Russell Brunson Top Down Selling Method

Copywriting Secrets Review: Should You Get A FREE Copy?

8 out of 10 individuals only read headings.

Visitors to your site just read 20% of the material you write.

People just check out the very first two words on a line– typically, they miss out on the third word.

It’s numbers like this that make you think you must employ a copywriter.

Then you learn about the expenses of hiring a copywriter to get more clicks:

Russell Brunson Top Down Selling Method

Summary: Copywriting Secrets is a fundamental and effective book that will teach you how to get more clicks, acquire more exposure, bring in more leads, earn more subscribers, and and land more sales online.

Great freelance copywriters charge up to $250 per hour

Scammy ones will tell you that “all you truly require to make sales is excellent sales copy” (lies).

75% of visitors to a website focus on the general quality of the copy, though, and they’ll prevent working with a business that does not have tidy and expert copy.

Truths like these make you wonder if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about effective copywriting.

No beginner copywriter knows what works. They just learn what works after they go through some experimentation, acquire some real data around where consumers are leaving and where they’re spending the most time, and refine the copy based on the outcomes.

If they do not understand what works, how can they help you make more sales?

It’s “basic.”

All you require are:

Copy formulas that help you write sales copy and then hook these transformative words into the larger structure of your sales page.

A precise understanding of who your ideal customers are, what their biggest “pains” are, and where they currently live.

Particular, reputable, and constant “power” words that harness effective, mental and emotional triggers that direct individuals to purchase your services and items.

Which’s exactly what Copywriting Secrets, a essential and effective book for anybody who wants to earn money using advertisements, emails, sales letters, teaches you to do.

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What is Copywriting and Why Does it Matter?

It’s not an exaggeration when I say that everybody can utilize Copywriting Secrets.

It’s a testimony to the power of words when it concerns motivating individuals to buy. It’s likewise a clear recognition of just how essential material marketing has actually become when you need to sell anything online.

The majority of people hear “copywriting” and they think they’re talking to somebody who practices copyright law.

Copywriting is nowhere as dry, arcane, or verbose as legalese. If you’re doing it right, you ought to be communicating details to your leads at a third-grade reading level.

That suggests you value your prospects’ time and you want to give them access to your deal as plainly and strategically as possible.

Now, the “method” part of copywriting secrets originates from understanding which buttons to press when you’re composing advertisement copy or how to tell a sales story that guides a customer from being unaware about how to resolve a problem to totally gung-ho about your option.

However, in my experience, copywriting is simpler: It’s like being somebody’s best friend and their worst enemy all on one page.

Think about it in this manner:.

Whether it’s:

  • An e-mail,
  • A sales page,
  • A landing page,
  • A social networks ad, or
  • A web page,

… you start describing your reader’s inmost, darkest, most pervasive pain to them. You hold up a really undesirable mirror.

Utilizing words, you continue to poke them all over it hurts. Slowly, they keep in mind why they need to change, take action, or just make a different choice.

And after that, you’re their best friend. You provide them a solution that actually works, without being pushy, scammy, or salesy.

Now, numerous business owners will inform you that what they want is for quality leads to open their wallets and purchase. The fact is that copywriting is about trading something far more important.

Something that’s almost a scarce resource.

Which’s attention.

With numerous options, offers, products, services, and opportunities, the only possible method for your prospects and readers to trust you, purchase from you, and remain faithful to you is through maintaining their attention.

And absolutely nothing grabs attention on the Internet like copy and material.

Plainly, everybody can utilize a reliable method to master high-converting copy.

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What is Copywriting Secrets?

The Copywriting Secrets book is not written by Russell Brunson– even though it looks similar to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the new edition of Traffic Secrets).

Rather, Copywriting Secrets is a book that uses the really formulas it’s attempting to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.

Here’s an example of a sales letter, throughout a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, nobody said that looking lovely became part of copywriting tricks. Instead, the book shows you book how to use the power of words to:.

Get more clicks,.

Gain more presence,.

