Russell Brunson Wrong

Copywriting Secrets Review: Should You Get A FREE Copy?

8 out of 10 individuals only read headlines.

Visitors to your site just checked out 20% of the material you write.

People just read the very first 2 words on a line– generally, they miss the third word.

It’s numbers like this that make you think you ought to work with a copywriter.

But then you learn about the costs of employing a copywriter to get more clicks:

Russell Brunson Wrong

Summary: Copywriting Secrets is a powerful and fundamental book that will teach you how to get more clicks, gain more exposure, bring in more leads, earn more subscribers, and and land more sales online.

Great freelance copywriters charge up to $250 per hour

Scammy ones will inform you that “all you truly require to make sales is fantastic sales copy” (lies).

75% of visitors to a website pay attention to the general quality of the copy, however, and they’ll avoid working with a company that doesn’t have professional and clean copy.

Facts like these make you wonder if it’s all really worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about efficient copywriting.

No novice copywriter understands what works. They only find out what works after they go through some experimentation, gain some genuine data around where consumers are leaving and where they’re investing the most time, and improve the copy based on the outcomes.

So if they don’t understand what works, how can they help you make more sales?

It’s “basic.”

All you require are:

Copy formulas that assist you write sales copy and after that hook these transformative words into the bigger structure of your sales page.

A specific understanding of who your perfect customers are, what their biggest “discomforts” are, and where they currently live.

Particular, trustworthy, and constant “power” words that harness effective, psychological and emotional triggers that assist people to purchase your services and products.

And that’s exactly what Copywriting Secrets, a effective and essential book for anybody who wants to generate income using ads, e-mails, sales letters, teaches you to do.

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What is Copywriting and Why Does it Matter?

It’s not an exaggeration when I state that everyone can use Copywriting Secrets.

When it comes to motivating individuals to purchase, it’s a testimony to the power of words. It’s also a clear acknowledgement of simply how important material marketing has become when you require to sell anything online.

The majority of people hear “copywriting” and they believe they’re talking to somebody who practices copyright law.

But copywriting is nowhere as dry, arcane, or wordy as legalese. If you’re doing it right, you must be interacting info to your leads at a third-grade reading level.

That indicates you value your prospects’ time and you wish to provide access to your offer as plainly and tactically as possible.

Now, the “technique” part of copywriting tricks comes from knowing which buttons to press when you’re writing advertisement copy or how to tell a sales story that guides a client from being unaware about how to solve a problem to absolutely gung-ho about your solution.

But, in my experience, copywriting is simpler: It’s like being somebody’s best friend and their worst opponent all on one page.

Think about it this way:.

Whether it’s:

  • An email,
  • A sales page,
  • A landing page,
  • A social media ad, or
  • A web page,

… you begin describing your reader’s deepest, darkest, most pervasive discomfort to them. You hold up a really unpleasant mirror.

Using words, you continue to poke them all over it hurts. Slowly, they remember why they require to alter, take action, or just make a various choice.

And then, you’re their friend. You use them an option that in fact works, without being pushy, scammy, or salesy.

Now, lots of entrepreneurs will tell you that what they desire is for quality leads to open their wallets and buy. But the truth is that copywriting is about trading something far more important.

Something that’s practically a limited resource.

Which’s attention.

With a lot of options, deals, items, services, and chances, the only possible way for your prospects and readers to trust you, purchase from you, and remain devoted to you is through keeping their attention.

And nothing grabs attention on the Internet like copy and material.

Plainly, everybody can use a reliable way to master high-converting copy.

Get a FREE copy of Copywriting Secrets.

What is Copywriting Secrets?

The Copywriting Secrets book is not written by Russell Brunson– even though it looks similar to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the brand-new edition of Traffic Secrets).

Rather, Copywriting Secrets is a book that utilizes the really formulas it’s trying to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.

Here’s an example of a sales letter, across a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, no one stated that looking gorgeous was part of copywriting secrets. Rather, the book shows you book how to use the power of words to:.

