Russell Brunson Video Sales Letter

Copywriting Secrets Review: Should You Get A FREE Copy?

8 out of 10 individuals just check out headlines.

Visitors to your site only read 20% of the material you write.

People just check out the first two words on a line– normally, they miss the third word.

It’s numbers like this that make you believe you need to work with a copywriter.

Then you discover about the expenses of employing a copywriter to get more clicks:

Russell Brunson Video Sales Letter

Summary: Copywriting Secrets is a fundamental and powerful book that will teach you how to get more clicks, acquire more presence, bring in more leads, earn more subscribers, and and land more sales online.

Great freelance copywriters charge up to $250 per hour

Scammy ones will tell you that “all you truly require to make sales is terrific sales copy” (lies).

75% of visitors to a site take notice of the total quality of the copy, however, and they’ll prevent doing business with a company that doesn’t have expert and tidy copy.

Truths like these make you wonder if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about effective copywriting.

No beginner copywriter understands what works. They only find out what works after they go through some experimentation, get some real data around where customers are leaving and where they’re investing the most time, and fine-tune the copy based on the outcomes.

If they don’t know what works, how can they assist you make more sales?

It’s “easy.”

All you require are:

Copy solutions that help you compose sales copy and then hook these transformative words into the bigger structure of your sales page.

A specific understanding of who your perfect consumers are, what their greatest “discomforts” are, and where they presently live.

Particular, reliable, and constant “power” words that harness powerful, emotional and mental triggers that assist people to buy your services and products.

And that’s exactly what Copywriting Secrets, a fundamental and effective book for anybody who wants to generate income utilizing advertisements, emails, sales letters, teaches you to do.

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What is Copywriting and Why Does it Matter?

When I state that everyone can utilize Copywriting Secrets, it’s not an exaggeration.

It’s a testimony to the power of words when it comes to motivating people to purchase. It’s also a clear acknowledgement of just how crucial material marketing has actually become when you need to offer anything online.

Many people hear “copywriting” and they believe they’re speaking with someone who practices copyright law.

Copywriting is no place as dry, arcane, or verbose as legalese. If you’re doing it right, you ought to be communicating details to your leads at a third-grade reading level.

That means you value your potential customers’ time and you wish to provide access to your deal as plainly and tactically as possible.

Now, the “strategy” part of copywriting secrets originates from understanding which buttons to push when you’re composing ad copy or how to inform a sales story that guides a client from being unaware about how to solve an issue to totally gung-ho about your solution.

However, in my experience, copywriting is simpler: It’s like being someone’s buddy and their worst enemy all on one page.

Think of it by doing this:.

Whether it’s:

  • An e-mail,
  • A sales page,
  • A landing page,
  • A social networks advertisement, or
  • A websites,

… you start off describing your reader’s deepest, darkest, most prevalent discomfort to them. You hold up an extremely undesirable mirror.

Then, utilizing words, you continue to poke them all over it harms. Gradually, they remember why they need to alter, act, or just make a various choice.

And then, you’re their buddy. You offer them a service that in fact works, without being aggressive, scammy, or salesy.

Now, numerous business owners will inform you that what they want is for quality results in open their wallets and purchase. However the fact is that copywriting has to do with trading something even more important.

Something that’s practically a limited resource.

Which’s attention.

With many solutions, offers, services, opportunities, and items, the only possible method for your readers and prospects to trust you, buy from you, and remain loyal to you is through maintaining their attention.

And absolutely nothing grabs attention on the Internet like copy and material.

Plainly, everyone can utilize a reliable method to master high-converting copy.

Get a FREE copy of Copywriting Secrets.

What is Copywriting Secrets?

The Copywriting Secrets book is not written by Russell Brunson– despite the fact that it looks comparable to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the new edition of Traffic Secrets).

Instead, Copywriting Secrets is a book that utilizes the extremely solutions it’s attempting to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.

Here’s an example of a sales letter, across a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, no one said that looking stunning belonged to copywriting secrets. Rather, the book shows you book how to use the power of words to:.

