The Black Box Review Russell Brunson

Copywriting Secrets Review: Should You Get A FREE Copy?

Eight out of 10 people only check out headings.

Visitors to your website just read 20% of the content you compose.

Individuals only check out the very first two words on a line– usually, they miss out on the third word.

It’s numbers like this that make you think you must hire a copywriter.

Then you learn about the expenses of working with a copywriter to get more clicks:

The Black Box Review Russell Brunson

Summary: Copywriting Secrets is a powerful and basic book that will teach you how to get more clicks, acquire more visibility, attract more leads, earn more subscribers, and and land more sales online.

Excellent freelance copywriters charge up to $250 per hour

Scammy ones will inform you that “all you truly require to make sales is terrific sales copy” (lies).

75% of visitors to a site pay attention to the overall quality of the copy, however, and they’ll prevent working with a business that doesn’t have professional and clean copy.

Truths like these make you wonder if it’s all truly worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about effective copywriting.

No newbie copywriter understands what works. They only learn what works after they go through some trial and error, get some genuine data around where consumers are leaving and where they’re investing the most time, and refine the copy based upon the outcomes.

So if they do not know what works, how can they help you make more sales?

It’s “simple.”

All you need are:

Copy formulas that assist you compose sales copy and after that hook these transformative words into the bigger structure of your sales page.

A specific understanding of who your ideal customers are, what their biggest “discomforts” are, and where they currently live.

Specific, reliable, and constant “power” words that harness powerful, psychological and psychological triggers that guide individuals to purchase your services and products.

And that’s exactly what Copywriting Secrets, a basic and powerful book for anybody who wants to earn money utilizing advertisements, e-mails, sales letters, teaches you to do.

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What is Copywriting and Why Does it Matter?

When I say that everyone can use Copywriting Secrets, it’s not an exaggeration.

It’s a testament to the power of words when it comes to encouraging individuals to purchase. When you require to sell anything online, it’s likewise a clear recognition of just how essential content marketing has actually become.

Many people hear “copywriting” and they believe they’re talking to somebody who practices copyright law.

Copywriting is no place as dry, arcane, or verbose as legalese. In fact, if you’re doing it right, you should be communicating information to your leads at a third-grade reading level.

That means you value your potential customers’ time and you want to provide access to your offer as plainly and tactically as possible.

Now, the “strategy” part of copywriting secrets comes from knowing which buttons to press when you’re writing advertisement copy or how to inform a sales story that guides a consumer from being uninformed about how to solve an issue to totally gung-ho about your solution.

In my experience, copywriting is simpler: It’s like being someone’s finest good friend and their worst enemy all on one page.

Think of it by doing this:.

Whether it’s:

  • An e-mail,
  • A sales page,
  • A landing page,
  • A social networks ad, or
  • A websites,

… you start explaining your reader’s deepest, darkest, most pervasive pain to them. You hold up an extremely unpleasant mirror.

Then, using words, you continue to poke them all over it hurts. Slowly, they keep in mind why they need to alter, act, or just make a various choice.

And after that, you’re their friend. You use them a solution that actually works, without being aggressive, scammy, or salesy.

Now, lots of business owners will tell you that what they desire is for quality results in open their wallets and buy. The fact is that copywriting is about trading something far more important.

Something that’s nearly a limited resource.

And that’s attention.

With numerous solutions, deals, chances, services, and items, the only possible method for your readers and potential customers to trust you, purchase from you, and remain loyal to you is through maintaining their attention.

And nothing grabs attention on the Internet like copy and content.

Plainly, everybody can utilize a trustworthy way to master high-converting copy.

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What is Copywriting Secrets?

The Copywriting Secrets book is not composed by Russell Brunson– although it looks comparable to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the brand-new edition of Traffic Secrets).

Rather, Copywriting Secrets is a book that uses the very solutions it’s attempting to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.

Here’s an example of a sales letter, throughout a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, nobody said that looking stunning became part of copywriting tricks. Rather, the book shows you book how to utilize the power of words to:.

