Russell Brunson Todd Dickerson Dylan Jones

Copywriting Secrets Review: Should You Get A FREE Copy?

8 out of 10 individuals only read headlines.

Visitors to your site only read 20% of the material you compose.

People just check out the first two words on a line– normally, they miss out on the 3rd word.

It’s numbers like this that make you believe you should hire a copywriter.

Then you find out about the expenses of employing a copywriter to get more clicks:

Russell Brunson Todd Dickerson Dylan Jones

Summary: Copywriting Secrets is a basic and powerful book that will teach you how to get more clicks, gain more visibility, bring in more leads, make more customers, and and land more sales online.

Excellent freelance copywriters charge up to $250 per hour

Scammy ones will tell you that “all you actually need to make sales is fantastic sales copy” (lies).

75% of visitors to a site take notice of the general quality of the copy, however, and they’ll avoid working with a business that does not have professional and tidy copy.

Realities like these make you wonder if it’s all truly worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about reliable copywriting.

No beginner copywriter understands what works. They only learn what works after they go through some trial and error, get some genuine data around where customers are leaving and where they’re spending the most time, and improve the copy based on the outcomes.

If they do not understand what works, how can they assist you make more sales?

It’s “basic.”

All you require are:

Copy formulas that help you write sales copy and then hook these transformative words into the larger structure of your sales page.

A specific understanding of who your perfect customers are, what their biggest “pains” are, and where they presently live.

Particular, trustworthy, and consistent “power” words that harness effective, mental and psychological triggers that assist people to buy your product or services.

Which’s exactly what Copywriting Secrets, a essential and effective book for anybody who wishes to generate income using ads, e-mails, sales letters, teaches you to do.

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What is Copywriting and Why Does it Matter?

When I say that everyone can use Copywriting Secrets, it’s not an exaggeration.

When it comes to inspiring people to purchase, it’s a testimony to the power of words. When you need to offer anything online, it’s likewise a clear acknowledgement of just how crucial content marketing has become.

The majority of people hear “copywriting” and they think they’re speaking to someone who practices copyright law.

However copywriting is nowhere as dry, arcane, or wordy as legalese. In fact, if you’re doing it right, you must be interacting details to your leads at a third-grade reading level.

That indicates you worth your potential customers’ time and you wish to provide access to your deal as clearly and tactically as possible.

Now, the “method” part of copywriting tricks originates from knowing which buttons to push when you’re writing ad copy or how to inform a sales story that guides a customer from being unaware about how to solve an issue to totally gung-ho about your solution.

In my experience, copywriting is simpler: It’s like being someone’s best good friend and their worst enemy all on one page.

Think of it in this manner:.

Whether it’s:

  • An email,
  • A sales page,
  • A landing page,
  • A social media advertisement, or
  • A web page,

… you start describing your reader’s inmost, darkest, most pervasive pain to them. You hold up an extremely undesirable mirror.

Then, using words, you continue to poke them everywhere it hurts. Gradually, they remember why they need to alter, act, or just make a various decision.

And then, you’re their best friend. You provide them a service that in fact works, without being pushy, scammy, or salesy.

Now, many entrepreneurs will tell you that what they desire is for quality results in open their wallets and buy. But the truth is that copywriting is about trading something much more important.

Something that’s practically a limited resource.

And that’s attention.

With numerous services, offers, services, chances, and products, the only possible method for your potential customers and readers to trust you, buy from you, and remain faithful to you is through keeping their attention.

And absolutely nothing grabs attention on the Internet like copy and content.

Plainly, everyone can utilize a reliable way to master high-converting copy.

Get a FREE copy of Copywriting Secrets.

What is Copywriting Secrets?

The Copywriting Secrets book is not written by Russell Brunson– although it looks similar to the DotCom Secrets book (a trilogy including Expert Secrets and the brand-new edition of Traffic Secrets).

Instead, Copywriting Secrets is a book that uses the very formulas it’s attempting to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.

Here’s an example of a sales letter, across a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, no one stated that looking gorgeous was part of copywriting tricks. Instead, the book reveals you book how to use the power of words to:.

