Two Comma Club Coaching – Russell Brunson

Copywriting Secrets Review: Should You Get A FREE Copy?

8 out of 10 individuals only read headlines.

Visitors to your website only checked out 20% of the material you compose.

People just read the very first 2 words on a line– typically, they miss the third word.

It’s numbers like this that make you think you need to work with a copywriter.

But then you find out about the costs of hiring a copywriter to get more clicks:

Two Comma Club Coaching – Russell Brunson

Summary: Copywriting Secrets is a fundamental and effective book that will teach you how to get more clicks, acquire more visibility, bring in more leads, earn more subscribers, and and land more sales online.

Good freelance copywriters charge up to $250 per hour

Scammy ones will inform you that “all you really need to make sales is terrific sales copy” (lies).

75% of visitors to a site focus on the general quality of the copy, however, and they’ll prevent working with a business that does not have professional and clean copy.

Realities like these make you question if it’s all really worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about efficient copywriting.

No newbie copywriter knows what works. They only discover what works after they go through some trial and error, gain some real data around where customers are leaving and where they’re investing the most time, and improve the copy based upon the results.

So if they don’t understand what works, how can they assist you make more sales?

It’s “easy.”

All you need are:

Copy formulas that assist you compose sales copy and then hook these transformative words into the bigger structure of your sales page.

A precise understanding of who your perfect customers are, what their biggest “pains” are, and where they currently live.

Specific, dependable, and constant “power” words that harness powerful, psychological and mental triggers that direct people to purchase your services and products.

And that’s precisely what Copywriting Secrets, a essential and effective book for anybody who wants to earn money utilizing advertisements, emails, sales letters, teaches you to do.

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What is Copywriting and Why Does it Matter?

When I say that everybody can utilize Copywriting Secrets, it’s not an exaggeration.

It’s a testament to the power of words when it pertains to motivating individuals to buy. It’s also a clear recognition of just how important content marketing has actually become when you need to sell anything online.

Many people hear “copywriting” and they believe they’re speaking with somebody who practices copyright law.

Copywriting is nowhere as dry, arcane, or long-winded as legalese. In fact, if you’re doing it right, you ought to be communicating information to your leads at a third-grade reading level.

That implies you value your prospects’ time and you want to give them access to your deal as clearly and tactically as possible.

Now, the “technique” part of copywriting tricks originates from understanding which buttons to press when you’re composing ad copy or how to tell a sales story that guides a client from being unaware about how to solve an issue to completely gung-ho about your service.

In my experience, copywriting is simpler: It’s like being someone’s finest good friend and their worst opponent all on one page.

Think of it in this manner:.

Whether it’s:

  • An email,
  • A sales page,
  • A landing page,
  • A social networks advertisement, or
  • A websites,

… you begin explaining your reader’s inmost, darkest, most prevalent pain to them. You hold up an extremely undesirable mirror.

Then, utilizing words, you continue to poke them everywhere it injures. Gradually, they keep in mind why they require to change, take action, or just make a different choice.

And then, you’re their best friend. You use them a service that in fact works, without being aggressive, scammy, or salesy.

Now, numerous business owners will tell you that what they desire is for quality leads to open their wallets and buy. The truth is that copywriting is about trading something far more valuable.

Something that’s nearly a scarce resource.

And that’s attention.

With a lot of options, offers, products, services, and chances, the only possible method for your potential customers and readers to trust you, purchase from you, and stay faithful to you is through maintaining their attention.

And nothing grabs attention on the Internet like copy and material.

Clearly, everybody can utilize a reputable way to master high-converting copy.

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What is Copywriting Secrets?

The Copywriting Secrets book is not written by Russell Brunson– although it looks similar to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the brand-new edition of Traffic Secrets).

Rather, Copywriting Secrets is a book that utilizes the very solutions it’s trying to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.

Here’s an example of a sales letter, across a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, no one stated that looking beautiful became part of copywriting tricks. Rather, the book shows you book how to use the power of words to:.

