Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 individuals just check out headlines.
Visitors to your site just checked out 20% of the material you write.
Individuals just check out the first two words on a line– generally, they miss out on the 3rd word.
It’s numbers like this that make you believe you need to employ a copywriter.
Then you discover about the expenses of employing a copywriter to get more clicks:
Summary: Copywriting Secrets is a powerful and basic book that will teach you how to get more clicks, acquire more visibility, bring in more leads, make more customers, and and land more sales online.
Great freelance copywriters charge up to $250 per hour
Scammy ones will tell you that “all you really need to make sales is excellent sales copy” (lies).
75% of visitors to a site take note of the general quality of the copy, though, and they’ll prevent doing business with a company that does not have tidy and expert copy.
Facts like these make you wonder if it’s all truly worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about reliable copywriting.
No newbie copywriter understands what works. They only learn what works after they go through some trial and error, gain some genuine data around where customers are leaving and where they’re spending the most time, and improve the copy based upon the results.
So if they do not understand what works, how can they assist you make more sales?
All you require are:
Copy solutions that assist you write sales copy and after that hook these transformative words into the larger structure of your sales page.
An exact understanding of who your ideal customers are, what their biggest “pains” are, and where they currently live.
Specific, trusted, and consistent “power” words that harness effective, mental and emotional triggers that guide individuals to buy your products and services.
Which’s exactly what Copywriting Secrets, a essential and effective book for anyone who wants to generate income using ads, e-mails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
It’s not an exaggeration when I state that everyone can utilize Copywriting Secrets.
When it comes to encouraging people to purchase, it’s a testimony to the power of words. When you require to offer anything online, it’s also a clear acknowledgement of just how important content marketing has become.
Most people hear “copywriting” and they think they’re talking with somebody who practices copyright law.
But copywriting is no place as dry, arcane, or wordy as legalese. In fact, if you’re doing it right, you should be communicating information to your leads at a third-grade reading level.
That implies you value your prospects’ time and you wish to give them access to your offer as plainly and strategically as possible.
Now, the “strategy” part of copywriting tricks originates from understanding which buttons to push when you’re composing advertisement copy or how to tell a sales story that guides a consumer from being unaware about how to resolve a problem to completely gung-ho about your option.
In my experience, copywriting is simpler: It’s like being somebody’s best pal and their worst opponent all on one page.
Think of it in this manner:.
- An e-mail,
- A sales page,
- A landing page,
- A social media ad, or
- A web page,
… you start describing your reader’s deepest, darkest, most prevalent pain to them. You hold up a very unpleasant mirror.
Then, using words, you continue to poke them all over it hurts. Slowly, they remember why they need to change, act, or merely make a various choice.
And then, you’re their friend. You use them a solution that really works, without being pushy, scammy, or salesy.
Now, numerous business owners will tell you that what they desire is for quality causes open their wallets and buy. However the truth is that copywriting has to do with trading something much more important.
Something that’s nearly a limited resource.
With numerous solutions, deals, services, products, and opportunities, the only possible way for your readers and prospects to trust you, purchase from you, and remain loyal to you is through keeping their attention.
And nothing grabs attention on the Internet like copy and material.
Plainly, everyone can use a reputable method to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– even though it looks similar to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the new edition of Traffic Secrets).
Instead, Copywriting Secrets is a book that uses the very formulas it’s attempting to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, nobody said that looking beautiful was part of copywriting tricks. Instead, the book shows you book how to use the power of words to:.
Get more clicks,.
Gain more presence,.
Draw in more leads,.
Earn more subscribers, and.
Land more sales online.
Many copywriting books attempt to teach you how to “write great copy.”.
Except that every time you attempt, your words stop working to convince anyone to purchase– except perhaps your mother and a few faithful pals.
The book shares with you the biggest secret about copywriting (and it does not matter what you offer).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You do not write copy– you assemble it.
According to the legendary advertiser, Eugene Schwartz, when you’re producing copy:.
” You are working with a series of foundation, you are putting the foundation together, and then you are putting them in certain structures. [Your words are] building a little city of desire for your individual to come and live in.”.
Does this noise familiar?
If not, checked out that quote once again.
Think of another concept in marketing that depends on strategic positioning, building blocks, and the logical, step-by-step journey that guides a possibility from start to finish.
The surface being a sale.
Which means that sales funnels and sales copy abilities go hand-in-hand. Discover one and you’ll improve the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 tested copywriting solutions to help you become a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll learn to utilize the power of words to get individuals to take action in such a natural and seamless way, your potential customers won’t even understand they’re being persuaded.
Tip: One of the main copywriting tricks, says Jim Edwards, is to make sales copy “vanish.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you sell or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason that it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.
Jim. Sales Copy.
You might have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software from the developers of ClickFunnels.
Russell is smart– he understands his lane or location of know-how depends on assisting business owners make benefit from funnel structure.
Russel Brunson Copywriting Secrets Book.
However Jim Edwards is the self-taught, go-to master for success with sales copy. Simply take a look at his credentials:.
He’s the founder and owner of a direct action marketing firm.
He commits hundreds of hours every year to training one-on-one business owners in the Funnel Scripts community.
He’s a very popular author who has been operating online given that he initially began selling e-books online in 1997! (does anybody even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up noises?).
He’s introduced numerous offers for his own items and those of others utilizing sales letters that have produced him $2.5 million and $3 million in revenue.
