Copywriting Secrets Review: Should You Get A FREE Copy?
Eight out of 10 people just check out headings.
Visitors to your site only read 20% of the content you write.
Individuals just read the first 2 words on a line– typically, they miss the third word.
It’s numbers like this that make you think you should employ a copywriter.
But then you discover the costs of employing a copywriter to get more clicks:
Summary: Copywriting Secrets is a essential and powerful book that will teach you how to get more clicks, gain more visibility, attract more leads, earn more subscribers, and and land more sales online.
Great freelance copywriters charge up to $250 per hour
Scammy ones will tell you that “all you really need to make sales is terrific sales copy” (lies).
75% of visitors to a website pay attention to the overall quality of the copy, however, and they’ll avoid working with a business that does not have tidy and expert copy.
Realities like these make you question if it’s all truly worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about effective copywriting.
No novice copywriter understands what works. They only learn what works after they go through some trial and error, acquire some real information around where customers are leaving and where they’re investing the most time, and fine-tune the copy based on the results.
If they do not know what works, how can they help you make more sales?
All you need are:
Copy solutions that help you compose sales copy and then hook these transformative words into the bigger structure of your sales page.
An exact understanding of who your ideal clients are, what their greatest “pains” are, and where they presently live.
Particular, reliable, and constant “power” words that harness powerful, emotional and psychological triggers that direct individuals to purchase your services and products.
And that’s precisely what Copywriting Secrets, a essential and powerful book for anyone who wishes to make money utilizing advertisements, e-mails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
It’s not an exaggeration when I state that everybody can utilize Copywriting Secrets.
When it comes to inspiring individuals to buy, it’s a testament to the power of words. When you require to offer anything online, it’s also a clear recognition of simply how crucial content marketing has actually ended up being.
The majority of people hear “copywriting” and they think they’re talking with somebody who practices copyright law.
Copywriting is no place as dry, arcane, or wordy as legalese. In fact, if you’re doing it right, you should be communicating info to your leads at a third-grade reading level.
That indicates you worth your potential customers’ time and you want to provide access to your deal as clearly and strategically as possible.
Now, the “method” part of copywriting secrets comes from understanding which buttons to press when you’re writing ad copy or how to inform a sales story that guides a customer from being unaware about how to resolve an issue to totally gung-ho about your service.
But, in my experience, copywriting is easier: It’s like being somebody’s buddy and their worst enemy all on one page.
Consider it this way:.
- An email,
- A sales page,
- A landing page,
- A social media ad, or
- A web page,
… you start off explaining your reader’s deepest, darkest, most pervasive discomfort to them. You hold up an extremely undesirable mirror.
Then, using words, you continue to poke them everywhere it hurts. Gradually, they keep in mind why they require to alter, do something about it, or merely make a various choice.
And after that, you’re their friend. You provide them a solution that really works, without being pushy, scammy, or salesy.
Now, many entrepreneurs will inform you that what they want is for quality causes open their wallets and buy. However the reality is that copywriting has to do with trading something even more valuable.
Something that’s practically a scarce resource.
And that’s attention.
With a lot of options, deals, chances, services, and products, the only possible way for your readers and prospects to trust you, purchase from you, and remain faithful to you is through maintaining their attention.
And absolutely nothing grabs attention on the Internet like copy and material.
Clearly, everyone can use a reliable way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– although it looks similar to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the new edition of Traffic Secrets).
Instead, Copywriting Secrets is a book that uses the really solutions it’s trying to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, nobody stated that looking beautiful became part of copywriting secrets. Instead, the book reveals you book how to use the power of words to:.
Get more clicks,.
Gain more presence,.
Draw in more leads,.
Make more subscribers, and.
Land more sales online.
A lot of copywriting books try to teach you how to “compose terrific copy.”.
Other than that every time you try, your words stop working to persuade anyone to buy– except maybe your mama and a few faithful good friends.
However the book shares with you the greatest secret about copywriting (and it doesn’t matter what you sell).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You do not compose copy– you assemble it.
According to the legendary advertiser, Eugene Schwartz, when you’re creating copy:.
” You are dealing with a series of building blocks, you are putting the foundation together, and after that you are putting them in particular structures. [Your words are] constructing a little city of desire for your individual to come and live in.”.
Does this noise familiar?
If not, read that quote once again.
Think about another idea in marketing that relies on tactical placement, foundation, and the sensible, step-by-step journey that guides a prospect from start to finish.
The finish being a sale.
Which indicates that sales funnels and sales copy abilities go together. Discover one and you’ll boost the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 tested copywriting solutions to help you become a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll learn to utilize the power of words to get individuals to take action in such a smooth and natural way, your potential customers won’t even understand they’re being convinced.
Hint: One of the primary copywriting tricks, states Jim Edwards, is to make sales copy “vanish.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you offer or who you sell it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason why it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Sales Copy.
You might have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software from the developers of ClickFunnels.
Russell is sensible– he knows his lane or area of know-how lies in helping entrepreneurs make profits from funnel structure.
Russel Brunson Copywriting Secrets Book.
Jim Edwards is the self-taught, go-to guru for success with sales copy. Simply have a look at his credentials:.
He’s the creator and owner of a direct action marketing company.
He commits numerous hours every year to coaching individually entrepreneur in the Funnel Scripts neighborhood.
