Russell Brunson Story

Copywriting Secrets Review: Should You Get A FREE Copy?

Eight out of 10 people only check out headlines.

Visitors to your website just read 20% of the material you compose.

Individuals just read the first two words on a line– generally, they miss out on the third word.

It’s numbers like this that make you think you ought to hire a copywriter.

Then you discover about the costs of employing a copywriter to get more clicks:

Russell Brunson Story

Summary: Copywriting Secrets is a effective and fundamental book that will teach you how to get more clicks, get more presence, bring in more leads, earn more subscribers, and and land more sales online.

Excellent freelance copywriters charge up to $250 per hour

Scammy ones will inform you that “all you really need to make sales is excellent sales copy” (lies).

75% of visitors to a site take note of the general quality of the copy, though, and they’ll prevent doing business with a business that doesn’t have expert and tidy copy.

Facts like these make you question if it’s all truly worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about effective copywriting.

No newbie copywriter understands what works. They just find out what works after they go through some experimentation, get some real data around where consumers are leaving and where they’re spending the most time, and refine the copy based upon the results.

If they do not know what works, how can they help you make more sales?

It’s “basic.”

All you need are:

Copy formulas that assist you write sales copy and then hook these transformative words into the bigger structure of your sales page.

A specific understanding of who your perfect clients are, what their greatest “pains” are, and where they currently live.

Specific, reputable, and constant “power” words that harness effective, emotional and mental triggers that assist individuals to buy your services and items.

And that’s precisely what Copywriting Secrets, a powerful and basic book for anybody who wants to generate income utilizing advertisements, e-mails, sales letters, teaches you to do.

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What is Copywriting and Why Does it Matter?

It’s not an exaggeration when I say that everybody can use Copywriting Secrets.

It’s a testimony to the power of words when it comes to inspiring people to purchase. It’s also a clear acknowledgement of just how crucial material marketing has ended up being when you need to sell anything online.

Most people hear “copywriting” and they think they’re talking to somebody who practices copyright law.

But copywriting is no place as dry, arcane, or wordy as legalese. In fact, if you’re doing it right, you must be interacting info to your leads at a third-grade reading level.

That suggests you value your potential customers’ time and you want to give them access to your deal as plainly and strategically as possible.

Now, the “strategy” part of copywriting secrets comes from knowing which buttons to push when you’re composing advertisement copy or how to inform a sales story that guides a customer from being uninformed about how to resolve a problem to absolutely gung-ho about your option.

However, in my experience, copywriting is simpler: It’s like being somebody’s best friend and their worst enemy all on one page.

Think of it this way:.

Whether it’s:

  • An email,
  • A sales page,
  • A landing page,
  • A social networks advertisement, or
  • A websites,

… you start explaining your reader’s deepest, darkest, most pervasive discomfort to them. You hold up a very undesirable mirror.

Then, utilizing words, you continue to poke them everywhere it harms. Gradually, they keep in mind why they need to change, do something about it, or simply make a various choice.

And then, you’re their best friend. You provide them a solution that in fact works, without being pushy, scammy, or salesy.

Now, many business owners will inform you that what they want is for quality results in open their wallets and buy. However the reality is that copywriting is about trading something even more important.

Something that’s practically a limited resource.

Which’s attention.

With many services, offers, opportunities, services, and products, the only possible method for your readers and prospects to trust you, buy from you, and stay devoted to you is through maintaining their attention.

And nothing grabs attention on the Internet like copy and content.

Plainly, everyone can use a trusted way to master high-converting copy.

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What is Copywriting Secrets?

The Copywriting Secrets book is not written by Russell Brunson– although it looks similar to the DotCom Secrets book (a trilogy including Expert Secrets and the brand-new edition of Traffic Secrets).

Rather, Copywriting Secrets is a book that uses the very solutions it’s attempting to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.

Here’s an example of a sales letter, across a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, nobody said that looking stunning became part of copywriting secrets. Instead, the book reveals you book how to utilize the power of words to:.

