Copywriting Secrets Review: Should You Get A FREE Copy?
Eight out of 10 people just check out headings.
Visitors to your website only read 20% of the content you compose.
Individuals only read the very first 2 words on a line– normally, they miss out on the 3rd word.
It’s numbers like this that make you believe you must hire a copywriter.
Then you learn about the costs of hiring a copywriter to get more clicks:
Summary: Copywriting Secrets is a fundamental and effective book that will teach you how to get more clicks, gain more exposure, draw in more leads, earn more subscribers, and and land more sales online.
Excellent freelance copywriters charge up to $250 per hour
Scammy ones will inform you that “all you truly require to make sales is terrific sales copy” (lies).
75% of visitors to a site take notice of the general quality of the copy, however, and they’ll avoid working with a company that does not have professional and clean copy.
Facts like these make you wonder if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about efficient copywriting.
No beginner copywriter understands what works. They only learn what works after they go through some trial and error, get some real data around where clients are leaving and where they’re investing the most time, and fine-tune the copy based upon the outcomes.
So if they don’t understand what works, how can they help you make more sales?
All you need are:
Copy formulas that help you write sales copy and then hook these transformative words into the bigger structure of your sales page.
A precise understanding of who your ideal customers are, what their greatest “pains” are, and where they presently live.
Specific, reputable, and consistent “power” words that harness powerful, psychological and emotional triggers that assist individuals to purchase your services and products.
And that’s precisely what Copywriting Secrets, a powerful and basic book for anybody who wishes to earn money using advertisements, e-mails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
It’s not an exaggeration when I state that everybody can utilize Copywriting Secrets.
It’s a testament to the power of words when it concerns encouraging individuals to buy. When you need to sell anything online, it’s also a clear acknowledgement of just how important content marketing has ended up being.
The majority of people hear “copywriting” and they think they’re talking to somebody who practices copyright law.
Copywriting is nowhere as dry, arcane, or wordy as legalese. In fact, if you’re doing it right, you need to be communicating information to your leads at a third-grade reading level.
That implies you worth your potential customers’ time and you want to provide access to your offer as plainly and strategically as possible.
Now, the “method” part of copywriting secrets originates from knowing which buttons to press when you’re writing ad copy or how to inform a sales story that guides a consumer from being unaware about how to fix an issue to absolutely gung-ho about your service.
In my experience, copywriting is simpler: It’s like being someone’s finest buddy and their worst enemy all on one page.
Consider it this way:.
- An e-mail,
- A sales page,
- A landing page,
- A social media advertisement, or
- A websites,
… you start off explaining your reader’s inmost, darkest, most pervasive pain to them. You hold up a very unpleasant mirror.
Utilizing words, you continue to poke them all over it harms. Gradually, they remember why they require to change, do something about it, or simply make a various decision.
And then, you’re their friend. You offer them a solution that really works, without being pushy, scammy, or salesy.
Now, many business owners will inform you that what they want is for quality causes open their wallets and purchase. The reality is that copywriting is about trading something far more valuable.
Something that’s nearly a scarce resource.
And that’s attention.
With so many services, deals, chances, products, and services, the only possible way for your readers and potential customers to trust you, purchase from you, and remain faithful to you is through keeping their attention.
And absolutely nothing grabs attention on the Internet like copy and material.
Clearly, everyone can utilize a reputable method to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– although it looks comparable to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the new edition of Traffic Secrets).
Rather, Copywriting Secrets is a book that utilizes the extremely solutions it’s trying to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.
Here’s an example of a sales letter, across a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, nobody stated that looking beautiful belonged to copywriting secrets. Rather, the book reveals you book how to utilize the power of words to:.
Get more clicks,.
Gain more exposure,.
Attract more leads,.
Make more subscribers, and.
Land more sales online.
The majority of copywriting books attempt to teach you how to “compose fantastic copy.”.
Except that each time you try, your words stop working to persuade anybody to buy– other than maybe your mother and a few loyal friends.
But the book show you the best secret about copywriting (and it doesn’t matter what you sell).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You don’t write copy– you assemble it.
According to the famous advertiser, Eugene Schwartz, when you’re producing copy:.
” You are dealing with a series of foundation, you are putting the building blocks together, and then you are putting them in specific structures. [Your words are] building a little city of desire for your individual to come and live in.”.
Does this noise familiar?
If not, read that quote again.
Think of another principle in marketing that counts on tactical positioning, building blocks, and the sensible, step-by-step journey that guides a possibility from start to finish.
The finish being a sale.
Which means that sales funnels and sales copy abilities go together. Discover one and you’ll boost the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 tested copywriting solutions to assist you become a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll learn to use the power of words to get individuals to take action in such a natural and smooth way, your potential customers won’t even realize they’re being persuaded.
Hint: One of the primary copywriting secrets, states Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline says,.
” … no matter what you sell or who you sell it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason that it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You might have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software application from the developers of ClickFunnels.
Russell is sensible– he understands his lane or location of know-how depends on helping entrepreneurs make benefit from funnel structure.
Russel Brunson Copywriting Secrets Book.
However Jim Edwards is the self-taught, go-to master for success with sales copy. Just take a look at his credentials:.
He’s the creator and owner of a direct action marketing company.
He dedicates hundreds of hours every year to training one-on-one entrepreneur in the Funnel Scripts neighborhood.
