Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 people only check out headings.
Visitors to your website only read 20% of the material you write.
Individuals only check out the very first two words on a line– generally, they miss the third word.
It’s numbers like this that make you think you should hire a copywriter.
However then you find out about the costs of working with a copywriter to get more clicks:
Summary: Copywriting Secrets is a basic and effective book that will teach you how to get more clicks, gain more presence, bring in more leads, make more subscribers, and and land more sales online.
Excellent freelance copywriters charge up to $250 per hour
Scammy ones will inform you that “all you actually require to make sales is excellent sales copy” (lies).
75% of visitors to a site take notice of the general quality of the copy, however, and they’ll avoid doing business with a business that does not have clean and expert copy.
Realities like these make you wonder if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about effective copywriting.
No newbie copywriter knows what works. They just discover what works after they go through some experimentation, acquire some real data around where customers are leaving and where they’re investing the most time, and refine the copy based on the results.
So if they do not understand what works, how can they help you make more sales?
All you need are:
Copy formulas that assist you write sales copy and after that hook these transformative words into the larger structure of your sales page.
An exact understanding of who your perfect customers are, what their greatest “pains” are, and where they currently live.
Specific, reliable, and consistent “power” words that harness effective, mental and psychological triggers that direct individuals to purchase your product or services.
And that’s exactly what Copywriting Secrets, a effective and essential book for anybody who wishes to earn money using advertisements, e-mails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
It’s not an exaggeration when I state that everybody can use Copywriting Secrets.
When it comes to inspiring individuals to purchase, it’s a testament to the power of words. It’s also a clear acknowledgement of just how important material marketing has actually ended up being when you need to offer anything online.
Most people hear “copywriting” and they believe they’re talking with somebody who practices copyright law.
Copywriting is nowhere as dry, arcane, or verbose as legalese. If you’re doing it right, you need to be interacting details to your leads at a third-grade reading level.
That indicates you worth your potential customers’ time and you wish to provide access to your offer as clearly and strategically as possible.
Now, the “method” part of copywriting secrets comes from understanding which buttons to push when you’re composing ad copy or how to inform a sales story that guides a client from being uninformed about how to resolve an issue to absolutely gung-ho about your service.
However, in my experience, copywriting is easier: It’s like being somebody’s best friend and their worst enemy all on one page.
Think of it this way:.
- An email,
- A sales page,
- A landing page,
- A social media advertisement, or
- A web page,
… you start off describing your reader’s inmost, darkest, most prevalent pain to them. You hold up a very unpleasant mirror.
Then, using words, you continue to poke them everywhere it hurts. Gradually, they remember why they require to alter, take action, or simply make a various decision.
And then, you’re their friend. You provide them a service that in fact works, without being pushy, scammy, or salesy.
Now, numerous business owners will tell you that what they want is for quality leads to open their wallets and buy. But the fact is that copywriting is about trading something far more important.
Something that’s nearly a limited resource.
With so many options, deals, opportunities, services, and items, the only possible method for your readers and potential customers to trust you, purchase from you, and stay devoted to you is through keeping their attention.
And absolutely nothing grabs attention on the Internet like copy and material.
Plainly, everybody can use a trustworthy method to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– despite the fact that it looks similar to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the brand-new edition of Traffic Secrets).
Rather, Copywriting Secrets is a book that uses the really solutions it’s attempting to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.
Here’s an example of a sales letter, across a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, nobody said that looking stunning became part of copywriting tricks. Instead, the book reveals you book how to utilize the power of words to:.
Get more clicks,.
Gain more exposure,.
Bring in more leads,.
Make more customers, and.
Land more sales online.
The majority of copywriting books try to teach you how to “write great copy.”.
Other than that whenever you attempt, your words fail to encourage anyone to buy– except perhaps your mother and a couple of loyal good friends.
The book shares with you the biggest secret about copywriting (and it does not matter what you sell).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You don’t compose copy– you assemble it.
According to the legendary advertiser, Eugene Schwartz, when you’re producing copy:.
” You are working with a series of building blocks, you are putting the structure obstructs together, and then you are putting them in specific structures.
Does this noise familiar?
If not, read that quote once again.
Think of another principle in marketing that counts on tactical positioning, building blocks, and the rational, stepwise journey that guides a possibility from start to finish.
The surface being a sale.
Which indicates that sales funnels and sales copy skills go together. Find out one and you’ll enhance the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 tested copywriting solutions to help you end up being a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll find out to use the power of words to get individuals to take action in such a natural and seamless way, your prospects will not even realize they’re being convinced.
Hint: One of the primary copywriting secrets, states Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline says,.
” … no matter what you sell or who you sell it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason why it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You might have seen him collaborating with Russell Brunson on Funnel Scripts, the copywriting software from the creators of ClickFunnels.
Russell is wise– he understands his lane or location of knowledge depends on assisting business owners make profits from funnel structure.
Russel Brunson Copywriting Secrets Book.
Jim Edwards is the self-taught, go-to expert for success with sales copy. Simply have a look at his qualifications:.
He’s the founder and owner of a direct action marketing firm.
He commits numerous hours every year to coaching individually business owners in the Funnel Scripts neighborhood.
He’s a very popular author who has been operating online since he initially started selling e-books online in 1997! (does anyone even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up sounds?).
