Shortcut Copywriting Secrets By Scott ‘mongo’ Haines

Copywriting Secrets Review: Should You Get A FREE Copy?

Eight out of 10 people just read headlines.

Visitors to your website only read 20% of the content you compose.

Individuals just check out the very first 2 words on a line– usually, they miss the third word.

It’s numbers like this that make you think you should employ a copywriter.

However then you find out about the costs of hiring a copywriter to get more clicks:

Shortcut Copywriting Secrets By Scott 'mongo' Haines

Summary: Copywriting Secrets is a effective and fundamental book that will teach you how to get more clicks, gain more visibility, draw in more leads, make more customers, and and land more sales online.

Excellent freelance copywriters charge up to $250 per hour

Scammy ones will inform you that “all you really need to make sales is great sales copy” (lies).

75% of visitors to a site take notice of the general quality of the copy, however, and they’ll avoid working with a business that doesn’t have professional and tidy copy.

Truths like these make you question if it’s all truly worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about efficient copywriting.

No novice copywriter knows what works. They only discover what works after they go through some experimentation, get some genuine data around where clients are leaving and where they’re spending the most time, and fine-tune the copy based upon the outcomes.

If they do not understand what works, how can they assist you make more sales?

It’s “easy.”

All you need are:

Copy formulas that assist you write sales copy and then hook these transformative words into the bigger structure of your sales page.

A specific understanding of who your perfect consumers are, what their biggest “pains” are, and where they currently live.

Particular, reliable, and consistent “power” words that harness powerful, mental and emotional triggers that assist people to purchase your services and products.

And that’s exactly what Copywriting Secrets, a fundamental and powerful book for anyone who wants to earn money utilizing ads, emails, sales letters, teaches you to do.

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What is Copywriting and Why Does it Matter?

When I say that everybody can use Copywriting Secrets, it’s not an exaggeration.

When it comes to motivating people to buy, it’s a testament to the power of words. It’s likewise a clear acknowledgement of just how important content marketing has ended up being when you require to offer anything online.

Most people hear “copywriting” and they think they’re talking with someone who practices copyright law.

However copywriting is no place as dry, arcane, or verbose as legalese. If you’re doing it right, you ought to be interacting info to your leads at a third-grade reading level.

That indicates you value your prospects’ time and you want to provide access to your offer as plainly and strategically as possible.

Now, the “technique” part of copywriting tricks originates from knowing which buttons to press when you’re composing advertisement copy or how to inform a sales story that guides a customer from being uninformed about how to resolve an issue to totally gung-ho about your option.

In my experience, copywriting is simpler: It’s like being somebody’s finest friend and their worst opponent all on one page.

Consider it in this manner:.

Whether it’s:

  • An email,
  • A sales page,
  • A landing page,
  • A social networks advertisement, or
  • A web page,

… you start off describing your reader’s deepest, darkest, most pervasive pain to them. You hold up a very undesirable mirror.

Utilizing words, you continue to poke them all over it hurts. Slowly, they remember why they need to alter, act, or simply make a various choice.

And after that, you’re their friend. You provide them a solution that really works, without being aggressive, scammy, or salesy.

Now, lots of business owners will inform you that what they want is for quality causes open their wallets and purchase. The reality is that copywriting is about trading something far more valuable.

Something that’s almost a scarce resource.

Which’s attention.

With so many options, deals, services, chances, and products, the only possible method for your readers and prospects to trust you, purchase from you, and remain loyal to you is through maintaining their attention.

And nothing grabs attention on the Internet like copy and content.

Plainly, everyone can use a trustworthy way to master high-converting copy.

Get a FREE copy of Copywriting Secrets.

What is Copywriting Secrets?

The Copywriting Secrets book is not composed by Russell Brunson– despite the fact that it looks comparable to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the new edition of Traffic Secrets).

Instead, Copywriting Secrets is a book that uses the extremely formulas it’s trying to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.

Here’s an example of a sales letter, across a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, no one said that looking gorgeous belonged to copywriting secrets. Instead, the book shows you book how to utilize the power of words to:.

Get more clicks,.

