Russell Brunson+House

Copywriting Secrets Review: Should You Get A FREE Copy?

Eight out of 10 people only check out headings.

Visitors to your site only checked out 20% of the material you compose.

People only check out the first two words on a line– usually, they miss the 3rd word.

It’s numbers like this that make you think you should hire a copywriter.

Then you discover about the costs of hiring a copywriter to get more clicks:

Russell Brunson+House

Summary: Copywriting Secrets is a effective and fundamental book that will teach you how to get more clicks, gain more presence, draw in more leads, earn more subscribers, and and land more sales online.

Good freelance copywriters charge up to $250 per hour

Scammy ones will tell you that “all you really need to make sales is great sales copy” (lies).

75% of visitors to a site pay attention to the general quality of the copy, however, and they’ll avoid doing business with a company that does not have expert and tidy copy.

Facts like these make you question if it’s all truly worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about effective copywriting.

No novice copywriter understands what works. They just discover what works after they go through some trial and error, acquire some genuine information around where consumers are leaving and where they’re spending the most time, and refine the copy based on the results.

So if they do not know what works, how can they assist you make more sales?

It’s “simple.”

All you need are:

Copy formulas that assist you compose sales copy and then hook these transformative words into the bigger structure of your sales page.

An exact understanding of who your perfect customers are, what their biggest “discomforts” are, and where they presently live.

Specific, dependable, and constant “power” words that harness effective, psychological and psychological triggers that assist people to purchase your services and products.

And that’s precisely what Copywriting Secrets, a essential and effective book for anybody who wants to make money utilizing advertisements, e-mails, sales letters, teaches you to do.

Get a FREE copy of Copywriting Secrets.

What is Copywriting and Why Does it Matter?

When I say that everybody can utilize Copywriting Secrets, it’s not an exaggeration.

When it comes to encouraging individuals to buy, it’s a testament to the power of words. When you require to offer anything online, it’s likewise a clear acknowledgement of just how important content marketing has ended up being.

The majority of people hear “copywriting” and they believe they’re talking to somebody who practices copyright law.

Copywriting is no place as dry, arcane, or long-winded as legalese. In fact, if you’re doing it right, you must be interacting info to your leads at a third-grade reading level.

That suggests you value your potential customers’ time and you wish to give them access to your deal as clearly and strategically as possible.

Now, the “strategy” part of copywriting tricks originates from understanding which buttons to press when you’re writing advertisement copy or how to tell a sales story that guides a consumer from being unaware about how to solve an issue to completely gung-ho about your service.

However, in my experience, copywriting is easier: It’s like being somebody’s buddy and their worst opponent all on one page.

Consider it in this manner:.

Whether it’s:

  • An email,
  • A sales page,
  • A landing page,
  • A social networks ad, or
  • A websites,

… you begin explaining your reader’s deepest, darkest, most pervasive pain to them. You hold up a very unpleasant mirror.

Then, utilizing words, you continue to poke them everywhere it harms. Gradually, they remember why they need to change, do something about it, or just make a different decision.

And after that, you’re their buddy. You use them a service that actually works, without being aggressive, scammy, or salesy.

Now, many business owners will tell you that what they want is for quality leads to open their wallets and buy. The truth is that copywriting is about trading something far more important.

Something that’s nearly a scarce resource.

Which’s attention.

With so many solutions, offers, services, products, and chances, the only possible method for your readers and prospects to trust you, buy from you, and stay loyal to you is through preserving their attention.

And absolutely nothing grabs attention on the Internet like copy and content.

Clearly, everybody can use a reputable method to master high-converting copy.

Get a FREE copy of Copywriting Secrets.

What is Copywriting Secrets?

The Copywriting Secrets book is not composed by Russell Brunson– even though it looks similar to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the new edition of Traffic Secrets).

Rather, Copywriting Secrets is a book that utilizes the extremely solutions it’s attempting to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.

