Copywriting Secrets Review: Should You Get A FREE Copy?
Eight out of 10 individuals only read headlines.
Visitors to your site just read 20% of the content you write.
People only check out the very first two words on a line– normally, they miss out on the third word.
It’s numbers like this that make you think you must employ a copywriter.
However then you discover the expenses of hiring a copywriter to get more clicks:
Summary: Copywriting Secrets is a fundamental and effective book that will teach you how to get more clicks, acquire more visibility, bring in more leads, earn more customers, and and land more sales online.
Excellent freelance copywriters charge up to $250 per hour
Scammy ones will inform you that “all you truly need to make sales is great sales copy” (lies).
75% of visitors to a website take notice of the general quality of the copy, however, and they’ll avoid working with a business that does not have professional and tidy copy.
Realities like these make you wonder if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about efficient copywriting.
No newbie copywriter knows what works. They just find out what works after they go through some experimentation, get some real information around where clients are leaving and where they’re spending the most time, and fine-tune the copy based on the outcomes.
If they do not know what works, how can they help you make more sales?
All you need are:
Copy formulas that help you compose sales copy and then hook these transformative words into the bigger structure of your sales page.
An exact understanding of who your ideal customers are, what their biggest “discomforts” are, and where they presently live.
Specific, trustworthy, and consistent “power” words that harness powerful, psychological and psychological triggers that direct individuals to buy your services and items.
And that’s exactly what Copywriting Secrets, a powerful and fundamental book for anyone who wants to earn money utilizing advertisements, e-mails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
It’s not an exaggeration when I state that everyone can utilize Copywriting Secrets.
It’s a testament to the power of words when it pertains to motivating people to purchase. When you require to offer anything online, it’s also a clear recognition of simply how important content marketing has become.
The majority of people hear “copywriting” and they think they’re speaking with somebody who practices copyright law.
However copywriting is no place as dry, arcane, or wordy as legalese. If you’re doing it right, you must be communicating info to your leads at a third-grade reading level.
That suggests you worth your prospects’ time and you want to provide access to your deal as plainly and strategically as possible.
Now, the “technique” part of copywriting secrets comes from knowing which buttons to press when you’re writing advertisement copy or how to inform a sales story that guides a client from being unaware about how to resolve a problem to completely gung-ho about your solution.
However, in my experience, copywriting is simpler: It’s like being somebody’s buddy and their worst enemy all on one page.
Consider it by doing this:.
- An email,
- A sales page,
- A landing page,
- A social media ad, or
- A web page,
… you start off explaining your reader’s deepest, darkest, most pervasive discomfort to them. You hold up an extremely undesirable mirror.
Utilizing words, you continue to poke them everywhere it hurts. Gradually, they remember why they require to alter, take action, or just make a various decision.
And after that, you’re their best friend. You offer them a service that actually works, without being aggressive, scammy, or salesy.
Now, lots of business owners will inform you that what they want is for quality leads to open their wallets and buy. However the truth is that copywriting has to do with trading something much more important.
Something that’s almost a scarce resource.
And that’s attention.
With numerous solutions, deals, products, opportunities, and services, the only possible method for your prospects and readers to trust you, buy from you, and remain devoted to you is through keeping their attention.
And absolutely nothing grabs attention on the Internet like copy and content.
Plainly, everyone can utilize a reliable method to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not composed by Russell Brunson– although it looks similar to the DotCom Secrets book (a trilogy including Expert Secrets and the new edition of Traffic Secrets).
Instead, Copywriting Secrets is a book that utilizes the extremely formulas it’s trying to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one said that looking beautiful belonged to copywriting tricks. Instead, the book reveals you book how to utilize the power of words to:.
Get more clicks,.
Gain more visibility,.
Draw in more leads,.
Make more customers, and.
Land more sales online.
Many copywriting books attempt to teach you how to “compose excellent copy.”.
Except that whenever you try, your words fail to convince anyone to purchase– other than possibly your mom and a couple of faithful good friends.
But the book show you the greatest secret about copywriting (and it doesn’t matter what you sell).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You do not write copy– you assemble it.
According to the famous advertiser, Eugene Schwartz, when you’re creating copy:.
” You are working with a series of structure blocks, you are putting the structure blocks together, and then you are putting them in certain structures.
Does this noise familiar?
If not, checked out that quote again.
Think about another concept in marketing that counts on tactical placement, foundation, and the sensible, step-by-step journey that guides a prospect from start to finish.
The surface being a sale.
Which indicates that sales funnels and sales copy skills go hand-in-hand. Discover one and you’ll boost the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 proven copywriting solutions to help you end up being a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll learn to use the power of words to get people to act in such a smooth and natural method, your potential customers won’t even understand they’re being persuaded.
Hint: One of the primary copywriting secrets, says Jim Edwards, is to make sales copy “vanish.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you sell or who you sell it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason why it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.
Jim. Sales Copy.
You may have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software application from the creators of ClickFunnels.
Russell is wise– he knows his lane or location of proficiency lies in helping business owners make profits from funnel building.
Russel Brunson Copywriting Secrets Book.
But Jim Edwards is the self-taught, go-to master for success with sales copy. Simply take a look at his credentials:.
He’s the founder and owner of a direct action marketing firm.
He dedicates numerous hours every year to coaching one-on-one company owner in the Funnel Scripts neighborhood.
He’s a best-selling author who has been operating online since he first started offering e-books online in 1997! (does anybody even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up noises?).
