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Copywriting Secrets Review: Should You Get A FREE Copy?

8 out of 10 individuals just check out headings.

Visitors to your website only checked out 20% of the material you write.

Individuals only check out the first 2 words on a line– usually, they miss the 3rd word.

It’s numbers like this that make you believe you ought to employ a copywriter.

However then you learn about the costs of employing a copywriter to get more clicks:

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Summary: Copywriting Secrets is a powerful and fundamental book that will teach you how to get more clicks, get more presence, bring in more leads, earn more customers, and and land more sales online.

Great freelance copywriters charge up to $250 per hour

Scammy ones will inform you that “all you truly need to make sales is terrific sales copy” (lies).

75% of visitors to a website take notice of the overall quality of the copy, however, and they’ll prevent doing business with a company that doesn’t have professional and tidy copy.

Realities like these make you wonder if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about effective copywriting.

No newbie copywriter understands what works. They only learn what works after they go through some trial and error, acquire some real data around where clients are leaving and where they’re investing the most time, and refine the copy based on the results.

So if they don’t know what works, how can they assist you make more sales?

It’s “basic.”

All you require are:

Copy formulas that assist you compose sales copy and after that hook these transformative words into the bigger structure of your sales page.

A specific understanding of who your ideal clients are, what their greatest “discomforts” are, and where they presently live.

Particular, reliable, and consistent “power” words that harness effective, psychological and emotional triggers that guide individuals to buy your services and products.

Which’s exactly what Copywriting Secrets, a powerful and fundamental book for anybody who wants to make money using ads, e-mails, sales letters, teaches you to do.

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What is Copywriting and Why Does it Matter?

When I state that everyone can utilize Copywriting Secrets, it’s not an exaggeration.

When it comes to inspiring individuals to buy, it’s a testimony to the power of words. It’s also a clear recognition of just how important content marketing has actually ended up being when you require to offer anything online.

The majority of people hear “copywriting” and they think they’re speaking to somebody who practices copyright law.

Copywriting is no place as dry, arcane, or wordy as legalese. In fact, if you’re doing it right, you must be communicating information to your leads at a third-grade reading level.

That means you worth your potential customers’ time and you want to give them access to your offer as plainly and tactically as possible.

Now, the “method” part of copywriting secrets originates from knowing which buttons to press when you’re writing advertisement copy or how to tell a sales story that guides a customer from being unaware about how to fix a problem to absolutely gung-ho about your service.

In my experience, copywriting is simpler: It’s like being someone’s finest pal and their worst opponent all on one page.

Consider it this way:.

Whether it’s:

  • An email,
  • A sales page,
  • A landing page,
  • A social media ad, or
  • A websites,

… you start off describing your reader’s deepest, darkest, most pervasive discomfort to them. You hold up a really unpleasant mirror.

Then, using words, you continue to poke them all over it hurts. Gradually, they keep in mind why they require to change, act, or just make a different decision.

And then, you’re their friend. You provide them an option that actually works, without being aggressive, scammy, or salesy.

Now, numerous business owners will tell you that what they want is for quality leads to open their wallets and buy. The reality is that copywriting is about trading something far more important.

Something that’s nearly a limited resource.

Which’s attention.

With many services, offers, services, opportunities, and items, the only possible method for your potential customers and readers to trust you, purchase from you, and remain faithful to you is through preserving their attention.

And nothing grabs attention on the Internet like copy and content.

Plainly, everyone can utilize a trustworthy method to master high-converting copy.

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What is Copywriting Secrets?

The Copywriting Secrets book is not composed by Russell Brunson– despite the fact that it looks similar to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the brand-new edition of Traffic Secrets).

Rather, Copywriting Secrets is a book that uses the extremely formulas it’s trying to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.

Here’s an example of a sales letter, across a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, no one said that looking beautiful became part of copywriting secrets. Instead, the book shows you book how to utilize the power of words to:.

Get more clicks,.

Gain more presence,.

Draw in more leads,.

Earn more subscribers, and.

Land more sales online.

The majority of copywriting books attempt to teach you how to “write fantastic copy.”.

Except that each time you attempt, your words stop working to encourage anybody to buy– except possibly your mama and a few loyal buddies.

The book shares with you the biggest secret about copywriting (and it doesn’t matter what you sell).

Pay attention:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You don’t compose copy– you assemble it.

According to the legendary marketer, Eugene Schwartz, when you’re producing copy:.

” You are working with a series of building blocks, you are putting the structure blocks together, and then you are putting them in certain structures.

Does this sound familiar?

If not, read that quote once again.

Think about another principle in marketing that depends on tactical positioning, foundation, and the logical, step-by-step journey that guides a possibility from start to finish.

The surface being a sale.

Sales funnels.

Which implies that sales funnels and sales copy skills go together. Find out one and you’ll boost the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 proven copywriting solutions to assist you end up being a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll learn to utilize the power of words to get individuals to act in such a seamless and natural method, your potential customers won’t even understand they’re being convinced.

Tip: One of the primary copywriting tricks, says Jim Edwards, is to make sales copy “vanish.”.

As the Copywriting Secrets book tagline states,.

” … no matter what you offer or who you sell it to!”.

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Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.

Jim. Knows. Great. Sales Copy.

Period.

You may have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software application from the creators of ClickFunnels.

Russell is sensible– he understands his lane or area of competence depends on helping business owners make benefit from funnel structure.

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Russel Brunson Copywriting Secrets Book.

However Jim Edwards is the self-taught, go-to master for success with sales copy. Just have a look at his credentials:.

He’s the creator and owner of a direct reaction marketing company.

He commits numerous hours every year to training individually company owner in the Funnel Scripts neighborhood.

He’s a very popular author who has actually been running online since he first started offering e-books online in 1997! (does anybody even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up noises?).

