Copywriting Secrets Review: Should You Get A FREE Copy?
Eight out of 10 people only check out headlines.
Visitors to your site just checked out 20% of the content you write.
Individuals just check out the very first 2 words on a line– usually, they miss the 3rd word.
It’s numbers like this that make you think you need to employ a copywriter.
But then you learn more about the costs of working with a copywriter to get more clicks:
Summary: Copywriting Secrets is a basic and effective book that will teach you how to get more clicks, get more visibility, draw in more leads, earn more subscribers, and and land more sales online.
Excellent freelance copywriters charge up to $250 per hour
Scammy ones will inform you that “all you truly need to make sales is terrific sales copy” (lies).
75% of visitors to a website pay attention to the total quality of the copy, however, and they’ll prevent working with a company that does not have expert and clean copy.
Truths like these make you question if it’s all truly worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about effective copywriting.
No novice copywriter knows what works. They just find out what works after they go through some experimentation, acquire some genuine information around where clients are leaving and where they’re investing the most time, and refine the copy based on the outcomes.
So if they do not understand what works, how can they help you make more sales?
All you need are:
Copy solutions that help you compose sales copy and then hook these transformative words into the larger structure of your sales page.
A specific understanding of who your perfect customers are, what their greatest “discomforts” are, and where they presently live.
Specific, trusted, and constant “power” words that harness effective, mental and psychological triggers that direct people to purchase your services and products.
Which’s exactly what Copywriting Secrets, a fundamental and effective book for anybody who wishes to generate income utilizing advertisements, emails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
When I state that everyone can use Copywriting Secrets, it’s not an exaggeration.
It’s a testimony to the power of words when it comes to encouraging individuals to buy. When you require to sell anything online, it’s likewise a clear recognition of just how essential material marketing has actually ended up being.
The majority of people hear “copywriting” and they believe they’re speaking with somebody who practices copyright law.
But copywriting is nowhere as dry, arcane, or verbose as legalese. If you’re doing it right, you should be communicating info to your leads at a third-grade reading level.
That means you worth your prospects’ time and you wish to give them access to your offer as plainly and strategically as possible.
Now, the “strategy” part of copywriting secrets originates from understanding which buttons to push when you’re writing ad copy or how to inform a sales story that guides a customer from being unaware about how to fix a problem to totally gung-ho about your solution.
In my experience, copywriting is simpler: It’s like being someone’s best friend and their worst enemy all on one page.
Think about it this way:.
- An email,
- A sales page,
- A landing page,
- A social media advertisement, or
- A websites,
… you start explaining your reader’s deepest, darkest, most pervasive pain to them. You hold up an extremely undesirable mirror.
Using words, you continue to poke them everywhere it injures. Slowly, they keep in mind why they require to alter, act, or merely make a different decision.
And after that, you’re their friend. You provide them a solution that actually works, without being aggressive, scammy, or salesy.
Now, many entrepreneurs will tell you that what they want is for quality results in open their wallets and purchase. The truth is that copywriting is about trading something far more important.
Something that’s almost a limited resource.
With many services, offers, chances, services, and items, the only possible method for your prospects and readers to trust you, buy from you, and stay faithful to you is through preserving their attention.
And nothing grabs attention on the Internet like copy and material.
Clearly, everybody can use a reliable method to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not composed by Russell Brunson– even though it looks similar to the DotCom Secrets book (a trilogy including Expert Secrets and the new edition of Traffic Secrets).
Instead, Copywriting Secrets is a book that utilizes the very formulas it’s trying to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.
Here’s an example of a sales letter, across a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one stated that looking gorgeous was part of copywriting secrets. Instead, the book reveals you book how to use the power of words to:.
Get more clicks,.
Gain more visibility,.
Attract more leads,.
Make more customers, and.
Land more sales online.
The majority of copywriting books attempt to teach you how to “compose excellent copy.”.
Except that whenever you try, your words stop working to convince anybody to buy– except maybe your mama and a couple of devoted good friends.
The book shares with you the greatest secret about copywriting (and it does not matter what you sell).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You don’t compose copy– you assemble it.
According to the legendary marketer, Eugene Schwartz, when you’re producing copy:.
” You are working with a series of building blocks, you are putting the foundation together, and after that you are putting them in certain structures. [Your words are] constructing a little city of desire for your person to live and come in.”.
Does this sound familiar?
If not, checked out that quote again.
Think of another principle in marketing that relies on tactical placement, building blocks, and the logical, stepwise journey that guides a possibility from start to finish.
The surface being a sale.
Which means that sales funnels and sales copy skills go together. Find out one and you’ll enhance the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 tested copywriting solutions to assist you end up being a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll learn to use the power of words to get people to act in such a smooth and natural method, your prospects won’t even understand they’re being convinced.
Tip: One of the main copywriting tricks, states Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline says,.
” … no matter what you sell or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason that it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You may have seen him collaborating with Russell Brunson on Funnel Scripts, the copywriting software from the developers of ClickFunnels.
Russell is wise– he understands his lane or area of competence lies in assisting entrepreneurs make benefit from funnel structure.
Russel Brunson Copywriting Secrets Book.
But Jim Edwards is the self-taught, go-to master for success with sales copy. Just have a look at his qualifications:.
He’s the founder and owner of a direct response marketing firm.
He commits numerous hours every year to coaching individually business owners in the Funnel Scripts neighborhood.