Get more clicks,.

Gain more exposure,.

Draw in more leads,.

Make more subscribers, and.

Land more sales online.

The majority of copywriting books try to teach you how to “write fantastic copy.”.

Other than that every time you try, your words fail to encourage anyone to purchase– other than possibly your mother and a few faithful pals.

However the book show you the greatest secret about copywriting (and it doesn’t matter what you sell).

Pay attention:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You do not compose copy– you assemble it.

According to the legendary marketer, Eugene Schwartz, when you’re creating copy:.

” You are dealing with a series of foundation, you are putting the foundation together, and after that you are putting them in particular structures. [Your words are] constructing a little city of desire for your person to live and come in.”.

Does this sound familiar?

If not, checked out that quote again.

Think of another concept in marketing that relies on tactical placement, building blocks, and the logical, step-by-step journey that guides a prospect from start to finish.

The finish being a sale.

Sales funnels.

Which suggests that sales funnels and sales copy abilities go hand-in-hand. Find out one and you’ll enhance the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 tested copywriting formulas to assist you become a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll find out to use the power of words to get individuals to act in such a smooth and natural way, your prospects won’t even understand they’re being encouraged.

Tip: One of the main copywriting secrets, states Jim Edwards, is to make sales copy “disappear.”.

As the Copywriting Secrets book tagline says,.

” … no matter what you offer or who you sell it to!”.

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Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.

Jim. Knows. Great. Sales Copy.

Period.

You may have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software application from the creators of ClickFunnels.

Russell is wise– he understands his lane or area of competence depends on assisting business owners make make money from funnel building.

The Black Box Review Russell Brunson

Russel Brunson Copywriting Secrets Book.

Jim Edwards is the self-taught, go-to guru for success with sales copy. Just take a look at his credentials:.

He’s the creator and owner of a direct action marketing firm.

He devotes hundreds of hours every year to coaching individually business owners in the Funnel Scripts community.

He’s a very popular author who has been running online considering that he first started offering e-books online in 1997! (does anyone even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up sounds?).

He’s launched numerous offers for his own products and those of others utilizing sales letters that have actually produced him $2.5 million and $3 million in income.

He’s been included in the New York Times, Entrepreneur Magazine, and multiple other leading publications for his copywriting proficiency.

Best of all, he used his self-taught copywriting abilities to make millions– the sort of cash responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off house in 18 months.

Yes, you check out that.

If this isn’t the ideal person to give you extensive training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Before we enter the complete review, I want to let you know that the Copywriting Secrets book is not the same product as the Funnel Scripts software tool.

Funnel Scripts is a done-for-you copy generator that utilizes your understanding of your clients and information of your offer to develop high-converting copy for your funnels, ads, blogs, e-mail newsletters, and more.

Which can conserve you a massive quantity of time. It’s the ideal option to producing or keeping an internal copywriter copy from scratch.

In fact, a lot of the formulas that power Funnel Scripts are explored even more in the Sales Story Secrets upsell (I’ll tell you more about that later in my evaluation).

They might seem comparable because Jim Edwards worked on both– but that must just demonstrate how effective his ability as a copy developer truly is.

The Copywriting Secrets book, on the other hand, will give you everything you need to tailor, modify, and ideal conversion copy.

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Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is all about persuasion with words?

Well, there are many “secrets” to persuading people– and, often, you need to employ a combination of sales letters and sales copy solutions.

Copywriting Secrets Book Review

The Black Box Review Russell Brunson

These insights and tricks interact so you can utilize the formulas to develop persuasion gradually. Some examples in the book consist of:.

The “Love me. Dislike me. There’s no money in the middle!” strategy. Your words must generate extremely strong feelings from individuals and require them to make a decision about you personally– it’s one of the most lucrative things your copy can do! (page 181).

Discover how to make more on each possibility, which is perfect for a sales funnel, using the “provide a shovel … then sell them a bulldozer” approach for make more on each (page 179).

