Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 individuals only read headings.
Visitors to your website only checked out 20% of the material you write.
People only read the first 2 words on a line– usually, they miss out on the 3rd word.
It’s numbers like this that make you believe you need to hire a copywriter.
However then you learn more about the expenses of employing a copywriter to get more clicks:
Summary: Copywriting Secrets is a essential and powerful book that will teach you how to get more clicks, get more visibility, draw in more leads, earn more customers, and and land more sales online.
Great freelance copywriters charge up to $250 per hour
Scammy ones will inform you that “all you actually require to make sales is fantastic sales copy” (lies).
75% of visitors to a website focus on the general quality of the copy, however, and they’ll prevent doing business with a company that doesn’t have tidy and professional copy.
Realities like these make you wonder if it’s all really worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about reliable copywriting.
No newbie copywriter knows what works. They just learn what works after they go through some experimentation, get some genuine information around where consumers are leaving and where they’re spending the most time, and fine-tune the copy based on the results.
If they don’t understand what works, how can they assist you make more sales?
All you need are:
Copy formulas that assist you write sales copy and then hook these transformative words into the larger structure of your sales page.
A specific understanding of who your perfect customers are, what their greatest “discomforts” are, and where they presently live.
Particular, reliable, and consistent “power” words that harness powerful, psychological and mental triggers that assist people to purchase your services and items.
And that’s exactly what Copywriting Secrets, a powerful and fundamental book for anybody who wishes to generate income utilizing ads, e-mails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
It’s not an exaggeration when I say that everyone can utilize Copywriting Secrets.
When it comes to inspiring people to purchase, it’s a testimony to the power of words. When you require to offer anything online, it’s also a clear recognition of simply how essential content marketing has become.
Many people hear “copywriting” and they believe they’re speaking with someone who practices copyright law.
Copywriting is nowhere as dry, arcane, or verbose as legalese. In fact, if you’re doing it right, you need to be interacting info to your leads at a third-grade reading level.
That implies you worth your prospects’ time and you want to provide access to your deal as plainly and tactically as possible.
Now, the “method” part of copywriting secrets originates from knowing which buttons to press when you’re writing advertisement copy or how to tell a sales story that guides a client from being unaware about how to resolve an issue to totally gung-ho about your option.
However, in my experience, copywriting is easier: It’s like being someone’s buddy and their worst opponent all on one page.
Consider it by doing this:.
- An e-mail,
- A sales page,
- A landing page,
- A social networks ad, or
- A websites,
… you begin describing your reader’s deepest, darkest, most pervasive pain to them. You hold up a very unpleasant mirror.
Utilizing words, you continue to poke them all over it hurts. Gradually, they keep in mind why they require to alter, take action, or merely make a different choice.
And after that, you’re their friend. You use them a service that really works, without being aggressive, scammy, or salesy.
Now, numerous entrepreneurs will inform you that what they desire is for quality results in open their wallets and purchase. But the reality is that copywriting has to do with trading something far more important.
Something that’s nearly a limited resource.
And that’s attention.
With numerous services, offers, products, opportunities, and services, the only possible way for your readers and potential customers to trust you, buy from you, and remain faithful to you is through maintaining their attention.
And nothing grabs attention on the Internet like copy and content.
Plainly, everybody can use a trustworthy method to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not composed by Russell Brunson– even though it looks comparable to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the new edition of Traffic Secrets).
Instead, Copywriting Secrets is a book that utilizes the really solutions it’s trying to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, nobody stated that looking beautiful was part of copywriting tricks. Rather, the book reveals you book how to utilize the power of words to:.
Get more clicks,.
Gain more presence,.
Bring in more leads,.
Earn more subscribers, and.
Land more sales online.
The majority of copywriting books attempt to teach you how to “compose excellent copy.”.
Except that each time you attempt, your words fail to encourage anybody to buy– except perhaps your mama and a couple of devoted friends.
The book shares with you the greatest secret about copywriting (and it does not matter what you offer).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You don’t write copy– you assemble it.
According to the famous marketer, Eugene Schwartz, when you’re creating copy:.
” You are dealing with a series of foundation, you are putting the building blocks together, and then you are putting them in certain structures. [Your words are] constructing a little city of desire for your person to come and live in.”.
Does this sound familiar?
If not, read that quote once again.
Consider another concept in marketing that counts on strategic placement, building blocks, and the rational, stepwise journey that guides a prospect from start to finish.
The surface being a sale.
Which implies that sales funnels and sales copy abilities go together. Find out one and you’ll boost the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 tested copywriting formulas to assist you become a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll learn to use the power of words to get individuals to act in such a natural and smooth method, your potential customers won’t even realize they’re being persuaded.
Tip: One of the main copywriting tricks, states Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you offer or who you sell it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You may have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software from the creators of ClickFunnels.
Russell is wise– he understands his lane or location of proficiency lies in assisting entrepreneurs make profits from funnel structure.
Russel Brunson Copywriting Secrets Book.
Jim Edwards is the self-taught, go-to master for success with sales copy. Just have a look at his qualifications:.
He’s the founder and owner of a direct reaction marketing company.
He commits numerous hours every year to training one-on-one business owners in the Funnel Scripts neighborhood.
He’s a best-selling author who has actually been operating online given that he initially started selling e-books online in 1997! (does anyone even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up sounds?).
He’s launched several offers for his own items and those of others using sales letters that have actually created him $2.5 million and $3 million in earnings.
