Russell Brunson & Spa

Copywriting Secrets Review: Should You Get A FREE Copy?

8 out of 10 people only read headlines.

Visitors to your website only read 20% of the material you write.

People only read the very first two words on a line– generally, they miss out on the 3rd word.

It’s numbers like this that make you believe you should employ a copywriter.

But then you learn about the costs of working with a copywriter to get more clicks:

Russell Brunson & Spa

Summary: Copywriting Secrets is a powerful and essential book that will teach you how to get more clicks, gain more presence, draw in more leads, earn more subscribers, and and land more sales online.

Excellent freelance copywriters charge up to $250 per hour

Scammy ones will tell you that “all you really need to make sales is terrific sales copy” (lies).

75% of visitors to a site take notice of the overall quality of the copy, though, and they’ll prevent working with a company that doesn’t have expert and clean copy.

Facts like these make you wonder if it’s all truly worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about efficient copywriting.

No beginner copywriter knows what works. They just find out what works after they go through some experimentation, get some genuine data around where customers are leaving and where they’re investing the most time, and refine the copy based upon the outcomes.

So if they do not understand what works, how can they help you make more sales?

It’s “basic.”

All you need are:

Copy solutions that help you compose sales copy and after that hook these transformative words into the bigger structure of your sales page.

An exact understanding of who your ideal clients are, what their greatest “discomforts” are, and where they currently live.

Specific, trustworthy, and constant “power” words that harness powerful, psychological and psychological triggers that guide people to buy your services and items.

Which’s exactly what Copywriting Secrets, a basic and effective book for anybody who wants to earn money using advertisements, e-mails, sales letters, teaches you to do.

Get a FREE copy of Copywriting Secrets.

What is Copywriting and Why Does it Matter?

When I state that everybody can utilize Copywriting Secrets, it’s not an exaggeration.

When it comes to encouraging individuals to buy, it’s a testament to the power of words. When you require to sell anything online, it’s likewise a clear acknowledgement of just how crucial material marketing has actually ended up being.

The majority of people hear “copywriting” and they think they’re speaking to someone who practices copyright law.

However copywriting is nowhere as dry, arcane, or verbose as legalese. In fact, if you’re doing it right, you need to be interacting information to your leads at a third-grade reading level.

That indicates you value your prospects’ time and you wish to give them access to your deal as plainly and strategically as possible.

Now, the “method” part of copywriting tricks comes from knowing which buttons to press when you’re writing advertisement copy or how to tell a sales story that guides a customer from being unaware about how to solve an issue to completely gung-ho about your service.

In my experience, copywriting is easier: It’s like being somebody’s best good friend and their worst enemy all on one page.

Think about it this way:.

Whether it’s:

  • An email,
  • A sales page,
  • A landing page,
  • A social networks advertisement, or
  • A websites,

… you begin describing your reader’s deepest, darkest, most pervasive pain to them. You hold up a very undesirable mirror.

Then, utilizing words, you continue to poke them all over it hurts. Slowly, they remember why they need to alter, take action, or just make a different decision.

And after that, you’re their friend. You use them a solution that really works, without being aggressive, scammy, or salesy.

Now, many business owners will tell you that what they desire is for quality leads to open their wallets and purchase. The reality is that copywriting is about trading something far more valuable.

Something that’s almost a limited resource.

Which’s attention.

With so many options, offers, products, services, and opportunities, the only possible method for your readers and prospects to trust you, buy from you, and remain faithful to you is through maintaining their attention.

And absolutely nothing grabs attention on the Internet like copy and material.

Plainly, everybody can use a reputable way to master high-converting copy.

Get a FREE copy of Copywriting Secrets.

What is Copywriting Secrets?

The Copywriting Secrets book is not composed by Russell Brunson– although it looks comparable to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the new edition of Traffic Secrets).

Rather, Copywriting Secrets is a book that uses the very formulas it’s attempting to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.