Here’s an example of a sales letter, across a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, nobody said that looking beautiful belonged to copywriting tricks. Instead, the book shows you book how to utilize the power of words to:.

Get more clicks,.

Gain more visibility,.

Bring in more leads,.

Make more customers, and.

Land more sales online.

Most copywriting books try to teach you how to “write great copy.”.

Other than that every time you try, your words fail to persuade anyone to purchase– other than maybe your mommy and a few faithful friends.

However the book shares with you the greatest secret about copywriting (and it doesn’t matter what you sell).

Take note:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You don’t write copy– you assemble it.

According to the legendary marketer, Eugene Schwartz, when you’re creating copy:.

” You are working with a series of building blocks, you are putting the structure obstructs together, and then you are putting them in particular structures.

Does this sound familiar?

If not, checked out that quote again.

Think of another principle in marketing that relies on tactical positioning, foundation, and the logical, step-by-step journey that guides a prospect from start to finish.

The finish being a sale.

Sales funnels.

Which suggests that sales funnels and sales copy skills go together. Discover one and you’ll improve the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 proven copywriting solutions to help you become a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll discover to utilize the power of words to get individuals to act in such a natural and smooth way, your potential customers will not even understand they’re being convinced.

Tip: One of the main copywriting secrets, says Jim Edwards, is to make sales copy “disappear.”.

As the Copywriting Secrets book tagline says,.

” … no matter what you offer or who you offer it to!”.

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Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason why it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.

Jim. Sales Copy.

Duration.

You might have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software from the creators of ClickFunnels.

Russell is smart– he knows his lane or location of knowledge depends on assisting entrepreneurs make benefit from funnel structure.

Russell Brunson+House

Russel Brunson Copywriting Secrets Book.

However Jim Edwards is the self-taught, go-to guru for success with sales copy. Just take a look at his qualifications:.

He’s the creator and owner of a direct response marketing company.

He commits hundreds of hours every year to training individually business owners in the Funnel Scripts community.

He’s a very popular author who has actually been running online because he initially began selling e-books online in 1997! (does anybody even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up sounds?).

He’s introduced several deals for his own products and those of others utilizing sales letters that have actually produced him $2.5 million and $3 million in profits.

He’s been featured in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting know-how.

Most importantly, he used his self-taught copywriting abilities to earn millions– the type of cash responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off house in 18 months.

Yes, you read that right.

So if this isn’t the ideal guy to offer you extensive training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Before we get into the complete review, I wish to let you know that the Copywriting Secrets book is not the exact same item as the Funnel Scripts software application tool.

Funnel Scripts is a done-for-you copy generator that uses your understanding of your clients and information of your offer to create high-converting copy for your funnels, advertisements, blogs, e-mail newsletters, and more.

And that can save you a huge quantity of time. It’s the ideal alternative to keeping an in-house copywriter or creating copy from scratch.

A lot of the formulas that power Funnel Scripts are checked out further in the Sales Story Secrets upsell (I’ll tell you more about that later on in my review).

Because Jim Edwards worked on both– however that should simply demonstrate how powerful his capability as a copy creator really is, they may seem similar.

The Copywriting Secrets book, on the other hand, will give you whatever you require to tailor, modify, and ideal conversion copy.

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Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is everything about persuasion with words, right?

Well, there are lots of “tricks” to convincing individuals– and, typically, you have to employ a mix of sales letters and sales copy solutions.

Copywriting Secrets Book Review

Russell Brunson+House

These tricks and insights interact so you can use the formulas to develop persuasion over time. Some examples in the book include:.

The “Love me. Your words must generate extremely strong emotions from people and require them to make a choice about you personally– it’s one of the most profitable things your copy can do! (page 181).

Learn how to make more on each possibility, which is best for a sales funnel, using the “provide a shovel … then offer them a bulldozer” method for make more on each (page 179).

How to take a blank screen and change that blinking cursor into a completed piece of sales copy FAST. It’s a strategy so effective, you can use it to break through writer’s block (page 168).

