Russell Brunson Traffic Systems

Copywriting Secrets Review: Should You Get A FREE Copy?

Eight out of 10 people only read headlines.

Visitors to your website just read 20% of the content you compose.

People just read the very first 2 words on a line– usually, they miss out on the 3rd word.

It’s numbers like this that make you think you need to employ a copywriter.

But then you find out about the expenses of employing a copywriter to get more clicks:

Russell Brunson Traffic Systems

Summary: Copywriting Secrets is a fundamental and effective book that will teach you how to get more clicks, get more visibility, draw in more leads, earn more subscribers, and and land more sales online.

Great freelance copywriters charge up to $250 per hour

Scammy ones will inform you that “all you actually need to make sales is fantastic sales copy” (lies).

75% of visitors to a website take note of the total quality of the copy, however, and they’ll prevent doing business with a company that doesn’t have clean and expert copy.

Truths like these make you question if it’s all truly worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about effective copywriting.

No beginner copywriter knows what works. They just discover what works after they go through some trial and error, get some real information around where customers are leaving and where they’re spending the most time, and improve the copy based upon the outcomes.

If they don’t know what works, how can they help you make more sales?

It’s “simple.”

All you need are:

Copy solutions that help you compose sales copy and after that hook these transformative words into the larger structure of your sales page.

A precise understanding of who your ideal consumers are, what their greatest “pains” are, and where they presently live.

Particular, dependable, and consistent “power” words that harness effective, mental and emotional triggers that direct individuals to purchase your products and services.

Which’s precisely what Copywriting Secrets, a powerful and fundamental book for anyone who wants to generate income using advertisements, e-mails, sales letters, teaches you to do.

Get a FREE copy of Copywriting Secrets.

What is Copywriting and Why Does it Matter?

It’s not an exaggeration when I state that everyone can utilize Copywriting Secrets.

It’s a testimony to the power of words when it comes to inspiring people to buy. It’s also a clear acknowledgement of just how important material marketing has ended up being when you need to sell anything online.

The majority of people hear “copywriting” and they think they’re talking to someone who practices copyright law.

Copywriting is no place as dry, arcane, or long-winded as legalese. In fact, if you’re doing it right, you need to be communicating details to your leads at a third-grade reading level.

That suggests you worth your prospects’ time and you wish to give them access to your offer as clearly and strategically as possible.

Now, the “method” part of copywriting secrets comes from knowing which buttons to push when you’re writing ad copy or how to inform a sales story that guides a consumer from being uninformed about how to resolve a problem to totally gung-ho about your option.

But, in my experience, copywriting is simpler: It’s like being someone’s buddy and their worst enemy all on one page.

Consider it in this manner:.

Whether it’s:

  • An email,
  • A sales page,
  • A landing page,
  • A social networks advertisement, or
  • A web page,

… you begin explaining your reader’s deepest, darkest, most prevalent discomfort to them. You hold up a really unpleasant mirror.

Utilizing words, you continue to poke them everywhere it injures. Gradually, they keep in mind why they require to change, do something about it, or just make a various choice.

And then, you’re their buddy. You offer them a solution that in fact works, without being pushy, scammy, or salesy.

Now, lots of business owners will tell you that what they desire is for quality leads to open their wallets and buy. The fact is that copywriting is about trading something far more important.

Something that’s almost a limited resource.

Which’s attention.

With a lot of options, deals, services, items, and opportunities, the only possible method for your prospects and readers to trust you, buy from you, and stay devoted to you is through maintaining their attention.

And nothing grabs attention on the Internet like copy and content.

Clearly, everybody can utilize a reputable way to master high-converting copy.

Get a FREE copy of Copywriting Secrets.

What is Copywriting Secrets?

The Copywriting Secrets book is not composed by Russell Brunson– although it looks similar to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the new edition of Traffic Secrets).

Rather, Copywriting Secrets is a book that utilizes the really solutions it’s trying to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.

Here’s an example of a sales letter, throughout a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, no one stated that looking gorgeous became part of copywriting secrets. Rather, the book reveals you book how to utilize the power of words to:.

