Russell Brunson Who What Why How

Copywriting Secrets Review: Should You Get A FREE Copy?

Eight out of 10 people only check out headlines.

Visitors to your site only read 20% of the content you write.

People only read the first two words on a line– normally, they miss the third word.

It’s numbers like this that make you think you need to work with a copywriter.

But then you discover the expenses of working with a copywriter to get more clicks:

Russell Brunson Who What Why How

Summary: Copywriting Secrets is a powerful and fundamental book that will teach you how to get more clicks, gain more presence, bring in more leads, earn more subscribers, and and land more sales online.

Good freelance copywriters charge up to $250 per hour

Scammy ones will tell you that “all you really need to make sales is great sales copy” (lies).

75% of visitors to a site pay attention to the overall quality of the copy, though, and they’ll avoid doing business with a business that doesn’t have professional and tidy copy.

Truths like these make you wonder if it’s all truly worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about reliable copywriting.

No beginner copywriter understands what works. They only learn what works after they go through some experimentation, gain some real data around where clients are leaving and where they’re spending the most time, and refine the copy based upon the results.

If they don’t know what works, how can they help you make more sales?

It’s “easy.”

All you require are:

Copy formulas that help you write sales copy and then hook these transformative words into the bigger structure of your sales page.

A precise understanding of who your perfect clients are, what their biggest “pains” are, and where they currently live.

Specific, reliable, and constant “power” words that harness effective, psychological and psychological triggers that guide people to purchase your products and services.

And that’s precisely what Copywriting Secrets, a effective and fundamental book for anyone who wants to make money using ads, e-mails, sales letters, teaches you to do.

Get a FREE copy of Copywriting Secrets.

What is Copywriting and Why Does it Matter?

When I state that everybody can utilize Copywriting Secrets, it’s not an exaggeration.

When it comes to encouraging people to purchase, it’s a testimony to the power of words. When you need to sell anything online, it’s also a clear acknowledgement of just how important material marketing has become.

Many people hear “copywriting” and they think they’re speaking to someone who practices copyright law.

Copywriting is nowhere as dry, arcane, or verbose as legalese. If you’re doing it right, you need to be communicating details to your leads at a third-grade reading level.

That indicates you worth your potential customers’ time and you want to provide access to your deal as clearly and strategically as possible.

Now, the “strategy” part of copywriting secrets comes from knowing which buttons to push when you’re writing advertisement copy or how to tell a sales story that guides a consumer from being uninformed about how to resolve a problem to absolutely gung-ho about your solution.

However, in my experience, copywriting is simpler: It’s like being somebody’s friend and their worst enemy all on one page.

Consider it by doing this:.

Whether it’s:

  • An email,
  • A sales page,
  • A landing page,
  • A social networks ad, or
  • A websites,

… you start off explaining your reader’s deepest, darkest, most pervasive pain to them. You hold up a very unpleasant mirror.

Using words, you continue to poke them all over it harms. Gradually, they keep in mind why they require to change, act, or simply make a various choice.

And after that, you’re their buddy. You use them an option that in fact works, without being pushy, scammy, or salesy.

Now, numerous entrepreneurs will tell you that what they want is for quality leads to open their wallets and buy. The reality is that copywriting is about trading something far more important.

Something that’s nearly a limited resource.

And that’s attention.

With numerous services, offers, services, chances, and items, the only possible way for your readers and potential customers to trust you, purchase from you, and stay faithful to you is through keeping their attention.

And absolutely nothing grabs attention on the Internet like copy and content.

Plainly, everyone can utilize a reliable way to master high-converting copy.

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What is Copywriting Secrets?

The Copywriting Secrets book is not composed by Russell Brunson– even though it looks comparable to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the new edition of Traffic Secrets).

Instead, Copywriting Secrets is a book that uses the very formulas it’s trying to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.

Here’s an example of a sales letter, throughout a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, nobody said that looking beautiful belonged to copywriting tricks. Instead, the book shows you book how to use the power of words to:.