Here’s an example of a sales letter, across a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, nobody said that looking gorgeous became part of copywriting secrets. Rather, the book shows you book how to utilize the power of words to:.

Get more clicks,.

Gain more presence,.

Bring in more leads,.

Earn more customers, and.

Land more sales online.

A lot of copywriting books attempt to teach you how to “compose great copy.”.

Other than that each time you try, your words fail to persuade anyone to buy– other than perhaps your mama and a couple of loyal pals.

However the book show you the best secret about copywriting (and it doesn’t matter what you sell).

Take note:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You do not compose copy– you assemble it.

According to the famous marketer, Eugene Schwartz, when you’re developing copy:.

” You are dealing with a series of foundation, you are putting the foundation together, and after that you are putting them in certain structures. [Your words are] building a little city of desire for your individual to live and come in.”.

Does this noise familiar?

If not, checked out that quote once again.

Think of another concept in marketing that counts on strategic placement, foundation, and the rational, stepwise journey that guides a prospect from start to finish.

The surface being a sale.

Sales funnels.

Which means that sales funnels and sales copy abilities go hand-in-hand. Discover one and you’ll boost the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 tested copywriting formulas to assist you become a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll learn to use the power of words to get people to act in such a natural and seamless way, your potential customers won’t even understand they’re being persuaded.

Tip: One of the main copywriting secrets, says Jim Edwards, is to make sales copy “vanish.”.

As the Copywriting Secrets book tagline says,.

” … no matter what you offer or who you sell it to!”.

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Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason that it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.

Jim. Knows. Great. Sales Copy.

Period.

You may have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software from the creators of ClickFunnels.

Russell is wise– he understands his lane or location of knowledge depends on assisting entrepreneurs make benefit from funnel building.

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Russel Brunson Copywriting Secrets Book.

But Jim Edwards is the self-taught, go-to expert for success with sales copy. Simply take a look at his credentials:.

He’s the founder and owner of a direct action marketing company.

He devotes hundreds of hours every year to coaching individually business owners in the Funnel Scripts neighborhood.

He’s a very popular author who has been operating online because he first began selling e-books online in 1997! (does anyone even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up sounds?).

He’s launched several deals for his own products and those of others utilizing sales letters that have generated him $2.5 million and $3 million in revenue.

He’s been included in the New York Times, Entrepreneur Magazine, and multiple other leading publications for his copywriting competence.

Most importantly, he utilized his self-taught copywriting abilities to make millions– the sort of cash responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off home in 18 months.

Yes, you read that right.

So if this isn’t the right guy to offer you extensive training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Before we get into the full review, I want to let you know that the Copywriting Secrets book is not the very same item as the Funnel Scripts software tool.

Funnel Scripts is a done-for-you copy generator that uses your understanding of your customers and information of your offer to produce high-converting copy for your funnels, ads, blogs, e-mail newsletters, and more.

Which can conserve you a huge quantity of time. It’s the best alternative to keeping an internal copywriter or producing copy from scratch.

A lot of the formulas that power Funnel Scripts are checked out further in the Sales Story Secrets upsell (I’ll tell you more about that later in my evaluation).

They might appear similar due to the fact that Jim Edwards dealt with both– but that should simply show how effective his capability as a copy creator really is.

The Copywriting Secrets book, on the other hand, will give you everything you require to tailor, modify, and perfect conversion copy.

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Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is everything about persuasion with words, right?

Well, there are numerous “tricks” to persuading individuals– and, often, you need to use a mix of sales letters and sales copy solutions.

Copywriting Secrets Book Review

Russell Brunson & Spa

These secrets and insights collaborate so you can use the formulas to construct persuasion with time. Some examples in the book include:.

The “Love me. Dislike me. There’s no cash in the middle!” method. Your words should generate really strong emotions from people and require them to make a decision about you personally– it’s one of the most rewarding things your copy can do! (page 181).

Discover how to make more on each possibility, which is best for a sales funnel, utilizing the “give them a shovel … then sell them a bulldozer” technique for make more on each (page 179).

