Todd Dickerson Dylan Jones Russell Brunson

Copywriting Secrets Review: Should You Get A FREE Copy?

Eight out of 10 individuals only check out headings.

Visitors to your website only checked out 20% of the material you write.

People just read the first two words on a line– typically, they miss the 3rd word.

It’s numbers like this that make you believe you must hire a copywriter.

Then you find out about the costs of working with a copywriter to get more clicks:

Todd Dickerson Dylan Jones Russell Brunson

Summary: Copywriting Secrets is a effective and basic book that will teach you how to get more clicks, gain more visibility, attract more leads, earn more customers, and and land more sales online.

Excellent freelance copywriters charge up to $250 per hour

Scammy ones will inform you that “all you truly need to make sales is excellent sales copy” (lies).

75% of visitors to a site pay attention to the total quality of the copy, however, and they’ll prevent doing business with a company that does not have expert and tidy copy.

Realities like these make you question if it’s all really worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about reliable copywriting.

No newbie copywriter knows what works. They only discover what works after they go through some trial and error, get some genuine information around where consumers are leaving and where they’re spending the most time, and refine the copy based upon the results.

If they don’t understand what works, how can they help you make more sales?

It’s “basic.”

All you need are:

Copy formulas that assist you compose sales copy and then hook these transformative words into the bigger structure of your sales page.

A specific understanding of who your ideal clients are, what their biggest “pains” are, and where they currently live.

Specific, reputable, and constant “power” words that harness powerful, psychological and psychological triggers that guide individuals to purchase your products and services.

Which’s exactly what Copywriting Secrets, a fundamental and powerful book for anybody who wishes to make money using ads, emails, sales letters, teaches you to do.

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What is Copywriting and Why Does it Matter?

When I say that everybody can use Copywriting Secrets, it’s not an exaggeration.

When it comes to encouraging individuals to buy, it’s a testimony to the power of words. When you require to sell anything online, it’s likewise a clear recognition of just how essential content marketing has actually become.

Most people hear “copywriting” and they believe they’re speaking to somebody who practices copyright law.

Copywriting is no place as dry, arcane, or long-winded as legalese. If you’re doing it right, you need to be communicating information to your leads at a third-grade reading level.

That indicates you worth your potential customers’ time and you wish to provide access to your deal as plainly and tactically as possible.

Now, the “strategy” part of copywriting tricks comes from understanding which buttons to press when you’re composing ad copy or how to tell a sales story that guides a customer from being uninformed about how to fix an issue to absolutely gung-ho about your service.

In my experience, copywriting is simpler: It’s like being somebody’s best good friend and their worst enemy all on one page.

Consider it by doing this:.

Whether it’s:

  • An e-mail,
  • A sales page,
  • A landing page,
  • A social networks ad, or
  • A web page,

… you begin explaining your reader’s deepest, darkest, most pervasive pain to them. You hold up a very unpleasant mirror.

Then, utilizing words, you continue to poke them all over it harms. Gradually, they keep in mind why they need to change, act, or simply make a various decision.

And after that, you’re their best friend. You offer them an option that actually works, without being aggressive, scammy, or salesy.

Now, many entrepreneurs will inform you that what they want is for quality causes open their wallets and purchase. But the fact is that copywriting is about trading something far more important.

Something that’s practically a limited resource.

And that’s attention.

With many options, offers, services, items, and opportunities, the only possible method for your readers and prospects to trust you, purchase from you, and remain devoted to you is through maintaining their attention.

And nothing grabs attention on the Internet like copy and material.

Plainly, everyone can use a reliable way to master high-converting copy.

Get a FREE copy of Copywriting Secrets.

What is Copywriting Secrets?

The Copywriting Secrets book is not composed by Russell Brunson– even though it looks comparable to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the brand-new edition of Traffic Secrets).

Rather, Copywriting Secrets is a book that uses the really solutions it’s attempting to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.

Here’s an example of a sales letter, across a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, no one stated that looking gorgeous became part of copywriting secrets. Rather, the book reveals you book how to utilize the power of words to:.

