Saltydroid Russell Brunson

Copywriting Secrets Review: Should You Get A FREE Copy?

Eight out of 10 individuals just read headings.

Visitors to your website just read 20% of the content you write.

Individuals only check out the very first two words on a line– usually, they miss out on the third word.

It’s numbers like this that make you believe you must work with a copywriter.

Then you learn about the costs of employing a copywriter to get more clicks:

Saltydroid Russell Brunson

Summary: Copywriting Secrets is a powerful and essential book that will teach you how to get more clicks, acquire more presence, draw in more leads, make more customers, and and land more sales online.

Good freelance copywriters charge up to $250 per hour

Scammy ones will tell you that “all you really need to make sales is excellent sales copy” (lies).

75% of visitors to a site take notice of the general quality of the copy, however, and they’ll avoid doing business with a business that doesn’t have clean and expert copy.

Realities like these make you question if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about reliable copywriting.

No newbie copywriter knows what works. They only learn what works after they go through some trial and error, gain some real data around where clients are leaving and where they’re spending the most time, and refine the copy based on the outcomes.

So if they don’t know what works, how can they help you make more sales?

It’s “easy.”

All you require are:

Copy formulas that assist you write sales copy and then hook these transformative words into the larger structure of your sales page.

An exact understanding of who your ideal customers are, what their biggest “pains” are, and where they currently live.

Particular, trusted, and consistent “power” words that harness effective, psychological and emotional triggers that assist individuals to buy your services and products.

Which’s exactly what Copywriting Secrets, a effective and basic book for anyone who wants to generate income utilizing ads, emails, sales letters, teaches you to do.

Get a FREE copy of Copywriting Secrets.

What is Copywriting and Why Does it Matter?

It’s not an exaggeration when I state that everyone can use Copywriting Secrets.

When it comes to encouraging people to buy, it’s a testament to the power of words. It’s likewise a clear recognition of simply how essential content marketing has actually ended up being when you require to sell anything online.

The majority of people hear “copywriting” and they believe they’re talking to someone who practices copyright law.

Copywriting is nowhere as dry, arcane, or wordy as legalese. In fact, if you’re doing it right, you should be communicating information to your leads at a third-grade reading level.

That implies you worth your potential customers’ time and you wish to provide access to your deal as plainly and tactically as possible.

Now, the “method” part of copywriting secrets comes from knowing which buttons to press when you’re writing ad copy or how to tell a sales story that guides a consumer from being uninformed about how to fix a problem to totally gung-ho about your service.

However, in my experience, copywriting is easier: It’s like being somebody’s friend and their worst enemy all on one page.

Think about it this way:.

Whether it’s:

  • An e-mail,
  • A sales page,
  • A landing page,
  • A social media advertisement, or
  • A web page,

… you begin explaining your reader’s deepest, darkest, most prevalent pain to them. You hold up a very undesirable mirror.

Utilizing words, you continue to poke them everywhere it harms. Slowly, they keep in mind why they need to change, act, or merely make a different decision.

And then, you’re their buddy. You offer them an option that in fact works, without being aggressive, scammy, or salesy.

Now, lots of entrepreneurs will inform you that what they want is for quality causes open their wallets and buy. The truth is that copywriting is about trading something far more important.

Something that’s almost a limited resource.

And that’s attention.

With numerous options, offers, services, products, and opportunities, the only possible way for your prospects and readers to trust you, purchase from you, and remain faithful to you is through maintaining their attention.

And absolutely nothing grabs attention on the Internet like copy and material.

Plainly, everyone can use a dependable method to master high-converting copy.

Get a FREE copy of Copywriting Secrets.

What is Copywriting Secrets?

The Copywriting Secrets book is not composed by Russell Brunson– despite the fact that it looks similar to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the new edition of Traffic Secrets).

Rather, Copywriting Secrets is a book that uses the very solutions it’s trying to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.

Here’s an example of a sales letter, across a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, nobody stated that looking beautiful became part of copywriting secrets. Instead, the book shows you book how to utilize the power of words to:.

