Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 people just check out headings.
Visitors to your website just read 20% of the material you write.
Individuals just read the first 2 words on a line– typically, they miss out on the 3rd word.
It’s numbers like this that make you believe you must employ a copywriter.
But then you find out about the expenses of hiring a copywriter to get more clicks:
Summary: Copywriting Secrets is a essential and effective book that will teach you how to get more clicks, get more exposure, attract more leads, earn more customers, and and land more sales online.
Great freelance copywriters charge up to $250 per hour
Scammy ones will inform you that “all you truly need to make sales is fantastic sales copy” (lies).
75% of visitors to a site pay attention to the total quality of the copy, however, and they’ll avoid working with a company that doesn’t have expert and tidy copy.
Truths like these make you question if it’s all truly worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about reliable copywriting.
No newbie copywriter knows what works. They only learn what works after they go through some experimentation, gain some genuine information around where clients are leaving and where they’re investing the most time, and improve the copy based upon the results.
So if they don’t understand what works, how can they help you make more sales?
All you require are:
Copy solutions that help you compose sales copy and after that hook these transformative words into the bigger structure of your sales page.
A specific understanding of who your perfect consumers are, what their greatest “discomforts” are, and where they currently live.
Particular, dependable, and constant “power” words that harness effective, emotional and mental triggers that guide people to buy your services and products.
Which’s exactly what Copywriting Secrets, a fundamental and powerful book for anyone who wishes to make money utilizing ads, e-mails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
It’s not an exaggeration when I say that everyone can use Copywriting Secrets.
When it comes to motivating people to purchase, it’s a testimony to the power of words. It’s also a clear acknowledgement of simply how important material marketing has actually become when you require to sell anything online.
The majority of people hear “copywriting” and they think they’re talking with somebody who practices copyright law.
However copywriting is no place as dry, arcane, or wordy as legalese. If you’re doing it right, you must be interacting information to your leads at a third-grade reading level.
That suggests you value your potential customers’ time and you want to provide access to your offer as clearly and strategically as possible.
Now, the “technique” part of copywriting secrets comes from knowing which buttons to press when you’re writing advertisement copy or how to tell a sales story that guides a customer from being unaware about how to solve a problem to completely gung-ho about your service.
However, in my experience, copywriting is simpler: It’s like being somebody’s friend and their worst opponent all on one page.
Think about it in this manner:.
- An email,
- A sales page,
- A landing page,
- A social networks advertisement, or
- A web page,
… you start describing your reader’s inmost, darkest, most prevalent discomfort to them. You hold up a very unpleasant mirror.
Then, using words, you continue to poke them all over it harms. Slowly, they keep in mind why they require to change, do something about it, or just make a different decision.
And then, you’re their best friend. You offer them a solution that actually works, without being aggressive, scammy, or salesy.
Now, many business owners will inform you that what they want is for quality leads to open their wallets and buy. However the reality is that copywriting is about trading something much more important.
Something that’s practically a scarce resource.
With a lot of solutions, offers, services, opportunities, and items, the only possible method for your potential customers and readers to trust you, purchase from you, and stay loyal to you is through preserving their attention.
And absolutely nothing grabs attention on the Internet like copy and material.
Plainly, everyone can use a reputable way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– even though it looks comparable to the DotCom Secrets book (a trilogy including Expert Secrets and the brand-new edition of Traffic Secrets).
Rather, Copywriting Secrets is a book that utilizes the really solutions it’s attempting to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, across a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one stated that looking stunning became part of copywriting secrets. Instead, the book reveals you book how to use the power of words to:.
Get more clicks,.
Gain more presence,.
Draw in more leads,.
Make more customers, and.
Land more sales online.
The majority of copywriting books attempt to teach you how to “compose great copy.”.
Other than that whenever you attempt, your words fail to encourage anybody to buy– other than possibly your mother and a few devoted buddies.
But the book show you the greatest secret about copywriting (and it doesn’t matter what you offer).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You don’t compose copy– you assemble it.
According to the legendary advertiser, Eugene Schwartz, when you’re developing copy:.
” You are working with a series of building blocks, you are putting the building blocks together, and then you are putting them in certain structures.
Does this sound familiar?
If not, checked out that quote once again.
Consider another concept in marketing that relies on tactical positioning, foundation, and the sensible, stepwise journey that guides a prospect from start to finish.
The finish being a sale.
Which indicates that sales funnels and sales copy skills go hand-in-hand. Find out one and you’ll improve the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 proven copywriting solutions to assist you end up being a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll discover to utilize the power of words to get individuals to do something about it in such a natural and seamless method, your potential customers will not even recognize they’re being convinced.
Hint: One of the main copywriting secrets, states Jim Edwards, is to make sales copy “vanish.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you offer or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason that it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.
Jim. Sales Copy.
You might have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software application from the developers of ClickFunnels.
Russell is wise– he understands his lane or location of knowledge depends on helping business owners make make money from funnel structure.
Russel Brunson Copywriting Secrets Book.
However Jim Edwards is the self-taught, go-to master for success with sales copy. Simply have a look at his credentials:.
He’s the founder and owner of a direct response marketing firm.
He commits hundreds of hours every year to coaching individually business owners in the Funnel Scripts neighborhood.
He’s a very popular author who has been running online since he first started offering e-books online in 1997! (does anybody even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up sounds?).
