Who Publishes Russell Brunson

Copywriting Secrets Review: Should You Get A FREE Copy?

8 out of 10 people just read headings.

Visitors to your website just read 20% of the material you write.

People only check out the very first 2 words on a line– normally, they miss the third word.

It’s numbers like this that make you think you need to hire a copywriter.

But then you discover the costs of working with a copywriter to get more clicks:

Who Publishes Russell Brunson

Summary: Copywriting Secrets is a fundamental and powerful book that will teach you how to get more clicks, gain more presence, bring in more leads, earn more subscribers, and and land more sales online.

Great freelance copywriters charge up to $250 per hour

Scammy ones will tell you that “all you really need to make sales is terrific sales copy” (lies).

75% of visitors to a website pay attention to the total quality of the copy, though, and they’ll prevent working with a business that doesn’t have tidy and professional copy.

Realities like these make you wonder if it’s all really worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about effective copywriting.

No novice copywriter understands what works. They just discover what works after they go through some experimentation, acquire some real information around where clients are leaving and where they’re spending the most time, and refine the copy based upon the outcomes.

So if they don’t know what works, how can they assist you make more sales?

It’s “easy.”

All you need are:

Copy solutions that help you compose sales copy and then hook these transformative words into the bigger structure of your sales page.

An exact understanding of who your ideal clients are, what their biggest “discomforts” are, and where they presently live.

Specific, trusted, and consistent “power” words that harness effective, emotional and mental triggers that guide individuals to buy your products and services.

Which’s exactly what Copywriting Secrets, a fundamental and powerful book for anybody who wishes to make money utilizing advertisements, emails, sales letters, teaches you to do.

Get a FREE copy of Copywriting Secrets.

What is Copywriting and Why Does it Matter?

It’s not an exaggeration when I say that everyone can use Copywriting Secrets.

When it comes to inspiring individuals to purchase, it’s a testament to the power of words. It’s also a clear recognition of just how important material marketing has actually ended up being when you require to offer anything online.

Most people hear “copywriting” and they believe they’re speaking to somebody who practices copyright law.

Copywriting is no place as dry, arcane, or verbose as legalese. If you’re doing it right, you need to be communicating info to your leads at a third-grade reading level.

That means you value your prospects’ time and you wish to give them access to your offer as plainly and tactically as possible.

Now, the “method” part of copywriting secrets comes from knowing which buttons to press when you’re writing advertisement copy or how to inform a sales story that guides a customer from being unaware about how to resolve a problem to totally gung-ho about your option.

In my experience, copywriting is easier: It’s like being someone’s finest pal and their worst opponent all on one page.

Consider it this way:.

Whether it’s:

  • An e-mail,
  • A sales page,
  • A landing page,
  • A social networks ad, or
  • A web page,

… you start off describing your reader’s deepest, darkest, most pervasive discomfort to them. You hold up an extremely undesirable mirror.

Utilizing words, you continue to poke them everywhere it harms. Slowly, they remember why they need to change, do something about it, or just make a different decision.

And then, you’re their friend. You offer them a solution that actually works, without being pushy, scammy, or salesy.

Now, numerous entrepreneurs will tell you that what they want is for quality causes open their wallets and purchase. But the reality is that copywriting is about trading something far more important.

Something that’s practically a scarce resource.

Which’s attention.

With so many services, deals, opportunities, products, and services, the only possible way for your readers and potential customers to trust you, purchase from you, and remain faithful to you is through maintaining their attention.

And nothing grabs attention on the Internet like copy and material.

Plainly, everybody can use a reliable way to master high-converting copy.

Get a FREE copy of Copywriting Secrets.

What is Copywriting Secrets?

The Copywriting Secrets book is not written by Russell Brunson– even though it looks similar to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the new edition of Traffic Secrets).

Rather, Copywriting Secrets is a book that uses the very solutions it’s attempting to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.

Here’s an example of a sales letter, across a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, no one said that looking beautiful was part of copywriting tricks. Instead, the book reveals you book how to use the power of words to:.

Get more clicks,.

