everybody can utilize Copywriting Secrets.
When it comes to encouraging people to purchase, it’s a testament to the power of words. When you require to offer anything online, it’s likewise a clear acknowledgement of simply how important material marketing has actually become.
The majority of people hear “copywriting” and they think they’re speaking to someone who practices copyright law.
But copywriting is no place as dry, arcane, or wordy as legalese. If you’re doing it right, you should be interacting information to your leads at a third-grade reading level.
That indicates you worth your prospects’ time and you want to give them access to your offer as plainly and tactically as possible.
Now, the “technique” part of copywriting secrets comes from knowing which buttons to push when you’re composing advertisement copy or how to tell a sales story that guides a consumer from being unaware about how to resolve a problem to totally gung-ho about your service.
In my experience, copywriting is easier: It’s like being somebody’s best friend and their worst opponent all on one page.
Think of it by doing this:.
- An email,
- A sales page,
- A landing page,
- A social networks ad, or
- A websites,
… you start off describing your reader’s inmost, darkest, most prevalent pain to them. You hold up a very unpleasant mirror.
Utilizing words, you continue to poke them everywhere it hurts. Gradually, they remember why they need to change, take action, or just make a various choice.
And then, you’re their best friend. You use them a solution that in fact works, without being aggressive, scammy, or salesy.
Now, lots of business owners will inform you that what they desire is for quality causes open their wallets and purchase. But the truth is that copywriting has to do with trading something much more important.
Something that’s almost a limited resource.
And that’s attention.
With many options, deals, services, opportunities, and products, the only possible way for your readers and potential customers to trust you, buy from you, and remain devoted to you is through keeping their attention.
And nothing grabs attention on the Internet like copy and material.
Plainly, everyone can utilize a dependable method to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– despite the fact that it looks similar to the DotCom Secrets book (a trilogy including Expert Secrets and the brand-new edition of Traffic Secrets).
Rather, Copywriting Secrets is a book that utilizes the very formulas it’s trying to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, across a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, nobody stated that looking stunning belonged to copywriting tricks. Instead, the book reveals you book how to utilize the power of words to:.
Get more clicks,.
Gain more visibility,.
Bring in more leads,.
Earn more customers, and.
Land more sales online.
Many copywriting books attempt to teach you how to “compose terrific copy.”.
Except that whenever you attempt, your words stop working to persuade anyone to purchase– other than perhaps your mom and a couple of loyal pals.
The book shares with you the biggest secret about copywriting (and it does not matter what you sell).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You don’t write copy– you assemble it.
According to the legendary marketer, Eugene Schwartz, when you’re producing copy:.
” You are dealing with a series of building blocks, you are putting the foundation together, and after that you are putting them in particular structures. [Your words are] building a little city of desire for your person to come and live in.”.
Does this noise familiar?
If not, read that quote once again.
Think about another idea in marketing that relies on strategic positioning, building blocks, and the sensible, stepwise journey that guides a prospect from start to finish.
The finish being a sale.
Which means that sales funnels and sales copy skills go together. Find out one and you’ll enhance the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 proven copywriting formulas to help you become a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll discover to use the power of words to get people to take action in such a natural and smooth method, your potential customers will not even realize they’re being persuaded.
Tip: One of the primary copywriting tricks, states Jim Edwards, is to make sales copy “vanish.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you offer or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason why it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.
Jim. Sales Copy.
You may have seen him collaborating with Russell Brunson on Funnel Scripts, the copywriting software application from the creators of ClickFunnels.
Russell is smart– he knows his lane or location of expertise lies in helping entrepreneurs make benefit from funnel building.
Russel Brunson Copywriting Secrets Book.
Jim Edwards is the self-taught, go-to guru for success with sales copy. Simply take a look at his credentials:.
He’s the founder and owner of a direct response marketing company.
He dedicates hundreds of hours every year to coaching individually entrepreneur in the Funnel Scripts community.
He’s a best-selling author who has been operating online since he first began offering e-books online in 1997! (does anybody even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up noises?).
He’s released multiple offers for his own products and those of others utilizing sales letters that have actually created him $2.5 million and $3 million in earnings.
He’s been included in the New York Times, Entrepreneur Magazine, and multiple other leading publications for his copywriting competence.
Best of all, he utilized his self-taught copywriting skills to make millions– the type of cash responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off home in 18 months.
Yes, you check out that.
If this isn’t the best guy to provide you thorough training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Prior to we get into the full review, I want to let you know that the Copywriting Secrets book is not the same item as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that uses your knowledge of your consumers and information of your offer to create high-converting copy for your funnels, ads, blogs, email newsletters, and more.