Gain more visibility,.

Attract more leads,.

Make more subscribers, and.

Land more sales online.

Most copywriting books attempt to teach you how to “write fantastic copy.”.

Except that each time you try, your words stop working to encourage anybody to purchase– other than perhaps your mom and a few faithful buddies.

However the book show you the greatest secret about copywriting (and it doesn’t matter what you sell).

Take note:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You do not write copy– you assemble it.

According to the legendary marketer, Eugene Schwartz, when you’re producing copy:.

” You are working with a series of building blocks, you are putting the foundation together, and after that you are putting them in specific structures. [Your words are] developing a little city of desire for your individual to live and come in.”.

Does this noise familiar?

If not, checked out that quote again.

Think of another concept in marketing that depends on strategic placement, foundation, and the sensible, stepwise journey that guides a possibility from start to finish.

The surface being a sale.

Sales funnels.

Which suggests that sales funnels and sales copy abilities go together. Find out one and you’ll boost the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 tested copywriting formulas to assist you end up being a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll discover to utilize the power of words to get individuals to do something about it in such a seamless and natural way, your prospects won’t even realize they’re being encouraged.

Tip: One of the main copywriting secrets, says Jim Edwards, is to make sales copy “disappear.”.

As the Copywriting Secrets book tagline says,.

” … no matter what you offer or who you offer it to!”.

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Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason that it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.

Jim. Sales Copy.

Period.

You may have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software application from the creators of ClickFunnels.

Russell is smart– he understands his lane or area of knowledge depends on helping entrepreneurs make profits from funnel building.

Shortcut Copywriting Secrets By Scott 'mongo' Haines

Russel Brunson Copywriting Secrets Book.

Jim Edwards is the self-taught, go-to master for success with sales copy. Simply have a look at his credentials:.

He’s the creator and owner of a direct reaction marketing firm.

He commits numerous hours every year to training individually company owner in the Funnel Scripts neighborhood.

He’s a very popular author who has been running online because he first began selling e-books online in 1997! (does anyone even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up noises?).

He’s released multiple deals for his own products and those of others utilizing sales letters that have actually produced him $2.5 million and $3 million in revenue.

He’s been included in the New York Times, Entrepreneur Magazine, and several other leading publications for his copywriting proficiency.

Most importantly, he used his self-taught copywriting skills to make millions– the type of cash responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off house in 18 months.

Yes, you check out that.

So if this isn’t the right person to provide you in-depth training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Before we get into the complete evaluation, I wish to let you know that the Copywriting Secrets book is not the very same product as the Funnel Scripts software application tool.

Funnel Scripts is a done-for-you copy generator that uses your understanding of your clients and details of your offer to produce high-converting copy for your funnels, ads, blogs, e-mail newsletters, and more.

Which can save you a massive amount of time. It’s the ideal option to producing or keeping an in-house copywriter copy from scratch.

A lot of the solutions that power Funnel Scripts are explored further in the Sales Story Secrets upsell (I’ll inform you more about that later on in my evaluation).

Since Jim Edwards worked on both– but that must just show how effective his ability as a copy creator truly is, they may seem comparable.

The Copywriting Secrets book, on the other hand, will offer you whatever you require to tailor, fine-tune, and perfect conversion copy.

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Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is all about persuasion with words, right?

Well, there are many “secrets” to persuading people– and, frequently, you need to use a mix of sales letters and sales copy formulas.

Copywriting Secrets Book Review

Shortcut Copywriting Secrets By Scott 'mongo' Haines

These insights and secrets work together so you can utilize the formulas to develop persuasion gradually. Some examples in the book include:.

The “Love me. Dislike me. There’s no money in the center!” technique. Your words ought to generate extremely strong emotions from individuals and require them to decide about you personally– it’s one of the most profitable things your copy can do! (page 181).

Discover how to make more on each prospect, which is perfect for a sales funnel, using the “give them a shovel … then sell them a bulldozer” technique for make more on each (page 179).

How to take a blank screen and change that blinking cursor into an ended up piece of sales copy FAST. It’s a method so effective, you can utilize it to break through writer’s block (page 168).

