Copywriting Secrets Review: Should You Get A FREE Copy?
Eight out of 10 individuals only read headings.
Visitors to your website just checked out 20% of the content you write.
People only read the very first 2 words on a line– typically, they miss the 3rd word.
It’s numbers like this that make you believe you ought to work with a copywriter.
However then you discover the costs of working with a copywriter to get more clicks:
Summary: Copywriting Secrets is a powerful and essential book that will teach you how to get more clicks, gain more exposure, draw in more leads, make more subscribers, and and land more sales online.
Great freelance copywriters charge up to $250 per hour
Scammy ones will tell you that “all you really need to make sales is fantastic sales copy” (lies).
75% of visitors to a website pay attention to the total quality of the copy, however, and they’ll prevent working with a company that does not have professional and clean copy.
Realities like these make you wonder if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about reliable copywriting.
No novice copywriter understands what works. They only find out what works after they go through some experimentation, get some real information around where clients are leaving and where they’re spending the most time, and improve the copy based on the outcomes.
So if they do not understand what works, how can they assist you make more sales?
All you require are:
Copy formulas that help you write sales copy and then hook these transformative words into the bigger structure of your sales page.
A precise understanding of who your perfect consumers are, what their biggest “pains” are, and where they currently live.
Particular, dependable, and consistent “power” words that harness effective, psychological and psychological triggers that assist people to purchase your services and products.
And that’s exactly what Copywriting Secrets, a effective and fundamental book for anyone who wants to generate income utilizing advertisements, emails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
It’s not an exaggeration when I state that everybody can use Copywriting Secrets.
When it comes to encouraging people to purchase, it’s a testimony to the power of words. When you need to offer anything online, it’s likewise a clear acknowledgement of simply how important content marketing has become.
Many people hear “copywriting” and they think they’re talking to somebody who practices copyright law.
But copywriting is nowhere as dry, arcane, or verbose as legalese. If you’re doing it right, you must be communicating details to your leads at a third-grade reading level.
That means you value your potential customers’ time and you want to provide access to your offer as clearly and strategically as possible.
Now, the “method” part of copywriting tricks comes from understanding which buttons to push when you’re composing advertisement copy or how to inform a sales story that guides a consumer from being uninformed about how to solve a problem to absolutely gung-ho about your service.
In my experience, copywriting is simpler: It’s like being somebody’s finest pal and their worst enemy all on one page.
Think of it this way:.
- An e-mail,
- A sales page,
- A landing page,
- A social media ad, or
- A websites,
… you begin explaining your reader’s deepest, darkest, most pervasive discomfort to them. You hold up a really undesirable mirror.
Then, using words, you continue to poke them all over it injures. Slowly, they keep in mind why they need to change, act, or merely make a different choice.
And then, you’re their best friend. You use them a solution that actually works, without being pushy, scammy, or salesy.
Now, numerous entrepreneurs will tell you that what they want is for quality leads to open their wallets and purchase. However the reality is that copywriting is about trading something even more valuable.
Something that’s practically a scarce resource.
And that’s attention.
With many options, deals, services, products, and chances, the only possible method for your readers and potential customers to trust you, purchase from you, and stay faithful to you is through preserving their attention.
And absolutely nothing grabs attention on the Internet like copy and material.
Plainly, everyone can utilize a trustworthy way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– although it looks similar to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the new edition of Traffic Secrets).
Instead, Copywriting Secrets is a book that uses the very solutions it’s attempting to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one stated that looking lovely was part of copywriting secrets. Instead, the book reveals you book how to use the power of words to:.
Get more clicks,.
Gain more exposure,.
Bring in more leads,.
Make more customers, and.
Land more sales online.
A lot of copywriting books attempt to teach you how to “write great copy.”.
Other than that whenever you attempt, your words fail to persuade anybody to buy– except perhaps your mama and a few faithful buddies.
The book shares with you the greatest secret about copywriting (and it doesn’t matter what you sell).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You don’t write copy– you assemble it.
According to the legendary advertiser, Eugene Schwartz, when you’re creating copy:.
” You are dealing with a series of foundation, you are putting the foundation together, and after that you are putting them in particular structures. [Your words are] developing a little city of desire for your person to come and live in.”.
Does this sound familiar?
If not, read that quote once again.
Consider another concept in marketing that counts on tactical placement, building blocks, and the rational, step-by-step journey that guides a prospect from start to finish.
The surface being a sale.
Which indicates that sales funnels and sales copy skills go together. Discover one and you’ll boost the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 tested copywriting solutions to assist you become a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll learn to use the power of words to get people to act in such a natural and seamless way, your prospects won’t even recognize they’re being encouraged.
Hint: One of the main copywriting tricks, says Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline says,.
” … no matter what you offer or who you sell it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason that it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You might have seen him collaborating with Russell Brunson on Funnel Scripts, the copywriting software from the developers of ClickFunnels.
Russell is wise– he understands his lane or location of competence lies in assisting business owners make make money from funnel building.
Russel Brunson Copywriting Secrets Book.
But Jim Edwards is the self-taught, go-to guru for success with sales copy. Simply have a look at his credentials:.
He’s the founder and owner of a direct reaction marketing company.
He dedicates hundreds of hours every year to coaching individually company owner in the Funnel Scripts community.
He’s a very popular author who has been operating online given that he initially started selling e-books online in 1997! (does anyone even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up noises?).