Gain more presence,.

Draw in more leads,.

Earn more customers, and.

Land more sales online.

Most copywriting books try to teach you how to “compose excellent copy.”.

Except that every time you try, your words fail to persuade anybody to purchase– other than perhaps your mama and a couple of devoted friends.

But the book shares with you the best secret about copywriting (and it doesn’t matter what you sell).

Focus:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You don’t write copy– you assemble it.

According to the famous advertiser, Eugene Schwartz, when you’re producing copy:.

” You are working with a series of building blocks, you are putting the foundation together, and after that you are putting them in particular structures. [Your words are] developing a little city of desire for your person to live and come in.”.

Does this sound familiar?

If not, read that quote again.

Think of another idea in marketing that depends on tactical positioning, building blocks, and the sensible, stepwise journey that guides a possibility from start to finish.

The surface being a sale.

Sales funnels.

Which indicates that sales funnels and sales copy abilities go together. Discover one and you’ll improve the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 proven copywriting formulas to assist you end up being a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll find out to use the power of words to get individuals to do something about it in such a seamless and natural method, your prospects won’t even recognize they’re being convinced.

Hint: One of the main copywriting tricks, states Jim Edwards, is to make sales copy “vanish.”.

As the Copywriting Secrets book tagline says,.

” … no matter what you offer or who you offer it to!”.

Get a FREE copy of Copywriting Secrets.

Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason why it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.

Jim. Sales Copy.

Duration.

You might have seen him collaborating with Russell Brunson on Funnel Scripts, the copywriting software from the developers of ClickFunnels.

Russell is wise– he understands his lane or area of proficiency lies in helping business owners make profits from funnel building.

Who Publishes Russell Brunson

Russel Brunson Copywriting Secrets Book.

Jim Edwards is the self-taught, go-to expert for success with sales copy. Just have a look at his qualifications:.

He’s the founder and owner of a direct action marketing company.

He dedicates numerous hours every year to coaching individually business owners in the Funnel Scripts community.

He’s a best-selling author who has been operating online since he initially began offering e-books online in 1997! (does anybody even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up sounds?).

He’s released several offers for his own items and those of others utilizing sales letters that have actually generated him $2.5 million and $3 million in income.

He’s been included in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting expertise.

Best of all, he utilized his self-taught copywriting skills to make millions– the kind of cash responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off home in 18 months.

Yes, you check out that right.

So if this isn’t the right guy to offer you in-depth training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Before we enter the complete evaluation, I wish to let you know that the Copywriting Secrets book is not the same item as the Funnel Scripts software tool.

Funnel Scripts is a done-for-you copy generator that uses your understanding of your clients and information of your offer to develop high-converting copy for your funnels, advertisements, blogs, e-mail newsletters, and more.

And that can conserve you an enormous amount of time. It’s the perfect option to keeping an in-house copywriter or creating copy from scratch.

A lot of the solutions that power Funnel Scripts are checked out further in the Sales Story Secrets upsell (I’ll tell you more about that later on in my evaluation).

They might appear comparable since Jim Edwards dealt with both– however that ought to simply show how powerful his capability as a copy developer genuinely is.

The Copywriting Secrets book, on the other hand, will offer you whatever you need to tailor, modify, and ideal conversion copy.

Get a FREE copy of Copywriting Secrets.

Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is all about persuasion with words, right?

Well, there are lots of “secrets” to persuading individuals– and, often, you have to employ a mix of sales letters and sales copy solutions.

Copywriting Secrets Book Review

Who Publishes Russell Brunson

These tricks and insights interact so you can utilize the formulas to develop persuasion gradually. Some examples in the book include:.

The “Love me. Your words ought to elicit really strong emotions from individuals and require them to make a choice about you personally– it’s one of the most successful things your copy can do! (page 181).

Discover how to make more on each possibility, which is perfect for a sales funnel, using the “provide a shovel … then sell them a bulldozer” method for make more on each (page 179).

How to take a blank screen and change that blinking cursor into a completed piece of sales copy FAST. It’s a technique so powerful, you can use it to break through writer’s block (page 168).

