Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 individuals just check out headlines.
Visitors to your site just checked out 20% of the material you write.
People only check out the first two words on a line– typically, they miss out on the third word.
It’s numbers like this that make you think you must hire a copywriter.
But then you learn more about the expenses of employing a copywriter to get more clicks:
Summary: Copywriting Secrets is a fundamental and powerful book that will teach you how to get more clicks, get more visibility, bring in more leads, earn more subscribers, and and land more sales online.
Excellent freelance copywriters charge up to $250 per hour
Scammy ones will inform you that “all you truly require to make sales is excellent sales copy” (lies).
75% of visitors to a site take note of the total quality of the copy, though, and they’ll avoid doing business with a business that doesn’t have tidy and expert copy.
Facts like these make you question if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about efficient copywriting.
No beginner copywriter understands what works. They only learn what works after they go through some trial and error, acquire some genuine data around where customers are leaving and where they’re investing the most time, and improve the copy based upon the outcomes.
If they don’t know what works, how can they help you make more sales?
All you need are:
Copy formulas that assist you compose sales copy and after that hook these transformative words into the bigger structure of your sales page.
An exact understanding of who your ideal consumers are, what their greatest “discomforts” are, and where they currently live.
Specific, trustworthy, and consistent “power” words that harness effective, psychological and psychological triggers that direct people to buy your products and services.
And that’s exactly what Copywriting Secrets, a effective and essential book for anybody who wishes to earn money using ads, e-mails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
It’s not an exaggeration when I say that everybody can use Copywriting Secrets.
It’s a testimony to the power of words when it pertains to inspiring individuals to buy. When you require to sell anything online, it’s likewise a clear recognition of simply how crucial content marketing has become.
Many people hear “copywriting” and they believe they’re talking to somebody who practices copyright law.
However copywriting is nowhere as dry, arcane, or wordy as legalese. In fact, if you’re doing it right, you ought to be communicating information to your leads at a third-grade reading level.
That indicates you value your prospects’ time and you want to provide access to your deal as plainly and strategically as possible.
Now, the “technique” part of copywriting tricks originates from knowing which buttons to press when you’re writing ad copy or how to tell a sales story that guides a consumer from being unaware about how to resolve an issue to completely gung-ho about your option.
In my experience, copywriting is easier: It’s like being somebody’s best pal and their worst opponent all on one page.
Think about it in this manner:.
- An e-mail,
- A sales page,
- A landing page,
- A social networks advertisement, or
- A web page,
… you start explaining your reader’s inmost, darkest, most pervasive pain to them. You hold up an extremely undesirable mirror.
Then, utilizing words, you continue to poke them everywhere it injures. Gradually, they keep in mind why they need to change, take action, or simply make a different decision.
And then, you’re their buddy. You provide them a solution that really works, without being pushy, scammy, or salesy.
Now, lots of business owners will tell you that what they want is for quality results in open their wallets and buy. However the truth is that copywriting is about trading something far more valuable.
Something that’s nearly a scarce resource.
And that’s attention.
With numerous solutions, deals, services, opportunities, and products, the only possible way for your readers and prospects to trust you, buy from you, and remain faithful to you is through preserving their attention.
And nothing grabs attention on the Internet like copy and material.
Plainly, everybody can use a reliable way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– even though it looks similar to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the new edition of Traffic Secrets).
Rather, Copywriting Secrets is a book that utilizes the very formulas it’s trying to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, across a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, nobody said that looking lovely became part of copywriting secrets. Rather, the book shows you book how to utilize the power of words to:.
Get more clicks,.
Gain more visibility,.
Draw in more leads,.
Earn more subscribers, and.
Land more sales online.
The majority of copywriting books try to teach you how to “write terrific copy.”.
Except that whenever you try, your words fail to persuade anyone to purchase– other than maybe your mom and a few devoted buddies.
The book shares with you the greatest secret about copywriting (and it doesn’t matter what you offer).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You don’t write copy– you assemble it.
According to the legendary advertiser, Eugene Schwartz, when you’re developing copy:.
” You are working with a series of foundation, you are putting the building blocks together, and after that you are putting them in particular structures. [Your words are] building a little city of desire for your person to live and come in.”.
Does this sound familiar?
If not, checked out that quote once again.
Think about another principle in marketing that counts on tactical positioning, foundation, and the rational, step-by-step journey that guides a prospect from start to finish.
The surface being a sale.
Which suggests that sales funnels and sales copy skills go together. Discover one and you’ll enhance the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 tested copywriting solutions to help you end up being a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll learn to utilize the power of words to get people to take action in such a smooth and natural method, your prospects won’t even understand they’re being convinced.
Hint: One of the main copywriting secrets, states Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you sell or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You might have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software application from the creators of ClickFunnels.
Russell is smart– he knows his lane or location of knowledge depends on assisting business owners make profits from funnel building.
Russel Brunson Copywriting Secrets Book.
Jim Edwards is the self-taught, go-to expert for success with sales copy. Just have a look at his credentials:.
He’s the creator and owner of a direct reaction marketing firm.
He commits hundreds of hours every year to training one-on-one company owner in the Funnel Scripts community.
He’s a very popular author who has been operating online considering that he first started offering e-books online in 1997! (does anybody even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up sounds?).
He’s launched numerous deals for his own items and those of others utilizing sales letters that have actually created him $2.5 million and $3 million in revenue.
