Russell Brunson Stack

Copywriting Secrets Review: Should You Get A FREE Copy?

Eight out of 10 people only check out headlines.

Visitors to your site just checked out 20% of the content you write.

People only read the very first 2 words on a line– usually, they miss out on the 3rd word.

It’s numbers like this that make you believe you ought to hire a copywriter.

But then you discover the expenses of employing a copywriter to get more clicks:

Russell Brunson Stack

Summary: Copywriting Secrets is a fundamental and powerful book that will teach you how to get more clicks, get more presence, draw in more leads, earn more customers, and and land more sales online.

Good freelance copywriters charge up to $250 per hour

Scammy ones will inform you that “all you truly need to make sales is excellent sales copy” (lies).

75% of visitors to a website take notice of the total quality of the copy, however, and they’ll prevent doing business with a business that does not have expert and clean copy.

Realities like these make you wonder if it’s all really worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about reliable copywriting.

No newbie copywriter understands what works. They just learn what works after they go through some trial and error, gain some real information around where consumers are leaving and where they’re spending the most time, and refine the copy based on the outcomes.

If they don’t know what works, how can they help you make more sales?

It’s “simple.”

All you need are:

Copy formulas that help you write sales copy and then hook these transformative words into the bigger structure of your sales page.

A specific understanding of who your ideal customers are, what their biggest “pains” are, and where they presently live.

Specific, trusted, and consistent “power” words that harness effective, psychological and mental triggers that direct people to buy your services and products.

Which’s precisely what Copywriting Secrets, a powerful and basic book for anybody who wishes to make money using ads, emails, sales letters, teaches you to do.

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What is Copywriting and Why Does it Matter?

It’s not an exaggeration when I state that everyone can use Copywriting Secrets.

When it comes to inspiring individuals to buy, it’s a testament to the power of words. It’s also a clear acknowledgement of just how essential content marketing has actually ended up being when you require to offer anything online.

Many people hear “copywriting” and they think they’re talking to somebody who practices copyright law.

However copywriting is nowhere as dry, arcane, or verbose as legalese. In fact, if you’re doing it right, you should be communicating information to your leads at a third-grade reading level.

That implies you value your prospects’ time and you wish to give them access to your offer as plainly and strategically as possible.

Now, the “strategy” part of copywriting tricks comes from knowing which buttons to push when you’re writing advertisement copy or how to inform a sales story that guides a client from being unaware about how to resolve a problem to completely gung-ho about your service.

In my experience, copywriting is simpler: It’s like being somebody’s finest good friend and their worst enemy all on one page.

Think of it in this manner:.

Whether it’s:

  • An e-mail,
  • A sales page,
  • A landing page,
  • A social media ad, or
  • A websites,

… you start explaining your reader’s deepest, darkest, most pervasive pain to them. You hold up an extremely unpleasant mirror.

Using words, you continue to poke them all over it harms. Gradually, they keep in mind why they require to alter, do something about it, or simply make a various decision.

And then, you’re their buddy. You provide them a service that really works, without being pushy, scammy, or salesy.

Now, lots of entrepreneurs will inform you that what they want is for quality results in open their wallets and purchase. The reality is that copywriting is about trading something far more important.

Something that’s practically a limited resource.

And that’s attention.

With so many services, offers, items, services, and chances, the only possible method for your readers and potential customers to trust you, purchase from you, and stay faithful to you is through maintaining their attention.

And absolutely nothing grabs attention on the Internet like copy and content.

Clearly, everyone can use a trustworthy method to master high-converting copy.

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What is Copywriting Secrets?

The Copywriting Secrets book is not written by Russell Brunson– despite the fact that it looks similar to the DotCom Secrets book (a trilogy including Expert Secrets and the brand-new edition of Traffic Secrets).

Instead, Copywriting Secrets is a book that utilizes the really solutions it’s trying to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.

