Stack Close Russell Brunson

Copywriting Secrets Review: Should You Get A FREE Copy?

8 out of 10 people just read headings.

Visitors to your website only read 20% of the material you compose.

People just read the very first two words on a line– usually, they miss the 3rd word.

It’s numbers like this that make you think you ought to work with a copywriter.

However then you find out about the costs of working with a copywriter to get more clicks:

Stack Close Russell Brunson

Summary: Copywriting Secrets is a fundamental and powerful book that will teach you how to get more clicks, gain more visibility, bring in more leads, make more subscribers, and and land more sales online.

Great freelance copywriters charge up to $250 per hour

Scammy ones will inform you that “all you actually need to make sales is excellent sales copy” (lies).

75% of visitors to a site take note of the overall quality of the copy, though, and they’ll prevent working with a business that doesn’t have professional and clean copy.

Facts like these make you question if it’s all truly worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about efficient copywriting.

No newbie copywriter understands what works. They just find out what works after they go through some experimentation, get some genuine data around where clients are leaving and where they’re investing the most time, and fine-tune the copy based upon the results.

So if they do not understand what works, how can they help you make more sales?

It’s “basic.”

All you require are:

Copy solutions that help you compose sales copy and then hook these transformative words into the larger structure of your sales page.

An exact understanding of who your ideal clients are, what their greatest “pains” are, and where they presently live.

Particular, dependable, and consistent “power” words that harness powerful, mental and emotional triggers that direct people to purchase your services and items.

And that’s exactly what Copywriting Secrets, a essential and effective book for anybody who wants to earn money using advertisements, emails, sales letters, teaches you to do.

Get a FREE copy of Copywriting Secrets.

What is Copywriting and Why Does it Matter?

When I say that everybody can use Copywriting Secrets, it’s not an exaggeration.

It’s a testament to the power of words when it comes to inspiring people to purchase. It’s also a clear recognition of just how important content marketing has actually ended up being when you require to offer anything online.

Many people hear “copywriting” and they believe they’re talking to someone who practices copyright law.

Copywriting is no place as dry, arcane, or verbose as legalese. If you’re doing it right, you must be interacting info to your leads at a third-grade reading level.

That implies you worth your prospects’ time and you want to provide access to your offer as clearly and strategically as possible.

Now, the “method” part of copywriting tricks comes from knowing which buttons to press when you’re composing ad copy or how to tell a sales story that guides a client from being uninformed about how to solve an issue to completely gung-ho about your service.

In my experience, copywriting is easier: It’s like being somebody’s finest good friend and their worst opponent all on one page.

Think of it by doing this:.

Whether it’s:

  • An email,
  • A sales page,
  • A landing page,
  • A social networks ad, or
  • A web page,

… you begin describing your reader’s deepest, darkest, most pervasive pain to them. You hold up an extremely undesirable mirror.

Then, utilizing words, you continue to poke them all over it harms. Slowly, they remember why they require to alter, act, or just make a various choice.

And after that, you’re their friend. You provide them a service that really works, without being aggressive, scammy, or salesy.

Now, lots of entrepreneurs will tell you that what they want is for quality leads to open their wallets and purchase. However the reality is that copywriting is about trading something far more important.

Something that’s practically a limited resource.

Which’s attention.

With many solutions, offers, products, chances, and services, the only possible method for your prospects and readers to trust you, buy from you, and remain loyal to you is through preserving their attention.

And absolutely nothing grabs attention on the Internet like copy and material.

Plainly, everyone can utilize a trustworthy way to master high-converting copy.

Get a FREE copy of Copywriting Secrets.

What is Copywriting Secrets?

The Copywriting Secrets book is not composed by Russell Brunson– even though it looks similar to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the new edition of Traffic Secrets).

Instead, Copywriting Secrets is a book that utilizes the very solutions it’s attempting to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.

Here’s an example of a sales letter, across a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, nobody said that looking beautiful was part of copywriting tricks. Rather, the book reveals you book how to use the power of words to:.

Get more clicks,.

Gain more visibility,.

Draw in more leads,.

