Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 individuals just read headings.
Visitors to your site just read 20% of the material you compose.
Individuals only read the first two words on a line– normally, they miss the 3rd word.
It’s numbers like this that make you believe you ought to employ a copywriter.
However then you find out about the costs of employing a copywriter to get more clicks:
Summary: Copywriting Secrets is a basic and powerful book that will teach you how to get more clicks, gain more visibility, bring in more leads, make more subscribers, and and land more sales online.
Great freelance copywriters charge up to $250 per hour
Scammy ones will tell you that “all you really need to make sales is terrific sales copy” (lies).
75% of visitors to a website take notice of the overall quality of the copy, though, and they’ll avoid working with a business that does not have clean and professional copy.
Truths like these make you question if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about reliable copywriting.
No novice copywriter knows what works. They only discover what works after they go through some experimentation, get some real information around where consumers are leaving and where they’re spending the most time, and fine-tune the copy based upon the outcomes.
If they do not understand what works, how can they assist you make more sales?
All you need are:
Copy solutions that assist you write sales copy and then hook these transformative words into the larger structure of your sales page.
An exact understanding of who your ideal customers are, what their greatest “pains” are, and where they currently live.
Particular, dependable, and consistent “power” words that harness powerful, emotional and mental triggers that guide people to buy your services and products.
And that’s exactly what Copywriting Secrets, a powerful and essential book for anyone who wishes to generate income using advertisements, emails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
When I say that everybody can use Copywriting Secrets, it’s not an exaggeration.
It’s a testimony to the power of words when it concerns encouraging individuals to buy. When you need to offer anything online, it’s likewise a clear recognition of simply how important material marketing has become.
The majority of people hear “copywriting” and they think they’re talking with somebody who practices copyright law.
Copywriting is no place as dry, arcane, or long-winded as legalese. In fact, if you’re doing it right, you should be interacting details to your leads at a third-grade reading level.
That suggests you value your prospects’ time and you want to give them access to your deal as clearly and strategically as possible.
Now, the “method” part of copywriting secrets comes from knowing which buttons to press when you’re writing ad copy or how to inform a sales story that guides a client from being unaware about how to fix an issue to absolutely gung-ho about your service.
In my experience, copywriting is simpler: It’s like being someone’s best friend and their worst enemy all on one page.
Think about it by doing this:.
- An email,
- A sales page,
- A landing page,
- A social networks advertisement, or
- A web page,
… you begin describing your reader’s deepest, darkest, most pervasive pain to them. You hold up a very undesirable mirror.
Then, using words, you continue to poke them all over it harms. Slowly, they keep in mind why they require to alter, do something about it, or merely make a different decision.
And after that, you’re their friend. You offer them an option that actually works, without being aggressive, scammy, or salesy.
Now, many business owners will tell you that what they want is for quality leads to open their wallets and purchase. However the reality is that copywriting is about trading something far more important.
Something that’s practically a scarce resource.
With many options, deals, services, items, and opportunities, the only possible way for your prospects and readers to trust you, purchase from you, and stay devoted to you is through maintaining their attention.
And nothing grabs attention on the Internet like copy and content.
Clearly, everybody can use a reliable way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not composed by Russell Brunson– although it looks similar to the DotCom Secrets book (a trilogy including Expert Secrets and the new edition of Traffic Secrets).
Rather, Copywriting Secrets is a book that utilizes the very solutions it’s attempting to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, across a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one stated that looking beautiful belonged to copywriting tricks. Instead, the book shows you book how to utilize the power of words to:.
Get more clicks,.
Gain more presence,.
Draw in more leads,.
Make more customers, and.
Land more sales online.
Most copywriting books try to teach you how to “write fantastic copy.”.
Except that each time you try, your words fail to convince anyone to purchase– other than perhaps your mother and a few loyal good friends.
But the book shares with you the best secret about copywriting (and it doesn’t matter what you sell).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You don’t compose copy– you assemble it.
According to the legendary advertiser, Eugene Schwartz, when you’re developing copy:.
” You are working with a series of structure blocks, you are putting the building obstructs together, and then you are putting them in certain structures.
Does this noise familiar?
If not, checked out that quote once again.
Consider another concept in marketing that counts on tactical placement, foundation, and the sensible, step-by-step journey that guides a possibility from start to finish.
The finish being a sale.
Which means that sales funnels and sales copy abilities go hand-in-hand. Find out one and you’ll improve the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 tested copywriting solutions to assist you become a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll discover to use the power of words to get individuals to do something about it in such a natural and smooth way, your potential customers won’t even understand they’re being convinced.
Tip: One of the main copywriting secrets, states Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you sell or who you sell it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason that it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.
Jim. Sales Copy.
You may have seen him collaborating with Russell Brunson on Funnel Scripts, the copywriting software application from the developers of ClickFunnels.
Russell is smart– he knows his lane or location of competence depends on helping entrepreneurs make make money from funnel structure.
Russel Brunson Copywriting Secrets Book.
Jim Edwards is the self-taught, go-to guru for success with sales copy. Just have a look at his qualifications:.
He’s the creator and owner of a direct reaction marketing firm.
He dedicates numerous hours every year to training one-on-one entrepreneur in the Funnel Scripts community.
He’s a very popular author who has actually been running online considering that he initially started selling e-books online in 1997! (does anybody even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up noises?).
He’s introduced numerous offers for his own products and those of others utilizing sales letters that have generated him $2.5 million and $3 million in revenue.
