Copywriting Secrets Review: Should You Get A FREE Copy?
Eight out of 10 people just check out headings.
Visitors to your site only read 20% of the material you write.
People just read the first two words on a line– typically, they miss the third word.
It’s numbers like this that make you believe you must work with a copywriter.
Then you find out about the expenses of working with a copywriter to get more clicks:
Summary: Copywriting Secrets is a fundamental and effective book that will teach you how to get more clicks, get more visibility, draw in more leads, earn more customers, and and land more sales online.
Excellent freelance copywriters charge up to $250 per hour
Scammy ones will tell you that “all you really require to make sales is great sales copy” (lies).
75% of visitors to a website pay attention to the total quality of the copy, however, and they’ll prevent doing business with a company that does not have professional and tidy copy.
Facts like these make you question if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about effective copywriting.
No newbie copywriter understands what works. They just find out what works after they go through some trial and error, acquire some genuine information around where consumers are leaving and where they’re spending the most time, and fine-tune the copy based upon the outcomes.
So if they do not understand what works, how can they help you make more sales?
All you require are:
Copy formulas that help you compose sales copy and then hook these transformative words into the larger structure of your sales page.
An exact understanding of who your perfect clients are, what their biggest “discomforts” are, and where they presently live.
Specific, trusted, and constant “power” words that harness effective, psychological and mental triggers that guide individuals to purchase your product or services.
Which’s exactly what Copywriting Secrets, a effective and essential book for anyone who wishes to make money using ads, e-mails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
It’s not an exaggeration when I state that everyone can utilize Copywriting Secrets.
It’s a testimony to the power of words when it concerns encouraging people to purchase. It’s likewise a clear acknowledgement of simply how important content marketing has actually become when you need to offer anything online.
The majority of people hear “copywriting” and they believe they’re speaking with someone who practices copyright law.
However copywriting is no place as dry, arcane, or verbose as legalese. In fact, if you’re doing it right, you should be interacting details to your leads at a third-grade reading level.
That suggests you value your prospects’ time and you wish to give them access to your offer as clearly and strategically as possible.
Now, the “technique” part of copywriting tricks comes from knowing which buttons to press when you’re writing advertisement copy or how to inform a sales story that guides a customer from being unaware about how to resolve an issue to completely gung-ho about your option.
In my experience, copywriting is easier: It’s like being somebody’s best good friend and their worst opponent all on one page.
Think about it in this manner:.
- An e-mail,
- A sales page,
- A landing page,
- A social networks advertisement, or
- A websites,
… you start off explaining your reader’s inmost, darkest, most prevalent discomfort to them. You hold up a really unpleasant mirror.
Then, using words, you continue to poke them all over it injures. Slowly, they keep in mind why they require to alter, do something about it, or simply make a different choice.
And after that, you’re their buddy. You offer them a solution that actually works, without being pushy, scammy, or salesy.
Now, numerous business owners will inform you that what they desire is for quality leads to open their wallets and buy. But the truth is that copywriting has to do with trading something far more important.
Something that’s practically a limited resource.
With numerous solutions, deals, services, opportunities, and items, the only possible way for your readers and prospects to trust you, buy from you, and stay loyal to you is through keeping their attention.
And absolutely nothing grabs attention on the Internet like copy and content.
Clearly, everybody can use a trustworthy method to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– even though it looks comparable to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the brand-new edition of Traffic Secrets).
Instead, Copywriting Secrets is a book that utilizes the very solutions it’s trying to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one stated that looking gorgeous belonged to copywriting tricks. Instead, the book shows you book how to use the power of words to:.
Get more clicks,.
Gain more visibility,.
Draw in more leads,.
Make more subscribers, and.
Land more sales online.
A lot of copywriting books attempt to teach you how to “write terrific copy.”.
Except that each time you try, your words fail to encourage anybody to buy– except possibly your mommy and a few loyal good friends.
The book shares with you the greatest secret about copywriting (and it doesn’t matter what you sell).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You do not compose copy– you assemble it.
According to the famous marketer, Eugene Schwartz, when you’re creating copy:.
” You are working with a series of building blocks, you are putting the building blocks together, and then you are putting them in particular structures. [Your words are] developing a little city of desire for your individual to come and live in.”.
Does this sound familiar?
If not, read that quote again.
Think about another principle in marketing that relies on tactical positioning, building blocks, and the rational, step-by-step journey that guides a possibility from start to finish.
The finish being a sale.
Which means that sales funnels and sales copy abilities go together. Find out one and you’ll improve the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 tested copywriting solutions to help you end up being a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll learn to utilize the power of words to get people to do something about it in such a natural and seamless method, your prospects will not even understand they’re being persuaded.
Hint: One of the main copywriting secrets, says Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you offer or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason why it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You might have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software application from the creators of ClickFunnels.
Russell is sensible– he understands his lane or location of expertise depends on assisting entrepreneurs make benefit from funnel structure.
Russel Brunson Copywriting Secrets Book.
But Jim Edwards is the self-taught, go-to expert for success with sales copy. Just take a look at his qualifications:.
He’s the founder and owner of a direct response marketing firm.
He commits hundreds of hours every year to coaching individually business owners in the Funnel Scripts neighborhood.
