Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 individuals just read headlines.
Visitors to your website just checked out 20% of the content you write.
Individuals only read the first two words on a line– usually, they miss the third word.
It’s numbers like this that make you believe you need to hire a copywriter.
Then you learn about the costs of employing a copywriter to get more clicks:
Summary: Copywriting Secrets is a powerful and fundamental book that will teach you how to get more clicks, get more visibility, attract more leads, make more subscribers, and and land more sales online.
Great freelance copywriters charge up to $250 per hour
Scammy ones will tell you that “all you really require to make sales is terrific sales copy” (lies).
75% of visitors to a site pay attention to the total quality of the copy, though, and they’ll avoid doing business with a company that doesn’t have clean and professional copy.
Truths like these make you question if it’s all truly worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about efficient copywriting.
No novice copywriter understands what works. They just find out what works after they go through some experimentation, get some real data around where customers are leaving and where they’re spending the most time, and improve the copy based upon the outcomes.
So if they do not know what works, how can they assist you make more sales?
All you need are:
Copy solutions that help you compose sales copy and after that hook these transformative words into the bigger structure of your sales page.
A precise understanding of who your perfect consumers are, what their greatest “pains” are, and where they presently live.
Specific, reliable, and consistent “power” words that harness powerful, psychological and mental triggers that direct individuals to purchase your services and products.
And that’s precisely what Copywriting Secrets, a essential and effective book for anybody who wishes to earn money utilizing ads, e-mails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
It’s not an exaggeration when I state that everyone can utilize Copywriting Secrets.
When it comes to encouraging people to buy, it’s a testament to the power of words. When you require to offer anything online, it’s also a clear recognition of simply how important content marketing has actually become.
Many people hear “copywriting” and they believe they’re speaking with someone who practices copyright law.
But copywriting is nowhere as dry, arcane, or wordy as legalese. In fact, if you’re doing it right, you need to be interacting information to your leads at a third-grade reading level.
That indicates you worth your prospects’ time and you wish to give them access to your offer as plainly and strategically as possible.
Now, the “technique” part of copywriting tricks originates from understanding which buttons to push when you’re composing advertisement copy or how to inform a sales story that guides a consumer from being uninformed about how to fix an issue to completely gung-ho about your service.
In my experience, copywriting is easier: It’s like being someone’s finest friend and their worst enemy all on one page.
Think of it this way:.
- An email,
- A sales page,
- A landing page,
- A social media ad, or
- A websites,
… you start off describing your reader’s inmost, darkest, most pervasive discomfort to them. You hold up an extremely undesirable mirror.
Then, using words, you continue to poke them everywhere it injures. Slowly, they remember why they require to alter, take action, or just make a various decision.
And after that, you’re their friend. You use them a service that actually works, without being pushy, scammy, or salesy.
Now, lots of business owners will inform you that what they want is for quality causes open their wallets and buy. But the reality is that copywriting has to do with trading something far more valuable.
Something that’s practically a limited resource.
With numerous services, deals, services, products, and chances, the only possible way for your readers and prospects to trust you, buy from you, and remain faithful to you is through keeping their attention.
And nothing grabs attention on the Internet like copy and material.
Plainly, everyone can utilize a reliable method to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– despite the fact that it looks comparable to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the new edition of Traffic Secrets).
Rather, Copywriting Secrets is a book that uses the extremely formulas it’s attempting to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, across a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, nobody stated that looking stunning was part of copywriting tricks. Rather, the book reveals you book how to use the power of words to:.
Get more clicks,.
Gain more visibility,.
Attract more leads,.
Earn more subscribers, and.
Land more sales online.
The majority of copywriting books try to teach you how to “compose excellent copy.”.
Except that every time you attempt, your words fail to convince anybody to buy– other than perhaps your mommy and a couple of faithful friends.
The book shares with you the greatest secret about copywriting (and it doesn’t matter what you offer).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You do not write copy– you assemble it.
According to the famous advertiser, Eugene Schwartz, when you’re producing copy:.
” You are dealing with a series of building blocks, you are putting the foundation together, and then you are putting them in certain structures. [Your words are] constructing a little city of desire for your individual to come and live in.”.
Does this noise familiar?
If not, read that quote once again.
Think about another concept in marketing that counts on strategic positioning, foundation, and the sensible, step-by-step journey that guides a prospect from start to finish.
The finish being a sale.
Which means that sales funnels and sales copy skills go hand-in-hand. Learn one and you’ll boost the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 proven copywriting solutions to assist you become a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll learn to utilize the power of words to get individuals to do something about it in such a smooth and natural way, your prospects won’t even recognize they’re being persuaded.
Tip: One of the main copywriting tricks, says Jim Edwards, is to make sales copy “vanish.”.
As the Copywriting Secrets book tagline says,.
” … no matter what you offer or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason why it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.
Jim. Sales Copy.
You might have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software from the developers of ClickFunnels.
Russell is smart– he understands his lane or area of know-how depends on helping entrepreneurs make make money from funnel building.
Russel Brunson Copywriting Secrets Book.
However Jim Edwards is the self-taught, go-to expert for success with sales copy. Simply have a look at his qualifications:.
He’s the creator and owner of a direct action marketing firm.
He devotes hundreds of hours every year to coaching individually company owner in the Funnel Scripts community.
He’s a best-selling author who has been operating online given that he first began offering e-books online in 1997! (does anyone even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up noises?).
