Russell Brunson Stone Evans

Copywriting Secrets Review: Should You Get A FREE Copy?

Eight out of 10 individuals just check out headings.

Visitors to your website just read 20% of the content you compose.

Individuals only check out the very first 2 words on a line– generally, they miss out on the 3rd word.

It’s numbers like this that make you think you ought to hire a copywriter.

But then you find out about the costs of hiring a copywriter to get more clicks:

Russell Brunson Stone Evans

Summary: Copywriting Secrets is a basic and powerful book that will teach you how to get more clicks, acquire more presence, attract more leads, earn more customers, and and land more sales online.

Great freelance copywriters charge up to $250 per hour

Scammy ones will tell you that “all you truly need to make sales is fantastic sales copy” (lies).

75% of visitors to a website pay attention to the general quality of the copy, however, and they’ll avoid doing business with a company that doesn’t have clean and expert copy.

Realities like these make you question if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about efficient copywriting.

No beginner copywriter understands what works. They only discover what works after they go through some experimentation, get some real data around where customers are leaving and where they’re spending the most time, and fine-tune the copy based upon the outcomes.

If they do not know what works, how can they assist you make more sales?

It’s “basic.”

All you need are:

Copy solutions that help you compose sales copy and then hook these transformative words into the larger structure of your sales page.

An exact understanding of who your ideal consumers are, what their biggest “pains” are, and where they currently live.

Particular, reliable, and constant “power” words that harness effective, emotional and mental triggers that direct people to buy your services and products.

Which’s exactly what Copywriting Secrets, a essential and powerful book for anybody who wants to make money using ads, e-mails, sales letters, teaches you to do.

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What is Copywriting and Why Does it Matter?

It’s not an exaggeration when I say that everyone can utilize Copywriting Secrets.

When it comes to motivating individuals to buy, it’s a testament to the power of words. It’s likewise a clear acknowledgement of simply how crucial material marketing has become when you need to offer anything online.

The majority of people hear “copywriting” and they think they’re speaking with somebody who practices copyright law.

However copywriting is nowhere as dry, arcane, or long-winded as legalese. If you’re doing it right, you ought to be interacting information to your leads at a third-grade reading level.

That implies you worth your potential customers’ time and you wish to provide access to your deal as clearly and strategically as possible.

Now, the “method” part of copywriting tricks originates from knowing which buttons to push when you’re composing advertisement copy or how to inform a sales story that guides a consumer from being unaware about how to fix an issue to absolutely gung-ho about your service.

However, in my experience, copywriting is simpler: It’s like being somebody’s buddy and their worst opponent all on one page.

Think of it this way:.

Whether it’s:

  • An email,
  • A sales page,
  • A landing page,
  • A social media advertisement, or
  • A websites,

… you start describing your reader’s inmost, darkest, most prevalent pain to them. You hold up a really unpleasant mirror.

Using words, you continue to poke them everywhere it harms. Slowly, they keep in mind why they require to alter, take action, or simply make a various choice.

And then, you’re their friend. You use them a service that actually works, without being pushy, scammy, or salesy.

Now, numerous business owners will inform you that what they want is for quality causes open their wallets and buy. However the fact is that copywriting has to do with trading something even more important.

Something that’s practically a limited resource.

And that’s attention.

With a lot of options, offers, items, services, and opportunities, the only possible method for your prospects and readers to trust you, buy from you, and stay loyal to you is through preserving their attention.

And absolutely nothing grabs attention on the Internet like copy and content.

Plainly, everybody can utilize a reliable method to master high-converting copy.

Get a FREE copy of Copywriting Secrets.

What is Copywriting Secrets?

The Copywriting Secrets book is not written by Russell Brunson– even though it looks comparable to the DotCom Secrets book (a trilogy including Expert Secrets and the brand-new edition of Traffic Secrets).

Rather, Copywriting Secrets is a book that utilizes the really formulas it’s trying to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.