A 13-step sales message formula that shows you how to instantly convince clients to buy choice, using deeply ingrained psychological triggers (page 143-158).

Speak in the voice of your client and discover the “magic” words clients utilize to explain what they want to buy (page 104).

8 specific locations online that will reveal you the exact triggers encouraging your possible consumers and getting them to invest their cash. You can utilize this to place your own item, service, coaching, software application (page 69-71).

How to rapidly put together the “foundation” of sales copy that develop a “little city of desire” for your consumers and potential customers (page 79).

The “Yellow Brick Road” Formula, another perfect formula for funnels, that leads individuals on a journey towards ultimately purchasing from you (page 178).

When you have a look at the sales page for the Copywriting Secrets book, it gets sort of overwhelming reading about the large amount of details Jim Edwards packs in a mere book.

So I’ve broken down his deliverables into five basic areas. I’ll rapidly summarize what you should expect in each area of the Copywriting Secrets book.

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1. Copywriting Mindset Secrets.

Jim Edwards begins this section showing you how to cultivate the copywriting frame of mind, as he calls it. You’ll get a crash course on:.

All the hallmarks of high-performing copywriting.

How to establish the practice.

How to approach nearly every piece of content you see from now on utilizing a copywriter’s point of view on persuasion.

2. Sales Formula/Letter Secrets.

This is where the rubber satisfies the road. It’s not just that great copywriting leaves ideas. It’s that fantastic copy can always be plugged in and “built” utilizing solutions– and these work no matter what you sell. This area reveals formulas and design templates for sales, advertisements, and emails letters which have never ever failed.

3. Make ‘Em Thirsty Secrets.

The trick to offering through sales, emails, and advertisements letters? As Jim Edwards says, “Make ’em thirsty!” Simply put, you wish to tickle those levers so they’ll buy quicker. And the very best method to do that through copywriting is to utilize 4 standard sales stories.

The stories make your potential customers “thirsty,” and your copywriting will assist individuals to the beverage. This is a proven pattern for success with copywriting.

4. Offer Without Selling Secrets.

Keep in mind that among the best copywriting secrets is to make it appear you’re not costing all. This is the area that helps you master and embed those secret “stealth closes.”.

Remember Columbo, well-known for “playing dumb,” while secretly determining the fact? Well, Jim Edwards shows you how to utilize this area of the Copywriting Secrets book to give your customers value and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Don’t be fooled by the name of this area in the Copywriting Secrets book. Copywriting is just as good as the quantity of tweaking and refining you do.

You can likewise utilize the feedback to plug into a couple of proven techniques for improving your sales, ads, and e-mails letters. That’s what this section of the Copywriting Secrets book is everything about.

How to Get the Copywriting Secrets Book.

There are several methods to get Jim Edwards’ Copywriting Secrets book in your hands. Maybe the cheapest is to head directly to the Copywriting Secrets book sales page.

Here, Jim offers the Copywriting Secrets book utilizing the tried-and-true Free plus Shipping Cost offer. This implies that you’ll get the book for free as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else worldwide.

Jim likewise makes you an unique pledge. If you do not like it, you can request a refund and you do not have to send the book back. You basically secure free shipping for the Copywriting Secrets book.

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Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook variation of the Copywriting Secrets book, all you need to do is grab the original deal. The audio variation will appear as a “Special Offer” prior to you finish your purchase of the Copywriting Secrets book.

The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you develop the ideal stories that will motivate your audience, no matter what you offer.

sales story tricks.

When you’re ready to get even more in-depth with finding out copywriting secrets for any market, this is the book you want on your side.

Get a FREE copy of Copywriting Secrets.

Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a genuine kahuna of a book– and I’m not going to lie. I still have not used every single method in Copywriting Secrets.

What I understand for sure, however, is that whenever I take a seat to write any of my marketing products, sales pages, ads, e-mails, and even social networks posts, I first thumb through my Copywriting Secrets book.

And I anticipate I’ll be doing that until I become a master copywriter. What about you?

Get a FREE copy of Copywriting Secrets.