Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 individuals only check out headlines.
Visitors to your site just read 20% of the material you write.
Individuals only read the first 2 words on a line– normally, they miss the 3rd word.
It’s numbers like this that make you think you should hire a copywriter.
Then you learn about the costs of working with a copywriter to get more clicks:
Summary: Copywriting Secrets is a basic and effective book that will teach you how to get more clicks, get more exposure, draw in more leads, earn more customers, and and land more sales online.
Excellent freelance copywriters charge up to $250 per hour
Scammy ones will tell you that “all you actually need to make sales is great sales copy” (lies).
75% of visitors to a website pay attention to the total quality of the copy, however, and they’ll avoid working with a business that doesn’t have professional and clean copy.
Facts like these make you question if it’s all really worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about effective copywriting.
No newbie copywriter understands what works. They only find out what works after they go through some trial and error, get some genuine data around where clients are leaving and where they’re spending the most time, and fine-tune the copy based upon the outcomes.
If they do not understand what works, how can they help you make more sales?
All you require are:
Copy formulas that help you write sales copy and then hook these transformative words into the larger structure of your sales page.
A specific understanding of who your ideal clients are, what their biggest “discomforts” are, and where they currently live.
Specific, reputable, and constant “power” words that harness powerful, psychological and mental triggers that direct individuals to purchase your services and products.
And that’s precisely what Copywriting Secrets, a basic and powerful book for anyone who wants to make money utilizing advertisements, emails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
It’s not an exaggeration when I state that everybody can utilize Copywriting Secrets.
It’s a testimony to the power of words when it pertains to encouraging people to purchase. It’s likewise a clear recognition of just how essential material marketing has actually become when you require to offer anything online.
The majority of people hear “copywriting” and they think they’re talking to someone who practices copyright law.
Copywriting is nowhere as dry, arcane, or long-winded as legalese. If you’re doing it right, you should be communicating details to your leads at a third-grade reading level.
That suggests you value your potential customers’ time and you want to give them access to your deal as clearly and strategically as possible.
Now, the “technique” part of copywriting tricks originates from understanding which buttons to push when you’re writing ad copy or how to inform a sales story that guides a client from being uninformed about how to solve a problem to absolutely gung-ho about your solution.
In my experience, copywriting is simpler: It’s like being somebody’s finest friend and their worst enemy all on one page.
Think of it this way:.
- An e-mail,
- A sales page,
- A landing page,
- A social media ad, or
- A web page,
… you start off explaining your reader’s deepest, darkest, most prevalent pain to them. You hold up a very undesirable mirror.
Then, utilizing words, you continue to poke them all over it hurts. Gradually, they remember why they require to alter, take action, or just make a different choice.
And then, you’re their best friend. You use them a solution that actually works, without being pushy, scammy, or salesy.
Now, numerous business owners will inform you that what they want is for quality causes open their wallets and purchase. However the reality is that copywriting is about trading something much more valuable.
Something that’s almost a scarce resource.
And that’s attention.
With numerous services, deals, services, opportunities, and items, the only possible way for your potential customers and readers to trust you, buy from you, and stay faithful to you is through keeping their attention.
And nothing grabs attention on the Internet like copy and material.
Plainly, everyone can use a trustworthy way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not composed by Russell Brunson– despite the fact that it looks similar to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the new edition of Traffic Secrets).
Instead, Copywriting Secrets is a book that utilizes the very solutions it’s trying to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, across a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, nobody stated that looking stunning became part of copywriting tricks. Instead, the book reveals you book how to utilize the power of words to:.
Get more clicks,.
Gain more visibility,.
Attract more leads,.
Earn more customers, and.
Land more sales online.
Many copywriting books attempt to teach you how to “compose excellent copy.”.
Except that each time you attempt, your words fail to convince anyone to buy– except possibly your mother and a couple of faithful friends.
However the book show you the best secret about copywriting (and it doesn’t matter what you sell).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You don’t write copy– you assemble it.
According to the famous advertiser, Eugene Schwartz, when you’re creating copy:.
” You are working with a series of structure blocks, you are putting the building obstructs together, and then you are putting them in specific structures.
Does this noise familiar?
If not, read that quote once again.
Think of another principle in marketing that counts on tactical positioning, foundation, and the sensible, step-by-step journey that guides a possibility from start to finish.
The finish being a sale.
Which means that sales funnels and sales copy abilities go together. Learn one and you’ll improve the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 tested copywriting formulas to assist you end up being a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll learn to use the power of words to get individuals to do something about it in such a smooth and natural method, your prospects won’t even understand they’re being convinced.
Hint: One of the primary copywriting secrets, says Jim Edwards, is to make sales copy “vanish.”.
As the Copywriting Secrets book tagline says,.
” … no matter what you sell or who you sell it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason why it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.
Jim. Sales Copy.
You might have seen him collaborating with Russell Brunson on Funnel Scripts, the copywriting software from the creators of ClickFunnels.
Russell is wise– he knows his lane or area of expertise depends on helping business owners make benefit from funnel structure.
Russel Brunson Copywriting Secrets Book.
However Jim Edwards is the self-taught, go-to expert for success with sales copy. Simply have a look at his qualifications:.
He’s the founder and owner of a direct action marketing firm.
He commits hundreds of hours every year to coaching individually company owner in the Funnel Scripts community.