Here’s an example of a sales letter, across a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, no one said that looking beautiful belonged to copywriting secrets. Rather, the book shows you book how to utilize the power of words to:.

Get more clicks,.

Gain more presence,.

Bring in more leads,.

Make more subscribers, and.

Land more sales online.

Most copywriting books attempt to teach you how to “write fantastic copy.”.

Other than that whenever you attempt, your words stop working to persuade anybody to buy– except perhaps your mother and a few devoted buddies.

The book shares with you the biggest secret about copywriting (and it doesn’t matter what you offer).

Pay attention:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You do not compose copy– you assemble it.

According to the legendary advertiser, Eugene Schwartz, when you’re developing copy:.

” You are dealing with a series of building blocks, you are putting the foundation together, and then you are putting them in specific structures. [Your words are] building a little city of desire for your individual to come and live in.”.

Does this noise familiar?

If not, checked out that quote once again.

Think about another principle in marketing that counts on strategic positioning, building blocks, and the rational, stepwise journey that guides a prospect from start to finish.

The finish being a sale.

Sales funnels.

Which means that sales funnels and sales copy skills go together. Find out one and you’ll improve the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 proven copywriting solutions to help you become a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll discover to use the power of words to get people to do something about it in such a natural and seamless method, your potential customers won’t even understand they’re being encouraged.

Hint: One of the primary copywriting tricks, says Jim Edwards, is to make sales copy “vanish.”.

As the Copywriting Secrets book tagline says,.

” … no matter what you offer or who you sell it to!”.

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Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason why it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.

Jim. Knows. Great. Sales Copy.

Period.

You may have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software application from the developers of ClickFunnels.

Russell is sensible– he knows his lane or area of knowledge lies in helping business owners make profits from funnel structure.

Russell Brunson Stone Evans

Russel Brunson Copywriting Secrets Book.

Jim Edwards is the self-taught, go-to expert for success with sales copy. Just take a look at his qualifications:.

He’s the founder and owner of a direct response marketing company.

He commits numerous hours every year to training one-on-one company owner in the Funnel Scripts neighborhood.

He’s a best-selling author who has actually been operating online given that he first started selling e-books online in 1997! (does anyone even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up noises?).

He’s released numerous offers for his own products and those of others using sales letters that have actually generated him $2.5 million and $3 million in profits.

He’s been featured in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting proficiency.

Most importantly, he utilized his self-taught copywriting abilities to earn millions– the sort of money responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off home in 18 months.

Yes, you read that right.

So if this isn’t the ideal man to provide you extensive training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Before we enter into the full evaluation, I want to let you understand that the Copywriting Secrets book is not the same product as the Funnel Scripts software application tool.

Funnel Scripts is a done-for-you copy generator that uses your knowledge of your customers and information of your deal to develop high-converting copy for your funnels, advertisements, blog sites, e-mail newsletters, and more.

Which can conserve you a huge quantity of time. It’s the perfect alternative to developing or keeping an in-house copywriter copy from scratch.

In fact, a lot of the formulas that power Funnel Scripts are explored further in the Sales Story Secrets upsell (I’ll tell you more about that later on in my review).

They may seem similar because Jim Edwards worked on both– however that should simply demonstrate how effective his capability as a copy developer really is.

The Copywriting Secrets book, on the other hand, will give you whatever you require to customize, tweak, and ideal conversion copy.

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Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is all about persuasion with words, right?

Well, there are lots of “tricks” to convincing people– and, often, you need to utilize a mix of sales letters and sales copy solutions.

Copywriting Secrets Book Review

Russell Brunson Stone Evans

These insights and secrets collaborate so you can utilize the formulas to construct persuasion over time. Some examples in the book consist of:.

The “Love me. Your words must elicit very strong emotions from individuals and force them to make a decision about you personally– it’s one of the most profitable things your copy can do! (page 181).

Learn how to make more on each prospect, which is perfect for a sales funnel, utilizing the “give them a shovel … then sell them a bulldozer” technique for make more on each (page 179).