He’s introduced multiple deals for his own items and those of others utilizing sales letters that have actually generated him $2.5 million and $3 million in earnings.
He’s been featured in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting competence.
Best of all, he utilized his self-taught copywriting skills to earn millions– the type of money responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off home in 18 months.
Yes, you check out that.
So if this isn’t the right guy to give you in-depth training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Prior to we enter into the full review, I wish to let you know that the Copywriting Secrets book is not the exact same item as the Funnel Scripts software application tool.
Funnel Scripts is a done-for-you copy generator that uses your understanding of your clients and details of your deal to produce high-converting copy for your funnels, ads, blog sites, email newsletters, and more.
Which can save you a massive amount of time. It’s the perfect alternative to producing or keeping an internal copywriter copy from scratch.
In fact, a lot of the formulas that power Funnel Scripts are checked out even more in the Sales Story Secrets upsell (I’ll tell you more about that later on in my review).
Because Jim Edwards worked on both– however that should just show how effective his ability as a copy creator really is, they might seem similar.
The Copywriting Secrets book, on the other hand, will give you whatever you need to customize, modify, and perfect conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words?
Well, there are lots of “tricks” to convincing individuals– and, often, you need to employ a combination of sales letters and sales copy formulas.
Copywriting Secrets Book Review
These insights and secrets interact so you can utilize the formulas to construct persuasion in time. Some examples in the book include:.
The “Love me. Your words must elicit extremely strong feelings from individuals and force them to make a choice about you personally– it’s one of the most lucrative things your copy can do! (page 181).
Learn how to make more on each possibility, which is best for a sales funnel, using the “give them a shovel … then sell them a bulldozer” method for make more on each (page 179).
How to take a blank screen and transform that blinking cursor into a completed piece of sales copy FAST. It’s a strategy so effective, you can use it to break through author’s block (page 168).
A 13-step sales message formula that reveals you how to instantly persuade consumers to buy choice, using deeply deep-rooted psychological triggers (page 143-158).
Speak in the voice of your customer and discover the “magic” words consumers utilize to describe what they want to buy (page 104).
8 particular locations online that will show you the precise triggers motivating your prospective consumers and getting them to invest their cash. You can use this to place your own product, service, training, software application (page 69-71).
How to rapidly assemble the “foundation” of sales copy that produce a “little city of desire” for your customers and prospects (page 79).
The “Yellow Brick Road” Formula, another perfect formula for funnels, that leads individuals on a journey towards eventually purchasing from you (page 178).
It gets sort of frustrating reading about the large amount of information Jim Edwards loads in a simple book when you inspect out the sales page for the Copywriting Secrets book.
I’ve broken down his deliverables into five basic areas. I’ll rapidly summarize what you must anticipate in each section of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards starts this section revealing you how to cultivate the copywriting frame of mind, as he calls it. You’ll get a refresher course on:.
All the hallmarks of high-performing copywriting.
How to develop the practice.
How to approach almost every piece of content you see from now on using a copywriter’s perspective on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber meets the road. It’s not just that excellent copywriting leaves hints. It’s that terrific copy can constantly be plugged in and “built” utilizing formulas– and these work no matter what you offer. This area exposes formulas and design templates for ads, sales, and e-mails letters which have actually never stopped working.
3. Make ‘Em Thirsty Secrets.
The secret to offering through sales, emails, and ads letters? As Jim Edwards says, “Make ’em thirsty!” To put it simply, you want to tickle those levers so they’ll buy faster. And the best method to do that through copywriting is to use four basic sales stories.
The stories make your prospects “thirsty,” and your copywriting will assist individuals to the beverage. This is a proven pattern for success with copywriting.
4. Offer Without Selling Secrets.
Keep in mind that one of the very best copywriting secrets is to make it appear you’re not costing all. This is the area that assists you master and embed those secret “stealth closes.”.
Remember Columbo, well-known for “playing dumb,” while secretly figuring out the reality? Well, Jim Edwards reveals you how to use this section of the Copywriting Secrets book to offer your consumers value and close without pressure.
5. Copy Polishing Secrets.
Don’t be tricked by the name of this section in the Copywriting Secrets book. It’s not optional. Copywriting is only as good as the amount of tweaking and refining you do. Often, you can utilize data to assist your decisions.
You can likewise use the feedback to plug into a few proven approaches for enhancing your sales, emails, and advertisements letters. That’s what this section of the Copywriting Secrets book is all about.
How to Get the Copywriting Secrets Book.
There are several ways to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the most affordable is to head straight to the Copywriting Secrets book sales page.
Here, Jim offers the Copywriting Secrets book utilizing the reliable Free plus Shipping Cost deal. This indicates that you’ll get the book free of charge as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else worldwide.
Jim likewise makes you an unique promise. You can ask for a refund and you do not have to send out the book back if you do not like it. You essentially get free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook variation of the Copywriting Secrets book, all you need to do is get the original deal. The audio version will appear as a “Special Offer” prior to you finish your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you develop the right stories that will inspire your audience, no matter what you sell.
sales story secrets.
This is the book you want on your side when you’re all set to get even more thorough with discovering copywriting secrets for any industry.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a genuine kahuna of a book– and I’m not going to lie. I still haven’t used every strategy in Copywriting Secrets.
What I know for sure, though, is that every time I take a seat to compose any of my marketing products, sales pages, advertisements, e-mails, and even social networks posts, I initially thumb through my Copywriting Secrets book.
And I anticipate I’ll be doing that until I become a master copywriter. What about you?