Copywriting Secrets Review: Should You Get A FREE Copy?
Eight out of 10 people just read headings.
Visitors to your website only read 20% of the content you write.
People only read the very first 2 words on a line– generally, they miss the 3rd word.
It’s numbers like this that make you think you need to work with a copywriter.
However then you find out about the costs of hiring a copywriter to get more clicks:
Summary: Copywriting Secrets is a powerful and fundamental book that will teach you how to get more clicks, gain more exposure, bring in more leads, earn more customers, and and land more sales online.
Good freelance copywriters charge up to $250 per hour
Scammy ones will tell you that “all you truly need to make sales is excellent sales copy” (lies).
75% of visitors to a website pay attention to the total quality of the copy, though, and they’ll prevent working with a company that does not have clean and expert copy.
Truths like these make you question if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about reliable copywriting.
No newbie copywriter knows what works. They only find out what works after they go through some experimentation, gain some real data around where clients are leaving and where they’re spending the most time, and fine-tune the copy based upon the outcomes.
So if they don’t know what works, how can they assist you make more sales?
All you require are:
Copy solutions that assist you write sales copy and then hook these transformative words into the bigger structure of your sales page.
A specific understanding of who your perfect customers are, what their greatest “pains” are, and where they presently live.
Particular, reputable, and constant “power” words that harness effective, mental and emotional triggers that guide individuals to purchase your services and items.
Which’s precisely what Copywriting Secrets, a powerful and essential book for anybody who wants to generate income using ads, emails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
When I state that everyone can use Copywriting Secrets, it’s not an exaggeration.
When it comes to inspiring people to purchase, it’s a testimony to the power of words. When you require to offer anything online, it’s likewise a clear recognition of simply how crucial content marketing has actually become.
The majority of people hear “copywriting” and they think they’re talking to somebody who practices copyright law.
But copywriting is nowhere as dry, arcane, or wordy as legalese. In fact, if you’re doing it right, you ought to be communicating details to your leads at a third-grade reading level.
That indicates you value your prospects’ time and you want to provide access to your offer as plainly and strategically as possible.
Now, the “method” part of copywriting secrets originates from understanding which buttons to press when you’re writing ad copy or how to tell a sales story that guides a client from being uninformed about how to resolve a problem to absolutely gung-ho about your solution.
But, in my experience, copywriting is simpler: It’s like being someone’s friend and their worst enemy all on one page.
Think of it this way:.
- An e-mail,
- A sales page,
- A landing page,
- A social networks advertisement, or
- A websites,
… you begin explaining your reader’s inmost, darkest, most pervasive discomfort to them. You hold up a really undesirable mirror.
Using words, you continue to poke them everywhere it injures. Gradually, they keep in mind why they need to alter, take action, or simply make a different decision.
And then, you’re their best friend. You use them an option that actually works, without being aggressive, scammy, or salesy.
Now, numerous business owners will inform you that what they desire is for quality causes open their wallets and purchase. The reality is that copywriting is about trading something far more valuable.
Something that’s practically a limited resource.
And that’s attention.
With many solutions, offers, services, opportunities, and items, the only possible method for your prospects and readers to trust you, buy from you, and remain faithful to you is through preserving their attention.
And absolutely nothing grabs attention on the Internet like copy and content.
Plainly, everybody can use a trustworthy method to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not composed by Russell Brunson– even though it looks similar to the DotCom Secrets book (a trilogy including Expert Secrets and the new edition of Traffic Secrets).
Rather, Copywriting Secrets is a book that utilizes the extremely solutions it’s attempting to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, nobody stated that looking gorgeous became part of copywriting tricks. Rather, the book reveals you book how to utilize the power of words to:.
Get more clicks,.
Gain more presence,.
Attract more leads,.
Make more subscribers, and.
Land more sales online.
Many copywriting books try to teach you how to “compose fantastic copy.”.
Except that whenever you attempt, your words fail to convince anybody to purchase– other than possibly your mom and a couple of faithful good friends.
But the book shares with you the greatest secret about copywriting (and it doesn’t matter what you sell).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You don’t write copy– you assemble it.
According to the legendary marketer, Eugene Schwartz, when you’re developing copy:.
” You are working with a series of building blocks, you are putting the building blocks together, and after that you are putting them in particular structures. [Your words are] developing a little city of desire for your individual to live and come in.”.
Does this noise familiar?
If not, read that quote once again.
Think of another idea in marketing that relies on tactical positioning, building blocks, and the rational, stepwise journey that guides a prospect from start to finish.
The surface being a sale.
Which indicates that sales funnels and sales copy abilities go together. Discover one and you’ll enhance the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 proven copywriting solutions to help you become a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll find out to utilize the power of words to get individuals to do something about it in such a natural and seamless method, your potential customers won’t even understand they’re being convinced.
Tip: One of the main copywriting secrets, states Jim Edwards, is to make sales copy “vanish.”.
As the Copywriting Secrets book tagline says,.
” … no matter what you offer or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason that it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You might have seen him collaborating with Russell Brunson on Funnel Scripts, the copywriting software application from the creators of ClickFunnels.
Russell is wise– he understands his lane or area of knowledge depends on helping business owners make profits from funnel building.
Russel Brunson Copywriting Secrets Book.
Jim Edwards is the self-taught, go-to guru for success with sales copy. Simply take a look at his qualifications:.
He’s the creator and owner of a direct reaction marketing firm.
He dedicates hundreds of hours every year to coaching one-on-one company owner in the Funnel Scripts community.