How to take a blank screen and transform that blinking cursor into a finished piece of sales copy FAST. It’s a technique so effective, you can use it to break through writer’s block (page 168).

A 13-step sales message formula that shows you how to immediately convince customers to make a purchase decision, using deeply ingrained psychological triggers (page 143-158).

Speak in the voice of your customer and discover the “magic” words consumers utilize to explain what they want to purchase (page 104).

8 particular locations online that will reveal you the exact triggers inspiring your prospective customers and getting them to invest their cash. You can utilize this to place your own product, service, training, software (page 69-71).

How to rapidly put together the “foundation” of sales copy that develop a “little city of desire” for your potential customers and clients (page 79).

The “Yellow Brick Road” Formula, another ideal formula for funnels, that leads individuals on a journey towards eventually buying from you (page 178).

It gets sort of overwhelming reading about the sheer quantity of info Jim Edwards packs in a mere book when you check out the sales page for the Copywriting Secrets book.

So I’ve broken down his deliverables into five standard sections. I’ll rapidly summarize what you need to expect in each area of the Copywriting Secrets book.

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1. Copywriting Mindset Secrets.

Jim Edwards begins this section revealing you how to cultivate the copywriting mindset, as he calls it. You’ll get a crash course on:.

All the hallmarks of high-performing copywriting.

How to develop the practice.

How to approach practically every piece of content you see from now on using a copywriter’s perspective on persuasion.

2. Sales Formula/Letter Secrets.

It’s not just that excellent copywriting leaves hints. This area exposes formulas and design templates for advertisements, e-mails, and sales letters which have never failed.

3. Make ‘Em Thirsty Secrets.

The secret to offering through emails, sales, and ads letters? And the finest way to do that through copywriting is to use four basic sales stories.

The stories make your prospects “thirsty,” and your copywriting will direct people to the drink. This is a proven pattern for success with copywriting.

4. Sell Without Selling Secrets.

Remember that one of the very best copywriting tricks is to make it appear you’re not selling at all. This is the area that assists you master and embed those secret “stealth closes.”.

Remember Columbo, popular for “playing dumb,” while privately figuring out the truth? Well, Jim Edwards shows you how to use this area of the Copywriting Secrets book to provide your consumers value and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Do not be fooled by the name of this area in the Copywriting Secrets book. It’s not optional. Copywriting is just as good as the amount of tweaking and refining you do. Frequently, you can utilize information to guide your choices.

But you can also utilize the feedback to plug into a few tested methods for improving your emails, ads, and sales letters. That’s what this area of the Copywriting Secrets book is all about.

How to Get the Copywriting Secrets Book.

There are a number of ways to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the most inexpensive is to head directly to the Copywriting Secrets book sales page.

Here, Jim offers the Copywriting Secrets book using the reliable Free plus Shipping Cost deal. This implies that you’ll get the book for free as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.

However, Jim also makes you a distinct pledge. You can ask for a refund and you don’t have to send out the book back if you don’t like it. You essentially secure free shipping for the Copywriting Secrets book.

Get a FREE copy of Copywriting Secrets.

Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook variation of the Copywriting Secrets book, all you need to do is grab the initial offer. The audio version will turn up as a “Special Offer” prior to you finish your purchase of the Copywriting Secrets book.

The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you produce the right stories that will motivate your audience, no matter what you sell.

sales story tricks.

When you’re all set to get even more thorough with finding out copywriting secrets for any market, this is the book you want on your side.

Get a FREE copy of Copywriting Secrets.

Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a genuine kahuna of a book– and I’m not going to lie. I still haven’t utilized every single strategy in Copywriting Secrets.

What I know for sure, though, is that every time I take a seat to write any of my marketing materials, sales pages, advertisements, emails, and even social media posts, I first thumb through my Copywriting Secrets book.

And I anticipate I’ll be doing that till I become a master copywriter. What about you?

Get a FREE copy of Copywriting Secrets.