Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 individuals only check out headlines.
Visitors to your site just read 20% of the material you compose.
Individuals only check out the very first two words on a line– generally, they miss out on the third word.
It’s numbers like this that make you think you need to employ a copywriter.
Then you discover about the costs of employing a copywriter to get more clicks:
Summary: Copywriting Secrets is a powerful and basic book that will teach you how to get more clicks, acquire more visibility, bring in more leads, make more subscribers, and and land more sales online.
Good freelance copywriters charge up to $250 per hour
Scammy ones will tell you that “all you actually need to make sales is excellent sales copy” (lies).
75% of visitors to a website take notice of the total quality of the copy, though, and they’ll prevent doing business with a business that does not have clean and professional copy.
Truths like these make you wonder if it’s all really worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about reliable copywriting.
No beginner copywriter understands what works. They just find out what works after they go through some trial and error, acquire some genuine information around where consumers are leaving and where they’re investing the most time, and improve the copy based on the outcomes.
So if they don’t understand what works, how can they help you make more sales?
All you require are:
Copy solutions that help you compose sales copy and after that hook these transformative words into the larger structure of your sales page.
A specific understanding of who your perfect clients are, what their biggest “discomforts” are, and where they currently live.
Particular, reputable, and constant “power” words that harness powerful, psychological and emotional triggers that direct individuals to buy your products and services.
Which’s exactly what Copywriting Secrets, a powerful and basic book for anybody who wishes to earn money using advertisements, e-mails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
It’s not an exaggeration when I say that everyone can utilize Copywriting Secrets.
It’s a testament to the power of words when it comes to encouraging people to purchase. When you require to sell anything online, it’s also a clear acknowledgement of simply how crucial content marketing has actually ended up being.
Many people hear “copywriting” and they believe they’re talking with somebody who practices copyright law.
Copywriting is no place as dry, arcane, or long-winded as legalese. In fact, if you’re doing it right, you should be interacting information to your leads at a third-grade reading level.
That means you value your prospects’ time and you wish to give them access to your offer as plainly and tactically as possible.
Now, the “method” part of copywriting secrets originates from understanding which buttons to press when you’re composing ad copy or how to tell a sales story that guides a consumer from being unaware about how to solve a problem to absolutely gung-ho about your service.
In my experience, copywriting is simpler: It’s like being someone’s best pal and their worst opponent all on one page.
Consider it in this manner:.
- An e-mail,
- A sales page,
- A landing page,
- A social networks advertisement, or
- A web page,
… you begin describing your reader’s inmost, darkest, most pervasive discomfort to them. You hold up a really unpleasant mirror.
Then, using words, you continue to poke them everywhere it hurts. Slowly, they keep in mind why they need to alter, act, or merely make a different choice.
And then, you’re their friend. You provide them a service that really works, without being aggressive, scammy, or salesy.
Now, lots of entrepreneurs will tell you that what they want is for quality leads to open their wallets and buy. However the truth is that copywriting has to do with trading something much more valuable.
Something that’s almost a scarce resource.
And that’s attention.
With numerous services, offers, services, chances, and items, the only possible way for your prospects and readers to trust you, buy from you, and remain devoted to you is through preserving their attention.
And nothing grabs attention on the Internet like copy and material.
Plainly, everyone can use a reliable way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not composed by Russell Brunson– despite the fact that it looks comparable to the DotCom Secrets book (a trilogy including Expert Secrets and the new edition of Traffic Secrets).
Rather, Copywriting Secrets is a book that uses the very formulas it’s trying to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, across a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, nobody said that looking lovely belonged to copywriting secrets. Instead, the book reveals you book how to use the power of words to:.
Get more clicks,.
Gain more presence,.
Attract more leads,.
Earn more subscribers, and.
Land more sales online.
Many copywriting books try to teach you how to “compose fantastic copy.”.
Other than that whenever you attempt, your words stop working to encourage anybody to purchase– other than perhaps your mom and a couple of faithful friends.
However the book show you the best secret about copywriting (and it doesn’t matter what you sell).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You don’t compose copy– you assemble it.
According to the famous marketer, Eugene Schwartz, when you’re producing copy:.
” You are working with a series of structure blocks, you are putting the structure obstructs together, and then you are putting them in particular structures.
Does this sound familiar?
If not, checked out that quote once again.
Think about another principle in marketing that depends on strategic placement, building blocks, and the logical, stepwise journey that guides a prospect from start to finish.
The surface being a sale.
Which means that sales funnels and sales copy skills go together. Find out one and you’ll improve the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 proven copywriting formulas to help you become a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll discover to utilize the power of words to get individuals to take action in such a natural and seamless method, your potential customers will not even recognize they’re being persuaded.
Tip: One of the primary copywriting tricks, says Jim Edwards, is to make sales copy “vanish.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you offer or who you sell it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Sales Copy.
You might have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software application from the developers of ClickFunnels.
Russell is smart– he understands his lane or area of knowledge depends on helping business owners make benefit from funnel structure.
Russel Brunson Copywriting Secrets Book.
However Jim Edwards is the self-taught, go-to expert for success with sales copy. Simply take a look at his qualifications:.
He’s the creator and owner of a direct response marketing company.
He commits numerous hours every year to coaching one-on-one business owners in the Funnel Scripts neighborhood.
