Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 people only check out headings.
Visitors to your website just checked out 20% of the material you write.
People just check out the first two words on a line– usually, they miss out on the 3rd word.
It’s numbers like this that make you believe you should employ a copywriter.
However then you learn about the expenses of working with a copywriter to get more clicks:
Summary: Copywriting Secrets is a essential and powerful book that will teach you how to get more clicks, get more exposure, attract more leads, make more subscribers, and and land more sales online.
Great freelance copywriters charge up to $250 per hour
Scammy ones will tell you that “all you truly need to make sales is terrific sales copy” (lies).
75% of visitors to a site pay attention to the overall quality of the copy, though, and they’ll avoid working with a business that doesn’t have clean and expert copy.
Facts like these make you wonder if it’s all really worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about efficient copywriting.
No novice copywriter knows what works. They just find out what works after they go through some experimentation, gain some real information around where customers are leaving and where they’re investing the most time, and refine the copy based upon the outcomes.
So if they don’t understand what works, how can they help you make more sales?
All you require are:
Copy formulas that assist you compose sales copy and after that hook these transformative words into the larger structure of your sales page.
An exact understanding of who your ideal clients are, what their greatest “discomforts” are, and where they presently live.
Specific, reputable, and consistent “power” words that harness powerful, psychological and psychological triggers that guide individuals to buy your products and services.
And that’s precisely what Copywriting Secrets, a effective and basic book for anyone who wishes to earn money utilizing ads, e-mails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
It’s not an exaggeration when I say that everyone can use Copywriting Secrets.
It’s a testament to the power of words when it pertains to inspiring people to purchase. It’s also a clear acknowledgement of simply how essential material marketing has become when you need to offer anything online.
Many people hear “copywriting” and they believe they’re speaking to someone who practices copyright law.
Copywriting is no place as dry, arcane, or long-winded as legalese. In fact, if you’re doing it right, you ought to be communicating information to your leads at a third-grade reading level.
That suggests you worth your prospects’ time and you want to provide access to your deal as plainly and tactically as possible.
Now, the “technique” part of copywriting tricks originates from understanding which buttons to push when you’re writing ad copy or how to tell a sales story that guides a customer from being uninformed about how to fix an issue to completely gung-ho about your service.
However, in my experience, copywriting is simpler: It’s like being someone’s buddy and their worst opponent all on one page.
Think of it by doing this:.
- An email,
- A sales page,
- A landing page,
- A social networks advertisement, or
- A web page,
… you start describing your reader’s inmost, darkest, most pervasive discomfort to them. You hold up a very unpleasant mirror.
Then, utilizing words, you continue to poke them everywhere it hurts. Gradually, they keep in mind why they need to change, take action, or simply make a various choice.
And then, you’re their friend. You provide them a solution that really works, without being pushy, scammy, or salesy.
Now, numerous business owners will tell you that what they desire is for quality leads to open their wallets and purchase. However the truth is that copywriting has to do with trading something much more important.
Something that’s nearly a limited resource.
With so many solutions, offers, chances, services, and items, the only possible way for your potential customers and readers to trust you, buy from you, and stay faithful to you is through preserving their attention.
And nothing grabs attention on the Internet like copy and material.
Plainly, everyone can utilize a reputable way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– although it looks similar to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the brand-new edition of Traffic Secrets).
Instead, Copywriting Secrets is a book that utilizes the really formulas it’s attempting to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.
Here’s an example of a sales letter, across a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, nobody said that looking stunning belonged to copywriting tricks. Instead, the book reveals you book how to use the power of words to:.
Get more clicks,.
Gain more presence,.
Bring in more leads,.
Earn more customers, and.
Land more sales online.
A lot of copywriting books try to teach you how to “compose great copy.”.
Other than that whenever you try, your words stop working to encourage anyone to buy– except perhaps your mommy and a few faithful good friends.
The book shares with you the biggest secret about copywriting (and it doesn’t matter what you sell).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You do not write copy– you assemble it.
According to the famous advertiser, Eugene Schwartz, when you’re producing copy:.
” You are working with a series of foundation, you are putting the foundation together, and after that you are putting them in specific structures. [Your words are] building a little city of desire for your individual to live and come in.”.
Does this sound familiar?
If not, checked out that quote again.
Think about another concept in marketing that depends on strategic positioning, foundation, and the rational, step-by-step journey that guides a prospect from start to finish.
The surface being a sale.
Which implies that sales funnels and sales copy skills go hand-in-hand. Learn one and you’ll improve the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 tested copywriting solutions to assist you become a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll learn to utilize the power of words to get people to do something about it in such a natural and smooth method, your prospects won’t even recognize they’re being persuaded.
Tip: One of the main copywriting secrets, says Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline says,.
” … no matter what you offer or who you sell it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.
Jim. Sales Copy.
You might have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software application from the developers of ClickFunnels.
Russell is wise– he understands his lane or area of know-how depends on assisting entrepreneurs make benefit from funnel building.
Russel Brunson Copywriting Secrets Book.
Jim Edwards is the self-taught, go-to guru for success with sales copy. Just take a look at his qualifications:.
He’s the founder and owner of a direct response marketing company.
He commits hundreds of hours every year to training individually business owners in the Funnel Scripts neighborhood.