He’s launched numerous offers for his own items and those of others using sales letters that have actually created him $2.5 million and $3 million in earnings.
He’s been included in the New York Times, Entrepreneur Magazine, and multiple other leading publications for his copywriting knowledge.
Most importantly, he utilized his self-taught copywriting skills to make millions– the kind of money responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off house in 18 months.
Yes, you check out that.
So if this isn’t the ideal guy to provide you in-depth training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Prior to we enter into the complete evaluation, I want to let you understand that the Copywriting Secrets book is not the same item as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that uses your knowledge of your clients and information of your deal to produce high-converting copy for your funnels, ads, blog sites, e-mail newsletters, and more.
Which can save you a massive quantity of time. It’s the perfect option to producing or keeping an in-house copywriter copy from scratch.
In fact, a lot of the formulas that power Funnel Scripts are explored further in the Sales Story Secrets upsell (I’ll inform you more about that later on in my review).
They may seem comparable because Jim Edwards dealt with both– but that need to just demonstrate how effective his ability as a copy developer truly is.
The Copywriting Secrets book, on the other hand, will provide you everything you need to tailor, modify, and ideal conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is everything about persuasion with words, right?
Well, there are many “tricks” to convincing people– and, often, you have to use a combination of sales letters and sales copy formulas.
Copywriting Secrets Book Review
These secrets and insights collaborate so you can use the formulas to construct persuasion with time. Some examples in the book consist of:.
The “Love me. Dislike me. There’s no money in the center!” technique. Your words should generate very strong emotions from people and require them to decide about you personally– it’s one of the most rewarding things your copy can do! (page 181).
Learn how to make more on each prospect, which is best for a sales funnel, using the “provide a shovel … then sell them a bulldozer” technique for make more on each (page 179).
How to take a blank screen and change that blinking cursor into an ended up piece of sales copy FAST. It’s a method so powerful, you can utilize it to break through writer’s block (page 168).
A 13-step sales message formula that reveals you how to quickly persuade customers to make a purchase choice, using deeply deep-rooted mental triggers (page 143-158).
Speak in the voice of your client and find the “magic” words clients utilize to explain what they want to buy (page 104).
8 particular locations online that will show you the specific triggers motivating your potential customers and getting them to invest their money. You can utilize this to place your own item, service, coaching, software (page 69-71).
How to quickly put together the “building blocks” of sales copy that produce a “little city of desire” for your consumers and potential customers (page 79).
The “Yellow Brick Road” Formula, another perfect formula for funnels, that leads individuals on a journey towards ultimately buying from you (page 178).
It gets sort of overwhelming reading about the large quantity of information Jim Edwards loads in a simple book when you check out the sales page for the Copywriting Secrets book.
So I’ve broken down his deliverables into five basic areas. I’ll rapidly summarize what you must expect in each section of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards starts this area revealing you how to cultivate the copywriting state of mind, as he calls it. You’ll get a crash course on:.
All the trademarks of high-performing copywriting.
How to develop the practice.
How to approach nearly every piece of content you see from now on using a copywriter’s viewpoint on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber meets the roadway. It’s not simply that terrific copywriting leaves hints. It’s that terrific copy can always be plugged in and “built” utilizing solutions– and these work no matter what you sell. This section exposes solutions and templates for emails, sales, and ads letters which have never failed.
3. Make ‘Em Thirsty Secrets.
The trick to selling through advertisements, e-mails, and sales letters? As Jim Edwards states, “Make ’em thirsty!” To put it simply, you want to tickle those levers so they’ll buy quicker. And the best way to do that through copywriting is to utilize 4 basic sales stories.
The stories make your potential customers “thirsty,” and your copywriting will guide individuals to the drink. This is a tested pattern for success with copywriting.
4. Sell Without Selling Secrets.
Remember that among the best copywriting tricks is to make it appear you’re not costing all. This is the section that assists you master and embed those secret “stealth closes.”.
Keep in mind Columbo, famous for “playing dumb,” while secretly finding out the fact? Well, Jim Edwards reveals you how to use this section of the Copywriting Secrets book to offer your customers worth and close without pressure.
5. Copy Polishing Secrets.
Don’t be fooled by the name of this section in the Copywriting Secrets book. Copywriting is just as good as the amount of tweaking and refining you do.
You can likewise use the feedback to plug into a few tested techniques for enhancing your sales, e-mails, and advertisements letters. That’s what this area of the Copywriting Secrets book is all about.
How to Get the Copywriting Secrets Book.
There are numerous methods to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the most affordable is to head directly to the Copywriting Secrets book sales page.
Here, Jim offers the Copywriting Secrets book using the reliable Free plus Shipping Cost deal. This suggests that you’ll get the book free of charge as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else on the planet.
Jim likewise makes you an unique pledge. You can ask for a refund and you don’t have to send out the book back if you don’t like it. You essentially get free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you require to do is grab the initial deal. The audio variation will pop up as a “Special Offer” before you complete your purchase of the Copywriting Secrets book.
The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you produce the ideal stories that will inspire your audience, no matter what you offer.
sales story secrets.
When you’re prepared to get even more thorough with learning copywriting secrets for any market, this is the book you want on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still have not used every method in Copywriting Secrets.
What I know for sure, though, is that every time I take a seat to compose any of my marketing materials, sales pages, ads, e-mails, and even social media posts, I initially thumb through my Copywriting Secrets book.
And I anticipate I’ll be doing that till I become a master copywriter. What about you?