How to take a blank screen and transform that blinking cursor into an ended up piece of sales copy FAST. It’s a technique so powerful, you can utilize it to break through writer’s block (page 168).

A 13-step sales message formula that shows you how to quickly convince clients to purchase decision, using deeply ingrained mental triggers (page 143-158).

Speak in the voice of your consumer and find the “magic” words clients utilize to explain what they wish to purchase (page 104).

8 particular places online that will reveal you the precise triggers motivating your prospective customers and getting them to invest their cash. You can use this to place your own item, service, coaching, software (page 69-71).

How to rapidly put together the “foundation” of sales copy that produce a “little city of desire” for your consumers and potential customers (page 79).

The “Yellow Brick Road” Formula, another best formula for funnels, that leads individuals on a journey towards eventually purchasing from you (page 178).

It gets sort of overwhelming reading about the large quantity of information Jim Edwards loads in a mere book when you inspect out the sales page for the Copywriting Secrets book.

I’ve broken down his deliverables into 5 fundamental areas. I’ll quickly summarize what you should expect in each section of the Copywriting Secrets book.

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1. Copywriting Mindset Secrets.

Jim Edwards begins this section showing you how to cultivate the copywriting mindset, as he calls it. You’ll get a crash course on:.

All the trademarks of high-performing copywriting.

How to develop the practice.

How to approach almost every piece of material you see from now on utilizing a copywriter’s perspective on persuasion.

2. Sales Formula/Letter Secrets.

It’s not simply that terrific copywriting leaves ideas. This section reveals formulas and templates for advertisements, sales, and emails letters which have actually never ever stopped working.

3. Make ‘Em Thirsty Secrets.

The trick to offering through sales, emails, and advertisements letters? As Jim Edwards states, “Make ’em thirsty!” To put it simply, you want to tickle those levers so they’ll purchase faster. And the best way to do that through copywriting is to utilize 4 basic sales stories.

The stories make your potential customers “thirsty,” and your copywriting will assist people to the beverage. This is a proven pattern for success with copywriting.

4. Offer Without Selling Secrets.

Remember that one of the very best copywriting tricks is to make it appear you’re not costing all. This is the area that helps you master and embed those secret “stealth closes.”.

Keep in mind Columbo, well-known for “playing dumb,” while privately determining the reality? Well, Jim Edwards shows you how to use this section of the Copywriting Secrets book to provide your consumers worth and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Do not be fooled by the name of this section in the Copywriting Secrets book. It’s not optional. Copywriting is just as good as the amount of tweaking and refining you do. Typically, you can use information to direct your decisions.

However you can also utilize the feedback to plug into a couple of proven approaches for improving your sales, e-mails, and ads letters. That’s what this area of the Copywriting Secrets book is all about.

How to Get the Copywriting Secrets Book.

There are a number of methods to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the least expensive is to head directly to the Copywriting Secrets book sales page.

Here, Jim sells the Copywriting Secrets book using the reliable Free plus Shipping Cost offer. This means that you’ll get the book free of charge as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.

Jim also makes you a special guarantee. You can ask for a refund and you don’t have to send out the book back if you do not like it. You basically get free shipping for the Copywriting Secrets book.

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Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook variation of the Copywriting Secrets book, all you need to do is grab the original offer. The audio variation will appear as a “Special Offer” prior to you finish your purchase of the Copywriting Secrets book.

The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you develop the ideal stories that will encourage your audience, no matter what you sell.

sales story tricks.

This is the book you desire on your side when you’re all set to get even more thorough with finding out copywriting tricks for any industry.

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Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a genuine kahuna of a book– and I’m not going to lie. I still have not utilized every single strategy in Copywriting Secrets.

What I understand for sure, however, is that every time I take a seat to write any of my marketing products, sales pages, advertisements, e-mails, and even social networks posts, I initially thumb through my Copywriting Secrets book.

And I expect I’ll be doing that till I become a master copywriter. What about you?

Get a FREE copy of Copywriting Secrets.