Copywriting Secrets Review: Should You Get A FREE Copy?
Eight out of 10 people only check out headings.
Visitors to your site only checked out 20% of the material you compose.
People only check out the first 2 words on a line– normally, they miss the 3rd word.
It’s numbers like this that make you believe you ought to hire a copywriter.
Then you learn about the expenses of working with a copywriter to get more clicks:
Summary: Copywriting Secrets is a powerful and essential book that will teach you how to get more clicks, gain more presence, attract more leads, make more subscribers, and and land more sales online.
Great freelance copywriters charge up to $250 per hour
Scammy ones will tell you that “all you actually require to make sales is terrific sales copy” (lies).
75% of visitors to a website focus on the general quality of the copy, though, and they’ll avoid working with a business that doesn’t have professional and clean copy.
Facts like these make you question if it’s all really worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about effective copywriting.
No newbie copywriter understands what works. They only find out what works after they go through some trial and error, get some genuine data around where clients are leaving and where they’re investing the most time, and refine the copy based upon the results.
If they don’t understand what works, how can they assist you make more sales?
All you require are:
Copy formulas that help you compose sales copy and then hook these transformative words into the larger structure of your sales page.
An exact understanding of who your ideal customers are, what their biggest “discomforts” are, and where they presently live.
Specific, trustworthy, and consistent “power” words that harness powerful, emotional and mental triggers that direct people to purchase your product or services.
And that’s exactly what Copywriting Secrets, a effective and basic book for anyone who wants to generate income using advertisements, e-mails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
When I state that everyone can utilize Copywriting Secrets, it’s not an exaggeration.
It’s a testimony to the power of words when it comes to inspiring individuals to purchase. It’s also a clear recognition of simply how essential material marketing has actually ended up being when you require to sell anything online.
Many people hear “copywriting” and they think they’re talking to somebody who practices copyright law.
Copywriting is nowhere as dry, arcane, or verbose as legalese. In fact, if you’re doing it right, you need to be communicating details to your leads at a third-grade reading level.
That means you value your potential customers’ time and you wish to provide access to your deal as clearly and strategically as possible.
Now, the “technique” part of copywriting tricks comes from knowing which buttons to press when you’re composing ad copy or how to tell a sales story that guides a customer from being unaware about how to solve a problem to absolutely gung-ho about your service.
However, in my experience, copywriting is easier: It’s like being somebody’s best friend and their worst enemy all on one page.
Think of it this way:.
- An e-mail,
- A sales page,
- A landing page,
- A social media ad, or
- A websites,
… you start explaining your reader’s inmost, darkest, most prevalent discomfort to them. You hold up a very undesirable mirror.
Utilizing words, you continue to poke them all over it injures. Gradually, they remember why they need to alter, do something about it, or simply make a various choice.
And then, you’re their best friend. You provide them a service that really works, without being aggressive, scammy, or salesy.
Now, lots of business owners will tell you that what they desire is for quality leads to open their wallets and purchase. The truth is that copywriting is about trading something far more important.
Something that’s nearly a scarce resource.
And that’s attention.
With a lot of solutions, offers, opportunities, services, and products, the only possible method for your readers and potential customers to trust you, purchase from you, and remain faithful to you is through preserving their attention.
And absolutely nothing grabs attention on the Internet like copy and content.
Clearly, everybody can utilize a trustworthy way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– despite the fact that it looks comparable to the DotCom Secrets book (a trilogy including Expert Secrets and the new edition of Traffic Secrets).
Instead, Copywriting Secrets is a book that utilizes the extremely formulas it’s trying to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.
Here’s an example of a sales letter, across a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one stated that looking beautiful became part of copywriting secrets. Instead, the book reveals you book how to use the power of words to:.
Get more clicks,.
Gain more presence,.
Attract more leads,.
Earn more subscribers, and.
Land more sales online.
The majority of copywriting books attempt to teach you how to “compose fantastic copy.”.
Other than that each time you try, your words stop working to convince anyone to purchase– other than maybe your mother and a few devoted good friends.
The book shares with you the biggest secret about copywriting (and it does not matter what you sell).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You don’t compose copy– you assemble it.
According to the legendary marketer, Eugene Schwartz, when you’re creating copy:.
” You are working with a series of foundation, you are putting the foundation together, and after that you are putting them in particular structures. [Your words are] building a little city of desire for your individual to come and live in.”.
Does this noise familiar?
If not, read that quote again.
Think about another principle in marketing that depends on tactical positioning, foundation, and the sensible, stepwise journey that guides a prospect from start to finish.
The finish being a sale.
Which suggests that sales funnels and sales copy abilities go together. Discover one and you’ll improve the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 proven copywriting formulas to assist you become a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll learn to use the power of words to get individuals to act in such a natural and seamless way, your potential customers will not even recognize they’re being encouraged.
Hint: One of the main copywriting tricks, says Jim Edwards, is to make sales copy “vanish.”.
As the Copywriting Secrets book tagline says,.
” … no matter what you offer or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason why it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You might have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software from the creators of ClickFunnels.
Russell is sensible– he understands his lane or location of know-how lies in helping entrepreneurs make make money from funnel building.
Russel Brunson Copywriting Secrets Book.
Jim Edwards is the self-taught, go-to master for success with sales copy. Just take a look at his credentials:.
He’s the creator and owner of a direct response marketing firm.
He dedicates numerous hours every year to coaching individually business owners in the Funnel Scripts neighborhood.
