Copywriting Secrets Review: Should You Get A FREE Copy?
Eight out of 10 people only check out headings.
Visitors to your website just read 20% of the content you write.
People just read the very first two words on a line– usually, they miss the third word.
It’s numbers like this that make you think you ought to employ a copywriter.
Then you find out about the costs of hiring a copywriter to get more clicks:
Summary: Copywriting Secrets is a powerful and fundamental book that will teach you how to get more clicks, gain more visibility, draw in more leads, make more subscribers, and and land more sales online.
Great freelance copywriters charge up to $250 per hour
Scammy ones will inform you that “all you actually need to make sales is terrific sales copy” (lies).
75% of visitors to a website pay attention to the general quality of the copy, however, and they’ll prevent doing business with a business that does not have expert and clean copy.
Realities like these make you wonder if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about efficient copywriting.
No novice copywriter understands what works. They only find out what works after they go through some experimentation, get some genuine data around where consumers are leaving and where they’re spending the most time, and refine the copy based upon the outcomes.
If they do not understand what works, how can they help you make more sales?
All you require are:
Copy solutions that assist you write sales copy and after that hook these transformative words into the larger structure of your sales page.
An exact understanding of who your ideal clients are, what their biggest “discomforts” are, and where they presently live.
Particular, dependable, and constant “power” words that harness powerful, emotional and psychological triggers that assist people to buy your services and products.
Which’s precisely what Copywriting Secrets, a fundamental and powerful book for anybody who wants to earn money utilizing advertisements, e-mails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
It’s not an exaggeration when I say that everybody can use Copywriting Secrets.
When it comes to encouraging individuals to purchase, it’s a testament to the power of words. When you require to offer anything online, it’s likewise a clear recognition of simply how essential material marketing has actually ended up being.
The majority of people hear “copywriting” and they think they’re speaking with someone who practices copyright law.
Copywriting is nowhere as dry, arcane, or verbose as legalese. In fact, if you’re doing it right, you ought to be interacting information to your leads at a third-grade reading level.
That indicates you worth your prospects’ time and you wish to provide access to your deal as plainly and strategically as possible.
Now, the “technique” part of copywriting tricks originates from understanding which buttons to press when you’re writing advertisement copy or how to inform a sales story that guides a customer from being unaware about how to resolve a problem to absolutely gung-ho about your service.
In my experience, copywriting is simpler: It’s like being somebody’s finest pal and their worst enemy all on one page.
Think of it this way:.
- An e-mail,
- A sales page,
- A landing page,
- A social networks advertisement, or
- A web page,
… you begin describing your reader’s inmost, darkest, most pervasive pain to them. You hold up an extremely unpleasant mirror.
Then, utilizing words, you continue to poke them all over it harms. Gradually, they remember why they require to change, take action, or just make a various decision.
And then, you’re their buddy. You provide them a solution that really works, without being pushy, scammy, or salesy.
Now, lots of business owners will tell you that what they desire is for quality results in open their wallets and purchase. But the fact is that copywriting has to do with trading something far more valuable.
Something that’s practically a scarce resource.
With many solutions, offers, products, services, and opportunities, the only possible method for your readers and prospects to trust you, buy from you, and stay loyal to you is through preserving their attention.
And absolutely nothing grabs attention on the Internet like copy and material.
Clearly, everyone can utilize a trusted way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– even though it looks similar to the DotCom Secrets book (a trilogy including Expert Secrets and the new edition of Traffic Secrets).
Rather, Copywriting Secrets is a book that uses the really formulas it’s attempting to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, across a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, nobody stated that looking stunning became part of copywriting tricks. Instead, the book reveals you book how to utilize the power of words to:.
Get more clicks,.
Gain more exposure,.
Draw in more leads,.
Make more customers, and.
Land more sales online.
A lot of copywriting books attempt to teach you how to “compose great copy.”.
Other than that whenever you try, your words fail to convince anyone to purchase– except possibly your mama and a couple of faithful friends.
The book shares with you the biggest secret about copywriting (and it does not matter what you offer).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You don’t compose copy– you assemble it.
According to the legendary advertiser, Eugene Schwartz, when you’re developing copy:.
” You are working with a series of building blocks, you are putting the structure obstructs together, and then you are putting them in particular structures.
Does this sound familiar?
If not, read that quote again.
Think of another idea in marketing that relies on tactical positioning, building blocks, and the logical, stepwise journey that guides a possibility from start to finish.
The finish being a sale.
Which means that sales funnels and sales copy skills go together. Find out one and you’ll boost the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 proven copywriting formulas to help you become a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll learn to use the power of words to get people to act in such a natural and smooth way, your potential customers won’t even recognize they’re being convinced.
Tip: One of the primary copywriting secrets, states Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you offer or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason that it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.
Jim. Sales Copy.
You might have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software application from the creators of ClickFunnels.
Russell is wise– he understands his lane or location of knowledge lies in helping business owners make profits from funnel structure.
Russel Brunson Copywriting Secrets Book.
Jim Edwards is the self-taught, go-to master for success with sales copy. Just have a look at his credentials:.
He’s the creator and owner of a direct reaction marketing firm.
He dedicates hundreds of hours every year to coaching one-on-one company owner in the Funnel Scripts neighborhood.
He’s a very popular author who has been running online since he initially started offering e-books online in 1997! (does anybody even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up noises?).
