Tracy Edwards And Jim Lynch

Copywriting Secrets Review: Should You Get A FREE Copy?

Eight out of 10 people only read headlines.

Visitors to your website only checked out 20% of the material you write.

People only read the first 2 words on a line– typically, they miss out on the 3rd word.

It’s numbers like this that make you think you must hire a copywriter.

However then you discover the costs of working with a copywriter to get more clicks:

Tracy Edwards And Jim Lynch

Summary: Copywriting Secrets is a fundamental and powerful book that will teach you how to get more clicks, acquire more visibility, attract more leads, earn more subscribers, and and land more sales online.

Good freelance copywriters charge up to $250 per hour

Scammy ones will inform you that “all you actually require to make sales is fantastic sales copy” (lies).

75% of visitors to a website focus on the overall quality of the copy, however, and they’ll prevent working with a business that does not have clean and expert copy.

Realities like these make you wonder if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about effective copywriting.

No novice copywriter knows what works. They just find out what works after they go through some experimentation, get some real information around where consumers are leaving and where they’re spending the most time, and improve the copy based upon the results.

So if they do not understand what works, how can they help you make more sales?

It’s “basic.”

All you require are:

Copy formulas that help you write sales copy and then hook these transformative words into the larger structure of your sales page.

A precise understanding of who your perfect consumers are, what their biggest “discomforts” are, and where they currently live.

Particular, dependable, and constant “power” words that harness powerful, emotional and psychological triggers that guide individuals to buy your services and products.

And that’s exactly what Copywriting Secrets, a fundamental and effective book for anyone who wants to make money utilizing ads, emails, sales letters, teaches you to do.

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What is Copywriting and Why Does it Matter?

It’s not an exaggeration when I say that everyone can utilize Copywriting Secrets.

When it comes to motivating individuals to buy, it’s a testimony to the power of words. When you require to sell anything online, it’s likewise a clear acknowledgement of simply how essential material marketing has actually ended up being.

The majority of people hear “copywriting” and they believe they’re speaking to someone who practices copyright law.

Copywriting is nowhere as dry, arcane, or verbose as legalese. In fact, if you’re doing it right, you should be communicating details to your leads at a third-grade reading level.

That suggests you worth your potential customers’ time and you wish to give them access to your offer as plainly and strategically as possible.

Now, the “technique” part of copywriting tricks originates from understanding which buttons to push when you’re composing ad copy or how to tell a sales story that guides a consumer from being unaware about how to resolve a problem to absolutely gung-ho about your solution.

But, in my experience, copywriting is easier: It’s like being somebody’s best friend and their worst enemy all on one page.

Think about it by doing this:.

Whether it’s:

  • An e-mail,
  • A sales page,
  • A landing page,
  • A social networks ad, or
  • A websites,

… you start explaining your reader’s deepest, darkest, most prevalent discomfort to them. You hold up a very undesirable mirror.

Using words, you continue to poke them everywhere it injures. Gradually, they remember why they need to change, do something about it, or simply make a different decision.

And then, you’re their friend. You use them a solution that really works, without being aggressive, scammy, or salesy.

Now, many entrepreneurs will inform you that what they want is for quality causes open their wallets and buy. But the reality is that copywriting is about trading something far more important.

Something that’s practically a scarce resource.

Which’s attention.

With numerous solutions, deals, products, services, and chances, the only possible way for your readers and prospects to trust you, purchase from you, and remain loyal to you is through preserving their attention.

And absolutely nothing grabs attention on the Internet like copy and content.

Plainly, everybody can utilize a trusted method to master high-converting copy.

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What is Copywriting Secrets?

The Copywriting Secrets book is not composed by Russell Brunson– even though it looks comparable to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the new edition of Traffic Secrets).

Instead, Copywriting Secrets is a book that utilizes the very formulas it’s trying to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.

Here’s an example of a sales letter, throughout a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, no one stated that looking stunning became part of copywriting secrets. Instead, the book reveals you book how to use the power of words to:.

