Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 individuals only read headings.
Visitors to your site just read 20% of the content you write.
Individuals only check out the first 2 words on a line– normally, they miss the 3rd word.
It’s numbers like this that make you believe you should employ a copywriter.
But then you discover the costs of working with a copywriter to get more clicks:
Summary: Copywriting Secrets is a effective and fundamental book that will teach you how to get more clicks, acquire more presence, bring in more leads, earn more subscribers, and and land more sales online.
Excellent freelance copywriters charge up to $250 per hour
Scammy ones will tell you that “all you actually need to make sales is great sales copy” (lies).
75% of visitors to a website pay attention to the total quality of the copy, though, and they’ll prevent doing business with a company that does not have tidy and expert copy.
Facts like these make you question if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about effective copywriting.
No novice copywriter knows what works. They just discover what works after they go through some experimentation, get some real information around where consumers are leaving and where they’re investing the most time, and fine-tune the copy based on the results.
If they don’t know what works, how can they help you make more sales?
All you require are:
Copy solutions that help you compose sales copy and then hook these transformative words into the bigger structure of your sales page.
A precise understanding of who your perfect customers are, what their greatest “discomforts” are, and where they currently live.
Particular, reputable, and consistent “power” words that harness effective, mental and emotional triggers that assist people to purchase your services and products.
Which’s exactly what Copywriting Secrets, a powerful and fundamental book for anyone who wants to make money utilizing ads, e-mails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
It’s not an exaggeration when I state that everybody can utilize Copywriting Secrets.
It’s a testimony to the power of words when it comes to inspiring people to purchase. It’s likewise a clear acknowledgement of simply how crucial content marketing has ended up being when you require to sell anything online.
The majority of people hear “copywriting” and they believe they’re talking to someone who practices copyright law.
Copywriting is nowhere as dry, arcane, or long-winded as legalese. If you’re doing it right, you should be communicating info to your leads at a third-grade reading level.
That indicates you value your potential customers’ time and you want to provide access to your deal as plainly and tactically as possible.
Now, the “strategy” part of copywriting secrets originates from understanding which buttons to press when you’re composing advertisement copy or how to inform a sales story that guides a customer from being unaware about how to fix a problem to totally gung-ho about your service.
In my experience, copywriting is easier: It’s like being someone’s best good friend and their worst enemy all on one page.
Consider it this way:.
- An email,
- A sales page,
- A landing page,
- A social media ad, or
- A websites,
… you begin describing your reader’s deepest, darkest, most prevalent discomfort to them. You hold up an extremely unpleasant mirror.
Then, utilizing words, you continue to poke them everywhere it harms. Gradually, they keep in mind why they require to alter, act, or merely make a various choice.
And after that, you’re their friend. You provide them a service that actually works, without being pushy, scammy, or salesy.
Now, lots of business owners will inform you that what they desire is for quality leads to open their wallets and buy. But the fact is that copywriting has to do with trading something even more important.
Something that’s practically a scarce resource.
And that’s attention.
With many options, deals, services, products, and chances, the only possible way for your readers and potential customers to trust you, buy from you, and remain devoted to you is through keeping their attention.
And nothing grabs attention on the Internet like copy and content.
Clearly, everyone can utilize a reliable way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– although it looks similar to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the new edition of Traffic Secrets).
Instead, Copywriting Secrets is a book that utilizes the extremely solutions it’s trying to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.
Here’s an example of a sales letter, across a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one stated that looking beautiful became part of copywriting tricks. Instead, the book reveals you book how to utilize the power of words to:.
Get more clicks,.
Gain more presence,.
Attract more leads,.
Earn more customers, and.
Land more sales online.
Most copywriting books attempt to teach you how to “write excellent copy.”.
Except that every time you attempt, your words stop working to persuade anyone to buy– except possibly your mama and a couple of loyal good friends.
But the book shares with you the best secret about copywriting (and it doesn’t matter what you offer).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You do not write copy– you assemble it.
According to the legendary marketer, Eugene Schwartz, when you’re producing copy:.
” You are working with a series of foundation, you are putting the foundation together, and then you are putting them in specific structures. [Your words are] constructing a little city of desire for your individual to live and come in.”.
Does this sound familiar?
If not, checked out that quote once again.
Think of another principle in marketing that counts on tactical placement, building blocks, and the rational, step-by-step journey that guides a possibility from start to finish.
The surface being a sale.
Which implies that sales funnels and sales copy skills go hand-in-hand. Learn one and you’ll boost the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 tested copywriting formulas to assist you become a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll find out to utilize the power of words to get people to act in such a seamless and natural way, your prospects will not even recognize they’re being encouraged.
Tip: One of the main copywriting tricks, says Jim Edwards, is to make sales copy “vanish.”.
As the Copywriting Secrets book tagline says,.
” … no matter what you sell or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason that it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.
Jim. Sales Copy.
You may have seen him collaborating with Russell Brunson on Funnel Scripts, the copywriting software from the developers of ClickFunnels.
Russell is sensible– he understands his lane or location of proficiency depends on assisting entrepreneurs make make money from funnel structure.
Russel Brunson Copywriting Secrets Book.
Jim Edwards is the self-taught, go-to master for success with sales copy. Simply have a look at his qualifications:.
He’s the creator and owner of a direct response marketing firm.
He commits numerous hours every year to coaching one-on-one business owners in the Funnel Scripts community.
He’s a best-selling author who has actually been running online given that he initially began selling e-books online in 1997! (does anyone even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up sounds?).