He’s been featured in the New York Times, Entrepreneur Magazine, and multiple other leading publications for his copywriting know-how.
Most importantly, he utilized his self-taught copywriting skills to earn millions– the type of cash responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off home in 18 months.
Yes, you check out that.
If this isn’t the best person to give you extensive training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Prior to we get into the full evaluation, I want to let you understand that the Copywriting Secrets book is not the very same product as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that utilizes your knowledge of your consumers and information of your deal to produce high-converting copy for your funnels, ads, blogs, email newsletters, and more.
Which can conserve you a massive quantity of time. It’s the ideal option to keeping an in-house copywriter or developing copy from scratch.
In fact, a lot of the formulas that power Funnel Scripts are explored further in the Sales Story Secrets upsell (I’ll tell you more about that later on in my evaluation).
Due to the fact that Jim Edwards worked on both– but that need to just show how effective his capability as a copy creator really is, they may appear comparable.
The Copywriting Secrets book, on the other hand, will offer you whatever you require to personalize, fine-tune, and best conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is everything about persuasion with words, right?
Well, there are lots of “tricks” to persuading individuals– and, often, you need to utilize a mix of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These tricks and insights work together so you can use the formulas to construct persuasion gradually. Some examples in the book include:.
The “Love me. Dislike me. There’s no cash in the center!” method. Your words should elicit very strong feelings from individuals and force them to make a decision about you personally– it’s one of the most rewarding things your copy can do! (page 181).
Discover how to make more on each possibility, which is ideal for a sales funnel, using the “give them a shovel … then offer them a bulldozer” technique for make more on each (page 179).
How to take a blank screen and change that blinking cursor into a completed piece of sales copy FAST. It’s a method so powerful, you can utilize it to break through author’s block (page 168).
A 13-step sales message formula that reveals you how to immediately encourage clients to purchase choice, using deeply deep-rooted psychological triggers (page 143-158).
Speak in the voice of your customer and find the “magic” words consumers use to explain what they wish to purchase (page 104).
8 specific places online that will show you the specific triggers inspiring your possible customers and getting them to spend their money. You can utilize this to position your own item, service, coaching, software (page 69-71).
How to quickly put together the “building blocks” of sales copy that produce a “little city of desire” for your customers and potential customers (page 79).
The “Yellow Brick Road” Formula, another ideal formula for funnels, that leads individuals on a journey towards eventually purchasing from you (page 178).
When you check out the sales page for the Copywriting Secrets book, it gets sort of frustrating reading about the large quantity of information Jim Edwards crams in a mere book.
So I’ve broken down his deliverables into five standard sections. I’ll quickly summarize what you should anticipate in each area of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards begins this section showing you how to cultivate the copywriting mindset, as he calls it. You’ll get a refresher course on:.
All the trademarks of high-performing copywriting.
How to establish the practice.
How to approach almost every piece of material you see from now on utilizing a copywriter’s viewpoint on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber satisfies the roadway. It’s not simply that terrific copywriting leaves hints. It’s that fantastic copy can always be plugged in and “developed” utilizing solutions– and these work no matter what you offer. This area reveals solutions and templates for advertisements, emails, and sales letters which have actually never ever stopped working.
3. Make ‘Em Thirsty Secrets.
The secret to offering through sales, emails, and advertisements letters? As Jim Edwards states, “Make ’em thirsty!” Simply put, you wish to tickle those levers so they’ll purchase much faster. And the very best method to do that through copywriting is to utilize 4 standard sales stories.
The stories make your potential customers “thirsty,” and your copywriting will direct people to the drink. This is a tested pattern for success with copywriting.
4. Offer Without Selling Secrets.
Bear in mind that one of the best copywriting tricks is to make it appear you’re not costing all. This is the section that assists you master and embed those secret “stealth closes.”.
Keep in mind Columbo, well-known for “playing dumb,” while secretly figuring out the truth? Well, Jim Edwards reveals you how to utilize this area of the Copywriting Secrets book to offer your consumers worth and close without pressure.
5. Copy Polishing Secrets.
Don’t be fooled by the name of this area in the Copywriting Secrets book. Copywriting is just as great as the amount of tweaking and refining you do.
But you can likewise use the feedback to plug into a couple of proven techniques for enhancing your sales, ads, and e-mails letters. That’s what this area of the Copywriting Secrets book is all about.
How to Get the Copywriting Secrets Book.
There are several methods to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the cheapest is to head straight to the Copywriting Secrets book sales page.
Here, Jim offers the Copywriting Secrets book utilizing the tried-and-true Free plus Shipping Cost deal. This means that you’ll get the book totally free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else on the planet.
Jim likewise makes you a special guarantee. If you don’t like it, you can request for a refund and you do not need to send the book back. You essentially secure free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook variation of the Copywriting Secrets book, all you need to do is get the original offer. The audio variation will pop up as a “Special Offer” before you complete your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you develop the ideal stories that will inspire your audience, no matter what you sell.
sales story secrets.
When you’re prepared to get even more in-depth with learning copywriting secrets for any industry, this is the book you desire on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a genuine kahuna of a book– and I’m not going to lie. I still haven’t used every method in Copywriting Secrets.
What I know for sure, though, is that each time I sit down to compose any of my marketing products, sales pages, ads, emails, and even social networks posts, I initially thumb through my Copywriting Secrets book.
And I anticipate I’ll be doing that up until I become a master copywriter. What about you?