He’s a best-selling author who has been running online given that he initially began selling e-books online in 1997! (does anyone even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up noises?).
He’s launched multiple deals for his own products and those of others utilizing sales letters that have actually produced him $2.5 million and $3 million in revenue.
He’s been included in the New York Times, Entrepreneur Magazine, and several other leading publications for his copywriting competence.
Best of all, he utilized his self-taught copywriting skills to earn millions– the kind of cash responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off home in 18 months.
Yes, you check out that right.
If this isn’t the ideal guy to give you thorough training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Prior to we enter the complete review, I want to let you know that the Copywriting Secrets book is not the same item as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that utilizes your understanding of your consumers and information of your offer to develop high-converting copy for your funnels, advertisements, blog sites, email newsletters, and more.
And that can conserve you a huge amount of time. It’s the perfect option to producing or keeping an in-house copywriter copy from scratch.
A lot of the formulas that power Funnel Scripts are explored further in the Sales Story Secrets upsell (I’ll tell you more about that later in my evaluation).
They may seem similar due to the fact that Jim Edwards dealt with both– but that ought to simply show how effective his capability as a copy creator genuinely is.
The Copywriting Secrets book, on the other hand, will offer you whatever you require to customize, tweak, and best conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words?
Well, there are numerous “tricks” to convincing individuals– and, often, you have to employ a mix of sales letters and sales copy formulas.
Copywriting Secrets Book Review
These insights and secrets work together so you can use the formulas to build persuasion over time. Some examples in the book consist of:.
The “Love me. Hate me. There’s no money in the center!” technique. Your words should elicit very strong emotions from individuals and require them to decide about you personally– it’s one of the most successful things your copy can do! (page 181).
Find out how to make more on each possibility, which is perfect for a sales funnel, using the “provide a shovel … then offer them a bulldozer” approach for make more on each (page 179).
How to take a blank screen and change that blinking cursor into a finished piece of sales copy FAST. It’s a technique so effective, you can utilize it to break through writer’s block (page 168).
A 13-step sales message formula that reveals you how to immediately convince clients to purchase decision, using deeply deep-rooted mental triggers (page 143-158).
Speak in the voice of your client and find the “magic” words consumers use to explain what they want to buy (page 104).
8 specific locations online that will show you the exact triggers inspiring your prospective customers and getting them to spend their money. You can utilize this to place your own item, service, training, software (page 69-71).
How to quickly assemble the “building blocks” of sales copy that develop a “little city of desire” for your prospects and customers (page 79).
The “Yellow Brick Road” Formula, another perfect formula for funnels, that leads people on a journey towards ultimately purchasing from you (page 178).
It gets sort of frustrating reading about the large amount of details Jim Edwards packs in a mere book when you inspect out the sales page for the Copywriting Secrets book.
So I’ve broken down his deliverables into five standard sections. I’ll rapidly summarize what you ought to expect in each section of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards starts this area revealing you how to cultivate the copywriting mindset, as he calls it. You’ll get a refresher course on:.
All the hallmarks of high-performing copywriting.
How to establish the practice.
How to approach almost every piece of content you see from now on using a copywriter’s viewpoint on persuasion.
2. Sales Formula/Letter Secrets.
It’s not simply that excellent copywriting leaves ideas. This section exposes formulas and templates for ads, sales, and emails letters which have never failed.
3. Make ‘Em Thirsty Secrets.
The secret to offering through ads, e-mails, and sales letters? As Jim Edwards states, “Make ’em thirsty!” To put it simply, you wish to tickle those levers so they’ll purchase faster. And the best method to do that through copywriting is to use 4 standard sales stories.
The stories make your potential customers “thirsty,” and your copywriting will assist individuals to the beverage. This is a proven pattern for success with copywriting.
4. Sell Without Selling Secrets.
Keep in mind that one of the best copywriting secrets is to make it appear you’re not costing all. This is the section that assists you master and embed those secret “stealth closes.”.
Remember Columbo, popular for “playing dumb,” while secretly figuring out the reality? Well, Jim Edwards shows you how to use this area of the Copywriting Secrets book to give your clients value and close without pressure.
5. Copy Polishing Secrets.
Don’t be fooled by the name of this section in the Copywriting Secrets book. Copywriting is only as good as the quantity of tweaking and refining you do.
You can also utilize the feedback to plug into a few tested techniques for enhancing your advertisements, sales, and e-mails letters. That’s what this area of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are numerous ways to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the least expensive is to head straight to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book utilizing the tried-and-true Free plus Shipping Cost deal. This suggests that you’ll get the book for free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else worldwide.
However, Jim also makes you an unique guarantee. You can ask for a refund and you do not have to send the book back if you don’t like it. You essentially get free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you require to do is get the original offer. The audio version will pop up as a “Special Offer” before you complete your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you create the best stories that will motivate your audience, no matter what you offer.
sales story tricks.
This is the book you desire on your side when you’re ready to get even more in-depth with learning copywriting tricks for any market.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a genuine kahuna of a book– and I’m not going to lie. I still haven’t utilized every method in Copywriting Secrets.
What I understand for sure, though, is that each time I take a seat to write any of my marketing materials, sales pages, ads, emails, and even social media posts, I first thumb through my Copywriting Secrets book.
And I anticipate I’ll be doing that until I become a master copywriter. What about you?