Russell Brunson Used Book

Copywriting Secrets Review: Should You Get A FREE Copy?

8 out of 10 people only check out headlines.

Visitors to your site only checked out 20% of the content you compose.

People only check out the very first 2 words on a line– normally, they miss out on the third word.

It’s numbers like this that make you think you need to hire a copywriter.

Then you discover about the costs of employing a copywriter to get more clicks:

Russell Brunson Used Book

Summary: Copywriting Secrets is a fundamental and effective book that will teach you how to get more clicks, gain more visibility, attract more leads, make more customers, and and land more sales online.

Excellent freelance copywriters charge up to $250 per hour

Scammy ones will tell you that “all you truly need to make sales is terrific sales copy” (lies).

75% of visitors to a website focus on the total quality of the copy, however, and they’ll avoid doing business with a company that does not have expert and tidy copy.

Facts like these make you question if it’s all really worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about efficient copywriting.

No newbie copywriter knows what works. They only discover what works after they go through some experimentation, gain some genuine information around where customers are leaving and where they’re spending the most time, and improve the copy based on the outcomes.

So if they do not understand what works, how can they assist you make more sales?

It’s “simple.”

All you require are:

Copy formulas that help you compose sales copy and after that hook these transformative words into the larger structure of your sales page.

An exact understanding of who your ideal clients are, what their greatest “pains” are, and where they currently live.

Particular, trusted, and constant “power” words that harness powerful, psychological and emotional triggers that direct people to purchase your services and items.

And that’s precisely what Copywriting Secrets, a powerful and fundamental book for anyone who wishes to generate income using advertisements, emails, sales letters, teaches you to do.

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What is Copywriting and Why Does it Matter?

It’s not an exaggeration when I state that everybody can utilize Copywriting Secrets.

It’s a testimony to the power of words when it pertains to encouraging people to purchase. It’s likewise a clear recognition of just how essential material marketing has actually become when you require to sell anything online.

Most people hear “copywriting” and they think they’re talking to somebody who practices copyright law.

Copywriting is no place as dry, arcane, or verbose as legalese. If you’re doing it right, you ought to be interacting info to your leads at a third-grade reading level.

That implies you value your potential customers’ time and you wish to give them access to your offer as plainly and strategically as possible.

Now, the “strategy” part of copywriting tricks originates from knowing which buttons to push when you’re composing advertisement copy or how to inform a sales story that guides a customer from being unaware about how to resolve an issue to completely gung-ho about your option.

In my experience, copywriting is simpler: It’s like being somebody’s finest buddy and their worst enemy all on one page.

Think about it this way:.

Whether it’s:

  • An e-mail,
  • A sales page,
  • A landing page,
  • A social networks advertisement, or
  • A websites,

… you start describing your reader’s inmost, darkest, most pervasive discomfort to them. You hold up a very undesirable mirror.

Utilizing words, you continue to poke them all over it injures. Slowly, they keep in mind why they need to alter, take action, or just make a different choice.

And then, you’re their buddy. You use them a service that really works, without being pushy, scammy, or salesy.

Now, many entrepreneurs will inform you that what they want is for quality leads to open their wallets and buy. But the fact is that copywriting has to do with trading something far more valuable.

Something that’s practically a limited resource.

And that’s attention.

With numerous services, offers, services, opportunities, and products, the only possible way for your potential customers and readers to trust you, buy from you, and remain faithful to you is through keeping their attention.

And nothing grabs attention on the Internet like copy and material.

Plainly, everyone can use a dependable way to master high-converting copy.

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What is Copywriting Secrets?

The Copywriting Secrets book is not written by Russell Brunson– despite the fact that it looks comparable to the DotCom Secrets book (a trilogy including Expert Secrets and the new edition of Traffic Secrets).

Rather, Copywriting Secrets is a book that uses the very formulas it’s attempting to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.

Here’s an example of a sales letter, across a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, nobody said that looking gorgeous became part of copywriting tricks. Instead, the book shows you book how to utilize the power of words to:.