Get more clicks,.

Gain more presence,.

Draw in more leads,.

Make more subscribers, and.

Land more sales online.

Most copywriting books try to teach you how to “write terrific copy.”.

Except that every time you attempt, your words fail to convince anyone to buy– other than maybe your mommy and a couple of loyal friends.

The book shares with you the biggest secret about copywriting (and it does not matter what you sell).

Focus:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You don’t write copy– you assemble it.

According to the legendary marketer, Eugene Schwartz, when you’re developing copy:.

” You are dealing with a series of building blocks, you are putting the foundation together, and then you are putting them in particular structures. [Your words are] developing a little city of desire for your individual to come and live in.”.

Does this noise familiar?

If not, checked out that quote again.

Think of another concept in marketing that depends on strategic positioning, foundation, and the rational, stepwise journey that guides a prospect from start to finish.

The finish being a sale.

Sales funnels.

Which suggests that sales funnels and sales copy skills go together. Discover one and you’ll enhance the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 tested copywriting formulas to assist you end up being a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll find out to use the power of words to get people to act in such a smooth and natural way, your prospects will not even recognize they’re being convinced.

Tip: One of the main copywriting tricks, states Jim Edwards, is to make sales copy “vanish.”.

As the Copywriting Secrets book tagline states,.

” … no matter what you sell or who you sell it to!”.

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Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason that it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.

Jim. Knows. Great. Sales Copy.

Duration.

You might have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software application from the creators of ClickFunnels.

Russell is sensible– he understands his lane or location of proficiency lies in assisting entrepreneurs make make money from funnel building.

Russell Brunson Who What Why How

Russel Brunson Copywriting Secrets Book.

Jim Edwards is the self-taught, go-to guru for success with sales copy. Simply take a look at his qualifications:.

He’s the creator and owner of a direct reaction marketing firm.

He dedicates hundreds of hours every year to coaching one-on-one business owners in the Funnel Scripts community.

He’s a best-selling author who has actually been running online because he initially began selling e-books online in 1997! (does anyone even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up noises?).

He’s launched numerous offers for his own items and those of others using sales letters that have created him $2.5 million and $3 million in revenue.

He’s been featured in the New York Times, Entrepreneur Magazine, and multiple other leading publications for his copywriting competence.

Most importantly, he utilized his self-taught copywriting skills to earn millions– the sort of money responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off home in 18 months.

Yes, you check out that.

So if this isn’t the best guy to provide you thorough training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Before we get into the full review, I wish to let you understand that the Copywriting Secrets book is not the very same item as the Funnel Scripts software tool.

Funnel Scripts is a done-for-you copy generator that uses your knowledge of your consumers and details of your deal to produce high-converting copy for your funnels, advertisements, blogs, e-mail newsletters, and more.

And that can save you a massive amount of time. It’s the best alternative to keeping an internal copywriter or developing copy from scratch.

A lot of the solutions that power Funnel Scripts are explored even more in the Sales Story Secrets upsell (I’ll inform you more about that later in my evaluation).

They may appear comparable because Jim Edwards worked on both– but that should simply show how effective his capability as a copy creator truly is.

The Copywriting Secrets book, on the other hand, will provide you whatever you require to customize, fine-tune, and ideal conversion copy.

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Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is all about persuasion with words, right?

Well, there are lots of “tricks” to persuading people– and, typically, you have to employ a combination of sales letters and sales copy solutions.

Copywriting Secrets Book Review

Russell Brunson Who What Why How

These insights and tricks collaborate so you can utilize the formulas to build persuasion in time. Some examples in the book include:.

The “Love me. Your words need to generate extremely strong feelings from people and require them to make a choice about you personally– it’s one of the most lucrative things your copy can do! (page 181).

Discover how to make more on each prospect, which is best for a sales funnel, utilizing the “provide a shovel … then offer them a bulldozer” technique for make more on each (page 179).

