Copywriting Secrets Review: Should You Get A FREE Copy?
Eight out of 10 individuals just check out headlines.
Visitors to your site just checked out 20% of the material you write.
Individuals just read the very first two words on a line– normally, they miss the third word.
It’s numbers like this that make you believe you must employ a copywriter.
But then you find out about the costs of employing a copywriter to get more clicks:
Summary: Copywriting Secrets is a effective and fundamental book that will teach you how to get more clicks, gain more visibility, attract more leads, make more subscribers, and and land more sales online.
Excellent freelance copywriters charge up to $250 per hour
Scammy ones will tell you that “all you truly need to make sales is terrific sales copy” (lies).
75% of visitors to a website focus on the general quality of the copy, though, and they’ll prevent working with a company that doesn’t have professional and tidy copy.
Facts like these make you question if it’s all truly worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about effective copywriting.
No beginner copywriter knows what works. They only learn what works after they go through some trial and error, get some genuine data around where consumers are leaving and where they’re investing the most time, and fine-tune the copy based upon the results.
So if they don’t know what works, how can they assist you make more sales?
All you require are:
Copy solutions that help you compose sales copy and after that hook these transformative words into the bigger structure of your sales page.
A specific understanding of who your ideal customers are, what their biggest “pains” are, and where they presently live.
Particular, reliable, and constant “power” words that harness effective, psychological and emotional triggers that direct people to buy your products and services.
And that’s exactly what Copywriting Secrets, a essential and effective book for anyone who wants to earn money utilizing advertisements, emails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
It’s not an exaggeration when I say that everyone can use Copywriting Secrets.
When it comes to encouraging individuals to purchase, it’s a testimony to the power of words. When you require to offer anything online, it’s also a clear acknowledgement of just how essential material marketing has become.
The majority of people hear “copywriting” and they believe they’re talking to somebody who practices copyright law.
Copywriting is no place as dry, arcane, or long-winded as legalese. In fact, if you’re doing it right, you need to be interacting details to your leads at a third-grade reading level.
That suggests you value your potential customers’ time and you want to give them access to your offer as clearly and strategically as possible.
Now, the “technique” part of copywriting secrets originates from understanding which buttons to press when you’re writing ad copy or how to inform a sales story that guides a client from being uninformed about how to fix an issue to totally gung-ho about your service.
In my experience, copywriting is easier: It’s like being someone’s best pal and their worst opponent all on one page.
Think of it this way:.
- An email,
- A sales page,
- A landing page,
- A social media advertisement, or
- A websites,
… you begin explaining your reader’s deepest, darkest, most prevalent discomfort to them. You hold up a really undesirable mirror.
Then, utilizing words, you continue to poke them everywhere it hurts. Slowly, they keep in mind why they need to change, act, or simply make a different decision.
And after that, you’re their buddy. You offer them an option that actually works, without being pushy, scammy, or salesy.
Now, lots of business owners will tell you that what they want is for quality results in open their wallets and purchase. But the truth is that copywriting is about trading something even more important.
Something that’s practically a limited resource.
And that’s attention.
With so many solutions, offers, products, services, and chances, the only possible way for your potential customers and readers to trust you, buy from you, and remain devoted to you is through preserving their attention.
And absolutely nothing grabs attention on the Internet like copy and material.
Clearly, everyone can utilize a trustworthy way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– even though it looks similar to the DotCom Secrets book (a trilogy including Expert Secrets and the brand-new edition of Traffic Secrets).
Instead, Copywriting Secrets is a book that utilizes the really formulas it’s attempting to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, nobody stated that looking gorgeous belonged to copywriting secrets. Instead, the book reveals you book how to use the power of words to:.
Get more clicks,.
Gain more presence,.
Draw in more leads,.
Earn more customers, and.
Land more sales online.
A lot of copywriting books try to teach you how to “compose terrific copy.”.
Other than that each time you try, your words fail to encourage anybody to buy– other than possibly your mommy and a few faithful friends.
The book shares with you the greatest secret about copywriting (and it doesn’t matter what you sell).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You don’t write copy– you assemble it.
According to the legendary advertiser, Eugene Schwartz, when you’re creating copy:.
” You are dealing with a series of building blocks, you are putting the building blocks together, and then you are putting them in specific structures. [Your words are] building a little city of desire for your person to live and come in.”.
Does this noise familiar?
If not, read that quote again.
Think of another principle in marketing that depends on tactical placement, foundation, and the sensible, stepwise journey that guides a possibility from start to finish.
The finish being a sale.
Which indicates that sales funnels and sales copy skills go together. Find out one and you’ll enhance the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 tested copywriting solutions to help you become a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll learn to utilize the power of words to get people to act in such a natural and seamless method, your prospects won’t even recognize they’re being persuaded.
Tip: One of the primary copywriting secrets, states Jim Edwards, is to make sales copy “vanish.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you offer or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You may have seen him collaborating with Russell Brunson on Funnel Scripts, the copywriting software from the developers of ClickFunnels.
Russell is wise– he knows his lane or area of expertise lies in helping business owners make benefit from funnel building.
Russel Brunson Copywriting Secrets Book.
Jim Edwards is the self-taught, go-to guru for success with sales copy. Simply have a look at his qualifications:.
He’s the creator and owner of a direct reaction marketing firm.
He devotes hundreds of hours every year to training one-on-one business owners in the Funnel Scripts community.
