Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 people just read headlines.
Visitors to your website just read 20% of the material you write.
Individuals only check out the very first two words on a line– usually, they miss out on the third word.
It’s numbers like this that make you believe you need to hire a copywriter.
But then you learn more about the expenses of employing a copywriter to get more clicks:
Summary: Copywriting Secrets is a powerful and fundamental book that will teach you how to get more clicks, acquire more visibility, attract more leads, earn more subscribers, and and land more sales online.
Excellent freelance copywriters charge up to $250 per hour
Scammy ones will inform you that “all you truly need to make sales is fantastic sales copy” (lies).
75% of visitors to a site take note of the total quality of the copy, however, and they’ll avoid working with a business that doesn’t have professional and tidy copy.
Realities like these make you question if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about effective copywriting.
No novice copywriter knows what works. They only learn what works after they go through some trial and error, get some real data around where clients are leaving and where they’re spending the most time, and improve the copy based upon the results.
If they do not understand what works, how can they help you make more sales?
All you need are:
Copy formulas that assist you compose sales copy and after that hook these transformative words into the larger structure of your sales page.
A precise understanding of who your ideal clients are, what their biggest “pains” are, and where they presently live.
Specific, trustworthy, and constant “power” words that harness powerful, mental and emotional triggers that direct people to purchase your services and items.
And that’s exactly what Copywriting Secrets, a basic and powerful book for anybody who wants to make money utilizing ads, emails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
It’s not an exaggeration when I say that everyone can utilize Copywriting Secrets.
When it comes to inspiring individuals to purchase, it’s a testimony to the power of words. It’s likewise a clear acknowledgement of just how essential material marketing has become when you require to sell anything online.
Many people hear “copywriting” and they think they’re speaking with someone who practices copyright law.
Copywriting is nowhere as dry, arcane, or long-winded as legalese. In fact, if you’re doing it right, you need to be interacting info to your leads at a third-grade reading level.
That implies you worth your potential customers’ time and you wish to give them access to your deal as plainly and tactically as possible.
Now, the “technique” part of copywriting secrets originates from understanding which buttons to press when you’re writing advertisement copy or how to tell a sales story that guides a client from being unaware about how to solve a problem to totally gung-ho about your option.
In my experience, copywriting is easier: It’s like being somebody’s best good friend and their worst opponent all on one page.
Think of it by doing this:.
- An e-mail,
- A sales page,
- A landing page,
- A social media ad, or
- A web page,
… you begin describing your reader’s deepest, darkest, most prevalent pain to them. You hold up a very undesirable mirror.
Then, utilizing words, you continue to poke them everywhere it injures. Gradually, they keep in mind why they need to change, act, or merely make a different decision.
And after that, you’re their buddy. You offer them an option that really works, without being aggressive, scammy, or salesy.
Now, many entrepreneurs will tell you that what they desire is for quality leads to open their wallets and purchase. The truth is that copywriting is about trading something far more important.
Something that’s nearly a limited resource.
With a lot of services, deals, items, opportunities, and services, the only possible way for your potential customers and readers to trust you, purchase from you, and stay faithful to you is through maintaining their attention.
And nothing grabs attention on the Internet like copy and material.
Plainly, everybody can utilize a trustworthy way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– despite the fact that it looks similar to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the new edition of Traffic Secrets).
Instead, Copywriting Secrets is a book that uses the extremely formulas it’s trying to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, nobody stated that looking beautiful became part of copywriting tricks. Rather, the book shows you book how to use the power of words to:.
Get more clicks,.
Gain more presence,.
Bring in more leads,.
Earn more subscribers, and.
Land more sales online.
A lot of copywriting books attempt to teach you how to “compose terrific copy.”.
Except that each time you try, your words stop working to persuade anybody to purchase– except maybe your mama and a couple of loyal pals.
The book shares with you the biggest secret about copywriting (and it doesn’t matter what you offer).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You don’t compose copy– you assemble it.
According to the legendary advertiser, Eugene Schwartz, when you’re creating copy:.
” You are working with a series of building blocks, you are putting the structure blocks together, and then you are putting them in particular structures.
Does this noise familiar?
If not, checked out that quote once again.
Think about another principle in marketing that counts on strategic positioning, building blocks, and the sensible, stepwise journey that guides a prospect from start to finish.
The surface being a sale.
Which implies that sales funnels and sales copy skills go together. Learn one and you’ll improve the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 proven copywriting formulas to assist you become a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll discover to use the power of words to get individuals to do something about it in such a smooth and natural way, your prospects won’t even realize they’re being encouraged.
Tip: One of the primary copywriting secrets, says Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you sell or who you sell it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason that it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Sales Copy.
You may have seen him collaborating with Russell Brunson on Funnel Scripts, the copywriting software from the developers of ClickFunnels.
Russell is smart– he knows his lane or area of knowledge lies in assisting entrepreneurs make profits from funnel structure.
Russel Brunson Copywriting Secrets Book.
Jim Edwards is the self-taught, go-to master for success with sales copy. Simply take a look at his credentials:.
He’s the creator and owner of a direct response marketing firm.
He devotes hundreds of hours every year to training one-on-one entrepreneur in the Funnel Scripts community.