He’s released numerous deals for his own items and those of others using sales letters that have generated him $2.5 million and $3 million in earnings.
He’s been included in the New York Times, Entrepreneur Magazine, and several other leading publications for his copywriting expertise.
Best of all, he used his self-taught copywriting skills to make millions– the sort of cash responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off home in 18 months.
Yes, you read that.
So if this isn’t the best person to offer you thorough training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we get into the full review, I want to let you know that the Copywriting Secrets book is not the exact same item as the Funnel Scripts software application tool.
Funnel Scripts is a done-for-you copy generator that uses your knowledge of your customers and details of your offer to produce high-converting copy for your funnels, advertisements, blogs, e-mail newsletters, and more.
Which can save you a massive quantity of time. It’s the perfect option to keeping an in-house copywriter or creating copy from scratch.
A lot of the formulas that power Funnel Scripts are checked out even more in the Sales Story Secrets upsell (I’ll inform you more about that later in my evaluation).
They might seem similar due to the fact that Jim Edwards worked on both– however that ought to simply demonstrate how powerful his ability as a copy creator really is.
The Copywriting Secrets book, on the other hand, will provide you whatever you need to personalize, modify, and ideal conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words?
Well, there are many “secrets” to persuading people– and, often, you have to use a combination of sales letters and sales copy formulas.
Copywriting Secrets Book Review
These insights and secrets work together so you can use the formulas to construct persuasion over time. Some examples in the book consist of:.
The “Love me. Dislike me. There’s no cash in the center!” method. Your words need to elicit really strong feelings from people and require them to make a decision about you personally– it’s one of the most profitable things your copy can do! (page 181).
Find out how to make more on each prospect, which is perfect for a sales funnel, using the “give them a shovel … then offer them a bulldozer” approach for make more on each (page 179).
How to take a blank screen and transform that blinking cursor into a completed piece of sales copy FAST. It’s a technique so powerful, you can utilize it to break through writer’s block (page 168).
A 13-step sales message formula that reveals you how to immediately convince consumers to make a purchase decision, utilizing deeply deep-rooted psychological triggers (page 143-158).
Speak in the voice of your client and find the “magic” words customers utilize to explain what they want to buy (page 104).
8 particular places online that will show you the exact triggers encouraging your potential consumers and getting them to spend their money. You can utilize this to place your own product, service, coaching, software (page 69-71).
How to quickly put together the “foundation” of sales copy that produce a “little city of desire” for your prospects and clients (page 79).
The “Yellow Brick Road” Formula, another best formula for funnels, that leads people on a journey towards ultimately purchasing from you (page 178).
When you check out the sales page for the Copywriting Secrets book, it gets sort of frustrating reading about the large amount of info Jim Edwards crams in a mere book.
I’ve broken down his deliverables into 5 basic areas. I’ll quickly summarize what you need to expect in each section of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards starts this area revealing you how to cultivate the copywriting frame of mind, as he calls it. You’ll get a refresher course on:.
All the trademarks of high-performing copywriting.
How to establish the practice.
How to approach nearly every piece of content you see from now on utilizing a copywriter’s point of view on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber fulfills the road. It’s not just that great copywriting leaves clues. It’s that excellent copy can constantly be plugged in and “constructed” using solutions– and these work no matter what you offer. This section reveals formulas and templates for emails, ads, and sales letters which have actually never ever failed.
3. Make ‘Em Thirsty Secrets.
The trick to offering through sales, e-mails, and advertisements letters? And the finest method to do that through copywriting is to utilize 4 fundamental sales stories.
The stories make your potential customers “thirsty,” and your copywriting will assist people to the drink. This is a tested pattern for success with copywriting.
4. Offer Without Selling Secrets.
Keep in mind that one of the very best copywriting tricks is to make it appear you’re not costing all. This is the area that assists you master and embed those secret “stealth closes.”.
Keep in mind Columbo, famous for “playing dumb,” while secretly figuring out the truth? Well, Jim Edwards reveals you how to use this area of the Copywriting Secrets book to give your clients value and close without pressure.
5. Copy Polishing Secrets.
Do not be tricked by the name of this section in the Copywriting Secrets book. Copywriting is just as excellent as the amount of tweaking and refining you do.
You can also utilize the feedback to plug into a couple of proven techniques for enhancing your e-mails, sales, and ads letters. That’s what this section of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are several methods to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the least expensive is to head directly to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book utilizing the tried-and-true Free plus Shipping Cost deal. This means that you’ll get the book free of charge as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else on the planet.
Nevertheless, Jim also makes you an unique pledge. You can ask for a refund and you do not have to send the book back if you don’t like it. You basically secure free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you need to do is get the original deal. The audio variation will pop up as a “Special Offer” prior to you finish your purchase of the Copywriting Secrets book.
The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you develop the best stories that will encourage your audience, no matter what you sell.
sales story tricks.
When you’re all set to get even more extensive with finding out copywriting secrets for any market, this is the book you want on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still haven’t used each and every single method in Copywriting Secrets.
What I understand for sure, though, is that every time I sit down to compose any of my marketing materials, sales pages, ads, e-mails, and even social networks posts, I first thumb through my Copywriting Secrets book.
And I expect I’ll be doing that till I become a master copywriter. What about you?