He’s a very popular author who has been operating online because he first began selling e-books online in 1997! (does anybody even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up noises?).
He’s launched several deals for his own items and those of others utilizing sales letters that have actually produced him $2.5 million and $3 million in revenue.
He’s been included in the New York Times, Entrepreneur Magazine, and several other leading publications for his copywriting proficiency.
Most importantly, he used his self-taught copywriting abilities to earn millions– the type of money responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off home in 18 months.
Yes, you check out that right.
So if this isn’t the ideal person to give you thorough training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we enter the full review, I wish to let you know that the Copywriting Secrets book is not the very same product as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that uses your knowledge of your consumers and details of your deal to create high-converting copy for your funnels, advertisements, blogs, e-mail newsletters, and more.
And that can save you an enormous quantity of time. It’s the ideal option to keeping an in-house copywriter or developing copy from scratch.
In fact, a great deal of the formulas that power Funnel Scripts are explored even more in the Sales Story Secrets upsell (I’ll tell you more about that later on in my review).
Since Jim Edwards worked on both– but that ought to simply show how powerful his ability as a copy developer really is, they might appear similar.
The Copywriting Secrets book, on the other hand, will give you everything you need to tailor, tweak, and perfect conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is everything about persuasion with words, right?
Well, there are many “secrets” to persuading individuals– and, typically, you need to employ a mix of sales letters and sales copy formulas.
Copywriting Secrets Book Review
These tricks and insights collaborate so you can use the formulas to develop persuasion in time. Some examples in the book consist of:.
The “Love me. Hate me. There’s no money in the center!” strategy. Your words must generate very strong emotions from people and force them to decide about you personally– it’s one of the most profitable things your copy can do! (page 181).
Find out how to make more on each possibility, which is ideal for a sales funnel, utilizing the “give them a shovel … then offer them a bulldozer” method for make more on each (page 179).
How to take a blank screen and transform that blinking cursor into a finished piece of sales copy FAST. It’s a strategy so effective, you can use it to break through author’s block (page 168).
A 13-step sales message formula that shows you how to immediately persuade consumers to make a purchase decision, utilizing deeply deep-rooted mental triggers (page 143-158).
Speak in the voice of your consumer and find the “magic” words customers utilize to explain what they want to purchase (page 104).
8 specific locations online that will reveal you the precise triggers inspiring your possible consumers and getting them to invest their cash. You can use this to position your own product, service, coaching, software application (page 69-71).
How to rapidly assemble the “foundation” of sales copy that develop a “little city of desire” for your prospects and consumers (page 79).
The “Yellow Brick Road” Formula, another perfect formula for funnels, that leads people on a journey towards ultimately purchasing from you (page 178).
When you take a look at the sales page for the Copywriting Secrets book, it gets sort of frustrating reading about the sheer quantity of details Jim Edwards crams in a mere book.
So I’ve broken down his deliverables into five basic sections. I’ll rapidly summarize what you ought to expect in each section of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards starts this section showing you how to cultivate the copywriting frame of mind, as he calls it. You’ll get a refresher course on:.
All the trademarks of high-performing copywriting.
How to establish the practice.
How to approach nearly every piece of material you see from now on utilizing a copywriter’s point of view on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber meets the road. It’s not just that great copywriting leaves clues. It’s that fantastic copy can constantly be plugged in and “developed” utilizing formulas– and these work no matter what you offer. This area exposes formulas and templates for ads, sales, and emails letters which have never ever stopped working.
3. Make ‘Em Thirsty Secrets.
The trick to offering through sales, e-mails, and advertisements letters? And the finest method to do that through copywriting is to utilize 4 fundamental sales stories.
The stories make your potential customers “thirsty,” and your copywriting will direct people to the beverage. This is a tested pattern for success with copywriting.
4. Sell Without Selling Secrets.
Keep in mind that one of the very best copywriting tricks is to make it appear you’re not selling at all. This is the section that helps you master and embed those secret “stealth closes.”.
Keep in mind Columbo, popular for “playing dumb,” while secretly figuring out the reality? Well, Jim Edwards reveals you how to utilize this section of the Copywriting Secrets book to give your consumers worth and close without pressure.
5. Copy Polishing Secrets.
Do not be deceived by the name of this section in the Copywriting Secrets book. Copywriting is just as great as the quantity of tweaking and refining you do.
You can likewise use the feedback to plug into a couple of proven techniques for enhancing your ads, sales, and emails letters. That’s what this area of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are a number of methods to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the most inexpensive is to head straight to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book utilizing the reliable Free plus Shipping Cost offer. This suggests that you’ll get the book for free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else worldwide.
Nevertheless, Jim also makes you a distinct promise. You can ask for a refund and you do not have to send the book back if you don’t like it. You essentially get free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook variation of the Copywriting Secrets book, all you require to do is grab the initial offer. The audio variation will appear as a “Special Offer” before you finish your purchase of the Copywriting Secrets book.
The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you produce the right stories that will encourage your audience, no matter what you sell.
sales story secrets.
This is the book you want on your side when you’re ready to get even more extensive with learning copywriting secrets for any industry.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a genuine kahuna of a book– and I’m not going to lie. I still haven’t used every technique in Copywriting Secrets.
What I understand for sure, however, is that every time I take a seat to write any of my marketing products, sales pages, advertisements, e-mails, and even social networks posts, I initially thumb through my Copywriting Secrets book.
And I expect I’ll be doing that up until I become a master copywriter. What about you?