A 13-step sales message formula that shows you how to immediately persuade clients to purchase decision, utilizing deeply ingrained mental triggers (page 143-158).

Speak in the voice of your consumer and discover the “magic” words clients use to explain what they want to buy (page 104).

8 particular locations online that will reveal you the precise triggers motivating your possible customers and getting them to invest their cash. You can utilize this to place your own product, service, training, software (page 69-71).

How to rapidly put together the “foundation” of sales copy that produce a “little city of desire” for your prospects and consumers (page 79).

The “Yellow Brick Road” Formula, another perfect formula for funnels, that leads people on a journey towards ultimately purchasing from you (page 178).

When you take a look at the sales page for the Copywriting Secrets book, it gets sort of frustrating reading about the large amount of information Jim Edwards crams in a simple book.

I’ve broken down his deliverables into five standard sections. I’ll quickly summarize what you ought to expect in each area of the Copywriting Secrets book.

Get a FREE copy of Copywriting Secrets.

1. Copywriting Mindset Secrets.

Jim Edwards starts this section showing you how to cultivate the copywriting state of mind, as he calls it. You’ll get a refresher course on:.

All the trademarks of high-performing copywriting.

How to establish the practice.

How to approach practically every piece of content you see from now on utilizing a copywriter’s perspective on persuasion.

2. Sales Formula/Letter Secrets.

This is where the rubber meets the roadway. It’s not simply that great copywriting leaves hints. It’s that terrific copy can always be plugged in and “built” utilizing formulas– and these work no matter what you offer. This area exposes formulas and templates for ads, sales, and e-mails letters which have actually never stopped working.

3. Make ‘Em Thirsty Secrets.

The secret to selling through ads, e-mails, and sales letters? And the finest method to do that through copywriting is to utilize 4 standard sales stories.

The stories make your prospects “thirsty,” and your copywriting will assist individuals to the drink. This is a tested pattern for success with copywriting.

4. Offer Without Selling Secrets.

Remember that among the very best copywriting tricks is to make it appear you’re not costing all. This is the area that helps you master and embed those secret “stealth closes.”.

Remember Columbo, famous for “playing dumb,” while privately determining the reality? Well, Jim Edwards reveals you how to utilize this section of the Copywriting Secrets book to offer your customers value and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Don’t be fooled by the name of this area in the Copywriting Secrets book. Copywriting is only as great as the amount of tweaking and refining you do.

You can also utilize the feedback to plug into a couple of proven methods for enhancing your sales, emails, and ads letters. That’s what this area of the Copywriting Secrets book is all about.

How to Get the Copywriting Secrets Book.

There are a number of ways to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the cheapest is to head straight to the Copywriting Secrets book sales page.

Here, Jim sells the Copywriting Secrets book utilizing the reliable Free plus Shipping Cost offer. This implies that you’ll get the book totally free as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else on the planet.

However, Jim also makes you a special promise. If you don’t like it, you can request for a refund and you don’t need to send out the book back. You essentially get free shipping for the Copywriting Secrets book.

Get a FREE copy of Copywriting Secrets.

Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook version of the Copywriting Secrets book, all you need to do is get the original offer. The audio version will appear as a “Special Offer” prior to you finish your purchase of the Copywriting Secrets book.

The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you develop the right stories that will inspire your audience, no matter what you offer.

sales story tricks.

When you’re ready to get even more extensive with learning copywriting secrets for any market, this is the book you want on your side.

Get a FREE copy of Copywriting Secrets.

Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a real kahuna of a book– and I’m not going to lie. I still have not used every single strategy in Copywriting Secrets.

What I know for sure, however, is that whenever I take a seat to write any of my marketing products, sales pages, ads, e-mails, and even social media posts, I first thumb through my Copywriting Secrets book.

And I expect I’ll be doing that until I end up being a master copywriter. What about you?

Get a FREE copy of Copywriting Secrets.