Get more clicks,.

Gain more presence,.

Attract more leads,.

Earn more subscribers, and.

Land more sales online.

The majority of copywriting books attempt to teach you how to “write fantastic copy.”.

Except that each time you attempt, your words stop working to convince anybody to purchase– other than possibly your mom and a few loyal pals.

The book shares with you the greatest secret about copywriting (and it does not matter what you offer).

Take note:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You do not write copy– you assemble it.

According to the famous advertiser, Eugene Schwartz, when you’re creating copy:.

” You are dealing with a series of foundation, you are putting the building blocks together, and then you are putting them in particular structures. [Your words are] building a little city of desire for your individual to live and come in.”.

Does this noise familiar?

If not, checked out that quote once again.

Think about another idea in marketing that counts on strategic positioning, building blocks, and the logical, step-by-step journey that guides a prospect from start to finish.

The finish being a sale.

Sales funnels.

Which implies that sales funnels and sales copy abilities go together. Find out one and you’ll enhance the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 proven copywriting formulas to help you end up being a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll find out to use the power of words to get people to act in such a natural and smooth method, your potential customers won’t even understand they’re being encouraged.

Tip: One of the main copywriting secrets, states Jim Edwards, is to make sales copy “vanish.”.

As the Copywriting Secrets book tagline says,.

” … no matter what you sell or who you sell it to!”.

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Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason that it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.

Jim. Knows. Great. Sales Copy.

Duration.

You might have seen him collaborating with Russell Brunson on Funnel Scripts, the copywriting software application from the developers of ClickFunnels.

Russell is smart– he knows his lane or area of knowledge lies in assisting entrepreneurs make make money from funnel building.

Saltydroid Russell Brunson

Russel Brunson Copywriting Secrets Book.

But Jim Edwards is the self-taught, go-to expert for success with sales copy. Just take a look at his qualifications:.

He’s the creator and owner of a direct reaction marketing firm.

He dedicates hundreds of hours every year to coaching one-on-one business owners in the Funnel Scripts neighborhood.

He’s a best-selling author who has actually been operating online since he initially began selling e-books online in 1997! (does anybody even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up sounds?).

He’s introduced multiple offers for his own items and those of others using sales letters that have actually generated him $2.5 million and $3 million in income.

He’s been featured in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting competence.

Most importantly, he utilized his self-taught copywriting skills to earn millions– the sort of cash responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off house in 18 months.

Yes, you read that.

If this isn’t the right person to offer you extensive training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Prior to we enter the full evaluation, I want to let you know that the Copywriting Secrets book is not the same item as the Funnel Scripts software application tool.

Funnel Scripts is a done-for-you copy generator that uses your understanding of your clients and details of your deal to produce high-converting copy for your funnels, advertisements, blogs, email newsletters, and more.

And that can save you a huge amount of time. It’s the best alternative to producing or keeping an in-house copywriter copy from scratch.

In fact, a great deal of the formulas that power Funnel Scripts are explored even more in the Sales Story Secrets upsell (I’ll tell you more about that later on in my review).

They might appear similar because Jim Edwards worked on both– however that need to just demonstrate how powerful his ability as a copy developer really is.

The Copywriting Secrets book, on the other hand, will give you whatever you require to customize, tweak, and ideal conversion copy.

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Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is all about persuasion with words, right?

Well, there are numerous “tricks” to convincing people– and, often, you need to utilize a combination of sales letters and sales copy formulas.

Copywriting Secrets Book Review

Saltydroid Russell Brunson

These tricks and insights work together so you can use the formulas to construct persuasion over time. Some examples in the book include:.

The “Love me. Hate me. There’s no cash in the middle!” strategy. Your words need to elicit very strong emotions from individuals and force them to decide about you personally– it’s one of the most lucrative things your copy can do! (page 181).

Discover how to make more on each prospect, which is ideal for a sales funnel, utilizing the “give them a shovel … then offer them a bulldozer” technique for make more on each (page 179).