Here’s an example of a sales letter, throughout a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, nobody stated that looking stunning belonged to copywriting secrets. Rather, the book shows you book how to use the power of words to:.

Get more clicks,.

Gain more exposure,.

Bring in more leads,.

Make more customers, and.

Land more sales online.

Most copywriting books try to teach you how to “compose great copy.”.

Other than that every time you try, your words fail to convince anyone to purchase– other than possibly your mommy and a few loyal pals.

The book shares with you the greatest secret about copywriting (and it does not matter what you sell).

Take note:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You do not write copy– you assemble it.

According to the famous marketer, Eugene Schwartz, when you’re creating copy:.

” You are working with a series of building blocks, you are putting the building blocks together, and then you are putting them in certain structures.

Does this noise familiar?

If not, read that quote again.

Think of another concept in marketing that counts on tactical positioning, building blocks, and the logical, step-by-step journey that guides a possibility from start to finish.

The finish being a sale.

Sales funnels.

Which indicates that sales funnels and sales copy skills go hand-in-hand. Learn one and you’ll improve the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 proven copywriting formulas to help you become a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll discover to utilize the power of words to get people to take action in such a seamless and natural method, your potential customers won’t even recognize they’re being encouraged.

Tip: One of the main copywriting tricks, says Jim Edwards, is to make sales copy “vanish.”.

As the Copywriting Secrets book tagline states,.

” … no matter what you sell or who you sell it to!”.

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Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.

Jim. Sales Copy.

Period.

You may have seen him collaborating with Russell Brunson on Funnel Scripts, the copywriting software from the creators of ClickFunnels.

Russell is wise– he understands his lane or location of knowledge depends on assisting business owners make make money from funnel structure.

Russell Brunson Stack

Russel Brunson Copywriting Secrets Book.

But Jim Edwards is the self-taught, go-to expert for success with sales copy. Simply take a look at his credentials:.

He’s the founder and owner of a direct response marketing firm.

He devotes numerous hours every year to coaching individually business owners in the Funnel Scripts community.

He’s a very popular author who has been operating online given that he initially began selling e-books online in 1997! (does anyone even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up sounds?).

He’s introduced multiple offers for his own items and those of others using sales letters that have actually generated him $2.5 million and $3 million in profits.

He’s been included in the New York Times, Entrepreneur Magazine, and several other leading publications for his copywriting know-how.

Most importantly, he used his self-taught copywriting abilities to earn millions– the type of cash responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off home in 18 months.

Yes, you read that.

So if this isn’t the ideal person to offer you thorough training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Prior to we enter into the full evaluation, I wish to let you know that the Copywriting Secrets book is not the same item as the Funnel Scripts software tool.

Funnel Scripts is a done-for-you copy generator that uses your knowledge of your consumers and details of your offer to develop high-converting copy for your funnels, ads, blog sites, e-mail newsletters, and more.

And that can conserve you a massive quantity of time. It’s the perfect option to keeping an internal copywriter or developing copy from scratch.

A lot of the formulas that power Funnel Scripts are checked out further in the Sales Story Secrets upsell (I’ll tell you more about that later in my evaluation).

Because Jim Edwards worked on both– however that ought to simply show how powerful his ability as a copy creator genuinely is, they may seem similar.

The Copywriting Secrets book, on the other hand, will provide you whatever you need to customize, tweak, and perfect conversion copy.

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Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is all about persuasion with words?

Well, there are lots of “secrets” to persuading individuals– and, typically, you need to utilize a combination of sales letters and sales copy solutions.

Copywriting Secrets Book Review

Russell Brunson Stack

These insights and secrets interact so you can use the formulas to build persuasion with time. Some examples in the book consist of:.

The “Love me. Hate me. There’s no cash in the center!” method. Your words need to elicit extremely strong feelings from people and require them to make a decision about you personally– it’s one of the most profitable things your copy can do! (page 181).

Find out how to make more on each possibility, which is best for a sales funnel, using the “give them a shovel … then offer them a bulldozer” technique for make more on each (page 179).