He’s a very popular author who has been operating online since he initially started offering e-books online in 1997! (does anybody even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up noises?).
He’s launched several offers for his own products and those of others using sales letters that have generated him $2.5 million and $3 million in income.
He’s been featured in the New York Times, Entrepreneur Magazine, and several other leading publications for his copywriting knowledge.
Best of all, he used his self-taught copywriting skills to earn millions– the type of money responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off home in 18 months.
Yes, you read that.
If this isn’t the right man to provide you in-depth training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Prior to we enter the complete review, I wish to let you know that the Copywriting Secrets book is not the exact same item as the Funnel Scripts software application tool.
Funnel Scripts is a done-for-you copy generator that utilizes your knowledge of your clients and details of your deal to produce high-converting copy for your funnels, advertisements, blog sites, email newsletters, and more.
And that can save you a huge quantity of time. It’s the ideal alternative to keeping an in-house copywriter or developing copy from scratch.
A lot of the formulas that power Funnel Scripts are checked out further in the Sales Story Secrets upsell (I’ll inform you more about that later on in my review).
Since Jim Edwards worked on both– however that must simply show how powerful his capability as a copy developer truly is, they might appear comparable.
The Copywriting Secrets book, on the other hand, will give you whatever you need to tailor, tweak, and best conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is everything about persuasion with words, right?
Well, there are many “tricks” to persuading people– and, frequently, you have to utilize a combination of sales letters and sales copy formulas.
Copywriting Secrets Book Review
These tricks and insights work together so you can use the formulas to construct persuasion in time. Some examples in the book include:.
The “Love me. Your words should generate really strong feelings from individuals and force them to make a choice about you personally– it’s one of the most profitable things your copy can do! (page 181).
Find out how to make more on each prospect, which is best for a sales funnel, utilizing the “provide a shovel … then sell them a bulldozer” method for make more on each (page 179).
How to take a blank screen and change that blinking cursor into a completed piece of sales copy FAST. It’s a strategy so powerful, you can utilize it to break through writer’s block (page 168).
A 13-step sales message formula that shows you how to immediately encourage consumers to buy decision, utilizing deeply ingrained mental triggers (page 143-158).
Speak in the voice of your customer and find the “magic” words clients use to describe what they wish to buy (page 104).
8 particular places online that will show you the specific triggers inspiring your possible customers and getting them to invest their money. You can use this to place your own item, service, training, software application (page 69-71).
How to quickly assemble the “foundation” of sales copy that develop a “little city of desire” for your prospects and clients (page 79).
The “Yellow Brick Road” Formula, another ideal formula for funnels, that leads people on a journey towards eventually buying from you (page 178).
When you check out the sales page for the Copywriting Secrets book, it gets sort of overwhelming reading about the sheer amount of info Jim Edwards packs in a mere book.
So I’ve broken down his deliverables into 5 standard areas. I’ll rapidly summarize what you ought to expect in each area of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards starts this section showing you how to cultivate the copywriting frame of mind, as he calls it. You’ll get a crash course on:.
All the trademarks of high-performing copywriting.
How to develop the practice.
How to approach almost every piece of material you see from now on utilizing a copywriter’s point of view on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber satisfies the road. It’s not simply that excellent copywriting leaves hints. It’s that fantastic copy can always be plugged in and “built” utilizing formulas– and these work no matter what you offer. This section exposes solutions and design templates for sales, emails, and advertisements letters which have never failed.
3. Make ‘Em Thirsty Secrets.
The secret to selling through sales, e-mails, and advertisements letters? And the best way to do that through copywriting is to use four basic sales stories.
The stories make your prospects “thirsty,” and your copywriting will direct individuals to the beverage. This is a tested pattern for success with copywriting.
4. Offer Without Selling Secrets.
Remember that one of the best copywriting tricks is to make it appear you’re not costing all. This is the area that assists you master and embed those secret “stealth closes.”.
Remember Columbo, well-known for “playing dumb,” while secretly determining the truth? Well, Jim Edwards reveals you how to use this section of the Copywriting Secrets book to provide your consumers value and close without pressure.
5. Copy Polishing Secrets.
Don’t be tricked by the name of this area in the Copywriting Secrets book. It’s not optional. Copywriting is just as good as the amount of tweaking and refining you do. Often, you can utilize data to direct your choices.
But you can also use the feedback to plug into a few proven approaches for improving your ads, emails, and sales letters. That’s what this area of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are several ways to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the most affordable is to head straight to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book using the reliable Free plus Shipping Cost offer. This indicates that you’ll get the book for free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.
Jim also makes you a special promise. If you don’t like it, you can request a refund and you do not have to send out the book back. You essentially secure free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook variation of the Copywriting Secrets book, all you require to do is get the original offer. The audio variation will turn up as a “Special Offer” before you complete your purchase of the Copywriting Secrets book.
The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you produce the right stories that will motivate your audience, no matter what you offer.
sales story secrets.
When you’re ready to get even more extensive with finding out copywriting tricks for any industry, this is the book you desire on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still have not used every strategy in Copywriting Secrets.
What I understand for sure, however, is that each time I take a seat to write any of my marketing products, sales pages, advertisements, e-mails, and even social media posts, I initially thumb through my Copywriting Secrets book.
And I anticipate I’ll be doing that until I become a master copywriter. What about you?