Get more clicks,.

Gain more presence,.

Draw in more leads,.

Earn more customers, and.

Land more sales online.

Most copywriting books attempt to teach you how to “write great copy.”.

Except that whenever you attempt, your words fail to encourage anyone to purchase– other than maybe your mommy and a couple of devoted good friends.

But the book shares with you the best secret about copywriting (and it doesn’t matter what you sell).

Pay attention:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You do not write copy– you assemble it.

According to the legendary marketer, Eugene Schwartz, when you’re developing copy:.

” You are dealing with a series of building blocks, you are putting the building blocks together, and then you are putting them in particular structures. [Your words are] constructing a little city of desire for your person to live and come in.”.

Does this noise familiar?

If not, checked out that quote once again.

Consider another concept in marketing that depends on strategic placement, building blocks, and the rational, stepwise journey that guides a prospect from start to finish.

The surface being a sale.

Sales funnels.

Which means that sales funnels and sales copy skills go together. Discover one and you’ll improve the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 tested copywriting solutions to help you end up being a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll discover to utilize the power of words to get individuals to act in such a natural and seamless method, your prospects will not even realize they’re being convinced.

Tip: One of the primary copywriting secrets, states Jim Edwards, is to make sales copy “vanish.”.

As the Copywriting Secrets book tagline says,.

” … no matter what you sell or who you sell it to!”.

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Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.

Jim. Knows. Great. Sales Copy.

Period.

You may have seen him collaborating with Russell Brunson on Funnel Scripts, the copywriting software application from the creators of ClickFunnels.

Russell is smart– he understands his lane or location of proficiency depends on assisting business owners make make money from funnel structure.

Russell Brunson Used Book

Russel Brunson Copywriting Secrets Book.

Jim Edwards is the self-taught, go-to master for success with sales copy. Simply have a look at his credentials:.

He’s the founder and owner of a direct reaction marketing firm.

He devotes hundreds of hours every year to training one-on-one company owner in the Funnel Scripts neighborhood.

He’s a very popular author who has been operating online because he first started selling e-books online in 1997! (does anyone even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up sounds?).

He’s introduced several offers for his own items and those of others using sales letters that have generated him $2.5 million and $3 million in profits.

He’s been featured in the New York Times, Entrepreneur Magazine, and multiple other leading publications for his copywriting expertise.

Best of all, he utilized his self-taught copywriting skills to earn millions– the sort of money responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off home in 18 months.

Yes, you check out that.

If this isn’t the right man to give you extensive training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Prior to we get into the complete review, I wish to let you know that the Copywriting Secrets book is not the very same item as the Funnel Scripts software tool.

Funnel Scripts is a done-for-you copy generator that uses your understanding of your consumers and information of your offer to create high-converting copy for your funnels, advertisements, blog sites, email newsletters, and more.

Which can conserve you an enormous quantity of time. It’s the perfect option to developing or keeping an in-house copywriter copy from scratch.

A lot of the formulas that power Funnel Scripts are checked out further in the Sales Story Secrets upsell (I’ll inform you more about that later in my review).

Since Jim Edwards worked on both– but that ought to simply show how powerful his ability as a copy creator genuinely is, they might seem comparable.

The Copywriting Secrets book, on the other hand, will provide you whatever you require to customize, tweak, and best conversion copy.

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Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is all about persuasion with words?

Well, there are numerous “tricks” to persuading individuals– and, frequently, you need to employ a mix of sales letters and sales copy formulas.

Copywriting Secrets Book Review

Russell Brunson Used Book

These insights and tricks collaborate so you can use the formulas to build persuasion in time. Some examples in the book include:.

The “Love me. Your words must elicit very strong feelings from people and require them to make a decision about you personally– it’s one of the most rewarding things your copy can do! (page 181).

Learn how to make more on each prospect, which is best for a sales funnel, utilizing the “provide a shovel … then offer them a bulldozer” approach for make more on each (page 179).