Draw in more leads,.

Make more subscribers, and.

Land more sales online.

A lot of copywriting books try to teach you how to “write great copy.”.

Except that each time you try, your words fail to persuade anybody to purchase– except possibly your mother and a couple of loyal pals.

However the book shares with you the best secret about copywriting (and it doesn’t matter what you offer).

Focus:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You don’t compose copy– you assemble it.

According to the legendary advertiser, Eugene Schwartz, when you’re producing copy:.

” You are working with a series of building blocks, you are putting the structure obstructs together, and then you are putting them in specific structures.

Does this noise familiar?

If not, read that quote once again.

Think of another principle in marketing that counts on strategic positioning, foundation, and the sensible, stepwise journey that guides a possibility from start to finish.

The finish being a sale.

Sales funnels.

Which indicates that sales funnels and sales copy abilities go hand-in-hand. Learn one and you’ll enhance the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 proven copywriting solutions to assist you become a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll find out to utilize the power of words to get individuals to act in such a smooth and natural method, your potential customers won’t even recognize they’re being convinced.

Hint: One of the primary copywriting secrets, says Jim Edwards, is to make sales copy “disappear.”.

As the Copywriting Secrets book tagline says,.

” … no matter what you offer or who you offer it to!”.

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Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.

Jim. Sales Copy.

Duration.

You might have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software application from the developers of ClickFunnels.

Russell is smart– he understands his lane or area of knowledge depends on helping entrepreneurs make benefit from funnel building.

Russell Brunson Top Down Selling Method

Russel Brunson Copywriting Secrets Book.

Jim Edwards is the self-taught, go-to master for success with sales copy. Just take a look at his credentials:.

He’s the founder and owner of a direct action marketing firm.

He dedicates hundreds of hours every year to coaching individually business owners in the Funnel Scripts community.

He’s a best-selling author who has actually been operating online given that he first began offering e-books online in 1997! (does anybody even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up noises?).

He’s launched several deals for his own products and those of others using sales letters that have generated him $2.5 million and $3 million in revenue.

He’s been featured in the New York Times, Entrepreneur Magazine, and multiple other leading publications for his copywriting proficiency.

Best of all, he utilized his self-taught copywriting abilities to make millions– the sort of money responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off house in 18 months.

Yes, you read that right.

If this isn’t the best guy to provide you extensive training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Before we get into the full review, I want to let you know that the Copywriting Secrets book is not the very same product as the Funnel Scripts software tool.

Funnel Scripts is a done-for-you copy generator that uses your understanding of your customers and details of your offer to produce high-converting copy for your funnels, ads, blog sites, email newsletters, and more.

Which can conserve you an enormous quantity of time. It’s the best alternative to keeping an internal copywriter or developing copy from scratch.

A lot of the formulas that power Funnel Scripts are checked out even more in the Sales Story Secrets upsell (I’ll inform you more about that later on in my evaluation).

They may seem comparable due to the fact that Jim Edwards worked on both– however that must just show how powerful his ability as a copy developer truly is.

The Copywriting Secrets book, on the other hand, will offer you whatever you need to tailor, tweak, and best conversion copy.

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Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is all about persuasion with words, right?

Well, there are many “secrets” to persuading individuals– and, frequently, you need to use a mix of sales letters and sales copy formulas.

Copywriting Secrets Book Review

Russell Brunson Top Down Selling Method

These insights and secrets interact so you can utilize the formulas to construct persuasion gradually. Some examples in the book include:.

The “Love me. Dislike me. There’s no cash in the center!” strategy. Your words ought to generate extremely strong emotions from individuals and force them to make a decision about you personally– it’s one of the most lucrative things your copy can do! (page 181).

Learn how to make more on each prospect, which is perfect for a sales funnel, using the “give them a shovel … then sell them a bulldozer” technique for make more on each (page 179).

How to take a blank screen and transform that blinking cursor into an ended up piece of sales copy FAST. It’s a method so effective, you can utilize it to break through writer’s block (page 168).