How to take a blank screen and transform that blinking cursor into an ended up piece of sales copy FAST. It’s a technique so powerful, you can utilize it to break through author’s block (page 168).

A 13-step sales message formula that reveals you how to instantly persuade consumers to make a purchase choice, utilizing deeply ingrained mental triggers (page 143-158).

Speak in the voice of your client and find the “magic” words clients utilize to explain what they wish to buy (page 104).

8 particular locations online that will show you the precise triggers encouraging your possible clients and getting them to invest their cash. You can use this to place your own product, service, training, software (page 69-71).

How to quickly put together the “foundation” of sales copy that create a “little city of desire” for your consumers and prospects (page 79).

The “Yellow Brick Road” Formula, another best formula for funnels, that leads people on a journey towards eventually buying from you (page 178).

It gets sort of overwhelming reading about the large amount of info Jim Edwards packs in a simple book when you check out the sales page for the Copywriting Secrets book.

So I’ve broken down his deliverables into five basic sections. I’ll rapidly summarize what you should expect in each area of the Copywriting Secrets book.

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1. Copywriting Mindset Secrets.

Jim Edwards begins this area revealing you how to cultivate the copywriting mindset, as he calls it. You’ll get a crash course on:.

All the trademarks of high-performing copywriting.

How to develop the practice.

How to approach almost every piece of material you see from now on using a copywriter’s point of view on persuasion.

2. Sales Formula/Letter Secrets.

This is where the rubber fulfills the road. It’s not just that great copywriting leaves clues. It’s that excellent copy can constantly be plugged in and “built” using formulas– and these work no matter what you sell. This section reveals formulas and templates for emails, sales, and ads letters which have actually never ever stopped working.

3. Make ‘Em Thirsty Secrets.

The secret to offering through e-mails, advertisements, and sales letters? And the finest method to do that through copywriting is to use 4 basic sales stories.

The stories make your potential customers “thirsty,” and your copywriting will direct individuals to the beverage. This is a tested pattern for success with copywriting.

4. Sell Without Selling Secrets.

Remember that one of the best copywriting tricks is to make it appear you’re not selling at all. This is the area that assists you master and embed those secret “stealth closes.”.

Keep in mind Columbo, famous for “playing dumb,” while secretly figuring out the fact? Well, Jim Edwards shows you how to use this section of the Copywriting Secrets book to give your consumers value and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Don’t be fooled by the name of this section in the Copywriting Secrets book. Copywriting is just as excellent as the quantity of tweaking and refining you do.

But you can also utilize the feedback to plug into a few proven approaches for improving your ads, sales, and e-mails letters. That’s what this section of the Copywriting Secrets book is everything about.

How to Get the Copywriting Secrets Book.

There are a number of ways to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the most inexpensive is to head directly to the Copywriting Secrets book sales page.

Here, Jim sells the Copywriting Secrets book utilizing the reliable Free plus Shipping Cost deal. This means that you’ll get the book for free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.

However, Jim also makes you a distinct pledge. You can ask for a refund and you don’t have to send out the book back if you don’t like it. You basically secure free shipping for the Copywriting Secrets book.

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Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook version of the Copywriting Secrets book, all you need to do is get the original offer. The audio variation will appear as a “Special Offer” prior to you complete your purchase of the Copywriting Secrets book.

The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you produce the best stories that will motivate your audience, no matter what you sell.

sales story tricks.

This is the book you want in your corner when you’re all set to get even more thorough with finding out copywriting secrets for any market.

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Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a genuine kahuna of a book– and I’m not going to lie. I still have not used every single technique in Copywriting Secrets.

What I understand for sure, though, is that every time I take a seat to compose any of my marketing products, sales pages, advertisements, emails, and even social networks posts, I initially thumb through my Copywriting Secrets book.

And I expect I’ll be doing that until I end up being a master copywriter. What about you?

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