He’s a best-selling author who has actually been operating online given that he first started offering e-books online in 1997! (does anyone even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up sounds?).
He’s introduced multiple deals for his own items and those of others utilizing sales letters that have generated him $2.5 million and $3 million in revenue.
He’s been included in the New York Times, Entrepreneur Magazine, and multiple other leading publications for his copywriting competence.
Best of all, he used his self-taught copywriting abilities to earn millions– the type of cash responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off house in 18 months.
Yes, you check out that.
If this isn’t the best man to provide you extensive training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Prior to we enter the full evaluation, I want to let you know that the Copywriting Secrets book is not the same product as the Funnel Scripts software application tool.
Funnel Scripts is a done-for-you copy generator that uses your understanding of your consumers and information of your offer to produce high-converting copy for your funnels, advertisements, blogs, email newsletters, and more.
And that can save you a huge quantity of time. It’s the perfect option to creating or keeping an internal copywriter copy from scratch.
In fact, a great deal of the formulas that power Funnel Scripts are checked out further in the Sales Story Secrets upsell (I’ll inform you more about that later in my review).
Since Jim Edwards worked on both– but that need to simply demonstrate how effective his ability as a copy creator genuinely is, they might seem comparable.
The Copywriting Secrets book, on the other hand, will provide you whatever you need to personalize, modify, and ideal conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words, right?
Well, there are many “tricks” to persuading individuals– and, frequently, you have to use a combination of sales letters and sales copy formulas.
Copywriting Secrets Book Review
These secrets and insights work together so you can utilize the formulas to construct persuasion gradually. Some examples in the book include:.
The “Love me. Your words must generate really strong feelings from individuals and force them to make a choice about you personally– it’s one of the most lucrative things your copy can do! (page 181).
Discover how to make more on each possibility, which is best for a sales funnel, utilizing the “provide a shovel … then offer them a bulldozer” technique for make more on each (page 179).
How to take a blank screen and transform that blinking cursor into an ended up piece of sales copy FAST. It’s a technique so powerful, you can use it to break through writer’s block (page 168).
A 13-step sales message formula that shows you how to instantly encourage consumers to make a purchase choice, utilizing deeply deep-rooted mental triggers (page 143-158).
Speak in the voice of your client and discover the “magic” words clients use to explain what they wish to purchase (page 104).
8 specific places online that will show you the exact triggers encouraging your potential clients and getting them to spend their money. You can utilize this to place your own product, service, training, software (page 69-71).
How to rapidly put together the “foundation” of sales copy that create a “little city of desire” for your potential customers and consumers (page 79).
The “Yellow Brick Road” Formula, another best formula for funnels, that leads individuals on a journey towards ultimately purchasing from you (page 178).
It gets sort of frustrating reading about the sheer amount of details Jim Edwards loads in a simple book when you examine out the sales page for the Copywriting Secrets book.
I’ve broken down his deliverables into 5 standard areas. I’ll quickly summarize what you ought to expect in each area of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards starts this area showing you how to cultivate the copywriting mindset, as he calls it. You’ll get a crash course on:.
All the hallmarks of high-performing copywriting.
How to establish the practice.
How to approach almost every piece of material you see from now on using a copywriter’s perspective on persuasion.
2. Sales Formula/Letter Secrets.
It’s not just that great copywriting leaves ideas. This area reveals formulas and templates for sales, advertisements, and emails letters which have actually never failed.
3. Make ‘Em Thirsty Secrets.
The trick to offering through e-mails, advertisements, and sales letters? And the finest method to do that through copywriting is to utilize four basic sales stories.
The stories make your prospects “thirsty,” and your copywriting will direct people to the drink. This is a tested pattern for success with copywriting.
4. Offer Without Selling Secrets.
Remember that among the best copywriting tricks is to make it appear you’re not costing all. This is the area that assists you master and embed those secret “stealth closes.”.
Keep in mind Columbo, popular for “playing dumb,” while privately figuring out the fact? Well, Jim Edwards shows you how to utilize this section of the Copywriting Secrets book to give your customers value and close without pressure.
5. Copy Polishing Secrets.
Don’t be tricked by the name of this area in the Copywriting Secrets book. It’s not optional. Copywriting is just as good as the amount of tweaking and refining you do. Frequently, you can utilize information to guide your decisions.
You can also utilize the feedback to plug into a couple of proven approaches for improving your sales, emails, and ads letters. That’s what this area of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are numerous methods to get Jim Edwards’ Copywriting Secrets book in your hands. Maybe the least expensive is to head directly to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book using the reliable Free plus Shipping Cost deal. This suggests that you’ll get the book free of charge as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.
Jim also makes you a distinct guarantee. If you don’t like it, you can request a refund and you don’t need to send out the book back. You basically secure free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook variation of the Copywriting Secrets book, all you require to do is get the initial offer. The audio variation will turn up as a “Special Offer” prior to you finish your purchase of the Copywriting Secrets book.
The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you produce the right stories that will inspire your audience, no matter what you offer.
sales story secrets.
When you’re all set to get even more thorough with finding out copywriting secrets for any market, this is the book you want on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a genuine kahuna of a book– and I’m not going to lie. I still have not utilized every single method in Copywriting Secrets.
What I know for sure, however, is that every time I take a seat to compose any of my marketing materials, sales pages, ads, e-mails, and even social networks posts, I first thumb through my Copywriting Secrets book.
And I expect I’ll be doing that up until I end up being a master copywriter. What about you?