How to take a blank screen and transform that blinking cursor into an ended up piece of sales copy FAST. It’s a method so effective, you can utilize it to break through writer’s block (page 168).

A 13-step sales message formula that shows you how to quickly convince customers to make a purchase decision, using deeply ingrained psychological triggers (page 143-158).

Speak in the voice of your client and find the “magic” words consumers use to explain what they want to purchase (page 104).

8 specific places online that will reveal you the exact triggers motivating your potential customers and getting them to spend their cash. You can utilize this to place your own item, service, training, software (page 69-71).

How to quickly assemble the “foundation” of sales copy that produce a “little city of desire” for your clients and potential customers (page 79).

The “Yellow Brick Road” Formula, another ideal formula for funnels, that leads individuals on a journey towards ultimately purchasing from you (page 178).

When you take a look at the sales page for the Copywriting Secrets book, it gets sort of frustrating reading about the large amount of information Jim Edwards packs in a mere book.

So I’ve broken down his deliverables into five basic areas. I’ll quickly summarize what you should expect in each area of the Copywriting Secrets book.

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1. Copywriting Mindset Secrets.

Jim Edwards starts this section showing you how to cultivate the copywriting mindset, as he calls it. You’ll get a crash course on:.

All the trademarks of high-performing copywriting.

How to establish the practice.

How to approach nearly every piece of material you see from now on utilizing a copywriter’s perspective on persuasion.

2. Sales Formula/Letter Secrets.

This is where the rubber satisfies the road. It’s not simply that great copywriting leaves clues. It’s that fantastic copy can always be plugged in and “developed” using formulas– and these work no matter what you sell. This area exposes formulas and design templates for sales, advertisements, and e-mails letters which have actually never ever failed.

3. Make ‘Em Thirsty Secrets.

The secret to selling through sales, advertisements, and e-mails letters? And the best method to do that through copywriting is to utilize four basic sales stories.

The stories make your prospects “thirsty,” and your copywriting will assist people to the beverage. This is a tested pattern for success with copywriting.

4. Offer Without Selling Secrets.

Keep in mind that one of the best copywriting secrets is to make it appear you’re not selling at all. This is the area that assists you master and embed those secret “stealth closes.”.

Remember Columbo, popular for “playing dumb,” while privately figuring out the reality? Well, Jim Edwards shows you how to utilize this area of the Copywriting Secrets book to provide your customers value and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Don’t be deceived by the name of this section in the Copywriting Secrets book. It’s not optional. Copywriting is only as good as the amount of tweaking and refining you do. Typically, you can utilize information to guide your choices.

But you can likewise utilize the feedback to plug into a few tested methods for improving your ads, emails, and sales letters. That’s what this section of the Copywriting Secrets book is everything about.

How to Get the Copywriting Secrets Book.

There are numerous ways to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the most affordable is to head straight to the Copywriting Secrets book sales page.

Here, Jim sells the Copywriting Secrets book using the reliable Free plus Shipping Cost offer. This suggests that you’ll get the book totally free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.

However, Jim likewise makes you a distinct guarantee. If you don’t like it, you can ask for a refund and you don’t have to send out the book back. You essentially get free shipping for the Copywriting Secrets book.

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Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook variation of the Copywriting Secrets book, all you require to do is grab the original deal. The audio version will appear as a “Special Offer” prior to you finish your purchase of the Copywriting Secrets book.

The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you create the best stories that will inspire your audience, no matter what you sell.

sales story secrets.

This is the book you desire in your corner when you’re all set to get back at more thorough with finding out copywriting tricks for any market.

Get a FREE copy of Copywriting Secrets.

Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a genuine kahuna of a book– and I’m not going to lie. I still have not used each and every single technique in Copywriting Secrets.

What I understand for sure, however, is that each time I sit down to compose any of my marketing products, sales pages, advertisements, e-mails, and even social networks posts, I initially thumb through my Copywriting Secrets book.

And I expect I’ll be doing that till I become a master copywriter. What about you?

Get a FREE copy of Copywriting Secrets.