He’s a best-selling author who has been operating online considering that he first began selling e-books online in 1997! (does anyone even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up sounds?).
He’s introduced several deals for his own items and those of others utilizing sales letters that have actually produced him $2.5 million and $3 million in revenue.
He’s been included in the New York Times, Entrepreneur Magazine, and multiple other leading publications for his copywriting competence.
Best of all, he used his self-taught copywriting abilities to make millions– the type of money responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off house in 18 months.
Yes, you check out that right.
If this isn’t the best man to offer you in-depth training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Prior to we enter into the full review, I wish to let you understand that the Copywriting Secrets book is not the exact same product as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that utilizes your knowledge of your customers and information of your offer to develop high-converting copy for your funnels, advertisements, blogs, e-mail newsletters, and more.
Which can save you a huge amount of time. It’s the ideal option to keeping an in-house copywriter or developing copy from scratch.
In fact, a lot of the formulas that power Funnel Scripts are explored further in the Sales Story Secrets upsell (I’ll inform you more about that later in my evaluation).
They might seem similar due to the fact that Jim Edwards dealt with both– however that should simply demonstrate how powerful his capability as a copy creator really is.
The Copywriting Secrets book, on the other hand, will provide you everything you require to customize, fine-tune, and best conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is everything about persuasion with words, right?
Well, there are numerous “secrets” to convincing people– and, typically, you have to employ a mix of sales letters and sales copy formulas.
Copywriting Secrets Book Review
These secrets and insights work together so you can utilize the formulas to construct persuasion over time. Some examples in the book consist of:.
The “Love me. Your words must generate really strong emotions from people and require them to make a choice about you personally– it’s one of the most lucrative things your copy can do! (page 181).
Learn how to make more on each prospect, which is perfect for a sales funnel, utilizing the “give them a shovel … then offer them a bulldozer” technique for make more on each (page 179).
How to take a blank screen and transform that blinking cursor into a finished piece of sales copy FAST. It’s a method so effective, you can use it to break through author’s block (page 168).
A 13-step sales message formula that reveals you how to instantly convince customers to make a purchase choice, utilizing deeply deep-rooted mental triggers (page 143-158).
Speak in the voice of your consumer and discover the “magic” words consumers utilize to describe what they wish to purchase (page 104).
8 specific locations online that will reveal you the exact triggers inspiring your prospective consumers and getting them to spend their money. You can use this to position your own item, service, training, software application (page 69-71).
How to quickly put together the “building blocks” of sales copy that develop a “little city of desire” for your potential customers and clients (page 79).
The “Yellow Brick Road” Formula, another ideal formula for funnels, that leads people on a journey towards ultimately buying from you (page 178).
When you check out the sales page for the Copywriting Secrets book, it gets sort of overwhelming reading about the large quantity of info Jim Edwards packs in a mere book.
I’ve broken down his deliverables into 5 standard areas. I’ll quickly summarize what you need to expect in each area of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards begins this section showing you how to cultivate the copywriting frame of mind, as he calls it. You’ll get a crash course on:.
All the trademarks of high-performing copywriting.
How to develop the practice.
How to approach almost every piece of content you see from now on utilizing a copywriter’s perspective on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber fulfills the road. It’s not just that terrific copywriting leaves clues. It’s that excellent copy can constantly be plugged in and “built” utilizing formulas– and these work no matter what you sell. This area exposes solutions and templates for ads, sales, and emails letters which have actually never ever stopped working.
3. Make ‘Em Thirsty Secrets.
The trick to selling through sales, emails, and ads letters? And the best method to do that through copywriting is to use 4 fundamental sales stories.
The stories make your prospects “thirsty,” and your copywriting will assist people to the beverage. This is a proven pattern for success with copywriting.
4. Sell Without Selling Secrets.
Remember that one of the best copywriting tricks is to make it appear you’re not selling at all. This is the area that helps you master and embed those secret “stealth closes.”.
Keep in mind Columbo, well-known for “playing dumb,” while privately finding out the reality? Well, Jim Edwards shows you how to use this section of the Copywriting Secrets book to provide your customers worth and close without pressure.
5. Copy Polishing Secrets.
Don’t be deceived by the name of this area in the Copywriting Secrets book. It’s not optional. Copywriting is only as good as the quantity of tweaking and refining you do. Often, you can use data to assist your choices.
But you can also use the feedback to plug into a couple of tested methods for enhancing your sales, emails, and ads letters. That’s what this section of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are a number of methods to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the most affordable is to head directly to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book utilizing the reliable Free plus Shipping Cost deal. This implies that you’ll get the book free of charge as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.
Nevertheless, Jim likewise makes you a special promise. If you don’t like it, you can request for a refund and you do not need to send out the book back. You essentially get free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook variation of the Copywriting Secrets book, all you need to do is get the initial offer. The audio variation will appear as a “Special Offer” prior to you complete your purchase of the Copywriting Secrets book.
The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you produce the best stories that will motivate your audience, no matter what you offer.
sales story tricks.
This is the book you want on your side when you’re ready to get back at more extensive with discovering copywriting tricks for any industry.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a genuine kahuna of a book– and I’m not going to lie. I still have not utilized each and every single method in Copywriting Secrets.
What I understand for sure, however, is that each time I sit down to compose any of my marketing materials, sales pages, advertisements, emails, and even social media posts, I first thumb through my Copywriting Secrets book.
And I expect I’ll be doing that until I become a master copywriter. What about you?