Earn more subscribers, and.

Land more sales online.

Most copywriting books attempt to teach you how to “write fantastic copy.”.

Except that each time you attempt, your words stop working to persuade anybody to purchase– except perhaps your mommy and a couple of faithful buddies.

But the book shares with you the best secret about copywriting (and it doesn’t matter what you sell).

Take note:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You don’t write copy– you assemble it.

According to the legendary marketer, Eugene Schwartz, when you’re creating copy:.

” You are working with a series of building blocks, you are putting the foundation together, and then you are putting them in certain structures. [Your words are] building a little city of desire for your person to live and come in.”.

Does this sound familiar?

If not, checked out that quote once again.

Think of another idea in marketing that counts on tactical positioning, foundation, and the rational, step-by-step journey that guides a possibility from start to finish.

The finish being a sale.

Sales funnels.

Which suggests that sales funnels and sales copy abilities go together. Find out one and you’ll boost the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 proven copywriting solutions to assist you become a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll find out to use the power of words to get individuals to take action in such a natural and smooth method, your potential customers won’t even recognize they’re being persuaded.

Tip: One of the primary copywriting tricks, says Jim Edwards, is to make sales copy “vanish.”.

As the Copywriting Secrets book tagline says,.

” … no matter what you offer or who you offer it to!”.

Get a FREE copy of Copywriting Secrets.

Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason why it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.

Jim. Knows. Great. Sales Copy.

Period.

You may have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software application from the developers of ClickFunnels.

Russell is smart– he understands his lane or area of knowledge lies in assisting entrepreneurs make make money from funnel building.

Stack Close Russell Brunson

Russel Brunson Copywriting Secrets Book.

However Jim Edwards is the self-taught, go-to master for success with sales copy. Simply have a look at his credentials:.

He’s the creator and owner of a direct reaction marketing company.

He dedicates hundreds of hours every year to training one-on-one entrepreneur in the Funnel Scripts neighborhood.

He’s a best-selling author who has actually been running online since he initially began selling e-books online in 1997! (does anyone even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up sounds?).

He’s introduced multiple offers for his own products and those of others using sales letters that have actually created him $2.5 million and $3 million in income.

He’s been featured in the New York Times, Entrepreneur Magazine, and multiple other leading publications for his copywriting knowledge.

Most importantly, he used his self-taught copywriting skills to earn millions– the sort of cash responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off home in 18 months.

Yes, you check out that.

So if this isn’t the best person to provide you thorough training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Before we enter the complete evaluation, I wish to let you know that the Copywriting Secrets book is not the same item as the Funnel Scripts software tool.

Funnel Scripts is a done-for-you copy generator that uses your understanding of your consumers and information of your offer to produce high-converting copy for your funnels, advertisements, blog sites, e-mail newsletters, and more.

Which can conserve you a massive amount of time. It’s the ideal alternative to creating or keeping an internal copywriter copy from scratch.

In fact, a lot of the formulas that power Funnel Scripts are checked out even more in the Sales Story Secrets upsell (I’ll tell you more about that later in my evaluation).

Since Jim Edwards worked on both– but that ought to simply show how effective his capability as a copy creator genuinely is, they may appear similar.

The Copywriting Secrets book, on the other hand, will offer you everything you require to tailor, tweak, and best conversion copy.

Get a FREE copy of Copywriting Secrets.

Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is all about persuasion with words, right?

Well, there are numerous “tricks” to persuading individuals– and, often, you need to use a mix of sales letters and sales copy formulas.

Copywriting Secrets Book Review

Stack Close Russell Brunson

These tricks and insights interact so you can utilize the formulas to develop persuasion over time. Some examples in the book include:.

The “Love me. Dislike me. There’s no cash in the center!” technique. Your words must elicit extremely strong feelings from individuals and require them to decide about you personally– it’s one of the most profitable things your copy can do! (page 181).

Discover how to make more on each prospect, which is best for a sales funnel, utilizing the “give them a shovel … then sell them a bulldozer” approach for make more on each (page 179).