How to take a blank screen and change that blinking cursor into a completed piece of sales copy FAST. It’s a technique so effective, you can use it to break through author’s block (page 168).

A 13-step sales message formula that shows you how to immediately encourage consumers to purchase decision, utilizing deeply ingrained psychological triggers (page 143-158).

Speak in the voice of your customer and discover the “magic” words customers utilize to explain what they wish to buy (page 104).

8 particular locations online that will reveal you the specific triggers inspiring your prospective customers and getting them to invest their cash. You can utilize this to place your own item, service, coaching, software application (page 69-71).

How to rapidly put together the “building blocks” of sales copy that produce a “little city of desire” for your potential customers and clients (page 79).

The “Yellow Brick Road” Formula, another best formula for funnels, that leads individuals on a journey towards ultimately purchasing from you (page 178).

It gets sort of overwhelming reading about the large quantity of info Jim Edwards loads in a mere book when you examine out the sales page for the Copywriting Secrets book.

I’ve broken down his deliverables into 5 fundamental sections. I’ll rapidly summarize what you should anticipate in each area of the Copywriting Secrets book.

Get a FREE copy of Copywriting Secrets.

1. Copywriting Mindset Secrets.

Jim Edwards begins this area showing you how to cultivate the copywriting state of mind, as he calls it. You’ll get a refresher course on:.

All the trademarks of high-performing copywriting.

How to establish the practice.

How to approach almost every piece of material you see from now on using a copywriter’s perspective on persuasion.

2. Sales Formula/Letter Secrets.

It’s not just that great copywriting leaves clues. This section reveals solutions and design templates for ads, sales, and e-mails letters which have actually never failed.

3. Make ‘Em Thirsty Secrets.

The trick to offering through advertisements, emails, and sales letters? As Jim Edwards says, “Make ’em thirsty!” To put it simply, you want to tickle those levers so they’ll purchase faster. And the very best way to do that through copywriting is to utilize 4 fundamental sales stories.

The stories make your potential customers “thirsty,” and your copywriting will direct individuals to the beverage. This is a tested pattern for success with copywriting.

4. Sell Without Selling Secrets.

Keep in mind that among the very best copywriting secrets is to make it appear you’re not selling at all. This is the section that helps you master and embed those secret “stealth closes.”.

Remember Columbo, famous for “playing dumb,” while secretly determining the reality? Well, Jim Edwards shows you how to use this area of the Copywriting Secrets book to offer your consumers value and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Don’t be deceived by the name of this area in the Copywriting Secrets book. Copywriting is just as good as the quantity of tweaking and refining you do.

You can also use the feedback to plug into a few tested approaches for improving your e-mails, sales, and ads letters. That’s what this section of the Copywriting Secrets book is everything about.

How to Get the Copywriting Secrets Book.

There are a number of ways to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the least expensive is to head straight to the Copywriting Secrets book sales page.

Here, Jim offers the Copywriting Secrets book utilizing the reliable Free plus Shipping Cost deal. This means that you’ll get the book totally free as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else on the planet.

However, Jim likewise makes you a distinct promise. If you do not like it, you can request a refund and you do not have to send the book back. You essentially secure free shipping for the Copywriting Secrets book.

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Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook version of the Copywriting Secrets book, all you need to do is grab the initial deal. The audio variation will appear as a “Special Offer” prior to you finish your purchase of the Copywriting Secrets book.

The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you develop the right stories that will motivate your audience, no matter what you offer.

sales story secrets.

This is the book you desire in your corner when you’re all set to get even more in-depth with discovering copywriting tricks for any industry.

Get a FREE copy of Copywriting Secrets.

Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a real kahuna of a book– and I’m not going to lie. I still haven’t utilized every single method in Copywriting Secrets.

What I know for sure, though, is that each time I take a seat to write any of my marketing materials, sales pages, ads, emails, and even social media posts, I initially thumb through my Copywriting Secrets book.

And I anticipate I’ll be doing that till I become a master copywriter. What about you?

Get a FREE copy of Copywriting Secrets.