Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 people only read headlines.
Visitors to your website just read 20% of the content you write.
Individuals just check out the first two words on a line– normally, they miss the third word.
It’s numbers like this that make you think you should work with a copywriter.
But then you learn about the expenses of hiring a copywriter to get more clicks:
Summary: Copywriting Secrets is a powerful and essential book that will teach you how to get more clicks, acquire more exposure, draw in more leads, make more subscribers, and and land more sales online.
Excellent freelance copywriters charge up to $250 per hour
Scammy ones will tell you that “all you really need to make sales is fantastic sales copy” (lies).
75% of visitors to a site take notice of the general quality of the copy, though, and they’ll prevent doing business with a business that doesn’t have professional and clean copy.
Realities like these make you wonder if it’s all truly worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about reliable copywriting.
No novice copywriter knows what works. They only learn what works after they go through some trial and error, get some genuine data around where consumers are leaving and where they’re spending the most time, and refine the copy based on the outcomes.
So if they don’t know what works, how can they help you make more sales?
All you need are:
Copy formulas that assist you write sales copy and then hook these transformative words into the larger structure of your sales page.
An exact understanding of who your perfect customers are, what their greatest “pains” are, and where they presently live.
Specific, reputable, and constant “power” words that harness effective, mental and emotional triggers that direct individuals to purchase your services and products.
Which’s precisely what Copywriting Secrets, a effective and fundamental book for anybody who wishes to generate income using ads, e-mails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
It’s not an exaggeration when I say that everybody can utilize Copywriting Secrets.
It’s a testament to the power of words when it concerns encouraging individuals to purchase. It’s likewise a clear recognition of just how crucial material marketing has actually become when you need to offer anything online.
Many people hear “copywriting” and they think they’re speaking with somebody who practices copyright law.
But copywriting is nowhere as dry, arcane, or long-winded as legalese. If you’re doing it right, you must be interacting information to your leads at a third-grade reading level.
That implies you worth your potential customers’ time and you wish to provide access to your deal as clearly and strategically as possible.
Now, the “method” part of copywriting tricks originates from understanding which buttons to press when you’re composing ad copy or how to tell a sales story that guides a consumer from being unaware about how to solve an issue to absolutely gung-ho about your service.
In my experience, copywriting is simpler: It’s like being somebody’s finest good friend and their worst opponent all on one page.
Think about it this way:.
- An email,
- A sales page,
- A landing page,
- A social networks ad, or
- A websites,
… you begin explaining your reader’s deepest, darkest, most pervasive pain to them. You hold up an extremely undesirable mirror.
Then, utilizing words, you continue to poke them everywhere it injures. Slowly, they remember why they need to change, do something about it, or just make a various choice.
And then, you’re their best friend. You provide them a service that actually works, without being pushy, scammy, or salesy.
Now, numerous entrepreneurs will inform you that what they want is for quality results in open their wallets and purchase. The reality is that copywriting is about trading something far more valuable.
Something that’s almost a scarce resource.
And that’s attention.
With so many solutions, deals, items, services, and chances, the only possible method for your readers and potential customers to trust you, purchase from you, and remain devoted to you is through maintaining their attention.
And nothing grabs attention on the Internet like copy and content.
Plainly, everybody can use a reliable method to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not composed by Russell Brunson– even though it looks comparable to the DotCom Secrets book (a trilogy including Expert Secrets and the brand-new edition of Traffic Secrets).
Instead, Copywriting Secrets is a book that uses the very formulas it’s trying to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one said that looking gorgeous was part of copywriting tricks. Rather, the book reveals you book how to use the power of words to:.
Get more clicks,.
Gain more presence,.
Bring in more leads,.
Make more customers, and.
Land more sales online.
Most copywriting books attempt to teach you how to “compose great copy.”.
Other than that every time you try, your words fail to convince anyone to buy– except perhaps your mom and a couple of faithful friends.
But the book shares with you the greatest secret about copywriting (and it doesn’t matter what you offer).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You don’t write copy– you assemble it.
According to the legendary advertiser, Eugene Schwartz, when you’re developing copy:.
” You are dealing with a series of building blocks, you are putting the building blocks together, and then you are putting them in certain structures. [Your words are] developing a little city of desire for your person to live and come in.”.
Does this noise familiar?
If not, read that quote again.
Consider another concept in marketing that counts on tactical placement, foundation, and the logical, step-by-step journey that guides a prospect from start to finish.
The surface being a sale.
Which indicates that sales funnels and sales copy skills go hand-in-hand. Find out one and you’ll enhance the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 proven copywriting formulas to help you become a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll discover to use the power of words to get people to take action in such a smooth and natural method, your potential customers will not even realize they’re being encouraged.
Tip: One of the main copywriting tricks, says Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you sell or who you sell it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason that it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.
Jim. Sales Copy.
You might have seen him collaborating with Russell Brunson on Funnel Scripts, the copywriting software from the creators of ClickFunnels.
Russell is wise– he understands his lane or location of knowledge lies in assisting entrepreneurs make benefit from funnel structure.
Russel Brunson Copywriting Secrets Book.
But Jim Edwards is the self-taught, go-to master for success with sales copy. Just take a look at his qualifications:.
He’s the founder and owner of a direct response marketing firm.
He devotes hundreds of hours every year to coaching one-on-one entrepreneur in the Funnel Scripts neighborhood.
He’s a best-selling author who has been running online considering that he initially started selling e-books online in 1997! (does anybody even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up sounds?).