He’s been included in the New York Times, Entrepreneur Magazine, and several other leading publications for his copywriting expertise.
Best of all, he utilized his self-taught copywriting abilities to make millions– the type of cash responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off home in 18 months.
Yes, you read that.
So if this isn’t the best person to give you thorough training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we get into the complete review, I want to let you understand that the Copywriting Secrets book is not the very same product as the Funnel Scripts software application tool.
Funnel Scripts is a done-for-you copy generator that utilizes your understanding of your clients and details of your offer to produce high-converting copy for your funnels, advertisements, blogs, email newsletters, and more.
And that can save you a massive amount of time. It’s the perfect option to keeping an in-house copywriter or developing copy from scratch.
A lot of the formulas that power Funnel Scripts are checked out further in the Sales Story Secrets upsell (I’ll inform you more about that later on in my review).
Because Jim Edwards worked on both– but that must just show how powerful his capability as a copy developer really is, they might seem comparable.
The Copywriting Secrets book, on the other hand, will provide you everything you require to personalize, fine-tune, and perfect conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words, right?
Well, there are numerous “tricks” to persuading people– and, frequently, you need to employ a combination of sales letters and sales copy formulas.
Copywriting Secrets Book Review
These tricks and insights interact so you can utilize the formulas to build persuasion in time. Some examples in the book include:.
The “Love me. Dislike me. There’s no money in the middle!” technique. Your words must elicit very strong emotions from individuals and force them to decide about you personally– it’s one of the most lucrative things your copy can do! (page 181).
Find out how to make more on each possibility, which is best for a sales funnel, using the “provide a shovel … then offer them a bulldozer” method for make more on each (page 179).
How to take a blank screen and change that blinking cursor into a finished piece of sales copy FAST. It’s a technique so effective, you can use it to break through author’s block (page 168).
A 13-step sales message formula that reveals you how to quickly convince clients to buy decision, using deeply deep-rooted psychological triggers (page 143-158).
Speak in the voice of your consumer and discover the “magic” words clients use to explain what they want to purchase (page 104).
8 specific places online that will reveal you the precise triggers motivating your prospective customers and getting them to spend their money. You can utilize this to place your own item, service, training, software (page 69-71).
How to rapidly put together the “building blocks” of sales copy that create a “little city of desire” for your consumers and potential customers (page 79).
The “Yellow Brick Road” Formula, another ideal formula for funnels, that leads individuals on a journey towards ultimately purchasing from you (page 178).
When you have a look at the sales page for the Copywriting Secrets book, it gets sort of frustrating reading about the sheer quantity of info Jim Edwards packs in a simple book.
I’ve broken down his deliverables into 5 basic areas. I’ll quickly summarize what you must expect in each section of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards begins this area revealing you how to cultivate the copywriting state of mind, as he calls it. You’ll get a crash course on:.
All the trademarks of high-performing copywriting.
How to develop the practice.
How to approach almost every piece of content you see from now on utilizing a copywriter’s point of view on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber satisfies the road. It’s not simply that fantastic copywriting leaves ideas. It’s that fantastic copy can always be plugged in and “built” utilizing formulas– and these work no matter what you sell. This area exposes solutions and templates for sales, e-mails, and ads letters which have never ever stopped working.
3. Make ‘Em Thirsty Secrets.
The secret to selling through emails, sales, and advertisements letters? As Jim Edwards states, “Make ’em thirsty!” Simply put, you want to tickle those levers so they’ll buy much faster. And the very best method to do that through copywriting is to utilize 4 standard sales stories.
The stories make your prospects “thirsty,” and your copywriting will assist individuals to the beverage. This is a proven pattern for success with copywriting.
4. Offer Without Selling Secrets.
Remember that among the very best copywriting secrets is to make it appear you’re not costing all. This is the area that helps you master and embed those secret “stealth closes.”.
Remember Columbo, well-known for “playing dumb,” while covertly finding out the fact? Well, Jim Edwards shows you how to utilize this section of the Copywriting Secrets book to offer your consumers worth and close without pressure.
5. Copy Polishing Secrets.
Don’t be fooled by the name of this section in the Copywriting Secrets book. It’s not optional. Copywriting is only as good as the amount of tweaking and refining you do. Frequently, you can utilize information to guide your decisions.
You can likewise use the feedback to plug into a couple of proven approaches for enhancing your emails, sales, and advertisements letters. That’s what this section of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are a number of ways to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the most inexpensive is to head straight to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book utilizing the reliable Free plus Shipping Cost offer. This suggests that you’ll get the book totally free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else worldwide.
Nevertheless, Jim likewise makes you a special pledge. If you do not like it, you can ask for a refund and you don’t need to send out the book back. You essentially get free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook variation of the Copywriting Secrets book, all you need to do is get the initial deal. The audio variation will turn up as a “Special Offer” prior to you complete your purchase of the Copywriting Secrets book.
The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you develop the ideal stories that will inspire your audience, no matter what you offer.
sales story tricks.
When you’re all set to get even more in-depth with finding out copywriting tricks for any industry, this is the book you want on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a genuine kahuna of a book– and I’m not going to lie. I still have not utilized every strategy in Copywriting Secrets.
What I understand for sure, however, is that whenever I take a seat to write any of my marketing products, sales pages, advertisements, e-mails, and even social media posts, I initially thumb through my Copywriting Secrets book.
And I anticipate I’ll be doing that until I end up being a master copywriter. What about you?