Get more clicks,.

Gain more presence,.

Draw in more leads,.

Make more subscribers, and.

Land more sales online.

A lot of copywriting books try to teach you how to “write excellent copy.”.

Except that every time you attempt, your words fail to convince anyone to buy– other than maybe your mama and a few devoted good friends.

However the book show you the best secret about copywriting (and it doesn’t matter what you offer).

Take note:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You don’t compose copy– you assemble it.

According to the legendary advertiser, Eugene Schwartz, when you’re producing copy:.

” You are working with a series of structure blocks, you are putting the building blocks together, and then you are putting them in particular structures.

Does this sound familiar?

If not, read that quote once again.

Think of another idea in marketing that relies on tactical placement, building blocks, and the rational, stepwise journey that guides a possibility from start to finish.

The surface being a sale.

Sales funnels.

Which means that sales funnels and sales copy abilities go together. Discover one and you’ll improve the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 proven copywriting formulas to assist you end up being a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll learn to use the power of words to get people to take action in such a natural and smooth method, your potential customers won’t even understand they’re being persuaded.

Hint: One of the primary copywriting tricks, says Jim Edwards, is to make sales copy “disappear.”.

As the Copywriting Secrets book tagline says,.

” … no matter what you offer or who you offer it to!”.

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Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason that it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.

Jim. Knows. Great. Sales Copy.

Duration.

You might have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software from the creators of ClickFunnels.

Russell is sensible– he knows his lane or area of expertise lies in assisting business owners make make money from funnel building.

Tracy Edwards And Jim Lynch

Russel Brunson Copywriting Secrets Book.

But Jim Edwards is the self-taught, go-to guru for success with sales copy. Simply take a look at his credentials:.

He’s the creator and owner of a direct response marketing company.

He commits numerous hours every year to training one-on-one company owner in the Funnel Scripts community.

He’s a best-selling author who has actually been running online because he first started selling e-books online in 1997! (does anybody even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up noises?).

He’s launched several deals for his own products and those of others using sales letters that have actually created him $2.5 million and $3 million in revenue.

He’s been featured in the New York Times, Entrepreneur Magazine, and multiple other leading publications for his copywriting expertise.

Most importantly, he used his self-taught copywriting abilities to earn millions– the type of money responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off house in 18 months.

Yes, you read that.

If this isn’t the best man to offer you thorough training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Prior to we get into the full review, I want to let you understand that the Copywriting Secrets book is not the very same item as the Funnel Scripts software application tool.

Funnel Scripts is a done-for-you copy generator that uses your knowledge of your clients and details of your deal to create high-converting copy for your funnels, ads, blog sites, email newsletters, and more.

And that can conserve you a massive quantity of time. It’s the best option to keeping an internal copywriter or producing copy from scratch.

A lot of the solutions that power Funnel Scripts are checked out even more in the Sales Story Secrets upsell (I’ll tell you more about that later on in my evaluation).

Due to the fact that Jim Edwards worked on both– however that should just demonstrate how powerful his capability as a copy creator truly is, they may appear comparable.

The Copywriting Secrets book, on the other hand, will offer you everything you need to tailor, tweak, and perfect conversion copy.

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Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is all about persuasion with words?

Well, there are numerous “secrets” to convincing individuals– and, typically, you have to utilize a combination of sales letters and sales copy solutions.

Copywriting Secrets Book Review

Tracy Edwards And Jim Lynch

These tricks and insights collaborate so you can use the formulas to construct persuasion over time. Some examples in the book consist of:.

The “Love me. Dislike me. There’s no cash in the center!” strategy. Your words need to elicit really strong emotions from individuals and force them to make a decision about you personally– it’s one of the most rewarding things your copy can do! (page 181).

Find out how to make more on each possibility, which is best for a sales funnel, utilizing the “provide a shovel … then sell them a bulldozer” method for make more on each (page 179).

How to take a blank screen and transform that blinking cursor into a completed piece of sales copy FAST. It’s a strategy so effective, you can use it to break through writer’s block (page 168).