He’s a very popular author who has been operating online considering that he first began offering e-books online in 1997! (does anybody even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up sounds?).
He’s launched several deals for his own products and those of others using sales letters that have generated him $2.5 million and $3 million in revenue.
He’s been included in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting competence.
Most importantly, he used his self-taught copywriting skills to make millions– the kind of money responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off house in 18 months.
Yes, you read that right.
So if this isn’t the right man to offer you in-depth training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Prior to we enter into the complete review, I want to let you know that the Copywriting Secrets book is not the exact same item as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that uses your knowledge of your customers and information of your offer to produce high-converting copy for your funnels, ads, blogs, e-mail newsletters, and more.
Which can conserve you an enormous amount of time. It’s the perfect alternative to keeping an internal copywriter or developing copy from scratch.
A lot of the formulas that power Funnel Scripts are explored even more in the Sales Story Secrets upsell (I’ll inform you more about that later in my review).
Due to the fact that Jim Edwards worked on both– but that should just demonstrate how powerful his capability as a copy creator truly is, they may appear comparable.
The Copywriting Secrets book, on the other hand, will give you everything you require to personalize, tweak, and perfect conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is everything about persuasion with words, right?
Well, there are many “tricks” to persuading people– and, frequently, you have to employ a mix of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These insights and secrets collaborate so you can use the formulas to build persuasion over time. Some examples in the book include:.
The “Love me. Your words should elicit extremely strong feelings from people and require them to make a decision about you personally– it’s one of the most successful things your copy can do! (page 181).
Discover how to make more on each possibility, which is perfect for a sales funnel, using the “provide a shovel … then offer them a bulldozer” approach for make more on each (page 179).
How to take a blank screen and transform that blinking cursor into an ended up piece of sales copy FAST. It’s a technique so effective, you can utilize it to break through author’s block (page 168).
A 13-step sales message formula that shows you how to immediately persuade customers to make a purchase decision, using deeply ingrained psychological triggers (page 143-158).
Speak in the voice of your customer and discover the “magic” words customers use to describe what they wish to buy (page 104).
8 particular places online that will show you the specific triggers motivating your prospective clients and getting them to spend their money. You can utilize this to place your own item, service, training, software (page 69-71).
How to rapidly put together the “building blocks” of sales copy that develop a “little city of desire” for your customers and prospects (page 79).
The “Yellow Brick Road” Formula, another ideal formula for funnels, that leads individuals on a journey towards ultimately buying from you (page 178).
It gets sort of overwhelming reading about the large amount of info Jim Edwards packs in a mere book when you check out the sales page for the Copywriting Secrets book.
So I’ve broken down his deliverables into five basic areas. I’ll quickly summarize what you must anticipate in each section of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards starts this area showing you how to cultivate the copywriting mindset, as he calls it. You’ll get a crash course on:.
All the trademarks of high-performing copywriting.
How to establish the practice.
How to approach nearly every piece of content you see from now on utilizing a copywriter’s perspective on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber satisfies the road. It’s not just that excellent copywriting leaves ideas. It’s that excellent copy can constantly be plugged in and “built” using formulas– and these work no matter what you sell. This area exposes solutions and templates for advertisements, e-mails, and sales letters which have actually never ever failed.
3. Make ‘Em Thirsty Secrets.
The secret to offering through ads, e-mails, and sales letters? As Jim Edwards says, “Make ’em thirsty!” Simply put, you wish to tickle those levers so they’ll purchase much faster. And the best way to do that through copywriting is to utilize 4 fundamental sales stories.
The stories make your potential customers “thirsty,” and your copywriting will assist individuals to the beverage. This is a proven pattern for success with copywriting.
4. Sell Without Selling Secrets.
Remember that among the very best copywriting tricks is to make it appear you’re not selling at all. This is the section that assists you master and embed those secret “stealth closes.”.
Keep in mind Columbo, popular for “playing dumb,” while privately finding out the fact? Well, Jim Edwards reveals you how to use this section of the Copywriting Secrets book to provide your customers value and close without pressure.
5. Copy Polishing Secrets.
Do not be tricked by the name of this section in the Copywriting Secrets book. Copywriting is just as excellent as the amount of tweaking and refining you do.
But you can also utilize the feedback to plug into a few tested approaches for improving your emails, ads, and sales letters. That’s what this section of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are a number of methods to get Jim Edwards’ Copywriting Secrets book in your hands. Maybe the most inexpensive is to head directly to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book utilizing the tried-and-true Free plus Shipping Cost deal. This indicates that you’ll get the book totally free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.
However, Jim also makes you a distinct guarantee. If you don’t like it, you can ask for a refund and you do not need to send the book back. You basically get free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you need to do is get the initial deal. The audio variation will pop up as a “Special Offer” before you finish your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you develop the right stories that will motivate your audience, no matter what you sell.
sales story tricks.
When you’re ready to get even more thorough with discovering copywriting tricks for any market, this is the book you desire on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still have not used each and every single method in Copywriting Secrets.
What I know for sure, however, is that each time I take a seat to write any of my marketing products, sales pages, ads, e-mails, and even social media posts, I initially thumb through my Copywriting Secrets book.
And I anticipate I’ll be doing that till I end up being a master copywriter. What about you?