Get more clicks,.

Gain more presence,.

Attract more leads,.

Make more subscribers, and.

Land more sales online.

A lot of copywriting books try to teach you how to “compose terrific copy.”.

Except that every time you attempt, your words fail to persuade anybody to buy– other than maybe your mommy and a few loyal pals.

But the book show you the best secret about copywriting (and it doesn’t matter what you sell).

Focus:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You do not compose copy– you assemble it.

According to the legendary marketer, Eugene Schwartz, when you’re producing copy:.

” You are dealing with a series of foundation, you are putting the foundation together, and then you are putting them in specific structures. [Your words are] developing a little city of desire for your individual to come and live in.”.

Does this noise familiar?

If not, read that quote again.

Think about another concept in marketing that depends on tactical placement, building blocks, and the rational, step-by-step journey that guides a prospect from start to finish.

The finish being a sale.

Sales funnels.

Which suggests that sales funnels and sales copy abilities go hand-in-hand. Find out one and you’ll enhance the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 tested copywriting formulas to assist you become a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll discover to utilize the power of words to get individuals to take action in such a seamless and natural way, your prospects won’t even recognize they’re being convinced.

Tip: One of the primary copywriting secrets, says Jim Edwards, is to make sales copy “disappear.”.

As the Copywriting Secrets book tagline says,.

” … no matter what you sell or who you offer it to!”.

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Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason why it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.

Jim. Sales Copy.

Duration.

You may have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software application from the developers of ClickFunnels.

Russell is wise– he understands his lane or area of knowledge depends on helping business owners make benefit from funnel structure.

Russell Brunson Wrong

Russel Brunson Copywriting Secrets Book.

Jim Edwards is the self-taught, go-to master for success with sales copy. Just take a look at his qualifications:.

He’s the creator and owner of a direct action marketing company.

He dedicates hundreds of hours every year to coaching individually business owners in the Funnel Scripts community.

He’s a best-selling author who has been operating online because he initially started offering e-books online in 1997! (does anyone even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up noises?).

He’s introduced several deals for his own products and those of others utilizing sales letters that have actually produced him $2.5 million and $3 million in profits.

He’s been featured in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting competence.

Best of all, he utilized his self-taught copywriting skills to make millions– the kind of money responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off house in 18 months.

Yes, you check out that.

If this isn’t the right person to give you thorough training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Before we enter into the full review, I want to let you know that the Copywriting Secrets book is not the very same item as the Funnel Scripts software tool.

Funnel Scripts is a done-for-you copy generator that utilizes your understanding of your clients and information of your deal to develop high-converting copy for your funnels, advertisements, blog sites, email newsletters, and more.

And that can conserve you a huge quantity of time. It’s the best option to keeping an in-house copywriter or producing copy from scratch.

A lot of the solutions that power Funnel Scripts are explored further in the Sales Story Secrets upsell (I’ll inform you more about that later on in my review).

Due to the fact that Jim Edwards worked on both– however that ought to simply show how powerful his capability as a copy creator really is, they may appear comparable.

The Copywriting Secrets book, on the other hand, will offer you whatever you require to tailor, modify, and ideal conversion copy.

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Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is everything about persuasion with words, right?

Well, there are lots of “tricks” to persuading people– and, frequently, you have to utilize a mix of sales letters and sales copy solutions.

Copywriting Secrets Book Review

Russell Brunson Wrong

These tricks and insights interact so you can utilize the formulas to construct persuasion gradually. Some examples in the book include:.

The “Love me. Your words ought to generate extremely strong emotions from people and force them to make a decision about you personally– it’s one of the most successful things your copy can do! (page 181).

Learn how to make more on each prospect, which is ideal for a sales funnel, using the “give them a shovel … then offer them a bulldozer” method for make more on each (page 179).

How to take a blank screen and transform that blinking cursor into an ended up piece of sales copy FAST. It’s a method so powerful, you can use it to break through writer’s block (page 168).