How to take a blank screen and change that blinking cursor into a finished piece of sales copy FAST. It’s a method so effective, you can use it to break through author’s block (page 168).

A 13-step sales message formula that shows you how to quickly persuade clients to buy decision, using deeply ingrained mental triggers (page 143-158).

Speak in the voice of your consumer and find the “magic” words customers use to explain what they want to purchase (page 104).

8 particular locations online that will show you the precise triggers encouraging your potential clients and getting them to spend their money. You can use this to position your own product, service, training, software (page 69-71).

How to quickly put together the “building blocks” of sales copy that produce a “little city of desire” for your clients and prospects (page 79).

The “Yellow Brick Road” Formula, another perfect formula for funnels, that leads people on a journey towards eventually buying from you (page 178).

It gets sort of overwhelming reading about the large quantity of information Jim Edwards loads in a mere book when you check out the sales page for the Copywriting Secrets book.

I’ve broken down his deliverables into 5 fundamental sections. I’ll quickly summarize what you should anticipate in each section of the Copywriting Secrets book.

Get a FREE copy of Copywriting Secrets.

1. Copywriting Mindset Secrets.

Jim Edwards begins this section showing you how to cultivate the copywriting state of mind, as he calls it. You’ll get a refresher course on:.

All the trademarks of high-performing copywriting.

How to develop the practice.

How to approach nearly every piece of material you see from now on utilizing a copywriter’s point of view on persuasion.

2. Sales Formula/Letter Secrets.

This is where the rubber satisfies the roadway. It’s not simply that excellent copywriting leaves hints. It’s that excellent copy can constantly be plugged in and “developed” utilizing formulas– and these work no matter what you offer. This area exposes formulas and design templates for ads, e-mails, and sales letters which have actually never ever stopped working.

3. Make ‘Em Thirsty Secrets.

The secret to selling through e-mails, sales, and ads letters? As Jim Edwards states, “Make ’em thirsty!” In other words, you wish to tickle those levers so they’ll buy faster. And the very best way to do that through copywriting is to use four standard sales stories.

The stories make your potential customers “thirsty,” and your copywriting will assist people to the beverage. This is a proven pattern for success with copywriting.

4. Offer Without Selling Secrets.

Remember that among the very best copywriting tricks is to make it appear you’re not selling at all. This is the section that helps you master and embed those secret “stealth closes.”.

Remember Columbo, famous for “playing dumb,” while privately figuring out the truth? Well, Jim Edwards shows you how to utilize this section of the Copywriting Secrets book to provide your customers value and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Do not be fooled by the name of this section in the Copywriting Secrets book. Copywriting is just as good as the amount of tweaking and refining you do.

But you can also utilize the feedback to plug into a few proven approaches for enhancing your e-mails, sales, and ads letters. That’s what this area of the Copywriting Secrets book is everything about.

How to Get the Copywriting Secrets Book.

There are several ways to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the cheapest is to head directly to the Copywriting Secrets book sales page.

Here, Jim offers the Copywriting Secrets book utilizing the reliable Free plus Shipping Cost deal. This means that you’ll get the book for free as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else worldwide.

Jim also makes you a distinct promise. If you don’t like it, you can request a refund and you don’t need to send the book back. You essentially secure free shipping for the Copywriting Secrets book.

Get a FREE copy of Copywriting Secrets.

Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook version of the Copywriting Secrets book, all you need to do is grab the original offer. The audio variation will pop up as a “Special Offer” before you finish your purchase of the Copywriting Secrets book.

The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you produce the ideal stories that will inspire your audience, no matter what you sell.

sales story tricks.

When you’re all set to get even more in-depth with discovering copywriting secrets for any industry, this is the book you want on your side.

Get a FREE copy of Copywriting Secrets.

Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a genuine kahuna of a book– and I’m not going to lie. I still have not used every strategy in Copywriting Secrets.

What I know for sure, however, is that every time I sit down to compose any of my marketing materials, sales pages, ads, emails, and even social media posts, I initially thumb through my Copywriting Secrets book.

And I anticipate I’ll be doing that till I become a master copywriter. What about you?

Get a FREE copy of Copywriting Secrets.