He’s introduced numerous deals for his own products and those of others utilizing sales letters that have generated him $2.5 million and $3 million in profits.

He’s been featured in the New York Times, Entrepreneur Magazine, and several other leading publications for his copywriting expertise.

Most importantly, he used his self-taught copywriting skills to make millions– the sort of cash responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off home in 18 months.

Yes, you read that right.

If this isn’t the ideal man to provide you extensive training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Prior to we enter the full review, I wish to let you understand that the Copywriting Secrets book is not the very same product as the Funnel Scripts software application tool.

Funnel Scripts is a done-for-you copy generator that uses your understanding of your consumers and details of your deal to create high-converting copy for your funnels, advertisements, blogs, e-mail newsletters, and more.

And that can save you an enormous amount of time. It’s the best option to keeping an internal copywriter or producing copy from scratch.

A lot of the formulas that power Funnel Scripts are explored even more in the Sales Story Secrets upsell (I’ll tell you more about that later on in my evaluation).

They might seem comparable since Jim Edwards worked on both– however that must just demonstrate how effective his ability as a copy creator genuinely is.

The Copywriting Secrets book, on the other hand, will offer you whatever you need to personalize, fine-tune, and ideal conversion copy.

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Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is all about persuasion with words, right?

Well, there are numerous “secrets” to persuading individuals– and, frequently, you have to employ a combination of sales letters and sales copy formulas.

Copywriting Secrets Book Review

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These insights and secrets interact so you can utilize the formulas to build persuasion in time. Some examples in the book include:.

The “Love me. Your words must elicit really strong feelings from individuals and force them to make a choice about you personally– it’s one of the most rewarding things your copy can do! (page 181).

Learn how to make more on each prospect, which is ideal for a sales funnel, utilizing the “give them a shovel … then offer them a bulldozer” method for make more on each (page 179).

How to take a blank screen and transform that blinking cursor into an ended up piece of sales copy FAST. It’s a strategy so powerful, you can utilize it to break through writer’s block (page 168).

A 13-step sales message formula that reveals you how to quickly encourage customers to buy choice, utilizing deeply deep-rooted psychological triggers (page 143-158).

Speak in the voice of your consumer and find the “magic” words clients utilize to explain what they want to purchase (page 104).

8 particular places online that will reveal you the exact triggers inspiring your possible clients and getting them to spend their cash. You can utilize this to position your own product, service, training, software application (page 69-71).

How to rapidly assemble the “building blocks” of sales copy that create a “little city of desire” for your potential customers and clients (page 79).

The “Yellow Brick Road” Formula, another ideal formula for funnels, that leads individuals on a journey towards eventually purchasing from you (page 178).

It gets sort of frustrating reading about the sheer amount of info Jim Edwards loads in a simple book when you inspect out the sales page for the Copywriting Secrets book.

So I’ve broken down his deliverables into 5 fundamental sections. I’ll quickly summarize what you must anticipate in each section of the Copywriting Secrets book.

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1. Copywriting Mindset Secrets.

Jim Edwards starts this area revealing you how to cultivate the copywriting state of mind, as he calls it. You’ll get a refresher course on:.

All the trademarks of high-performing copywriting.

How to develop the practice.

How to approach almost every piece of material you see from now on utilizing a copywriter’s point of view on persuasion.

2. Sales Formula/Letter Secrets.

It’s not just that excellent copywriting leaves hints. This section exposes formulas and templates for e-mails, ads, and sales letters which have never ever failed.

3. Make ‘Em Thirsty Secrets.

The secret to offering through advertisements, e-mails, and sales letters? As Jim Edwards states, “Make ’em thirsty!” In other words, you wish to tickle those levers so they’ll purchase faster. And the best way to do that through copywriting is to utilize 4 basic sales stories.

The stories make your prospects “thirsty,” and your copywriting will guide individuals to the beverage. This is a proven pattern for success with copywriting.

4. Offer Without Selling Secrets.

Bear in mind that one of the best copywriting tricks is to make it appear you’re not costing all. This is the section that assists you master and embed those secret “stealth closes.”.

Remember Columbo, famous for “playing dumb,” while covertly figuring out the fact? Well, Jim Edwards shows you how to utilize this area of the Copywriting Secrets book to give your customers value and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Don’t be fooled by the name of this section in the Copywriting Secrets book. Copywriting is only as good as the amount of tweaking and refining you do.

However you can likewise use the feedback to plug into a couple of proven methods for enhancing your ads, emails, and sales letters. That’s what this section of the Copywriting Secrets book is everything about.

How to Get the Copywriting Secrets Book.

There are a number of ways to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the most inexpensive is to head directly to the Copywriting Secrets book sales page.

Here, Jim offers the Copywriting Secrets book using the tried-and-true Free plus Shipping Cost offer. This suggests that you’ll get the book totally free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.

Jim likewise makes you a special pledge. You can ask for a refund and you do not have to send the book back if you don’t like it. You essentially get free shipping for the Copywriting Secrets book.

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Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook version of the Copywriting Secrets book, all you require to do is grab the original deal. The audio variation will pop up as a “Special Offer” before you finish your purchase of the Copywriting Secrets book.

The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you produce the best stories that will motivate your audience, no matter what you sell.

sales story secrets.

When you’re all set to get even more in-depth with discovering copywriting secrets for any industry, this is the book you want on your side.

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Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a genuine kahuna of a book– and I’m not going to lie. I still have not utilized each and every single technique in Copywriting Secrets.

What I understand for sure, though, is that whenever I sit down to compose any of my marketing materials, sales pages, advertisements, emails, and even social networks posts, I initially thumb through my Copywriting Secrets book.

And I anticipate I’ll be doing that up until I end up being a master copywriter. What about you?

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