He’s launched multiple offers for his own items and those of others using sales letters that have actually produced him $2.5 million and $3 million in revenue.
He’s been included in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting know-how.
Best of all, he utilized his self-taught copywriting skills to make millions– the kind of money responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off house in 18 months.
Yes, you check out that right.
If this isn’t the best person to offer you in-depth training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we enter into the complete review, I want to let you understand that the Copywriting Secrets book is not the very same product as the Funnel Scripts software application tool.
Funnel Scripts is a done-for-you copy generator that uses your knowledge of your customers and details of your offer to produce high-converting copy for your funnels, advertisements, blog sites, e-mail newsletters, and more.
And that can save you an enormous quantity of time. It’s the ideal option to developing or keeping an internal copywriter copy from scratch.
A lot of the solutions that power Funnel Scripts are checked out even more in the Sales Story Secrets upsell (I’ll inform you more about that later on in my review).
Due to the fact that Jim Edwards worked on both– however that must just show how effective his ability as a copy creator really is, they might appear comparable.
The Copywriting Secrets book, on the other hand, will give you everything you need to tailor, fine-tune, and ideal conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words?
Well, there are lots of “tricks” to persuading individuals– and, frequently, you have to utilize a mix of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These insights and tricks collaborate so you can utilize the formulas to build persuasion over time. Some examples in the book consist of:.
The “Love me. Your words must generate extremely strong emotions from individuals and force them to make a choice about you personally– it’s one of the most profitable things your copy can do! (page 181).
Discover how to make more on each prospect, which is best for a sales funnel, utilizing the “give them a shovel … then offer them a bulldozer” technique for make more on each (page 179).
How to take a blank screen and change that blinking cursor into a finished piece of sales copy FAST. It’s a technique so powerful, you can utilize it to break through author’s block (page 168).
A 13-step sales message formula that reveals you how to instantly convince consumers to buy choice, using deeply deep-rooted psychological triggers (page 143-158).
Speak in the voice of your consumer and find the “magic” words customers utilize to describe what they wish to purchase (page 104).
8 specific locations online that will reveal you the specific triggers inspiring your possible consumers and getting them to spend their cash. You can utilize this to place your own product, service, training, software application (page 69-71).
How to rapidly put together the “foundation” of sales copy that produce a “little city of desire” for your prospects and customers (page 79).
The “Yellow Brick Road” Formula, another ideal formula for funnels, that leads individuals on a journey towards ultimately buying from you (page 178).
When you take a look at the sales page for the Copywriting Secrets book, it gets sort of overwhelming reading about the large quantity of information Jim Edwards crams in a simple book.
So I’ve broken down his deliverables into five fundamental sections. I’ll quickly summarize what you need to expect in each area of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards begins this area showing you how to cultivate the copywriting mindset, as he calls it. You’ll get a refresher course on:.
All the trademarks of high-performing copywriting.
How to develop the practice.
How to approach practically every piece of material you see from now on using a copywriter’s point of view on persuasion.
2. Sales Formula/Letter Secrets.
It’s not just that great copywriting leaves clues. This section reveals formulas and design templates for sales, e-mails, and advertisements letters which have actually never ever stopped working.
3. Make ‘Em Thirsty Secrets.
The trick to offering through e-mails, advertisements, and sales letters? As Jim Edwards states, “Make ’em thirsty!” Simply put, you wish to tickle those levers so they’ll buy quicker. And the best method to do that through copywriting is to utilize four fundamental sales stories.
The stories make your prospects “thirsty,” and your copywriting will direct people to the drink. This is a tested pattern for success with copywriting.
4. Offer Without Selling Secrets.
Bear in mind that one of the best copywriting secrets is to make it appear you’re not selling at all. This is the area that assists you master and embed those secret “stealth closes.”.
Keep in mind Columbo, famous for “playing dumb,” while secretly finding out the fact? Well, Jim Edwards shows you how to use this section of the Copywriting Secrets book to offer your customers worth and close without pressure.
5. Copy Polishing Secrets.
Do not be fooled by the name of this section in the Copywriting Secrets book. It’s not optional. Copywriting is just as good as the amount of tweaking and refining you do. Frequently, you can utilize data to direct your choices.
However you can likewise use the feedback to plug into a couple of tested techniques for enhancing your e-mails, sales, and ads letters. That’s what this section of the Copywriting Secrets book is all about.
How to Get the Copywriting Secrets Book.
There are a number of ways to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the most affordable is to head directly to the Copywriting Secrets book sales page.
Here, Jim offers the Copywriting Secrets book utilizing the reliable Free plus Shipping Cost offer. This indicates that you’ll get the book for free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else worldwide.
Jim also makes you a special guarantee. You can ask for a refund and you don’t have to send out the book back if you do not like it. You basically get free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook variation of the Copywriting Secrets book, all you require to do is get the initial deal. The audio version will appear as a “Special Offer” before you complete your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you create the right stories that will inspire your audience, no matter what you sell.
sales story secrets.
This is the book you desire in your corner when you’re ready to get even more thorough with discovering copywriting tricks for any market.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a genuine kahuna of a book– and I’m not going to lie. I still haven’t used every technique in Copywriting Secrets.
What I know for sure, however, is that every time I take a seat to compose any of my marketing products, sales pages, ads, emails, and even social media posts, I initially thumb through my Copywriting Secrets book.
And I expect I’ll be doing that till I become a master copywriter. What about you?