Get more clicks,.

Gain more presence,.

Bring in more leads,.

Make more subscribers, and.

Land more sales online.

The majority of copywriting books attempt to teach you how to “compose fantastic copy.”.

Other than that each time you try, your words fail to encourage anyone to buy– except maybe your mommy and a few faithful good friends.

But the book shares with you the best secret about copywriting (and it doesn’t matter what you sell).

Focus:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You do not compose copy– you assemble it.

According to the famous marketer, Eugene Schwartz, when you’re producing copy:.

” You are working with a series of structure blocks, you are putting the structure blocks together, and then you are putting them in particular structures.

Does this noise familiar?

If not, read that quote again.

Think of another principle in marketing that counts on tactical positioning, building blocks, and the rational, step-by-step journey that guides a prospect from start to finish.

The surface being a sale.

Sales funnels.

Which indicates that sales funnels and sales copy abilities go together. Find out one and you’ll improve the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 tested copywriting formulas to assist you become a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll discover to use the power of words to get people to act in such a natural and smooth way, your prospects won’t even understand they’re being persuaded.

Hint: One of the main copywriting secrets, says Jim Edwards, is to make sales copy “vanish.”.

As the Copywriting Secrets book tagline states,.

” … no matter what you sell or who you sell it to!”.

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Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason that it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.

Jim. Knows. Great. Sales Copy.

Duration.

You may have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software application from the creators of ClickFunnels.

Russell is sensible– he understands his lane or area of expertise lies in assisting entrepreneurs make make money from funnel structure.

Two Comma Club Coaching – Russell Brunson

Russel Brunson Copywriting Secrets Book.

Jim Edwards is the self-taught, go-to master for success with sales copy. Simply take a look at his credentials:.

He’s the founder and owner of a direct reaction marketing company.

He devotes hundreds of hours every year to coaching one-on-one company owner in the Funnel Scripts neighborhood.

He’s a very popular author who has been running online considering that he first started selling e-books online in 1997! (does anyone even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up noises?).

He’s introduced multiple offers for his own items and those of others using sales letters that have actually created him $2.5 million and $3 million in income.

He’s been included in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting expertise.

Best of all, he used his self-taught copywriting skills to earn millions– the type of money responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off house in 18 months.

Yes, you read that right.

So if this isn’t the ideal man to give you thorough training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Before we get into the complete review, I want to let you know that the Copywriting Secrets book is not the exact same product as the Funnel Scripts software application tool.

Funnel Scripts is a done-for-you copy generator that uses your understanding of your clients and details of your deal to create high-converting copy for your funnels, advertisements, blogs, e-mail newsletters, and more.

Which can conserve you an enormous quantity of time. It’s the perfect alternative to producing or keeping an in-house copywriter copy from scratch.

A lot of the solutions that power Funnel Scripts are checked out even more in the Sales Story Secrets upsell (I’ll inform you more about that later in my evaluation).

They may appear similar because Jim Edwards worked on both– however that must simply show how powerful his ability as a copy creator really is.

The Copywriting Secrets book, on the other hand, will provide you whatever you need to customize, tweak, and perfect conversion copy.

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Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is all about persuasion with words?

Well, there are numerous “secrets” to convincing people– and, typically, you need to utilize a combination of sales letters and sales copy formulas.

Copywriting Secrets Book Review

Two Comma Club Coaching – Russell Brunson

These tricks and insights collaborate so you can use the formulas to build persuasion with time. Some examples in the book consist of:.

The “Love me. Your words should elicit really strong emotions from people and require them to make a choice about you personally– it’s one of the most successful things your copy can do! (page 181).

Learn how to make more on each possibility, which is ideal for a sales funnel, utilizing the “give them a shovel … then offer them a bulldozer” approach for make more on each (page 179).

How to take a blank screen and change that blinking cursor into a finished piece of sales copy FAST. It’s a method so effective, you can utilize it to break through writer’s block (page 168).