Get more clicks,.

Gain more visibility,.

Draw in more leads,.

Earn more customers, and.

Land more sales online.

Many copywriting books attempt to teach you how to “write terrific copy.”.

Except that each time you attempt, your words stop working to encourage anybody to purchase– other than possibly your mother and a couple of faithful buddies.

The book shares with you the biggest secret about copywriting (and it does not matter what you sell).

Pay attention:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You do not compose copy– you assemble it.

According to the legendary advertiser, Eugene Schwartz, when you’re producing copy:.

” You are working with a series of building blocks, you are putting the foundation together, and after that you are putting them in certain structures. [Your words are] building a little city of desire for your individual to live and come in.”.

Does this sound familiar?

If not, read that quote again.

Think of another idea in marketing that relies on strategic placement, building blocks, and the sensible, step-by-step journey that guides a prospect from start to finish.

The finish being a sale.

Sales funnels.

Which suggests that sales funnels and sales copy abilities go hand-in-hand. Learn one and you’ll improve the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 proven copywriting solutions to help you become a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll learn to use the power of words to get individuals to do something about it in such a natural and seamless method, your prospects won’t even realize they’re being encouraged.

Hint: One of the primary copywriting tricks, says Jim Edwards, is to make sales copy “disappear.”.

As the Copywriting Secrets book tagline says,.

” … no matter what you offer or who you sell it to!”.

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Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason why it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.

Jim. Knows. Great. Sales Copy.

Period.

You might have seen him collaborating with Russell Brunson on Funnel Scripts, the copywriting software application from the developers of ClickFunnels.

Russell is smart– he understands his lane or location of know-how lies in assisting entrepreneurs make profits from funnel structure.

Todd Dickerson Dylan Jones Russell Brunson

Russel Brunson Copywriting Secrets Book.

However Jim Edwards is the self-taught, go-to guru for success with sales copy. Just take a look at his credentials:.

He’s the creator and owner of a direct reaction marketing company.

He devotes numerous hours every year to coaching individually entrepreneur in the Funnel Scripts community.

He’s a very popular author who has actually been operating online considering that he first started selling e-books online in 1997! (does anyone even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up sounds?).

He’s introduced numerous offers for his own products and those of others using sales letters that have created him $2.5 million and $3 million in earnings.

He’s been featured in the New York Times, Entrepreneur Magazine, and multiple other leading publications for his copywriting knowledge.

Best of all, he used his self-taught copywriting abilities to make millions– the type of money responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off home in 18 months.

Yes, you check out that.

If this isn’t the best guy to provide you thorough training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Before we get into the complete evaluation, I wish to let you understand that the Copywriting Secrets book is not the same product as the Funnel Scripts software tool.

Funnel Scripts is a done-for-you copy generator that uses your knowledge of your customers and information of your deal to create high-converting copy for your funnels, ads, blog sites, email newsletters, and more.

And that can save you a massive quantity of time. It’s the perfect alternative to keeping an internal copywriter or developing copy from scratch.

A lot of the formulas that power Funnel Scripts are explored even more in the Sales Story Secrets upsell (I’ll inform you more about that later in my review).

Due to the fact that Jim Edwards worked on both– however that should just show how effective his capability as a copy creator genuinely is, they might appear comparable.

The Copywriting Secrets book, on the other hand, will provide you whatever you require to tailor, tweak, and perfect conversion copy.

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Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is all about persuasion with words?

Well, there are lots of “tricks” to persuading people– and, frequently, you have to utilize a combination of sales letters and sales copy formulas.

Copywriting Secrets Book Review

Todd Dickerson Dylan Jones Russell Brunson

These secrets and insights collaborate so you can utilize the formulas to construct persuasion in time. Some examples in the book consist of:.

The “Love me. Your words must elicit extremely strong emotions from people and require them to make a decision about you personally– it’s one of the most lucrative things your copy can do! (page 181).

Find out how to make more on each prospect, which is perfect for a sales funnel, using the “provide a shovel … then offer them a bulldozer” method for make more on each (page 179).