He’s launched multiple offers for his own items and those of others using sales letters that have generated him $2.5 million and $3 million in revenue.
He’s been featured in the New York Times, Entrepreneur Magazine, and multiple other leading publications for his copywriting competence.
Best of all, he used his self-taught copywriting abilities to earn millions– the kind of cash responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off home in 18 months.
Yes, you check out that right.
So if this isn’t the right guy to give you thorough training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Prior to we get into the full evaluation, I want to let you know that the Copywriting Secrets book is not the very same product as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that uses your understanding of your consumers and information of your offer to create high-converting copy for your funnels, advertisements, blogs, e-mail newsletters, and more.
And that can save you a huge quantity of time. It’s the ideal option to producing or keeping an internal copywriter copy from scratch.
In fact, a great deal of the formulas that power Funnel Scripts are checked out further in the Sales Story Secrets upsell (I’ll inform you more about that later on in my evaluation).
Because Jim Edwards worked on both– but that need to simply demonstrate how effective his ability as a copy creator really is, they may appear similar.
The Copywriting Secrets book, on the other hand, will provide you everything you require to tailor, modify, and perfect conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words?
Well, there are many “secrets” to convincing individuals– and, frequently, you need to utilize a mix of sales letters and sales copy formulas.
Copywriting Secrets Book Review
These insights and tricks work together so you can use the formulas to develop persuasion in time. Some examples in the book consist of:.
The “Love me. Your words ought to generate extremely strong emotions from individuals and force them to make a choice about you personally– it’s one of the most successful things your copy can do! (page 181).
Find out how to make more on each prospect, which is ideal for a sales funnel, using the “provide a shovel … then offer them a bulldozer” method for make more on each (page 179).
How to take a blank screen and transform that blinking cursor into a finished piece of sales copy FAST. It’s a strategy so effective, you can utilize it to break through author’s block (page 168).
A 13-step sales message formula that shows you how to immediately encourage consumers to make a purchase choice, utilizing deeply deep-rooted psychological triggers (page 143-158).
Speak in the voice of your customer and find the “magic” words customers utilize to explain what they wish to buy (page 104).
8 particular places online that will show you the precise triggers motivating your potential clients and getting them to spend their cash. You can use this to place your own item, service, training, software application (page 69-71).
How to rapidly assemble the “building blocks” of sales copy that create a “little city of desire” for your customers and prospects (page 79).
The “Yellow Brick Road” Formula, another perfect formula for funnels, that leads people on a journey towards eventually buying from you (page 178).
It gets sort of overwhelming reading about the sheer quantity of info Jim Edwards packs in a simple book when you examine out the sales page for the Copywriting Secrets book.
So I’ve broken down his deliverables into 5 fundamental sections. I’ll rapidly summarize what you ought to expect in each section of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards begins this section showing you how to cultivate the copywriting mindset, as he calls it. You’ll get a crash course on:.
All the trademarks of high-performing copywriting.
How to develop the practice.
How to approach almost every piece of content you see from now on utilizing a copywriter’s point of view on persuasion.
2. Sales Formula/Letter Secrets.
It’s not just that terrific copywriting leaves ideas. This area reveals solutions and templates for advertisements, e-mails, and sales letters which have actually never ever failed.
3. Make ‘Em Thirsty Secrets.
The trick to offering through sales, ads, and e-mails letters? And the finest way to do that through copywriting is to use four basic sales stories.
The stories make your prospects “thirsty,” and your copywriting will assist people to the beverage. This is a proven pattern for success with copywriting.
4. Sell Without Selling Secrets.
Bear in mind that among the very best copywriting secrets is to make it appear you’re not costing all. This is the area that assists you master and embed those secret “stealth closes.”.
Keep in mind Columbo, popular for “playing dumb,” while secretly figuring out the truth? Well, Jim Edwards shows you how to use this section of the Copywriting Secrets book to give your clients value and close without pressure.
5. Copy Polishing Secrets.
Do not be tricked by the name of this area in the Copywriting Secrets book. It’s not optional. Copywriting is just as good as the amount of tweaking and refining you do. Frequently, you can use data to assist your choices.
You can also use the feedback to plug into a few tested approaches for enhancing your ads, emails, and sales letters. That’s what this section of the Copywriting Secrets book is all about.
How to Get the Copywriting Secrets Book.
There are several ways to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the most affordable is to head straight to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book utilizing the reliable Free plus Shipping Cost offer. This indicates that you’ll get the book totally free as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else on the planet.
Jim likewise makes you a distinct guarantee. You can ask for a refund and you don’t have to send out the book back if you do not like it. You basically secure free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you need to do is grab the initial offer. The audio version will turn up as a “Special Offer” before you complete your purchase of the Copywriting Secrets book.
The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you produce the best stories that will inspire your audience, no matter what you offer.
sales story tricks.
This is the book you want in your corner when you’re all set to get back at more in-depth with finding out copywriting tricks for any industry.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still haven’t used every single technique in Copywriting Secrets.
What I understand for sure, however, is that whenever I take a seat to compose any of my marketing products, sales pages, ads, emails, and even social media posts, I first thumb through my Copywriting Secrets book.
And I expect I’ll be doing that until I become a master copywriter. What about you?