A 13-step sales message formula that shows you how to immediately persuade customers to buy decision, using deeply ingrained psychological triggers (page 143-158).

Speak in the voice of your client and find the “magic” words clients utilize to describe what they want to buy (page 104).

8 specific places online that will reveal you the exact triggers motivating your potential customers and getting them to invest their cash. You can utilize this to place your own item, service, training, software (page 69-71).

How to quickly assemble the “foundation” of sales copy that develop a “little city of desire” for your consumers and potential customers (page 79).

The “Yellow Brick Road” Formula, another best formula for funnels, that leads individuals on a journey towards ultimately purchasing from you (page 178).

It gets sort of overwhelming reading about the sheer amount of info Jim Edwards loads in a simple book when you inspect out the sales page for the Copywriting Secrets book.

I’ve broken down his deliverables into 5 basic areas. I’ll quickly summarize what you need to expect in each area of the Copywriting Secrets book.

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1. Copywriting Mindset Secrets.

Jim Edwards starts this area revealing you how to cultivate the copywriting mindset, as he calls it. You’ll get a crash course on:.

All the hallmarks of high-performing copywriting.

How to develop the practice.

How to approach nearly every piece of material you see from now on utilizing a copywriter’s perspective on persuasion.

2. Sales Formula/Letter Secrets.

This is where the rubber fulfills the road. It’s not simply that great copywriting leaves ideas. It’s that great copy can constantly be plugged in and “constructed” using formulas– and these work no matter what you offer. This area reveals formulas and templates for sales, e-mails, and advertisements letters which have never failed.

3. Make ‘Em Thirsty Secrets.

The trick to offering through ads, emails, and sales letters? As Jim Edwards states, “Make ’em thirsty!” Simply put, you want to tickle those levers so they’ll purchase quicker. And the very best method to do that through copywriting is to use 4 basic sales stories.

The stories make your prospects “thirsty,” and your copywriting will direct people to the drink. This is a tested pattern for success with copywriting.

4. Sell Without Selling Secrets.

Keep in mind that one of the best copywriting tricks is to make it appear you’re not selling at all. This is the area that helps you master and embed those secret “stealth closes.”.

Keep in mind Columbo, well-known for “playing dumb,” while privately finding out the reality? Well, Jim Edwards shows you how to use this area of the Copywriting Secrets book to offer your clients value and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Do not be tricked by the name of this area in the Copywriting Secrets book. Copywriting is only as excellent as the amount of tweaking and refining you do.

You can likewise utilize the feedback to plug into a couple of tested approaches for enhancing your sales, e-mails, and advertisements letters. That’s what this area of the Copywriting Secrets book is everything about.

How to Get the Copywriting Secrets Book.

There are numerous ways to get Jim Edwards’ Copywriting Secrets book in your hands. Maybe the most affordable is to head straight to the Copywriting Secrets book sales page.

Here, Jim sells the Copywriting Secrets book utilizing the reliable Free plus Shipping Cost offer. This indicates that you’ll get the book totally free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.

Nevertheless, Jim also makes you a distinct guarantee. You can ask for a refund and you do not have to send out the book back if you do not like it. You essentially get free shipping for the Copywriting Secrets book.

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Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook variation of the Copywriting Secrets book, all you require to do is grab the original deal. The audio variation will turn up as a “Special Offer” before you finish your purchase of the Copywriting Secrets book.

The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you produce the ideal stories that will encourage your audience, no matter what you offer.

sales story secrets.

When you’re ready to get even more extensive with finding out copywriting secrets for any market, this is the book you desire on your side.

Get a FREE copy of Copywriting Secrets.

Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a genuine kahuna of a book– and I’m not going to lie. I still haven’t utilized every technique in Copywriting Secrets.

What I understand for sure, though, is that whenever I sit down to write any of my marketing products, sales pages, ads, e-mails, and even social networks posts, I first thumb through my Copywriting Secrets book.

And I expect I’ll be doing that up until I become a master copywriter. What about you?

Get a FREE copy of Copywriting Secrets.