How to take a blank screen and transform that blinking cursor into a finished piece of sales copy FAST. It’s a strategy so powerful, you can utilize it to break through writer’s block (page 168).

A 13-step sales message formula that shows you how to quickly persuade clients to make a purchase choice, using deeply ingrained psychological triggers (page 143-158).

Speak in the voice of your consumer and find the “magic” words clients utilize to explain what they want to purchase (page 104).

8 particular places online that will reveal you the exact triggers inspiring your prospective clients and getting them to spend their cash. You can use this to place your own item, service, training, software application (page 69-71).

How to quickly put together the “building blocks” of sales copy that create a “little city of desire” for your customers and potential customers (page 79).

The “Yellow Brick Road” Formula, another perfect formula for funnels, that leads people on a journey towards eventually buying from you (page 178).

When you take a look at the sales page for the Copywriting Secrets book, it gets sort of frustrating reading about the sheer quantity of details Jim Edwards crams in a mere book.

I’ve broken down his deliverables into 5 standard sections. I’ll rapidly summarize what you need to expect in each area of the Copywriting Secrets book.

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1. Copywriting Mindset Secrets.

Jim Edwards starts this area showing you how to cultivate the copywriting mindset, as he calls it. You’ll get a crash course on:.

All the trademarks of high-performing copywriting.

How to develop the practice.

How to approach almost every piece of content you see from now on using a copywriter’s viewpoint on persuasion.

2. Sales Formula/Letter Secrets.

This is where the rubber meets the roadway. It’s not simply that fantastic copywriting leaves ideas. It’s that great copy can always be plugged in and “constructed” using formulas– and these work no matter what you sell. This area reveals formulas and design templates for advertisements, emails, and sales letters which have never ever failed.

3. Make ‘Em Thirsty Secrets.

The secret to selling through emails, ads, and sales letters? As Jim Edwards says, “Make ’em thirsty!” In other words, you want to tickle those levers so they’ll buy quicker. And the best method to do that through copywriting is to utilize 4 standard sales stories.

The stories make your potential customers “thirsty,” and your copywriting will guide people to the drink. This is a proven pattern for success with copywriting.

4. Offer Without Selling Secrets.

Remember that one of the very best copywriting secrets is to make it appear you’re not selling at all. This is the area that assists you master and embed those secret “stealth closes.”.

Keep in mind Columbo, popular for “playing dumb,” while secretly figuring out the truth? Well, Jim Edwards shows you how to utilize this area of the Copywriting Secrets book to offer your clients value and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Do not be deceived by the name of this area in the Copywriting Secrets book. Copywriting is only as good as the quantity of tweaking and refining you do.

You can likewise use the feedback to plug into a couple of proven methods for improving your e-mails, ads, and sales letters. That’s what this area of the Copywriting Secrets book is all about.

How to Get the Copywriting Secrets Book.

There are several methods to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the most inexpensive is to head straight to the Copywriting Secrets book sales page.

Here, Jim offers the Copywriting Secrets book utilizing the reliable Free plus Shipping Cost deal. This suggests that you’ll get the book for free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.

Jim also makes you a special pledge. If you don’t like it, you can ask for a refund and you don’t need to send the book back. You essentially secure free shipping for the Copywriting Secrets book.

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Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook variation of the Copywriting Secrets book, all you require to do is get the initial offer. The audio variation will turn up as a “Special Offer” prior to you complete your purchase of the Copywriting Secrets book.

The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you develop the right stories that will motivate your audience, no matter what you offer.

sales story secrets.

This is the book you want on your side when you’re prepared to get back at more extensive with finding out copywriting secrets for any industry.

Get a FREE copy of Copywriting Secrets.

Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a real kahuna of a book– and I’m not going to lie. I still haven’t used every single method in Copywriting Secrets.

What I understand for sure, though, is that each time I take a seat to compose any of my marketing materials, sales pages, advertisements, emails, and even social media posts, I initially thumb through my Copywriting Secrets book.

And I anticipate I’ll be doing that up until I end up being a master copywriter. What about you?

Get a FREE copy of Copywriting Secrets.