Get more clicks,.

Gain more presence,.

Bring in more leads,.

Make more subscribers, and.

Land more sales online.

The majority of copywriting books attempt to teach you how to “write terrific copy.”.

Except that every time you try, your words fail to convince anybody to purchase– other than maybe your mommy and a few loyal friends.

The book shares with you the greatest secret about copywriting (and it doesn’t matter what you offer).

Pay attention:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You do not write copy– you assemble it.

According to the legendary marketer, Eugene Schwartz, when you’re creating copy:.

” You are working with a series of structure blocks, you are putting the structure obstructs together, and then you are putting them in particular structures.

Does this noise familiar?

If not, checked out that quote again.

Think of another idea in marketing that counts on tactical positioning, building blocks, and the logical, stepwise journey that guides a possibility from start to finish.

The finish being a sale.

Sales funnels.

Which implies that sales funnels and sales copy abilities go hand-in-hand. Learn one and you’ll boost the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 proven copywriting solutions to assist you end up being a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll learn to use the power of words to get people to take action in such a seamless and natural way, your potential customers won’t even realize they’re being persuaded.

Tip: One of the primary copywriting tricks, states Jim Edwards, is to make sales copy “vanish.”.

As the Copywriting Secrets book tagline says,.

” … no matter what you offer or who you sell it to!”.

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Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason why it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.

Jim. Sales Copy.

Period.

You may have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software from the creators of ClickFunnels.

Russell is sensible– he knows his lane or area of expertise depends on helping business owners make profits from funnel building.

Russell Brunson Traffic Systems

Russel Brunson Copywriting Secrets Book.

Jim Edwards is the self-taught, go-to guru for success with sales copy. Simply have a look at his qualifications:.

He’s the founder and owner of a direct action marketing firm.

He dedicates numerous hours every year to training one-on-one business owners in the Funnel Scripts community.

He’s a very popular author who has actually been running online given that he initially began offering e-books online in 1997! (does anyone even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up sounds?).

He’s introduced several deals for his own products and those of others using sales letters that have produced him $2.5 million and $3 million in earnings.

He’s been featured in the New York Times, Entrepreneur Magazine, and several other leading publications for his copywriting proficiency.

Most importantly, he utilized his self-taught copywriting skills to make millions– the kind of cash responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off house in 18 months.

Yes, you read that.

If this isn’t the ideal guy to provide you extensive training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Before we enter the full review, I want to let you know that the Copywriting Secrets book is not the same item as the Funnel Scripts software application tool.

Funnel Scripts is a done-for-you copy generator that uses your knowledge of your customers and information of your offer to produce high-converting copy for your funnels, advertisements, blogs, e-mail newsletters, and more.

Which can conserve you an enormous quantity of time. It’s the perfect alternative to keeping an internal copywriter or creating copy from scratch.

In fact, a great deal of the formulas that power Funnel Scripts are explored even more in the Sales Story Secrets upsell (I’ll tell you more about that later on in my evaluation).

Due to the fact that Jim Edwards worked on both– however that need to just show how powerful his capability as a copy developer really is, they may appear similar.

The Copywriting Secrets book, on the other hand, will provide you everything you need to personalize, modify, and perfect conversion copy.

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Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is all about persuasion with words, right?

Well, there are lots of “tricks” to convincing people– and, frequently, you need to use a mix of sales letters and sales copy solutions.

Copywriting Secrets Book Review

Russell Brunson Traffic Systems

These secrets and insights interact so you can use the formulas to construct persuasion gradually. Some examples in the book include:.

The “Love me. Your words should elicit very strong emotions from people and force them to make a choice about you personally– it’s one of the most rewarding things your copy can do! (page 181).

Find out how to make more on each prospect, which is ideal for a sales funnel, using the “give them a shovel … then offer them a bulldozer” method for make more on each (page 179).

How to take a blank screen and transform that blinking cursor into a completed piece of sales copy FAST. It’s a technique so effective, you can utilize it to break through writer’s block (page 168).