Get more clicks,.

Gain more visibility,.

Bring in more leads,.

Earn more subscribers, and.

Land more sales online.

Many copywriting books try to teach you how to “write great copy.”.

Except that each time you try, your words stop working to persuade anyone to buy– except perhaps your mama and a couple of devoted pals.

However the book show you the best secret about copywriting (and it doesn’t matter what you offer).

Pay attention:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You do not compose copy– you assemble it.

According to the legendary marketer, Eugene Schwartz, when you’re producing copy:.

” You are working with a series of building blocks, you are putting the foundation together, and then you are putting them in particular structures. [Your words are] developing a little city of desire for your person to live and come in.”.

Does this sound familiar?

If not, read that quote once again.

Consider another idea in marketing that counts on tactical positioning, building blocks, and the logical, step-by-step journey that guides a prospect from start to finish.

The surface being a sale.

Sales funnels.

Which implies that sales funnels and sales copy skills go together. Learn one and you’ll enhance the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 proven copywriting solutions to assist you end up being a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll find out to use the power of words to get people to take action in such a seamless and natural way, your prospects will not even understand they’re being encouraged.

Tip: One of the main copywriting tricks, says Jim Edwards, is to make sales copy “vanish.”.

As the Copywriting Secrets book tagline states,.

” … no matter what you offer or who you offer it to!”.

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Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.

Jim. Sales Copy.

Duration.

You might have seen him collaborating with Russell Brunson on Funnel Scripts, the copywriting software application from the creators of ClickFunnels.

Russell is smart– he knows his lane or area of competence lies in assisting entrepreneurs make profits from funnel structure.

Russell Brunson Story

Russel Brunson Copywriting Secrets Book.

Jim Edwards is the self-taught, go-to expert for success with sales copy. Simply have a look at his qualifications:.

He’s the creator and owner of a direct reaction marketing firm.

He dedicates hundreds of hours every year to training individually business owners in the Funnel Scripts community.

He’s a best-selling author who has been operating online given that he initially began offering e-books online in 1997! (does anybody even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up noises?).

He’s released multiple deals for his own products and those of others utilizing sales letters that have generated him $2.5 million and $3 million in profits.

He’s been featured in the New York Times, Entrepreneur Magazine, and several other leading publications for his copywriting expertise.

Most importantly, he utilized his self-taught copywriting skills to make millions– the kind of money responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off house in 18 months.

Yes, you check out that.

If this isn’t the right man to provide you in-depth training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Before we enter into the full review, I want to let you know that the Copywriting Secrets book is not the exact same item as the Funnel Scripts software application tool.

Funnel Scripts is a done-for-you copy generator that uses your knowledge of your customers and details of your deal to develop high-converting copy for your funnels, ads, blog sites, email newsletters, and more.

And that can conserve you an enormous amount of time. It’s the ideal option to producing or keeping an internal copywriter copy from scratch.

In fact, a great deal of the formulas that power Funnel Scripts are checked out further in the Sales Story Secrets upsell (I’ll inform you more about that later in my evaluation).

They might seem comparable due to the fact that Jim Edwards dealt with both– but that need to just demonstrate how effective his capability as a copy creator really is.

The Copywriting Secrets book, on the other hand, will offer you whatever you require to tailor, tweak, and ideal conversion copy.

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Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is all about persuasion with words?

Well, there are lots of “tricks” to convincing people– and, typically, you need to use a combination of sales letters and sales copy solutions.

Copywriting Secrets Book Review

Russell Brunson Story

These insights and tricks work together so you can utilize the formulas to develop persuasion gradually. Some examples in the book include:.

The “Love me. Your words ought to generate very strong emotions from people and require them to make a choice about you personally– it’s one of the most successful things your copy can do! (page 181).

Discover how to make more on each possibility, which is best for a sales funnel, using the “provide a shovel … then sell them a bulldozer” approach for make more on each (page 179).

How to take a blank screen and transform that blinking cursor into a finished piece of sales copy FAST. It’s a method so effective, you can utilize it to break through writer’s block (page 168).