He’s a very popular author who has been running online because he first started selling e-books online in 1997! (does anybody even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up sounds?).
He’s introduced multiple offers for his own items and those of others utilizing sales letters that have produced him $2.5 million and $3 million in revenue.
He’s been featured in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting knowledge.
Most importantly, he utilized his self-taught copywriting abilities to earn millions– the type of cash responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off house in 18 months.
Yes, you check out that.
If this isn’t the best person to give you in-depth training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we enter the complete review, I wish to let you know that the Copywriting Secrets book is not the very same product as the Funnel Scripts software application tool.
Funnel Scripts is a done-for-you copy generator that utilizes your understanding of your clients and details of your offer to develop high-converting copy for your funnels, advertisements, blog sites, e-mail newsletters, and more.
And that can conserve you a massive amount of time. It’s the ideal alternative to keeping an in-house copywriter or developing copy from scratch.
In fact, a lot of the formulas that power Funnel Scripts are checked out further in the Sales Story Secrets upsell (I’ll tell you more about that later in my review).
They might seem similar since Jim Edwards dealt with both– but that need to just show how effective his capability as a copy creator really is.
The Copywriting Secrets book, on the other hand, will provide you whatever you need to personalize, tweak, and ideal conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words, right?
Well, there are numerous “tricks” to persuading individuals– and, often, you need to use a mix of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These secrets and insights collaborate so you can use the formulas to construct persuasion in time. Some examples in the book consist of:.
The “Love me. Your words should generate really strong feelings from individuals and require them to make a decision about you personally– it’s one of the most successful things your copy can do! (page 181).
Learn how to make more on each possibility, which is perfect for a sales funnel, using the “give them a shovel … then offer them a bulldozer” technique for make more on each (page 179).
How to take a blank screen and change that blinking cursor into an ended up piece of sales copy FAST. It’s a technique so powerful, you can use it to break through author’s block (page 168).
A 13-step sales message formula that shows you how to instantly encourage customers to buy decision, using deeply deep-rooted mental triggers (page 143-158).
Speak in the voice of your consumer and find the “magic” words customers utilize to describe what they want to purchase (page 104).
8 particular places online that will show you the precise triggers motivating your potential clients and getting them to spend their money. You can utilize this to place your own item, service, coaching, software (page 69-71).
How to rapidly put together the “foundation” of sales copy that produce a “little city of desire” for your prospects and consumers (page 79).
The “Yellow Brick Road” Formula, another ideal formula for funnels, that leads people on a journey towards eventually purchasing from you (page 178).
When you take a look at the sales page for the Copywriting Secrets book, it gets sort of overwhelming reading about the sheer amount of info Jim Edwards crams in a mere book.
I’ve broken down his deliverables into five basic areas. I’ll quickly summarize what you need to expect in each section of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards starts this section showing you how to cultivate the copywriting mindset, as he calls it. You’ll get a refresher course on:.
All the hallmarks of high-performing copywriting.
How to establish the practice.
How to approach almost every piece of content you see from now on using a copywriter’s point of view on persuasion.
2. Sales Formula/Letter Secrets.
It’s not just that excellent copywriting leaves ideas. This section reveals formulas and design templates for sales, ads, and emails letters which have actually never ever stopped working.
3. Make ‘Em Thirsty Secrets.
The trick to selling through advertisements, sales, and emails letters? And the best way to do that through copywriting is to use four fundamental sales stories.
The stories make your potential customers “thirsty,” and your copywriting will guide people to the beverage. This is a tested pattern for success with copywriting.
4. Sell Without Selling Secrets.
Remember that one of the best copywriting secrets is to make it appear you’re not costing all. This is the section that assists you master and embed those secret “stealth closes.”.
Remember Columbo, famous for “playing dumb,” while privately figuring out the reality? Well, Jim Edwards shows you how to use this section of the Copywriting Secrets book to offer your consumers worth and close without pressure.
5. Copy Polishing Secrets.
Do not be tricked by the name of this section in the Copywriting Secrets book. It’s not optional. Copywriting is just as good as the quantity of tweaking and refining you do. Typically, you can use information to guide your decisions.
But you can also utilize the feedback to plug into a couple of proven techniques for enhancing your advertisements, sales, and e-mails letters. That’s what this section of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are a number of methods to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the most inexpensive is to head directly to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book utilizing the tried-and-true Free plus Shipping Cost deal. This indicates that you’ll get the book for free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else worldwide.
Jim likewise makes you a special pledge. You can ask for a refund and you do not have to send out the book back if you do not like it. You basically secure free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook variation of the Copywriting Secrets book, all you need to do is get the initial deal. The audio variation will pop up as a “Special Offer” prior to you finish your purchase of the Copywriting Secrets book.
The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you create the right stories that will inspire your audience, no matter what you offer.
sales story secrets.
This is the book you desire on your side when you’re all set to get even more in-depth with finding out copywriting tricks for any market.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still haven’t used every strategy in Copywriting Secrets.
What I know for sure, though, is that whenever I sit down to write any of my marketing materials, sales pages, advertisements, e-mails, and even social networks posts, I first thumb through my Copywriting Secrets book.
And I expect I’ll be doing that up until I end up being a master copywriter. What about you?