A 13-step sales message formula that reveals you how to quickly convince customers to make a purchase decision, using deeply ingrained mental triggers (page 143-158).

Speak in the voice of your client and discover the “magic” words customers utilize to explain what they want to purchase (page 104).

8 specific places online that will reveal you the precise triggers motivating your potential consumers and getting them to invest their cash. You can use this to position your own product, service, coaching, software (page 69-71).

How to quickly assemble the “building blocks” of sales copy that develop a “little city of desire” for your consumers and potential customers (page 79).

The “Yellow Brick Road” Formula, another perfect formula for funnels, that leads individuals on a journey towards eventually purchasing from you (page 178).

It gets sort of overwhelming reading about the sheer quantity of info Jim Edwards loads in a mere book when you inspect out the sales page for the Copywriting Secrets book.

So I’ve broken down his deliverables into five basic areas. I’ll quickly summarize what you must expect in each area of the Copywriting Secrets book.

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1. Copywriting Mindset Secrets.

Jim Edwards starts this area revealing you how to cultivate the copywriting frame of mind, as he calls it. You’ll get a crash course on:.

All the trademarks of high-performing copywriting.

How to develop the practice.

How to approach nearly every piece of material you see from now on utilizing a copywriter’s perspective on persuasion.

2. Sales Formula/Letter Secrets.

It’s not just that excellent copywriting leaves hints. This area reveals solutions and design templates for sales, emails, and advertisements letters which have actually never ever stopped working.

3. Make ‘Em Thirsty Secrets.

The trick to selling through e-mails, advertisements, and sales letters? As Jim Edwards states, “Make ’em thirsty!” In other words, you want to tickle those levers so they’ll purchase faster. And the very best method to do that through copywriting is to use 4 basic sales stories.

The stories make your potential customers “thirsty,” and your copywriting will direct individuals to the beverage. This is a proven pattern for success with copywriting.

4. Sell Without Selling Secrets.

Bear in mind that one of the best copywriting secrets is to make it appear you’re not selling at all. This is the section that assists you master and embed those secret “stealth closes.”.

Keep in mind Columbo, popular for “playing dumb,” while privately determining the reality? Well, Jim Edwards reveals you how to utilize this area of the Copywriting Secrets book to offer your clients worth and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Don’t be deceived by the name of this section in the Copywriting Secrets book. It’s not optional. Copywriting is only as good as the quantity of tweaking and refining you do. Typically, you can use data to guide your choices.

You can likewise utilize the feedback to plug into a couple of tested methods for improving your ads, e-mails, and sales letters. That’s what this section of the Copywriting Secrets book is everything about.

How to Get the Copywriting Secrets Book.

There are a number of ways to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the cheapest is to head straight to the Copywriting Secrets book sales page.

Here, Jim offers the Copywriting Secrets book utilizing the tried-and-true Free plus Shipping Cost offer. This means that you’ll get the book free of charge as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else worldwide.

Jim also makes you an unique promise. If you don’t like it, you can request for a refund and you don’t have to send out the book back. You basically get free shipping for the Copywriting Secrets book.

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Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook variation of the Copywriting Secrets book, all you need to do is get the initial offer. The audio version will appear as a “Special Offer” prior to you complete your purchase of the Copywriting Secrets book.

The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you produce the best stories that will encourage your audience, no matter what you offer.

sales story tricks.

When you’re prepared to get even more extensive with discovering copywriting tricks for any industry, this is the book you desire on your side.

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Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a genuine kahuna of a book– and I’m not going to lie. I still haven’t utilized every single strategy in Copywriting Secrets.

What I know for sure, though, is that each time I take a seat to compose any of my marketing materials, sales pages, advertisements, emails, and even social media posts, I initially thumb through my Copywriting Secrets book.

And I anticipate I’ll be doing that until I end up being a master copywriter. What about you?

Get a FREE copy of Copywriting Secrets.