Get more clicks,.

Gain more exposure,.

Draw in more leads,.

Earn more customers, and.

Land more sales online.

The majority of copywriting books try to teach you how to “write great copy.”.

Except that whenever you attempt, your words stop working to persuade anyone to buy– except maybe your mommy and a few loyal friends.

But the book show you the greatest secret about copywriting (and it doesn’t matter what you offer).

Pay attention:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You don’t compose copy– you assemble it.

According to the legendary advertiser, Eugene Schwartz, when you’re developing copy:.

” You are dealing with a series of foundation, you are putting the foundation together, and then you are putting them in particular structures. [Your words are] developing a little city of desire for your person to live and come in.”.

Does this sound familiar?

If not, checked out that quote once again.

Think about another principle in marketing that depends on tactical placement, building blocks, and the rational, stepwise journey that guides a possibility from start to finish.

The surface being a sale.

Sales funnels.

Which indicates that sales funnels and sales copy abilities go hand-in-hand. Learn one and you’ll boost the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 proven copywriting formulas to assist you become a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll discover to use the power of words to get people to do something about it in such a natural and smooth way, your potential customers won’t even realize they’re being encouraged.

Hint: One of the main copywriting secrets, says Jim Edwards, is to make sales copy “disappear.”.

As the Copywriting Secrets book tagline states,.

” … no matter what you sell or who you sell it to!”.

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Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason why it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.

Jim. Sales Copy.

Period.

You may have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software from the developers of ClickFunnels.

Russell is wise– he understands his lane or location of competence lies in helping business owners make make money from funnel building.

Russell Brunson Video Sales Letter

Russel Brunson Copywriting Secrets Book.

However Jim Edwards is the self-taught, go-to expert for success with sales copy. Simply take a look at his credentials:.

He’s the founder and owner of a direct response marketing firm.

He commits numerous hours every year to coaching individually company owner in the Funnel Scripts neighborhood.

He’s a very popular author who has actually been running online since he first began selling e-books online in 1997! (does anybody even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up noises?).

He’s launched several deals for his own products and those of others utilizing sales letters that have actually produced him $2.5 million and $3 million in profits.

He’s been featured in the New York Times, Entrepreneur Magazine, and several other leading publications for his copywriting know-how.

Best of all, he used his self-taught copywriting skills to earn millions– the type of money responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off house in 18 months.

Yes, you check out that right.

If this isn’t the right person to give you thorough training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Prior to we enter into the full evaluation, I want to let you know that the Copywriting Secrets book is not the very same item as the Funnel Scripts software application tool.

Funnel Scripts is a done-for-you copy generator that uses your understanding of your customers and details of your deal to create high-converting copy for your funnels, ads, blog sites, e-mail newsletters, and more.

And that can conserve you an enormous amount of time. It’s the best alternative to producing or keeping an in-house copywriter copy from scratch.

A lot of the solutions that power Funnel Scripts are explored even more in the Sales Story Secrets upsell (I’ll tell you more about that later in my review).

They might appear similar because Jim Edwards worked on both– but that must just show how powerful his capability as a copy developer truly is.

The Copywriting Secrets book, on the other hand, will give you whatever you require to customize, fine-tune, and best conversion copy.

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Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is all about persuasion with words, right?

Well, there are numerous “tricks” to convincing individuals– and, often, you have to employ a combination of sales letters and sales copy formulas.

Copywriting Secrets Book Review

Russell Brunson Video Sales Letter

These tricks and insights work together so you can use the formulas to construct persuasion over time. Some examples in the book consist of:.

The “Love me. Hate me. There’s no money in the center!” method. Your words need to generate very strong emotions from individuals and require them to decide about you personally– it’s one of the most profitable things your copy can do! (page 181).

Learn how to make more on each possibility, which is perfect for a sales funnel, utilizing the “provide a shovel … then offer them a bulldozer” method for make more on each (page 179).

How to take a blank screen and transform that blinking cursor into a completed piece of sales copy FAST. It’s a strategy so powerful, you can utilize it to break through author’s block (page 168).