A 13-step sales message formula that reveals you how to instantly persuade clients to purchase decision, using deeply deep-rooted psychological triggers (page 143-158).

Speak in the voice of your customer and discover the “magic” words customers use to describe what they wish to purchase (page 104).

8 specific locations online that will show you the exact triggers encouraging your potential customers and getting them to spend their cash. You can utilize this to position your own product, service, training, software (page 69-71).

How to quickly assemble the “building blocks” of sales copy that create a “little city of desire” for your potential customers and customers (page 79).

The “Yellow Brick Road” Formula, another perfect formula for funnels, that leads people on a journey towards eventually buying from you (page 178).

When you take a look at the sales page for the Copywriting Secrets book, it gets sort of overwhelming reading about the sheer quantity of information Jim Edwards packs in a mere book.

So I’ve broken down his deliverables into 5 fundamental sections. I’ll quickly summarize what you ought to expect in each area of the Copywriting Secrets book.

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1. Copywriting Mindset Secrets.

Jim Edwards begins this area revealing you how to cultivate the copywriting state of mind, as he calls it. You’ll get a crash course on:.

All the trademarks of high-performing copywriting.

How to establish the practice.

How to approach nearly every piece of content you see from now on using a copywriter’s perspective on persuasion.

2. Sales Formula/Letter Secrets.

It’s not simply that terrific copywriting leaves clues. This section exposes solutions and design templates for emails, sales, and ads letters which have actually never ever stopped working.

3. Make ‘Em Thirsty Secrets.

The secret to offering through sales, e-mails, and ads letters? As Jim Edwards states, “Make ’em thirsty!” To put it simply, you want to tickle those levers so they’ll buy faster. And the very best method to do that through copywriting is to utilize 4 basic sales stories.

The stories make your prospects “thirsty,” and your copywriting will assist individuals to the beverage. This is a tested pattern for success with copywriting.

4. Offer Without Selling Secrets.

Bear in mind that among the best copywriting secrets is to make it appear you’re not costing all. This is the area that assists you master and embed those secret “stealth closes.”.

Keep in mind Columbo, popular for “playing dumb,” while covertly figuring out the truth? Well, Jim Edwards shows you how to utilize this section of the Copywriting Secrets book to give your clients value and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Do not be fooled by the name of this section in the Copywriting Secrets book. It’s not optional. Copywriting is just as good as the amount of tweaking and refining you do. Frequently, you can utilize data to direct your decisions.

However you can also utilize the feedback to plug into a couple of tested techniques for enhancing your e-mails, ads, and sales letters. That’s what this area of the Copywriting Secrets book is all about.

How to Get the Copywriting Secrets Book.

There are a number of methods to get Jim Edwards’ Copywriting Secrets book in your hands. Maybe the least expensive is to head directly to the Copywriting Secrets book sales page.

Here, Jim sells the Copywriting Secrets book utilizing the tried-and-true Free plus Shipping Cost deal. This suggests that you’ll get the book totally free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else on the planet.

Jim likewise makes you a special pledge. If you don’t like it, you can request for a refund and you do not have to send the book back. You basically secure free shipping for the Copywriting Secrets book.

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Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook version of the Copywriting Secrets book, all you need to do is get the initial offer. The audio version will appear as a “Special Offer” before you finish your purchase of the Copywriting Secrets book.

The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you produce the best stories that will inspire your audience, no matter what you offer.

sales story tricks.

When you’re all set to get even more extensive with discovering copywriting tricks for any market, this is the book you want on your side.

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Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a genuine kahuna of a book– and I’m not going to lie. I still have not utilized each and every single technique in Copywriting Secrets.

What I know for sure, though, is that every time I take a seat to compose any of my marketing materials, sales pages, ads, emails, and even social media posts, I first thumb through my Copywriting Secrets book.

And I expect I’ll be doing that until I become a master copywriter. What about you?

Get a FREE copy of Copywriting Secrets.