He’s released multiple deals for his own items and those of others utilizing sales letters that have generated him $2.5 million and $3 million in earnings.
He’s been featured in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting proficiency.
Best of all, he utilized his self-taught copywriting abilities to earn millions– the kind of money responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off home in 18 months.
Yes, you read that right.
If this isn’t the ideal guy to provide you in-depth training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we get into the full evaluation, I wish to let you understand that the Copywriting Secrets book is not the very same product as the Funnel Scripts software application tool.
Funnel Scripts is a done-for-you copy generator that uses your knowledge of your consumers and details of your deal to produce high-converting copy for your funnels, ads, blog sites, e-mail newsletters, and more.
And that can save you a massive quantity of time. It’s the best alternative to developing or keeping an in-house copywriter copy from scratch.
A lot of the solutions that power Funnel Scripts are explored further in the Sales Story Secrets upsell (I’ll inform you more about that later in my review).
Because Jim Edwards worked on both– but that ought to simply show how powerful his ability as a copy creator really is, they might appear comparable.
The Copywriting Secrets book, on the other hand, will provide you everything you require to personalize, fine-tune, and best conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is everything about persuasion with words, right?
Well, there are many “secrets” to persuading individuals– and, frequently, you need to utilize a mix of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These insights and secrets work together so you can use the formulas to construct persuasion over time. Some examples in the book include:.
The “Love me. Your words need to generate really strong feelings from individuals and force them to make a choice about you personally– it’s one of the most successful things your copy can do! (page 181).
Discover how to make more on each possibility, which is best for a sales funnel, utilizing the “provide a shovel … then offer them a bulldozer” technique for make more on each (page 179).
How to take a blank screen and transform that blinking cursor into a completed piece of sales copy FAST. It’s a method so powerful, you can utilize it to break through writer’s block (page 168).
A 13-step sales message formula that shows you how to quickly encourage clients to buy choice, utilizing deeply deep-rooted psychological triggers (page 143-158).
Speak in the voice of your consumer and discover the “magic” words consumers utilize to describe what they wish to purchase (page 104).
8 particular locations online that will show you the exact triggers inspiring your possible clients and getting them to invest their money. You can utilize this to place your own product, service, training, software application (page 69-71).
How to quickly assemble the “building blocks” of sales copy that create a “little city of desire” for your customers and potential customers (page 79).
The “Yellow Brick Road” Formula, another best formula for funnels, that leads people on a journey towards eventually purchasing from you (page 178).
It gets sort of overwhelming reading about the large quantity of details Jim Edwards packs in a simple book when you inspect out the sales page for the Copywriting Secrets book.
I’ve broken down his deliverables into 5 standard areas. I’ll quickly summarize what you ought to expect in each section of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards begins this section showing you how to cultivate the copywriting frame of mind, as he calls it. You’ll get a crash course on:.
All the trademarks of high-performing copywriting.
How to develop the practice.
How to approach nearly every piece of content you see from now on utilizing a copywriter’s viewpoint on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber meets the roadway. It’s not simply that fantastic copywriting leaves hints. It’s that great copy can always be plugged in and “developed” utilizing solutions– and these work no matter what you sell. This section exposes solutions and templates for sales, advertisements, and emails letters which have actually never ever stopped working.
3. Make ‘Em Thirsty Secrets.
The secret to selling through sales, e-mails, and ads letters? As Jim Edwards says, “Make ’em thirsty!” Simply put, you want to tickle those levers so they’ll buy quicker. And the best method to do that through copywriting is to use four basic sales stories.
The stories make your prospects “thirsty,” and your copywriting will assist people to the beverage. This is a tested pattern for success with copywriting.
4. Sell Without Selling Secrets.
Keep in mind that among the very best copywriting secrets is to make it appear you’re not costing all. This is the section that assists you master and embed those secret “stealth closes.”.
Remember Columbo, famous for “playing dumb,” while secretly finding out the truth? Well, Jim Edwards shows you how to utilize this section of the Copywriting Secrets book to provide your consumers value and close without pressure.
5. Copy Polishing Secrets.
Do not be tricked by the name of this area in the Copywriting Secrets book. Copywriting is only as good as the amount of tweaking and refining you do.
But you can also use the feedback to plug into a few tested methods for enhancing your emails, ads, and sales letters. That’s what this area of the Copywriting Secrets book is all about.
How to Get the Copywriting Secrets Book.
There are a number of methods to get Jim Edwards’ Copywriting Secrets book in your hands. Maybe the cheapest is to head directly to the Copywriting Secrets book sales page.
Here, Jim offers the Copywriting Secrets book using the tried-and-true Free plus Shipping Cost offer. This suggests that you’ll get the book totally free as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.
Jim also makes you a special guarantee. If you do not like it, you can request a refund and you do not need to send out the book back. You essentially get free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook variation of the Copywriting Secrets book, all you need to do is grab the original deal. The audio version will pop up as a “Special Offer” prior to you finish your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you develop the best stories that will inspire your audience, no matter what you offer.
sales story secrets.
This is the book you want in your corner when you’re ready to get back at more extensive with discovering copywriting secrets for any market.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still have not used each and every single method in Copywriting Secrets.
What I understand for sure, though, is that whenever I sit down to compose any of my marketing materials, sales pages, ads, e-mails, and even social networks posts, I first thumb through my Copywriting Secrets book.
And I expect I’ll be doing that till I end up being a master copywriter. What about you?