He’s been included in the New York Times, Entrepreneur Magazine, and multiple other leading publications for his copywriting proficiency.
Best of all, he utilized his self-taught copywriting skills to make millions– the kind of money responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off house in 18 months.
Yes, you read that.
If this isn’t the ideal man to provide you in-depth training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Prior to we enter into the full evaluation, I want to let you know that the Copywriting Secrets book is not the very same item as the Funnel Scripts software application tool.
Funnel Scripts is a done-for-you copy generator that uses your knowledge of your clients and information of your deal to produce high-converting copy for your funnels, advertisements, blog sites, email newsletters, and more.
And that can conserve you a massive amount of time. It’s the best alternative to keeping an internal copywriter or developing copy from scratch.
In fact, a great deal of the formulas that power Funnel Scripts are explored further in the Sales Story Secrets upsell (I’ll inform you more about that later on in my review).
Because Jim Edwards worked on both– but that need to just show how effective his capability as a copy developer really is, they might appear comparable.
The Copywriting Secrets book, on the other hand, will offer you everything you require to customize, fine-tune, and perfect conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is everything about persuasion with words, right?
Well, there are numerous “secrets” to convincing individuals– and, frequently, you have to use a combination of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These insights and secrets work together so you can use the formulas to develop persuasion gradually. Some examples in the book consist of:.
The “Love me. Hate me. There’s no money in the center!” technique. Your words ought to generate really strong feelings from individuals and require them to decide about you personally– it’s one of the most successful things your copy can do! (page 181).
Discover how to make more on each possibility, which is ideal for a sales funnel, utilizing the “provide a shovel … then sell them a bulldozer” technique for make more on each (page 179).
How to take a blank screen and change that blinking cursor into a completed piece of sales copy FAST. It’s a technique so effective, you can utilize it to break through author’s block (page 168).
A 13-step sales message formula that shows you how to immediately persuade clients to purchase decision, using deeply ingrained mental triggers (page 143-158).
Speak in the voice of your customer and find the “magic” words consumers utilize to explain what they want to purchase (page 104).
8 particular places online that will reveal you the precise triggers inspiring your prospective customers and getting them to spend their cash. You can use this to place your own product, service, training, software (page 69-71).
How to rapidly assemble the “foundation” of sales copy that create a “little city of desire” for your potential customers and consumers (page 79).
The “Yellow Brick Road” Formula, another best formula for funnels, that leads individuals on a journey towards eventually purchasing from you (page 178).
When you have a look at the sales page for the Copywriting Secrets book, it gets sort of frustrating reading about the large quantity of information Jim Edwards crams in a mere book.
So I’ve broken down his deliverables into 5 basic areas. I’ll rapidly summarize what you must expect in each area of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards starts this section showing you how to cultivate the copywriting state of mind, as he calls it. You’ll get a refresher course on:.
All the trademarks of high-performing copywriting.
How to establish the practice.
How to approach nearly every piece of content you see from now on utilizing a copywriter’s perspective on persuasion.
2. Sales Formula/Letter Secrets.
It’s not simply that terrific copywriting leaves clues. This area exposes formulas and templates for e-mails, advertisements, and sales letters which have never failed.
3. Make ‘Em Thirsty Secrets.
The trick to selling through sales, advertisements, and emails letters? As Jim Edwards states, “Make ’em thirsty!” Simply put, you want to tickle those levers so they’ll purchase quicker. And the very best method to do that through copywriting is to use 4 fundamental sales stories.
The stories make your potential customers “thirsty,” and your copywriting will guide individuals to the drink. This is a proven pattern for success with copywriting.
4. Offer Without Selling Secrets.
Keep in mind that one of the very best copywriting secrets is to make it appear you’re not costing all. This is the section that assists you master and embed those secret “stealth closes.”.
Keep in mind Columbo, well-known for “playing dumb,” while covertly figuring out the fact? Well, Jim Edwards shows you how to use this area of the Copywriting Secrets book to offer your customers value and close without pressure.
5. Copy Polishing Secrets.
Do not be fooled by the name of this section in the Copywriting Secrets book. It’s not optional. Copywriting is only as good as the amount of tweaking and refining you do. Typically, you can utilize information to direct your decisions.
You can likewise utilize the feedback to plug into a couple of proven methods for enhancing your ads, sales, and emails letters. That’s what this area of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are several ways to get Jim Edwards’ Copywriting Secrets book in your hands. Maybe the cheapest is to head straight to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book using the reliable Free plus Shipping Cost deal. This implies that you’ll get the book totally free as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.
Nevertheless, Jim also makes you a distinct promise. You can ask for a refund and you don’t have to send the book back if you do not like it. You essentially secure free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you need to do is get the original deal. The audio variation will appear as a “Special Offer” prior to you complete your purchase of the Copywriting Secrets book.
The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you produce the best stories that will inspire your audience, no matter what you sell.
sales story tricks.
When you’re prepared to get even more extensive with finding out copywriting tricks for any industry, this is the book you want on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still haven’t utilized each and every single method in Copywriting Secrets.
What I understand for sure, though, is that every time I take a seat to compose any of my marketing materials, sales pages, advertisements, e-mails, and even social media posts, I initially thumb through my Copywriting Secrets book.
And I anticipate I’ll be doing that until I become a master copywriter. What about you?