He’s a best-selling author who has been operating online considering that he initially started selling e-books online in 1997! (does anybody even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up noises?).
He’s released several offers for his own products and those of others utilizing sales letters that have actually produced him $2.5 million and $3 million in profits.
He’s been included in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting proficiency.
Best of all, he utilized his self-taught copywriting abilities to earn millions– the type of cash responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off home in 18 months.
Yes, you read that.
If this isn’t the best man to offer you extensive training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we get into the complete evaluation, I want to let you understand that the Copywriting Secrets book is not the same item as the Funnel Scripts software application tool.
Funnel Scripts is a done-for-you copy generator that uses your knowledge of your clients and information of your deal to develop high-converting copy for your funnels, advertisements, blogs, e-mail newsletters, and more.
And that can save you an enormous amount of time. It’s the perfect option to developing or keeping an in-house copywriter copy from scratch.
In fact, a great deal of the formulas that power Funnel Scripts are explored further in the Sales Story Secrets upsell (I’ll tell you more about that later on in my review).
Due to the fact that Jim Edwards worked on both– however that ought to just demonstrate how effective his ability as a copy developer truly is, they may appear comparable.
The Copywriting Secrets book, on the other hand, will give you everything you require to personalize, tweak, and perfect conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is everything about persuasion with words, right?
Well, there are numerous “secrets” to persuading people– and, typically, you have to use a combination of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These secrets and insights interact so you can use the formulas to construct persuasion in time. Some examples in the book consist of:.
The “Love me. Dislike me. There’s no money in the center!” technique. Your words ought to elicit extremely strong emotions from people and force them to decide about you personally– it’s one of the most successful things your copy can do! (page 181).
Learn how to make more on each prospect, which is perfect for a sales funnel, utilizing the “provide a shovel … then sell them a bulldozer” technique for make more on each (page 179).
How to take a blank screen and change that blinking cursor into a finished piece of sales copy FAST. It’s a strategy so effective, you can use it to break through author’s block (page 168).
A 13-step sales message formula that shows you how to immediately persuade consumers to buy choice, using deeply ingrained mental triggers (page 143-158).
Speak in the voice of your client and find the “magic” words consumers utilize to explain what they want to buy (page 104).
8 specific places online that will show you the exact triggers encouraging your possible customers and getting them to invest their cash. You can use this to place your own item, service, coaching, software application (page 69-71).
How to quickly assemble the “building blocks” of sales copy that develop a “little city of desire” for your potential customers and customers (page 79).
The “Yellow Brick Road” Formula, another ideal formula for funnels, that leads individuals on a journey towards ultimately purchasing from you (page 178).
When you take a look at the sales page for the Copywriting Secrets book, it gets sort of overwhelming reading about the sheer quantity of info Jim Edwards crams in a mere book.
So I’ve broken down his deliverables into five basic areas. I’ll rapidly summarize what you need to anticipate in each section of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards starts this area showing you how to cultivate the copywriting state of mind, as he calls it. You’ll get a crash course on:.
All the hallmarks of high-performing copywriting.
How to develop the practice.
How to approach practically every piece of content you see from now on using a copywriter’s viewpoint on persuasion.
2. Sales Formula/Letter Secrets.
It’s not simply that fantastic copywriting leaves hints. This section exposes solutions and templates for e-mails, sales, and ads letters which have actually never ever failed.
3. Make ‘Em Thirsty Secrets.
The trick to selling through e-mails, sales, and ads letters? And the finest method to do that through copywriting is to utilize 4 basic sales stories.
The stories make your potential customers “thirsty,” and your copywriting will direct people to the beverage. This is a tested pattern for success with copywriting.
4. Offer Without Selling Secrets.
Bear in mind that one of the very best copywriting tricks is to make it appear you’re not selling at all. This is the section that assists you master and embed those secret “stealth closes.”.
Remember Columbo, famous for “playing dumb,” while covertly finding out the fact? Well, Jim Edwards reveals you how to utilize this section of the Copywriting Secrets book to provide your consumers value and close without pressure.
5. Copy Polishing Secrets.
Don’t be fooled by the name of this area in the Copywriting Secrets book. Copywriting is just as good as the quantity of tweaking and refining you do.
However you can likewise use the feedback to plug into a couple of proven methods for improving your emails, sales, and ads letters. That’s what this area of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are several methods to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the most affordable is to head straight to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book using the tried-and-true Free plus Shipping Cost deal. This means that you’ll get the book totally free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.
Nevertheless, Jim also makes you an unique pledge. If you don’t like it, you can ask for a refund and you do not have to send the book back. You essentially secure free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook variation of the Copywriting Secrets book, all you require to do is grab the initial offer. The audio variation will appear as a “Special Offer” prior to you finish your purchase of the Copywriting Secrets book.
The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you create the ideal stories that will inspire your audience, no matter what you offer.
sales story secrets.
This is the book you want on your side when you’re prepared to get back at more thorough with finding out copywriting tricks for any industry.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a genuine kahuna of a book– and I’m not going to lie. I still have not utilized every single technique in Copywriting Secrets.
What I understand for sure, though, is that whenever I take a seat to compose any of my marketing products, sales pages, ads, emails, and even social networks posts, I initially thumb through my Copywriting Secrets book.
And I anticipate I’ll be doing that up until I become a master copywriter. What about you?