He’s launched several offers for his own items and those of others using sales letters that have created him $2.5 million and $3 million in earnings.
He’s been included in the New York Times, Entrepreneur Magazine, and multiple other leading publications for his copywriting proficiency.
Best of all, he used his self-taught copywriting skills to earn millions– the type of cash responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off house in 18 months.
Yes, you read that.
So if this isn’t the ideal guy to give you in-depth training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Prior to we enter the complete review, I want to let you know that the Copywriting Secrets book is not the exact same product as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that utilizes your understanding of your clients and information of your deal to create high-converting copy for your funnels, ads, blogs, e-mail newsletters, and more.
And that can conserve you an enormous quantity of time. It’s the ideal option to creating or keeping an in-house copywriter copy from scratch.
In fact, a great deal of the formulas that power Funnel Scripts are explored further in the Sales Story Secrets upsell (I’ll inform you more about that later on in my review).
They might seem similar since Jim Edwards worked on both– but that ought to simply show how effective his ability as a copy developer truly is.
The Copywriting Secrets book, on the other hand, will provide you whatever you require to customize, tweak, and ideal conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is everything about persuasion with words, right?
Well, there are numerous “tricks” to convincing individuals– and, frequently, you have to employ a mix of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These secrets and insights interact so you can use the formulas to construct persuasion with time. Some examples in the book consist of:.
The “Love me. Your words need to generate really strong emotions from people and force them to make a decision about you personally– it’s one of the most rewarding things your copy can do! (page 181).
Learn how to make more on each possibility, which is best for a sales funnel, utilizing the “give them a shovel … then offer them a bulldozer” method for make more on each (page 179).
How to take a blank screen and transform that blinking cursor into a finished piece of sales copy FAST. It’s a strategy so powerful, you can utilize it to break through writer’s block (page 168).
A 13-step sales message formula that shows you how to instantly persuade clients to buy choice, using deeply ingrained psychological triggers (page 143-158).
Speak in the voice of your consumer and find the “magic” words clients utilize to explain what they want to buy (page 104).
8 particular places online that will show you the specific triggers motivating your possible customers and getting them to spend their cash. You can use this to position your own product, service, coaching, software (page 69-71).
How to quickly put together the “foundation” of sales copy that produce a “little city of desire” for your prospects and clients (page 79).
The “Yellow Brick Road” Formula, another perfect formula for funnels, that leads people on a journey towards ultimately buying from you (page 178).
It gets sort of overwhelming reading about the sheer amount of information Jim Edwards loads in a simple book when you inspect out the sales page for the Copywriting Secrets book.
I’ve broken down his deliverables into five fundamental sections. I’ll rapidly summarize what you must anticipate in each section of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards starts this area showing you how to cultivate the copywriting mindset, as he calls it. You’ll get a crash course on:.
All the hallmarks of high-performing copywriting.
How to establish the practice.
How to approach almost every piece of content you see from now on using a copywriter’s perspective on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber satisfies the road. It’s not just that excellent copywriting leaves ideas. It’s that fantastic copy can always be plugged in and “built” utilizing solutions– and these work no matter what you offer. This area exposes formulas and templates for sales, emails, and advertisements letters which have never failed.
3. Make ‘Em Thirsty Secrets.
The trick to offering through emails, sales, and ads letters? And the finest method to do that through copywriting is to utilize four basic sales stories.
The stories make your prospects “thirsty,” and your copywriting will guide people to the drink. This is a proven pattern for success with copywriting.
4. Offer Without Selling Secrets.
Bear in mind that one of the very best copywriting secrets is to make it appear you’re not selling at all. This is the area that assists you master and embed those secret “stealth closes.”.
Remember Columbo, famous for “playing dumb,” while covertly determining the truth? Well, Jim Edwards reveals you how to use this area of the Copywriting Secrets book to provide your clients worth and close without pressure.
5. Copy Polishing Secrets.
Don’t be deceived by the name of this area in the Copywriting Secrets book. It’s not optional. Copywriting is only as good as the amount of tweaking and refining you do. Frequently, you can utilize information to assist your choices.
However you can also use the feedback to plug into a couple of tested techniques for improving your ads, emails, and sales letters. That’s what this area of the Copywriting Secrets book is all about.
How to Get the Copywriting Secrets Book.
There are a number of methods to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the most affordable is to head straight to the Copywriting Secrets book sales page.
Here, Jim offers the Copywriting Secrets book utilizing the tried-and-true Free plus Shipping Cost offer. This means that you’ll get the book free of charge as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.
Nevertheless, Jim also makes you a special guarantee. You can ask for a refund and you do not have to send out the book back if you don’t like it. You basically get free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook variation of the Copywriting Secrets book, all you need to do is get the initial offer. The audio variation will pop up as a “Special Offer” prior to you complete your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you produce the ideal stories that will inspire your audience, no matter what you offer.
sales story secrets.
This is the book you want on your side when you’re ready to get even more in-depth with finding out copywriting tricks for any industry.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a genuine kahuna of a book– and I’m not going to lie. I still have not used each and every single technique in Copywriting Secrets.
What I know for sure, however, is that whenever I take a seat to compose any of my marketing products, sales pages, ads, emails, and even social media posts, I first thumb through my Copywriting Secrets book.
And I anticipate I’ll be doing that till I end up being a master copywriter. What about you?