He’s a best-selling author who has been operating online given that he initially began offering e-books online in 1997! (does anybody even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up sounds?).
He’s launched numerous deals for his own products and those of others utilizing sales letters that have actually created him $2.5 million and $3 million in revenue.
He’s been featured in the New York Times, Entrepreneur Magazine, and multiple other leading publications for his copywriting competence.
Best of all, he used his self-taught copywriting skills to earn millions– the type of cash responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off home in 18 months.
Yes, you check out that right.
So if this isn’t the best man to provide you thorough training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we enter the full review, I wish to let you know that the Copywriting Secrets book is not the exact same product as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that uses your understanding of your consumers and details of your offer to create high-converting copy for your funnels, ads, blogs, email newsletters, and more.
Which can save you a massive amount of time. It’s the best alternative to keeping an in-house copywriter or developing copy from scratch.
In fact, a great deal of the formulas that power Funnel Scripts are explored further in the Sales Story Secrets upsell (I’ll tell you more about that later on in my review).
Because Jim Edwards worked on both– but that need to just demonstrate how effective his ability as a copy creator genuinely is, they might appear similar.
The Copywriting Secrets book, on the other hand, will provide you whatever you need to customize, modify, and ideal conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words?
Well, there are lots of “tricks” to convincing individuals– and, often, you need to use a mix of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These tricks and insights collaborate so you can use the formulas to construct persuasion over time. Some examples in the book consist of:.
The “Love me. Your words need to generate extremely strong emotions from individuals and force them to make a choice about you personally– it’s one of the most lucrative things your copy can do! (page 181).
Learn how to make more on each possibility, which is ideal for a sales funnel, utilizing the “give them a shovel … then sell them a bulldozer” technique for make more on each (page 179).
How to take a blank screen and transform that blinking cursor into a finished piece of sales copy FAST. It’s a strategy so effective, you can utilize it to break through author’s block (page 168).
A 13-step sales message formula that reveals you how to instantly encourage customers to make a purchase decision, using deeply deep-rooted mental triggers (page 143-158).
Speak in the voice of your client and discover the “magic” words clients utilize to describe what they want to buy (page 104).
8 particular locations online that will show you the exact triggers encouraging your potential clients and getting them to invest their cash. You can use this to place your own product, service, training, software (page 69-71).
How to quickly put together the “foundation” of sales copy that create a “little city of desire” for your customers and prospects (page 79).
The “Yellow Brick Road” Formula, another best formula for funnels, that leads people on a journey towards eventually buying from you (page 178).
It gets sort of overwhelming reading about the large quantity of information Jim Edwards packs in a simple book when you inspect out the sales page for the Copywriting Secrets book.
So I’ve broken down his deliverables into five standard sections. I’ll rapidly summarize what you should anticipate in each area of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards starts this area revealing you how to cultivate the copywriting mindset, as he calls it. You’ll get a refresher course on:.
All the trademarks of high-performing copywriting.
How to establish the practice.
How to approach almost every piece of content you see from now on utilizing a copywriter’s viewpoint on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber meets the roadway. It’s not just that fantastic copywriting leaves ideas. It’s that fantastic copy can always be plugged in and “constructed” using formulas– and these work no matter what you offer. This area reveals formulas and templates for ads, e-mails, and sales letters which have actually never failed.
3. Make ‘Em Thirsty Secrets.
The trick to selling through sales, advertisements, and e-mails letters? As Jim Edwards states, “Make ’em thirsty!” In other words, you want to tickle those levers so they’ll buy faster. And the best method to do that through copywriting is to use four fundamental sales stories.
The stories make your potential customers “thirsty,” and your copywriting will assist people to the beverage. This is a tested pattern for success with copywriting.
4. Offer Without Selling Secrets.
Keep in mind that among the best copywriting tricks is to make it appear you’re not costing all. This is the area that helps you master and embed those secret “stealth closes.”.
Remember Columbo, well-known for “playing dumb,” while privately determining the reality? Well, Jim Edwards shows you how to utilize this area of the Copywriting Secrets book to provide your clients value and close without pressure.
5. Copy Polishing Secrets.
Do not be fooled by the name of this section in the Copywriting Secrets book. Copywriting is only as excellent as the amount of tweaking and refining you do.
But you can likewise utilize the feedback to plug into a couple of proven approaches for enhancing your ads, sales, and emails letters. That’s what this area of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are several ways to get Jim Edwards’ Copywriting Secrets book in your hands. Maybe the most inexpensive is to head directly to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book utilizing the tried-and-true Free plus Shipping Cost offer. This means that you’ll get the book totally free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.
Jim also makes you an unique promise. You can ask for a refund and you do not have to send the book back if you do not like it. You essentially get free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you need to do is get the original deal. The audio variation will pop up as a “Special Offer” prior to you finish your purchase of the Copywriting Secrets book.
The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you develop the best stories that will encourage your audience, no matter what you offer.
sales story secrets.
When you’re all set to get even more extensive with learning copywriting secrets for any market, this is the book you desire on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still haven’t utilized each and every single technique in Copywriting Secrets.
What I understand for sure, though, is that whenever I take a seat to write any of my marketing products, sales pages, ads, emails, and even social media posts, I initially thumb through my Copywriting Secrets book.
And I expect I’ll be doing that till I become a master copywriter. What about you?