How to take a blank screen and transform that blinking cursor into a finished piece of sales copy FAST. It’s a technique so powerful, you can utilize it to break through writer’s block (page 168).

A 13-step sales message formula that shows you how to quickly persuade customers to make a purchase choice, using deeply ingrained psychological triggers (page 143-158).

Speak in the voice of your client and discover the “magic” words clients use to explain what they wish to purchase (page 104).

8 specific locations online that will show you the exact triggers inspiring your prospective customers and getting them to invest their cash. You can utilize this to place your own item, service, training, software (page 69-71).

How to quickly put together the “building blocks” of sales copy that develop a “little city of desire” for your prospects and clients (page 79).

The “Yellow Brick Road” Formula, another best formula for funnels, that leads individuals on a journey towards eventually purchasing from you (page 178).

When you have a look at the sales page for the Copywriting Secrets book, it gets sort of overwhelming reading about the large amount of info Jim Edwards crams in a mere book.

So I’ve broken down his deliverables into five basic areas. I’ll rapidly summarize what you should expect in each area of the Copywriting Secrets book.

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1. Copywriting Mindset Secrets.

Jim Edwards starts this section showing you how to cultivate the copywriting state of mind, as he calls it. You’ll get a crash course on:.

All the hallmarks of high-performing copywriting.

How to develop the practice.

How to approach practically every piece of material you see from now on utilizing a copywriter’s perspective on persuasion.

2. Sales Formula/Letter Secrets.

It’s not simply that great copywriting leaves ideas. This section reveals formulas and design templates for ads, emails, and sales letters which have actually never ever failed.

3. Make ‘Em Thirsty Secrets.

The secret to offering through advertisements, sales, and e-mails letters? As Jim Edwards says, “Make ’em thirsty!” Simply put, you wish to tickle those levers so they’ll buy much faster. And the very best way to do that through copywriting is to use 4 basic sales stories.

The stories make your potential customers “thirsty,” and your copywriting will direct people to the drink. This is a proven pattern for success with copywriting.

4. Sell Without Selling Secrets.

Keep in mind that among the best copywriting secrets is to make it appear you’re not selling at all. This is the section that helps you master and embed those secret “stealth closes.”.

Remember Columbo, well-known for “playing dumb,” while secretly figuring out the truth? Well, Jim Edwards reveals you how to use this area of the Copywriting Secrets book to offer your clients worth and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Do not be deceived by the name of this section in the Copywriting Secrets book. It’s not optional. Copywriting is just as good as the amount of tweaking and refining you do. Typically, you can utilize information to assist your decisions.

You can also utilize the feedback to plug into a couple of tested methods for improving your sales, e-mails, and advertisements letters. That’s what this section of the Copywriting Secrets book is everything about.

How to Get the Copywriting Secrets Book.

There are several ways to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the cheapest is to head straight to the Copywriting Secrets book sales page.

Here, Jim sells the Copywriting Secrets book using the reliable Free plus Shipping Cost deal. This implies that you’ll get the book for free as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.

Jim likewise makes you a distinct promise. You can ask for a refund and you don’t have to send out the book back if you don’t like it. You essentially get free shipping for the Copywriting Secrets book.

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Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook version of the Copywriting Secrets book, all you require to do is grab the initial offer. The audio version will pop up as a “Special Offer” prior to you finish your purchase of the Copywriting Secrets book.

The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you create the right stories that will encourage your audience, no matter what you sell.

sales story tricks.

This is the book you want on your side when you’re prepared to get back at more thorough with learning copywriting tricks for any market.

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Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a real kahuna of a book– and I’m not going to lie. I still have not utilized every single strategy in Copywriting Secrets.

What I know for sure, though, is that each time I take a seat to compose any of my marketing products, sales pages, advertisements, emails, and even social media posts, I first thumb through my Copywriting Secrets book.

And I expect I’ll be doing that until I become a master copywriter. What about you?

Get a FREE copy of Copywriting Secrets.