A 13-step sales message formula that reveals you how to immediately convince clients to purchase decision, using deeply ingrained mental triggers (page 143-158).

Speak in the voice of your client and discover the “magic” words consumers utilize to describe what they wish to purchase (page 104).

8 specific places online that will show you the specific triggers motivating your prospective customers and getting them to spend their cash. You can utilize this to position your own product, service, training, software application (page 69-71).

How to rapidly assemble the “building blocks” of sales copy that develop a “little city of desire” for your clients and potential customers (page 79).

The “Yellow Brick Road” Formula, another perfect formula for funnels, that leads people on a journey towards ultimately purchasing from you (page 178).

It gets sort of frustrating reading about the sheer quantity of details Jim Edwards loads in a simple book when you check out the sales page for the Copywriting Secrets book.

I’ve broken down his deliverables into five standard sections. I’ll quickly summarize what you must anticipate in each area of the Copywriting Secrets book.

Get a FREE copy of Copywriting Secrets.

1. Copywriting Mindset Secrets.

Jim Edwards begins this section showing you how to cultivate the copywriting state of mind, as he calls it. You’ll get a refresher course on:.

All the hallmarks of high-performing copywriting.

How to establish the practice.

How to approach almost every piece of content you see from now on using a copywriter’s point of view on persuasion.

2. Sales Formula/Letter Secrets.

It’s not just that fantastic copywriting leaves hints. This area exposes solutions and templates for sales, emails, and advertisements letters which have actually never ever failed.

3. Make ‘Em Thirsty Secrets.

The trick to selling through sales, e-mails, and ads letters? As Jim Edwards states, “Make ’em thirsty!” In other words, you want to tickle those levers so they’ll buy quicker. And the very best way to do that through copywriting is to utilize 4 fundamental sales stories.

The stories make your prospects “thirsty,” and your copywriting will guide people to the beverage. This is a tested pattern for success with copywriting.

4. Sell Without Selling Secrets.

Bear in mind that among the very best copywriting secrets is to make it appear you’re not selling at all. This is the section that helps you master and embed those secret “stealth closes.”.

Remember Columbo, famous for “playing dumb,” while covertly figuring out the fact? Well, Jim Edwards shows you how to use this section of the Copywriting Secrets book to give your customers value and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Do not be fooled by the name of this section in the Copywriting Secrets book. It’s not optional. Copywriting is only as good as the amount of tweaking and refining you do. Frequently, you can use data to assist your choices.

You can also utilize the feedback to plug into a couple of proven techniques for enhancing your sales, e-mails, and ads letters. That’s what this section of the Copywriting Secrets book is all about.

How to Get the Copywriting Secrets Book.

There are several ways to get Jim Edwards’ Copywriting Secrets book in your hands. Maybe the cheapest is to head directly to the Copywriting Secrets book sales page.

Here, Jim sells the Copywriting Secrets book using the tried-and-true Free plus Shipping Cost offer. This suggests that you’ll get the book for free as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.

However, Jim likewise makes you a distinct pledge. If you don’t like it, you can request a refund and you don’t have to send out the book back. You essentially secure free shipping for the Copywriting Secrets book.

Get a FREE copy of Copywriting Secrets.

Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook variation of the Copywriting Secrets book, all you require to do is get the initial deal. The audio version will turn up as a “Special Offer” before you finish your purchase of the Copywriting Secrets book.

The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you create the ideal stories that will inspire your audience, no matter what you offer.

sales story secrets.

When you’re prepared to get even more thorough with finding out copywriting secrets for any industry, this is the book you want on your side.

Get a FREE copy of Copywriting Secrets.

Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a real kahuna of a book– and I’m not going to lie. I still haven’t utilized every single technique in Copywriting Secrets.

What I know for sure, though, is that whenever I sit down to write any of my marketing products, sales pages, ads, e-mails, and even social networks posts, I first thumb through my Copywriting Secrets book.

And I expect I’ll be doing that till I end up being a master copywriter. What about you?

Get a FREE copy of Copywriting Secrets.