He’s a best-selling author who has actually been operating online since he first started offering e-books online in 1997! (does anybody even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up sounds?).
He’s launched numerous offers for his own products and those of others using sales letters that have actually created him $2.5 million and $3 million in revenue.
He’s been featured in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting proficiency.
Best of all, he utilized his self-taught copywriting skills to make millions– the kind of cash responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off home in 18 months.
Yes, you read that right.
If this isn’t the best guy to provide you in-depth training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Prior to we get into the complete review, I want to let you understand that the Copywriting Secrets book is not the same product as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that uses your knowledge of your customers and details of your deal to create high-converting copy for your funnels, ads, blog sites, e-mail newsletters, and more.
And that can save you an enormous amount of time. It’s the best option to producing or keeping an internal copywriter copy from scratch.
In fact, a great deal of the formulas that power Funnel Scripts are explored further in the Sales Story Secrets upsell (I’ll tell you more about that later in my evaluation).
They may seem similar since Jim Edwards worked on both– but that should just show how effective his ability as a copy creator genuinely is.
The Copywriting Secrets book, on the other hand, will offer you whatever you require to tailor, tweak, and perfect conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words, right?
Well, there are lots of “secrets” to convincing people– and, frequently, you have to utilize a combination of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These secrets and insights collaborate so you can utilize the formulas to construct persuasion gradually. Some examples in the book include:.
The “Love me. Dislike me. There’s no money in the middle!” technique. Your words should generate extremely strong emotions from individuals and require them to make a decision about you personally– it’s one of the most rewarding things your copy can do! (page 181).
Find out how to make more on each prospect, which is ideal for a sales funnel, utilizing the “give them a shovel … then sell them a bulldozer” approach for make more on each (page 179).
How to take a blank screen and change that blinking cursor into an ended up piece of sales copy FAST. It’s a strategy so powerful, you can use it to break through author’s block (page 168).
A 13-step sales message formula that reveals you how to immediately convince customers to make a purchase choice, using deeply ingrained psychological triggers (page 143-158).
Speak in the voice of your client and discover the “magic” words clients use to explain what they want to buy (page 104).
8 specific places online that will show you the precise triggers inspiring your possible consumers and getting them to invest their cash. You can utilize this to position your own product, service, training, software (page 69-71).
How to rapidly put together the “foundation” of sales copy that produce a “little city of desire” for your clients and potential customers (page 79).
The “Yellow Brick Road” Formula, another perfect formula for funnels, that leads individuals on a journey towards ultimately purchasing from you (page 178).
It gets sort of frustrating reading about the sheer amount of details Jim Edwards packs in a simple book when you inspect out the sales page for the Copywriting Secrets book.
I’ve broken down his deliverables into five basic sections. I’ll rapidly summarize what you should expect in each area of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards starts this area showing you how to cultivate the copywriting state of mind, as he calls it. You’ll get a crash course on:.
All the hallmarks of high-performing copywriting.
How to establish the practice.
How to approach nearly every piece of content you see from now on using a copywriter’s perspective on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber meets the road. It’s not just that terrific copywriting leaves clues. It’s that excellent copy can constantly be plugged in and “built” using solutions– and these work no matter what you offer. This section reveals solutions and design templates for ads, emails, and sales letters which have never stopped working.
3. Make ‘Em Thirsty Secrets.
The trick to offering through e-mails, ads, and sales letters? As Jim Edwards states, “Make ’em thirsty!” To put it simply, you want to tickle those levers so they’ll purchase faster. And the very best method to do that through copywriting is to use four basic sales stories.
The stories make your potential customers “thirsty,” and your copywriting will assist people to the beverage. This is a tested pattern for success with copywriting.
4. Offer Without Selling Secrets.
Keep in mind that among the very best copywriting tricks is to make it appear you’re not selling at all. This is the area that helps you master and embed those secret “stealth closes.”.
Keep in mind Columbo, well-known for “playing dumb,” while secretly figuring out the truth? Well, Jim Edwards reveals you how to utilize this section of the Copywriting Secrets book to offer your clients value and close without pressure.
5. Copy Polishing Secrets.
Do not be tricked by the name of this section in the Copywriting Secrets book. It’s not optional. Copywriting is just as good as the quantity of tweaking and refining you do. Frequently, you can use data to guide your choices.
However you can also use the feedback to plug into a few proven methods for enhancing your ads, sales, and emails letters. That’s what this area of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are a number of methods to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the most affordable is to head straight to the Copywriting Secrets book sales page.
Here, Jim offers the Copywriting Secrets book utilizing the reliable Free plus Shipping Cost offer. This indicates that you’ll get the book free of charge as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.
Nevertheless, Jim likewise makes you a distinct promise. You can ask for a refund and you don’t have to send the book back if you don’t like it. You basically get free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you require to do is grab the initial offer. The audio variation will turn up as a “Special Offer” before you finish your purchase of the Copywriting Secrets book.
The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you produce the right stories that will inspire your audience, no matter what you sell.
sales story secrets.
When you’re ready to get even more extensive with finding out copywriting tricks for any market, this is the book you desire on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still haven’t used each and every single strategy in Copywriting Secrets.
What I know for sure, however, is that whenever I take a seat to write any of my marketing materials, sales pages, ads, e-mails, and even social networks posts, I first thumb through my Copywriting Secrets book.
And I expect I’ll be doing that until I become a master copywriter. What about you?