A 13-step sales message formula that reveals you how to instantly convince consumers to buy choice, utilizing deeply deep-rooted mental triggers (page 143-158).

Speak in the voice of your client and discover the “magic” words clients use to explain what they wish to buy (page 104).

8 particular locations online that will show you the specific triggers encouraging your potential consumers and getting them to invest their cash. You can use this to place your own item, service, coaching, software (page 69-71).

How to rapidly put together the “building blocks” of sales copy that develop a “little city of desire” for your potential customers and consumers (page 79).

The “Yellow Brick Road” Formula, another perfect formula for funnels, that leads individuals on a journey towards ultimately purchasing from you (page 178).

It gets sort of frustrating reading about the sheer amount of information Jim Edwards loads in a simple book when you examine out the sales page for the Copywriting Secrets book.

I’ve broken down his deliverables into five fundamental sections. I’ll rapidly summarize what you need to anticipate in each area of the Copywriting Secrets book.

Get a FREE copy of Copywriting Secrets.

1. Copywriting Mindset Secrets.

Jim Edwards starts this area showing you how to cultivate the copywriting state of mind, as he calls it. You’ll get a refresher course on:.

All the trademarks of high-performing copywriting.

How to develop the practice.

How to approach practically every piece of material you see from now on utilizing a copywriter’s viewpoint on persuasion.

2. Sales Formula/Letter Secrets.

This is where the rubber meets the roadway. It’s not simply that fantastic copywriting leaves clues. It’s that great copy can always be plugged in and “constructed” utilizing solutions– and these work no matter what you offer. This section exposes solutions and design templates for sales, emails, and ads letters which have never ever stopped working.

3. Make ‘Em Thirsty Secrets.

The secret to selling through e-mails, sales, and ads letters? And the best method to do that through copywriting is to use four basic sales stories.

The stories make your prospects “thirsty,” and your copywriting will guide people to the drink. This is a proven pattern for success with copywriting.

4. Offer Without Selling Secrets.

Keep in mind that one of the very best copywriting secrets is to make it appear you’re not selling at all. This is the section that helps you master and embed those secret “stealth closes.”.

Remember Columbo, well-known for “playing dumb,” while covertly finding out the truth? Well, Jim Edwards reveals you how to utilize this area of the Copywriting Secrets book to offer your customers worth and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Do not be deceived by the name of this area in the Copywriting Secrets book. It’s not optional. Copywriting is just as good as the quantity of tweaking and refining you do. Often, you can utilize data to assist your choices.

However you can also utilize the feedback to plug into a few proven approaches for improving your emails, sales, and advertisements letters. That’s what this section of the Copywriting Secrets book is everything about.

How to Get the Copywriting Secrets Book.

There are several ways to get Jim Edwards’ Copywriting Secrets book in your hands. Maybe the most affordable is to head directly to the Copywriting Secrets book sales page.

Here, Jim sells the Copywriting Secrets book utilizing the tried-and-true Free plus Shipping Cost offer. This indicates that you’ll get the book totally free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.

However, Jim likewise makes you a special promise. You can ask for a refund and you don’t have to send out the book back if you do not like it. You basically secure free shipping for the Copywriting Secrets book.

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Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook version of the Copywriting Secrets book, all you require to do is grab the original offer. The audio variation will turn up as a “Special Offer” before you complete your purchase of the Copywriting Secrets book.

The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you create the best stories that will inspire your audience, no matter what you sell.

sales story tricks.

When you’re prepared to get even more thorough with finding out copywriting tricks for any market, this is the book you desire on your side.

Get a FREE copy of Copywriting Secrets.

Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a real kahuna of a book– and I’m not going to lie. I still have not used every single technique in Copywriting Secrets.

What I understand for sure, however, is that every time I take a seat to compose any of my marketing products, sales pages, ads, emails, and even social networks posts, I first thumb through my Copywriting Secrets book.

And I expect I’ll be doing that until I end up being a master copywriter. What about you?

Get a FREE copy of Copywriting Secrets.