He’s been included in the New York Times, Entrepreneur Magazine, and multiple other leading publications for his copywriting know-how.
Most importantly, he used his self-taught copywriting skills to earn millions– the sort of cash responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off home in 18 months.
Yes, you read that.
So if this isn’t the right guy to give you in-depth training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Prior to we enter into the complete review, I want to let you understand that the Copywriting Secrets book is not the same item as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that uses your understanding of your customers and details of your offer to create high-converting copy for your funnels, ads, blogs, e-mail newsletters, and more.
And that can save you a massive amount of time. It’s the best option to producing or keeping an in-house copywriter copy from scratch.
A lot of the formulas that power Funnel Scripts are checked out further in the Sales Story Secrets upsell (I’ll inform you more about that later in my review).
Due to the fact that Jim Edwards worked on both– however that should just demonstrate how effective his capability as a copy creator genuinely is, they may seem similar.
The Copywriting Secrets book, on the other hand, will give you everything you require to personalize, fine-tune, and perfect conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is everything about persuasion with words, right?
Well, there are lots of “tricks” to convincing people– and, typically, you have to employ a combination of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These insights and tricks interact so you can use the formulas to develop persuasion with time. Some examples in the book consist of:.
The “Love me. Your words should elicit really strong emotions from people and require them to make a decision about you personally– it’s one of the most lucrative things your copy can do! (page 181).
Learn how to make more on each possibility, which is best for a sales funnel, utilizing the “give them a shovel … then offer them a bulldozer” method for make more on each (page 179).
How to take a blank screen and change that blinking cursor into a completed piece of sales copy FAST. It’s a strategy so powerful, you can utilize it to break through author’s block (page 168).
A 13-step sales message formula that reveals you how to instantly convince customers to make a purchase choice, utilizing deeply ingrained psychological triggers (page 143-158).
Speak in the voice of your customer and discover the “magic” words consumers use to describe what they wish to buy (page 104).
8 specific locations online that will reveal you the precise triggers encouraging your prospective clients and getting them to spend their money. You can use this to position your own product, service, coaching, software (page 69-71).
How to rapidly assemble the “foundation” of sales copy that produce a “little city of desire” for your consumers and potential customers (page 79).
The “Yellow Brick Road” Formula, another perfect formula for funnels, that leads people on a journey towards ultimately purchasing from you (page 178).
It gets sort of overwhelming reading about the sheer quantity of info Jim Edwards loads in a simple book when you check out the sales page for the Copywriting Secrets book.
I’ve broken down his deliverables into 5 basic areas. I’ll quickly summarize what you should expect in each section of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards begins this section showing you how to cultivate the copywriting state of mind, as he calls it. You’ll get a crash course on:.
All the hallmarks of high-performing copywriting.
How to develop the practice.
How to approach practically every piece of material you see from now on utilizing a copywriter’s point of view on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber satisfies the road. It’s not just that excellent copywriting leaves clues. It’s that great copy can always be plugged in and “developed” using solutions– and these work no matter what you offer. This area reveals formulas and templates for ads, sales, and emails letters which have actually never failed.
3. Make ‘Em Thirsty Secrets.
The trick to selling through sales, emails, and advertisements letters? As Jim Edwards says, “Make ’em thirsty!” In other words, you want to tickle those levers so they’ll buy quicker. And the very best method to do that through copywriting is to utilize 4 standard sales stories.
The stories make your prospects “thirsty,” and your copywriting will direct individuals to the beverage. This is a tested pattern for success with copywriting.
4. Sell Without Selling Secrets.
Remember that among the very best copywriting secrets is to make it appear you’re not costing all. This is the section that helps you master and embed those secret “stealth closes.”.
Remember Columbo, famous for “playing dumb,” while privately finding out the reality? Well, Jim Edwards shows you how to use this section of the Copywriting Secrets book to offer your customers value and close without pressure.
5. Copy Polishing Secrets.
Do not be tricked by the name of this area in the Copywriting Secrets book. It’s not optional. Copywriting is just as good as the amount of tweaking and refining you do. Typically, you can utilize data to assist your choices.
But you can also utilize the feedback to plug into a couple of proven methods for enhancing your emails, sales, and ads letters. That’s what this area of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are several methods to get Jim Edwards’ Copywriting Secrets book in your hands. Maybe the most inexpensive is to head directly to the Copywriting Secrets book sales page.
Here, Jim offers the Copywriting Secrets book using the reliable Free plus Shipping Cost deal. This suggests that you’ll get the book totally free as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else on the planet.
Nevertheless, Jim likewise makes you an unique pledge. If you don’t like it, you can ask for a refund and you don’t need to send out the book back. You basically secure free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook variation of the Copywriting Secrets book, all you need to do is grab the initial deal. The audio variation will appear as a “Special Offer” before you finish your purchase of the Copywriting Secrets book.
The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you produce the best stories that will motivate your audience, no matter what you offer.
sales story tricks.
When you’re ready to get even more in-depth with discovering copywriting tricks for any market, this is the book you desire on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a genuine kahuna of a book– and I’m not going to lie. I still have not utilized every single technique in Copywriting Secrets.
What I understand for sure, though, is that whenever I take a seat to compose any of my marketing materials, sales pages, advertisements, emails, and even social networks posts, I first thumb through my Copywriting Secrets book.
And I anticipate I’ll be doing that till I become a master copywriter. What about you?