He’s launched several deals for his own items and those of others utilizing sales letters that have actually generated him $2.5 million and $3 million in profits.
He’s been featured in the New York Times, Entrepreneur Magazine, and several other leading publications for his copywriting knowledge.
Best of all, he used his self-taught copywriting abilities to earn millions– the kind of cash responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off home in 18 months.
Yes, you read that.
So if this isn’t the ideal man to offer you extensive training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we get into the complete review, I wish to let you understand that the Copywriting Secrets book is not the exact same item as the Funnel Scripts software application tool.
Funnel Scripts is a done-for-you copy generator that utilizes your understanding of your clients and information of your deal to create high-converting copy for your funnels, advertisements, blog sites, email newsletters, and more.
And that can save you a huge amount of time. It’s the perfect alternative to producing or keeping an internal copywriter copy from scratch.
In fact, a lot of the formulas that power Funnel Scripts are checked out further in the Sales Story Secrets upsell (I’ll tell you more about that later on in my evaluation).
They may seem similar since Jim Edwards dealt with both– but that should simply show how powerful his capability as a copy creator really is.
The Copywriting Secrets book, on the other hand, will provide you whatever you require to tailor, tweak, and perfect conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words?
Well, there are many “tricks” to convincing individuals– and, frequently, you have to utilize a mix of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These insights and tricks work together so you can use the formulas to build persuasion with time. Some examples in the book include:.
The “Love me. Your words need to elicit extremely strong feelings from people and require them to make a decision about you personally– it’s one of the most lucrative things your copy can do! (page 181).
Learn how to make more on each possibility, which is ideal for a sales funnel, utilizing the “provide a shovel … then sell them a bulldozer” approach for make more on each (page 179).
How to take a blank screen and change that blinking cursor into a completed piece of sales copy FAST. It’s a method so effective, you can use it to break through author’s block (page 168).
A 13-step sales message formula that shows you how to immediately encourage consumers to make a purchase decision, using deeply deep-rooted psychological triggers (page 143-158).
Speak in the voice of your client and discover the “magic” words consumers utilize to explain what they want to buy (page 104).
8 specific places online that will show you the specific triggers inspiring your possible clients and getting them to invest their cash. You can utilize this to place your own item, service, training, software (page 69-71).
How to quickly assemble the “building blocks” of sales copy that develop a “little city of desire” for your prospects and consumers (page 79).
The “Yellow Brick Road” Formula, another perfect formula for funnels, that leads people on a journey towards ultimately buying from you (page 178).
When you take a look at the sales page for the Copywriting Secrets book, it gets sort of overwhelming reading about the sheer quantity of details Jim Edwards packs in a simple book.
So I’ve broken down his deliverables into 5 basic sections. I’ll rapidly summarize what you ought to anticipate in each section of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards begins this section showing you how to cultivate the copywriting mindset, as he calls it. You’ll get a refresher course on:.
All the trademarks of high-performing copywriting.
How to develop the practice.
How to approach nearly every piece of material you see from now on utilizing a copywriter’s perspective on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber fulfills the road. It’s not just that excellent copywriting leaves hints. It’s that terrific copy can constantly be plugged in and “built” utilizing formulas– and these work no matter what you sell. This section reveals solutions and design templates for emails, ads, and sales letters which have never failed.
3. Make ‘Em Thirsty Secrets.
The secret to selling through sales, advertisements, and emails letters? As Jim Edwards says, “Make ’em thirsty!” To put it simply, you wish to tickle those levers so they’ll purchase quicker. And the best method to do that through copywriting is to use four standard sales stories.
The stories make your potential customers “thirsty,” and your copywriting will direct people to the drink. This is a tested pattern for success with copywriting.
4. Offer Without Selling Secrets.
Keep in mind that among the very best copywriting secrets is to make it appear you’re not selling at all. This is the area that helps you master and embed those secret “stealth closes.”.
Remember Columbo, popular for “playing dumb,” while privately determining the fact? Well, Jim Edwards shows you how to utilize this area of the Copywriting Secrets book to offer your customers value and close without pressure.
5. Copy Polishing Secrets.
Don’t be fooled by the name of this area in the Copywriting Secrets book. It’s not optional. Copywriting is just as good as the quantity of tweaking and refining you do. Typically, you can utilize data to assist your choices.
You can also use the feedback to plug into a couple of tested approaches for improving your e-mails, advertisements, and sales letters. That’s what this area of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are a number of ways to get Jim Edwards’ Copywriting Secrets book in your hands. Maybe the most inexpensive is to head straight to the Copywriting Secrets book sales page.
Here, Jim offers the Copywriting Secrets book using the reliable Free plus Shipping Cost offer. This suggests that you’ll get the book free of charge as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.
Jim likewise makes you an unique guarantee. If you do not like it, you can ask for a refund and you do not need to send out the book back. You essentially get free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook variation of the Copywriting Secrets book, all you need to do is grab the original deal. The audio version will appear as a “Special Offer” before you finish your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you produce the right stories that will motivate your audience, no matter what you offer.
sales story secrets.
When you’re all set to get even more thorough with discovering copywriting tricks for any industry, this is the book you want on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still have not utilized every strategy in Copywriting Secrets.
What I know for sure, however, is that each time I sit down to write any of my marketing materials, sales pages, ads, e-mails, and even social networks posts, I first thumb through my Copywriting Secrets book.
And I expect I’ll be doing that until I become a master copywriter. What about you?