Get more clicks,.

Gain more exposure,.

Attract more leads,.

Earn more subscribers, and.

Land more sales online.

The majority of copywriting books try to teach you how to “compose terrific copy.”.

Except that every time you attempt, your words fail to convince anybody to buy– except perhaps your mama and a couple of devoted friends.

But the book show you the best secret about copywriting (and it doesn’t matter what you sell).

Pay attention:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You do not compose copy– you assemble it.

According to the legendary advertiser, Eugene Schwartz, when you’re developing copy:.

” You are dealing with a series of building blocks, you are putting the building blocks together, and after that you are putting them in particular structures. [Your words are] developing a little city of desire for your person to live and come in.”.

Does this noise familiar?

If not, read that quote once again.

Think of another principle in marketing that counts on strategic positioning, building blocks, and the rational, step-by-step journey that guides a prospect from start to finish.

The finish being a sale.

Sales funnels.

Which implies that sales funnels and sales copy skills go together. Learn one and you’ll enhance the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 proven copywriting solutions to assist you end up being a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll discover to utilize the power of words to get individuals to take action in such a natural and smooth method, your potential customers will not even realize they’re being persuaded.

Hint: One of the primary copywriting secrets, says Jim Edwards, is to make sales copy “disappear.”.

As the Copywriting Secrets book tagline says,.

” … no matter what you sell or who you sell it to!”.

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Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason that it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.

Jim. Knows. Great. Sales Copy.

Duration.

You may have seen him collaborating with Russell Brunson on Funnel Scripts, the copywriting software application from the developers of ClickFunnels.

Russell is wise– he knows his lane or area of knowledge depends on assisting entrepreneurs make profits from funnel structure.

Russell Brunson Todd Dickerson Dylan Jones

Russel Brunson Copywriting Secrets Book.

But Jim Edwards is the self-taught, go-to guru for success with sales copy. Simply take a look at his credentials:.

He’s the founder and owner of a direct response marketing firm.

He devotes numerous hours every year to coaching one-on-one entrepreneur in the Funnel Scripts community.

He’s a best-selling author who has been running online because he initially started offering e-books online in 1997! (does anyone even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up noises?).

He’s launched numerous deals for his own items and those of others utilizing sales letters that have produced him $2.5 million and $3 million in profits.

He’s been included in the New York Times, Entrepreneur Magazine, and multiple other leading publications for his copywriting competence.

Most importantly, he used his self-taught copywriting abilities to earn millions– the type of money responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off home in 18 months.

Yes, you read that right.

If this isn’t the best man to give you thorough training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Before we enter the full review, I wish to let you know that the Copywriting Secrets book is not the exact same product as the Funnel Scripts software application tool.

Funnel Scripts is a done-for-you copy generator that utilizes your understanding of your clients and information of your offer to develop high-converting copy for your funnels, ads, blog sites, e-mail newsletters, and more.

And that can save you a huge quantity of time. It’s the ideal alternative to keeping an internal copywriter or producing copy from scratch.

In fact, a great deal of the formulas that power Funnel Scripts are explored further in the Sales Story Secrets upsell (I’ll tell you more about that later on in my evaluation).

They might appear similar due to the fact that Jim Edwards worked on both– but that ought to just show how powerful his capability as a copy developer genuinely is.

The Copywriting Secrets book, on the other hand, will provide you everything you need to customize, modify, and ideal conversion copy.

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Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is everything about persuasion with words, right?

Well, there are numerous “tricks” to persuading people– and, frequently, you have to use a mix of sales letters and sales copy solutions.

Copywriting Secrets Book Review

Russell Brunson Todd Dickerson Dylan Jones

These tricks and insights collaborate so you can utilize the formulas to build persuasion over time. Some examples in the book include:.

The “Love me. Your words should elicit really strong feelings from people and force them to make a choice about you personally– it’s one of the most profitable things your copy can do! (page 181).

Find out how to make more on each prospect, which is best for a sales funnel, utilizing the “provide a shovel … then sell them a bulldozer” method for make more on each (page 179).