A 13-step sales message formula that reveals you how to quickly persuade clients to purchase decision, utilizing deeply deep-rooted psychological triggers (page 143-158).

Speak in the voice of your customer and discover the “magic” words customers use to describe what they wish to purchase (page 104).

8 particular locations online that will show you the specific triggers inspiring your potential consumers and getting them to invest their money. You can use this to place your own item, service, training, software application (page 69-71).

How to rapidly assemble the “foundation” of sales copy that produce a “little city of desire” for your potential customers and consumers (page 79).

The “Yellow Brick Road” Formula, another perfect formula for funnels, that leads people on a journey towards eventually buying from you (page 178).

It gets sort of frustrating reading about the sheer amount of details Jim Edwards packs in a simple book when you examine out the sales page for the Copywriting Secrets book.

I’ve broken down his deliverables into five fundamental sections. I’ll quickly summarize what you need to expect in each area of the Copywriting Secrets book.

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1. Copywriting Mindset Secrets.

Jim Edwards begins this area showing you how to cultivate the copywriting frame of mind, as he calls it. You’ll get a refresher course on:.

All the hallmarks of high-performing copywriting.

How to establish the practice.

How to approach almost every piece of material you see from now on utilizing a copywriter’s viewpoint on persuasion.

2. Sales Formula/Letter Secrets.

This is where the rubber satisfies the roadway. It’s not just that excellent copywriting leaves clues. It’s that fantastic copy can always be plugged in and “constructed” utilizing solutions– and these work no matter what you offer. This section reveals formulas and design templates for e-mails, advertisements, and sales letters which have never ever failed.

3. Make ‘Em Thirsty Secrets.

The secret to offering through ads, e-mails, and sales letters? As Jim Edwards states, “Make ’em thirsty!” In other words, you wish to tickle those levers so they’ll purchase quicker. And the very best way to do that through copywriting is to utilize 4 basic sales stories.

The stories make your potential customers “thirsty,” and your copywriting will direct people to the drink. This is a proven pattern for success with copywriting.

4. Offer Without Selling Secrets.

Remember that one of the best copywriting secrets is to make it appear you’re not costing all. This is the section that assists you master and embed those secret “stealth closes.”.

Remember Columbo, popular for “playing dumb,” while secretly figuring out the reality? Well, Jim Edwards shows you how to utilize this section of the Copywriting Secrets book to provide your customers worth and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Do not be fooled by the name of this area in the Copywriting Secrets book. Copywriting is just as excellent as the quantity of tweaking and refining you do.

You can likewise utilize the feedback to plug into a couple of tested techniques for improving your sales, e-mails, and ads letters. That’s what this section of the Copywriting Secrets book is all about.

How to Get the Copywriting Secrets Book.

There are several methods to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the cheapest is to head straight to the Copywriting Secrets book sales page.

Here, Jim sells the Copywriting Secrets book utilizing the tried-and-true Free plus Shipping Cost offer. This indicates that you’ll get the book for free as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else worldwide.

Nevertheless, Jim likewise makes you a distinct guarantee. If you don’t like it, you can request for a refund and you do not need to send out the book back. You essentially secure free shipping for the Copywriting Secrets book.

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Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook variation of the Copywriting Secrets book, all you require to do is get the initial deal. The audio version will appear as a “Special Offer” prior to you complete your purchase of the Copywriting Secrets book.

The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you produce the right stories that will motivate your audience, no matter what you sell.

sales story secrets.

When you’re ready to get even more extensive with learning copywriting secrets for any industry, this is the book you want on your side.

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Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a real kahuna of a book– and I’m not going to lie. I still have not used every single technique in Copywriting Secrets.

What I understand for sure, however, is that every time I take a seat to compose any of my marketing materials, sales pages, advertisements, emails, and even social media posts, I first thumb through my Copywriting Secrets book.

And I expect I’ll be doing that up until I end up being a master copywriter. What about you?

Get a FREE copy of Copywriting Secrets.