How to take a blank screen and transform that blinking cursor into a finished piece of sales copy FAST. It’s a technique so powerful, you can use it to break through writer’s block (page 168).

A 13-step sales message formula that reveals you how to immediately convince clients to buy decision, using deeply deep-rooted psychological triggers (page 143-158).

Speak in the voice of your customer and find the “magic” words consumers utilize to describe what they wish to buy (page 104).

8 specific places online that will show you the specific triggers motivating your potential customers and getting them to spend their money. You can use this to place your own item, service, coaching, software application (page 69-71).

How to rapidly put together the “building blocks” of sales copy that develop a “little city of desire” for your prospects and clients (page 79).

The “Yellow Brick Road” Formula, another perfect formula for funnels, that leads individuals on a journey towards ultimately buying from you (page 178).

It gets sort of overwhelming reading about the sheer quantity of details Jim Edwards packs in a mere book when you inspect out the sales page for the Copywriting Secrets book.

I’ve broken down his deliverables into five standard sections. I’ll quickly summarize what you ought to expect in each area of the Copywriting Secrets book.

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1. Copywriting Mindset Secrets.

Jim Edwards starts this area revealing you how to cultivate the copywriting frame of mind, as he calls it. You’ll get a crash course on:.

All the trademarks of high-performing copywriting.

How to establish the practice.

How to approach practically every piece of content you see from now on utilizing a copywriter’s viewpoint on persuasion.

2. Sales Formula/Letter Secrets.

This is where the rubber fulfills the road. It’s not simply that terrific copywriting leaves hints. It’s that great copy can always be plugged in and “constructed” using solutions– and these work no matter what you sell. This section exposes formulas and design templates for e-mails, sales, and ads letters which have actually never stopped working.

3. Make ‘Em Thirsty Secrets.

The trick to offering through sales, emails, and ads letters? And the finest way to do that through copywriting is to use 4 basic sales stories.

The stories make your prospects “thirsty,” and your copywriting will direct individuals to the beverage. This is a tested pattern for success with copywriting.

4. Sell Without Selling Secrets.

Keep in mind that among the very best copywriting secrets is to make it appear you’re not selling at all. This is the section that assists you master and embed those secret “stealth closes.”.

Remember Columbo, popular for “playing dumb,” while privately finding out the truth? Well, Jim Edwards reveals you how to utilize this area of the Copywriting Secrets book to offer your customers worth and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Don’t be fooled by the name of this area in the Copywriting Secrets book. It’s not optional. Copywriting is only as good as the amount of tweaking and refining you do. Typically, you can use data to guide your decisions.

But you can also use the feedback to plug into a few tested techniques for enhancing your sales, ads, and emails letters. That’s what this section of the Copywriting Secrets book is everything about.

How to Get the Copywriting Secrets Book.

There are several ways to get Jim Edwards’ Copywriting Secrets book in your hands. Maybe the most affordable is to head directly to the Copywriting Secrets book sales page.

Here, Jim sells the Copywriting Secrets book utilizing the reliable Free plus Shipping Cost deal. This means that you’ll get the book totally free as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.

Nevertheless, Jim also makes you a special guarantee. If you do not like it, you can ask for a refund and you don’t have to send out the book back. You basically get free shipping for the Copywriting Secrets book.

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Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook variation of the Copywriting Secrets book, all you require to do is grab the original offer. The audio version will turn up as a “Special Offer” prior to you complete your purchase of the Copywriting Secrets book.

The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you create the ideal stories that will motivate your audience, no matter what you offer.

sales story tricks.

When you’re prepared to get even more extensive with learning copywriting secrets for any industry, this is the book you want on your side.

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Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a genuine kahuna of a book– and I’m not going to lie. I still haven’t utilized every strategy in Copywriting Secrets.

What I know for sure, however, is that every time I take a seat to compose any of my marketing products, sales pages, advertisements, emails, and even social networks posts, I initially thumb through my Copywriting Secrets book.

And I expect I’ll be doing that till I end up being a master copywriter. What about you?

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