Which can conserve you an enormous quantity of time. It’s the ideal alternative to developing or keeping an in-house copywriter copy from scratch.
A lot of the formulas that power Funnel Scripts are explored even more in the Sales Story Secrets upsell (I’ll tell you more about that later in my evaluation).
Because Jim Edwards worked on both– but that must simply demonstrate how powerful his ability as a copy developer truly is, they might seem comparable.
The Copywriting Secrets book, on the other hand, will offer you everything you need to customize, tweak, and ideal conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words?
Well, there are lots of “secrets” to persuading people– and, often, you need to utilize a combination of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These insights and tricks collaborate so you can utilize the formulas to build persuasion with time. Some examples in the book include:.
The “Love me. Hate me. There’s no money in the middle!” method. Your words must elicit extremely strong feelings from individuals and require them to make a decision about you personally– it’s one of the most successful things your copy can do! (page 181).
Learn how to make more on each prospect, which is best for a sales funnel, using the “give them a shovel … then sell them a bulldozer” technique for make more on each (page 179).
How to take a blank screen and change that blinking cursor into a completed piece of sales copy FAST. It’s a strategy so powerful, you can utilize it to break through writer’s block (page 168).
A 13-step sales message formula that shows you how to instantly persuade clients to buy choice, utilizing deeply deep-rooted mental triggers (page 143-158).
Speak in the voice of your customer and discover the “magic” words consumers use to describe what they want to purchase (page 104).
8 specific locations online that will reveal you the specific triggers inspiring your prospective consumers and getting them to invest their money. You can utilize this to position your own product, service, training, software (page 69-71).
How to quickly assemble the “building blocks” of sales copy that produce a “little city of desire” for your customers and potential customers (page 79).
The “Yellow Brick Road” Formula, another perfect formula for funnels, that leads people on a journey towards eventually purchasing from you (page 178).
It gets sort of frustrating reading about the large amount of information Jim Edwards loads in a simple book when you check out the sales page for the Copywriting Secrets book.
I’ve broken down his deliverables into 5 basic sections. I’ll rapidly summarize what you must expect in each section of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards starts this section showing you how to cultivate the copywriting state of mind, as he calls it. You’ll get a refresher course on:.
All the hallmarks of high-performing copywriting.
How to develop the practice.
How to approach almost every piece of content you see from now on using a copywriter’s point of view on persuasion.
2. Sales Formula/Letter Secrets.
It’s not just that fantastic copywriting leaves hints. This section exposes solutions and templates for emails, sales, and ads letters which have actually never ever failed.
3. Make ‘Em Thirsty Secrets.
The trick to offering through ads, sales, and e-mails letters? And the finest way to do that through copywriting is to utilize four standard sales stories.
The stories make your prospects “thirsty,” and your copywriting will direct people to the drink. This is a proven pattern for success with copywriting.
4. Offer Without Selling Secrets.
Bear in mind that among the very best copywriting secrets is to make it appear you’re not costing all. This is the section that helps you master and embed those secret “stealth closes.”.
Remember Columbo, well-known for “playing dumb,” while secretly determining the truth? Well, Jim Edwards reveals you how to utilize this area of the Copywriting Secrets book to provide your customers worth and close without pressure.
5. Copy Polishing Secrets.
Don’t be tricked by the name of this area in the Copywriting Secrets book. Copywriting is just as excellent as the quantity of tweaking and refining you do.
However you can also utilize the feedback to plug into a couple of tested methods for enhancing your e-mails, advertisements, and sales letters. That’s what this section of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are numerous methods to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the cheapest is to head straight to the Copywriting Secrets book sales page.
Here, Jim offers the Copywriting Secrets book utilizing the reliable Free plus Shipping Cost offer. This suggests that you’ll get the book totally free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.
Jim likewise makes you a distinct guarantee. If you do not like it, you can request a refund and you do not need to send the book back. You essentially get free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you require to do is grab the initial offer. The audio version will turn up as a “Special Offer” prior to you complete your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you produce the ideal stories that will inspire your audience, no matter what you offer.
sales story tricks.
When you’re ready to get even more in-depth with finding out copywriting secrets for any industry, this is the book you want on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still have not utilized every single strategy in Copywriting Secrets.
What I know for sure, though, is that whenever I take a seat to write any of my marketing products, sales pages, ads, emails, and even social media posts, I initially thumb through my Copywriting Secrets book.
And I expect I’ll be doing that until I become a master copywriter. What about you?