A 13-step sales message formula that reveals you how to quickly encourage clients to make a purchase choice, utilizing deeply deep-rooted psychological triggers (page 143-158).

Speak in the voice of your client and find the “magic” words clients utilize to explain what they want to purchase (page 104).

8 specific places online that will reveal you the precise triggers inspiring your potential consumers and getting them to spend their money. You can utilize this to position your own product, service, training, software (page 69-71).

How to rapidly put together the “foundation” of sales copy that create a “little city of desire” for your potential customers and consumers (page 79).

The “Yellow Brick Road” Formula, another best formula for funnels, that leads people on a journey towards ultimately buying from you (page 178).

It gets sort of overwhelming reading about the sheer quantity of details Jim Edwards loads in a simple book when you inspect out the sales page for the Copywriting Secrets book.

So I’ve broken down his deliverables into five basic sections. I’ll quickly summarize what you ought to expect in each section of the Copywriting Secrets book.

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1. Copywriting Mindset Secrets.

Jim Edwards begins this area showing you how to cultivate the copywriting frame of mind, as he calls it. You’ll get a crash course on:.

All the hallmarks of high-performing copywriting.

How to develop the practice.

How to approach nearly every piece of material you see from now on utilizing a copywriter’s perspective on persuasion.

2. Sales Formula/Letter Secrets.

This is where the rubber fulfills the road. It’s not simply that terrific copywriting leaves clues. It’s that great copy can always be plugged in and “developed” using formulas– and these work no matter what you sell. This area exposes formulas and design templates for sales, e-mails, and ads letters which have never stopped working.

3. Make ‘Em Thirsty Secrets.

The secret to selling through emails, sales, and ads letters? As Jim Edwards says, “Make ’em thirsty!” Simply put, you want to tickle those levers so they’ll purchase faster. And the very best way to do that through copywriting is to utilize 4 basic sales stories.

The stories make your prospects “thirsty,” and your copywriting will assist individuals to the beverage. This is a proven pattern for success with copywriting.

4. Offer Without Selling Secrets.

Remember that one of the very best copywriting tricks is to make it appear you’re not selling at all. This is the area that helps you master and embed those secret “stealth closes.”.

Remember Columbo, well-known for “playing dumb,” while covertly determining the truth? Well, Jim Edwards shows you how to utilize this section of the Copywriting Secrets book to give your customers value and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Don’t be tricked by the name of this area in the Copywriting Secrets book. It’s not optional. Copywriting is only as good as the quantity of tweaking and refining you do. Frequently, you can utilize information to guide your choices.

But you can likewise use the feedback to plug into a few proven methods for enhancing your sales, ads, and e-mails letters. That’s what this section of the Copywriting Secrets book is everything about.

How to Get the Copywriting Secrets Book.

There are several ways to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the most inexpensive is to head straight to the Copywriting Secrets book sales page.

Here, Jim sells the Copywriting Secrets book using the tried-and-true Free plus Shipping Cost offer. This suggests that you’ll get the book free of charge as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else on the planet.

Jim also makes you a distinct pledge. You can ask for a refund and you don’t have to send the book back if you don’t like it. You basically get free shipping for the Copywriting Secrets book.

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Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook variation of the Copywriting Secrets book, all you require to do is grab the initial deal. The audio version will appear as a “Special Offer” before you finish your purchase of the Copywriting Secrets book.

The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you create the best stories that will encourage your audience, no matter what you sell.

sales story secrets.

When you’re ready to get even more thorough with finding out copywriting tricks for any market, this is the book you want on your side.

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Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a genuine kahuna of a book– and I’m not going to lie. I still have not used every single strategy in Copywriting Secrets.

What I understand for sure, though, is that each time I take a seat to compose any of my marketing products, sales pages, advertisements, e-mails, and even social media posts, I initially thumb through my Copywriting Secrets book.

And I anticipate I’ll be doing that until I end up being a master copywriter. What about you?

Get a FREE copy of Copywriting Secrets.