He’s a best-selling author who has actually been running online because he initially started offering e-books online in 1997! (does anyone even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up noises?).
He’s launched multiple offers for his own items and those of others using sales letters that have created him $2.5 million and $3 million in revenue.
He’s been featured in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting know-how.
Best of all, he used his self-taught copywriting skills to make millions– the type of money responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off house in 18 months.
Yes, you read that right.
So if this isn’t the ideal man to offer you in-depth training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Prior to we enter into the complete review, I want to let you know that the Copywriting Secrets book is not the exact same item as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that uses your understanding of your customers and details of your deal to create high-converting copy for your funnels, advertisements, blogs, email newsletters, and more.
And that can conserve you a massive quantity of time. It’s the best option to keeping an internal copywriter or developing copy from scratch.
A lot of the solutions that power Funnel Scripts are checked out further in the Sales Story Secrets upsell (I’ll inform you more about that later in my review).
Due to the fact that Jim Edwards worked on both– however that ought to simply demonstrate how powerful his ability as a copy creator really is, they may appear similar.
The Copywriting Secrets book, on the other hand, will provide you everything you require to customize, tweak, and perfect conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words?
Well, there are many “tricks” to convincing people– and, typically, you have to employ a mix of sales letters and sales copy formulas.
Copywriting Secrets Book Review
These insights and tricks interact so you can utilize the formulas to construct persuasion in time. Some examples in the book include:.
The “Love me. Hate me. There’s no cash in the middle!” strategy. Your words should generate really strong feelings from individuals and require them to make a decision about you personally– it’s one of the most rewarding things your copy can do! (page 181).
Discover how to make more on each prospect, which is ideal for a sales funnel, using the “provide a shovel … then offer them a bulldozer” method for make more on each (page 179).
How to take a blank screen and change that blinking cursor into an ended up piece of sales copy FAST. It’s a technique so powerful, you can utilize it to break through author’s block (page 168).
A 13-step sales message formula that reveals you how to quickly persuade consumers to purchase choice, using deeply ingrained psychological triggers (page 143-158).
Speak in the voice of your customer and find the “magic” words consumers utilize to explain what they wish to purchase (page 104).
8 particular places online that will reveal you the specific triggers inspiring your prospective customers and getting them to invest their cash. You can utilize this to position your own item, service, coaching, software application (page 69-71).
How to rapidly assemble the “foundation” of sales copy that create a “little city of desire” for your clients and prospects (page 79).
The “Yellow Brick Road” Formula, another ideal formula for funnels, that leads people on a journey towards eventually purchasing from you (page 178).
When you take a look at the sales page for the Copywriting Secrets book, it gets sort of frustrating reading about the sheer quantity of info Jim Edwards crams in a mere book.
So I’ve broken down his deliverables into five fundamental sections. I’ll rapidly summarize what you ought to anticipate in each area of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards starts this area showing you how to cultivate the copywriting frame of mind, as he calls it. You’ll get a crash course on:.
All the trademarks of high-performing copywriting.
How to develop the practice.
How to approach almost every piece of material you see from now on using a copywriter’s point of view on persuasion.
2. Sales Formula/Letter Secrets.
It’s not simply that fantastic copywriting leaves ideas. This area exposes solutions and design templates for sales, ads, and e-mails letters which have actually never stopped working.
3. Make ‘Em Thirsty Secrets.
The secret to selling through sales, ads, and e-mails letters? As Jim Edwards states, “Make ’em thirsty!” To put it simply, you want to tickle those levers so they’ll buy faster. And the very best method to do that through copywriting is to utilize 4 fundamental sales stories.
The stories make your potential customers “thirsty,” and your copywriting will direct people to the drink. This is a tested pattern for success with copywriting.
4. Sell Without Selling Secrets.
Keep in mind that one of the very best copywriting tricks is to make it appear you’re not costing all. This is the area that assists you master and embed those secret “stealth closes.”.
Keep in mind Columbo, well-known for “playing dumb,” while secretly determining the fact? Well, Jim Edwards shows you how to utilize this area of the Copywriting Secrets book to offer your clients value and close without pressure.
5. Copy Polishing Secrets.
Don’t be deceived by the name of this area in the Copywriting Secrets book. Copywriting is only as great as the quantity of tweaking and refining you do.
You can also use the feedback to plug into a couple of tested techniques for enhancing your e-mails, sales, and ads letters. That’s what this section of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are numerous methods to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the least expensive is to head directly to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book using the reliable Free plus Shipping Cost deal. This suggests that you’ll get the book free of charge as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else worldwide.
Nevertheless, Jim likewise makes you a distinct promise. You can ask for a refund and you don’t have to send the book back if you do not like it. You essentially secure free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you require to do is grab the initial offer. The audio version will turn up as a “Special Offer” prior to you finish your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you produce the best stories that will encourage your audience, no matter what you sell.
sales story tricks.
When you’re all set to get even more extensive with discovering copywriting tricks for any industry, this is the book you want on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still have not utilized each and every single method in Copywriting Secrets.
What I know for sure, however, is that every time I take a seat to compose any of my marketing products, sales pages, ads, e-mails, and even social networks posts, I first thumb through my Copywriting Secrets book.
And I anticipate I’ll be doing that till I end up being a master copywriter. What about you?