A 13-step sales message formula that shows you how to quickly encourage consumers to buy choice, utilizing deeply ingrained mental triggers (page 143-158).

Speak in the voice of your customer and discover the “magic” words clients use to explain what they want to buy (page 104).

8 particular locations online that will reveal you the exact triggers encouraging your possible consumers and getting them to invest their money. You can use this to position your own product, service, training, software (page 69-71).

How to quickly put together the “foundation” of sales copy that develop a “little city of desire” for your customers and prospects (page 79).

The “Yellow Brick Road” Formula, another perfect formula for funnels, that leads people on a journey towards ultimately buying from you (page 178).

It gets sort of frustrating reading about the sheer amount of information Jim Edwards loads in a mere book when you check out the sales page for the Copywriting Secrets book.

I’ve broken down his deliverables into five fundamental areas. I’ll quickly summarize what you must anticipate in each section of the Copywriting Secrets book.

Get a FREE copy of Copywriting Secrets.

1. Copywriting Mindset Secrets.

Jim Edwards starts this area revealing you how to cultivate the copywriting state of mind, as he calls it. You’ll get a refresher course on:.

All the trademarks of high-performing copywriting.

How to develop the practice.

How to approach practically every piece of material you see from now on using a copywriter’s viewpoint on persuasion.

2. Sales Formula/Letter Secrets.

This is where the rubber satisfies the road. It’s not simply that excellent copywriting leaves hints. It’s that great copy can constantly be plugged in and “built” utilizing solutions– and these work no matter what you sell. This section exposes solutions and design templates for e-mails, ads, and sales letters which have actually never ever failed.

3. Make ‘Em Thirsty Secrets.

The secret to selling through e-mails, sales, and advertisements letters? And the finest method to do that through copywriting is to utilize four standard sales stories.

The stories make your potential customers “thirsty,” and your copywriting will direct individuals to the beverage. This is a tested pattern for success with copywriting.

4. Sell Without Selling Secrets.

Bear in mind that one of the best copywriting tricks is to make it appear you’re not costing all. This is the section that helps you master and embed those secret “stealth closes.”.

Remember Columbo, famous for “playing dumb,” while secretly finding out the fact? Well, Jim Edwards shows you how to utilize this area of the Copywriting Secrets book to give your customers worth and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Do not be fooled by the name of this section in the Copywriting Secrets book. It’s not optional. Copywriting is only as good as the quantity of tweaking and refining you do. Typically, you can use information to direct your choices.

However you can also use the feedback to plug into a couple of proven approaches for improving your emails, sales, and ads letters. That’s what this area of the Copywriting Secrets book is all about.

How to Get the Copywriting Secrets Book.

There are numerous methods to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the most inexpensive is to head straight to the Copywriting Secrets book sales page.

Here, Jim sells the Copywriting Secrets book utilizing the tried-and-true Free plus Shipping Cost offer. This implies that you’ll get the book totally free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else on the planet.

However, Jim likewise makes you a special pledge. If you do not like it, you can request for a refund and you do not need to send the book back. You basically get free shipping for the Copywriting Secrets book.

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Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook version of the Copywriting Secrets book, all you require to do is get the initial deal. The audio variation will turn up as a “Special Offer” prior to you complete your purchase of the Copywriting Secrets book.

The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you create the ideal stories that will inspire your audience, no matter what you offer.

sales story tricks.

When you’re prepared to get even more extensive with learning copywriting secrets for any industry, this is the book you want on your side.

Get a FREE copy of Copywriting Secrets.

Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a real kahuna of a book– and I’m not going to lie. I still have not utilized each and every single strategy in Copywriting Secrets.

What I know for sure, though, is that whenever I sit down to write any of my marketing materials, sales pages, ads, e-mails, and even social networks posts, I first thumb through my Copywriting Secrets book.

And I anticipate I’ll be doing that till I become a master copywriter. What about you?

Get a FREE copy of Copywriting Secrets.