How to take a blank screen and transform that blinking cursor into a completed piece of sales copy FAST. It’s a technique so powerful, you can utilize it to break through writer’s block (page 168).

A 13-step sales message formula that reveals you how to immediately convince clients to buy choice, utilizing deeply ingrained mental triggers (page 143-158).

Speak in the voice of your customer and find the “magic” words customers use to explain what they want to buy (page 104).

8 specific locations online that will show you the exact triggers motivating your potential consumers and getting them to spend their money. You can utilize this to place your own product, service, training, software application (page 69-71).

How to rapidly assemble the “foundation” of sales copy that develop a “little city of desire” for your potential customers and customers (page 79).

The “Yellow Brick Road” Formula, another perfect formula for funnels, that leads people on a journey towards eventually buying from you (page 178).

When you have a look at the sales page for the Copywriting Secrets book, it gets sort of overwhelming reading about the sheer amount of information Jim Edwards crams in a simple book.

I’ve broken down his deliverables into 5 basic sections. I’ll quickly summarize what you must anticipate in each area of the Copywriting Secrets book.

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1. Copywriting Mindset Secrets.

Jim Edwards starts this section showing you how to cultivate the copywriting mindset, as he calls it. You’ll get a refresher course on:.

All the trademarks of high-performing copywriting.

How to establish the practice.

How to approach almost every piece of content you see from now on using a copywriter’s viewpoint on persuasion.

2. Sales Formula/Letter Secrets.

It’s not simply that fantastic copywriting leaves clues. This area exposes solutions and design templates for e-mails, sales, and ads letters which have actually never ever failed.

3. Make ‘Em Thirsty Secrets.

The secret to offering through sales, emails, and advertisements letters? As Jim Edwards states, “Make ’em thirsty!” To put it simply, you wish to tickle those levers so they’ll purchase much faster. And the very best way to do that through copywriting is to utilize four standard sales stories.

The stories make your potential customers “thirsty,” and your copywriting will direct individuals to the beverage. This is a tested pattern for success with copywriting.

4. Offer Without Selling Secrets.

Keep in mind that among the best copywriting secrets is to make it appear you’re not selling at all. This is the area that assists you master and embed those secret “stealth closes.”.

Remember Columbo, famous for “playing dumb,” while privately determining the reality? Well, Jim Edwards shows you how to utilize this area of the Copywriting Secrets book to give your consumers worth and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Don’t be tricked by the name of this area in the Copywriting Secrets book. It’s not optional. Copywriting is only as good as the quantity of tweaking and refining you do. Typically, you can utilize data to assist your decisions.

You can likewise utilize the feedback to plug into a couple of tested techniques for improving your emails, sales, and advertisements letters. That’s what this section of the Copywriting Secrets book is all about.

How to Get the Copywriting Secrets Book.

There are several methods to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the most affordable is to head straight to the Copywriting Secrets book sales page.

Here, Jim sells the Copywriting Secrets book using the reliable Free plus Shipping Cost deal. This implies that you’ll get the book for free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.

Jim also makes you a special pledge. You can ask for a refund and you don’t have to send the book back if you don’t like it. You essentially secure free shipping for the Copywriting Secrets book.

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Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook variation of the Copywriting Secrets book, all you need to do is grab the initial deal. The audio version will appear as a “Special Offer” before you finish your purchase of the Copywriting Secrets book.

The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you produce the ideal stories that will encourage your audience, no matter what you offer.

sales story secrets.

When you’re all set to get even more extensive with finding out copywriting tricks for any industry, this is the book you desire on your side.

Get a FREE copy of Copywriting Secrets.

Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a real kahuna of a book– and I’m not going to lie. I still have not used every single method in Copywriting Secrets.

What I understand for sure, though, is that each time I take a seat to write any of my marketing products, sales pages, ads, emails, and even social networks posts, I initially thumb through my Copywriting Secrets book.

And I anticipate I’ll be doing that up until I end up being a master copywriter. What about you?

Get a FREE copy of Copywriting Secrets.