Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 people just read headlines.
Visitors to your website just read 20% of the material you compose.
People just check out the first 2 words on a line– generally, they miss the third word.
It’s numbers like this that make you think you ought to work with a copywriter.
Then you learn about the expenses of working with a copywriter to get more clicks:
Summary: Copywriting Secrets is a powerful and basic book that will teach you how to get more clicks, get more visibility, draw in more leads, earn more customers, and and land more sales online.
Good freelance copywriters charge up to $250 per hour
Scammy ones will tell you that “all you truly require to make sales is fantastic sales copy” (lies).
75% of visitors to a website focus on the total quality of the copy, though, and they’ll avoid doing business with a business that does not have tidy and professional copy.
Truths like these make you wonder if it’s all really worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about effective copywriting.
No novice copywriter knows what works. They just learn what works after they go through some experimentation, gain some genuine information around where clients are leaving and where they’re investing the most time, and fine-tune the copy based on the results.
If they don’t understand what works, how can they help you make more sales?
All you need are:
Copy solutions that help you write sales copy and then hook these transformative words into the bigger structure of your sales page.
A specific understanding of who your perfect clients are, what their biggest “discomforts” are, and where they presently live.
Specific, trusted, and consistent “power” words that harness powerful, emotional and mental triggers that guide people to purchase your services and products.
Which’s exactly what Copywriting Secrets, a fundamental and effective book for anybody who wants to generate income using ads, e-mails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
When I say that everybody can utilize Copywriting Secrets, it’s not an exaggeration.
When it comes to encouraging people to purchase, it’s a testimony to the power of words. It’s likewise a clear recognition of simply how essential material marketing has actually become when you need to offer anything online.
Most people hear “copywriting” and they believe they’re talking to someone who practices copyright law.
But copywriting is nowhere as dry, arcane, or wordy as legalese. If you’re doing it right, you must be interacting details to your leads at a third-grade reading level.
That implies you value your potential customers’ time and you wish to provide access to your deal as clearly and strategically as possible.
Now, the “technique” part of copywriting tricks originates from knowing which buttons to push when you’re composing advertisement copy or how to inform a sales story that guides a consumer from being uninformed about how to solve a problem to absolutely gung-ho about your service.
But, in my experience, copywriting is simpler: It’s like being someone’s best friend and their worst enemy all on one page.
Think of it by doing this:.
- An email,
- A sales page,
- A landing page,
- A social media ad, or
- A web page,
… you begin describing your reader’s deepest, darkest, most pervasive pain to them. You hold up an extremely unpleasant mirror.
Then, using words, you continue to poke them everywhere it hurts. Slowly, they remember why they require to alter, take action, or simply make a various choice.
And then, you’re their buddy. You offer them a solution that really works, without being aggressive, scammy, or salesy.
Now, many entrepreneurs will inform you that what they want is for quality causes open their wallets and purchase. The reality is that copywriting is about trading something far more important.
Something that’s almost a limited resource.
With numerous solutions, deals, products, services, and chances, the only possible way for your readers and prospects to trust you, buy from you, and remain loyal to you is through maintaining their attention.
And nothing grabs attention on the Internet like copy and material.
Plainly, everyone can use a trusted way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not composed by Russell Brunson– although it looks comparable to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the brand-new edition of Traffic Secrets).
Rather, Copywriting Secrets is a book that uses the extremely solutions it’s attempting to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, nobody stated that looking stunning was part of copywriting secrets. Rather, the book shows you book how to utilize the power of words to:.
Get more clicks,.
Gain more visibility,.
Bring in more leads,.
Earn more subscribers, and.
Land more sales online.
A lot of copywriting books try to teach you how to “compose terrific copy.”.
Other than that every time you attempt, your words stop working to persuade anyone to buy– except maybe your mama and a couple of devoted buddies.
But the book show you the greatest secret about copywriting (and it doesn’t matter what you offer).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You don’t compose copy– you assemble it.
According to the famous advertiser, Eugene Schwartz, when you’re creating copy:.
” You are working with a series of structure blocks, you are putting the building blocks together, and then you are putting them in certain structures.
Does this noise familiar?
If not, read that quote once again.
Think about another idea in marketing that depends on strategic placement, foundation, and the logical, step-by-step journey that guides a prospect from start to finish.
The surface being a sale.
Which implies that sales funnels and sales copy abilities go hand-in-hand. Find out one and you’ll enhance the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 proven copywriting solutions to help you end up being a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll find out to utilize the power of words to get people to do something about it in such a natural and seamless method, your potential customers will not even understand they’re being persuaded.
Tip: One of the primary copywriting secrets, states Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline says,.
” … no matter what you sell or who you sell it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason why it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You may have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software from the developers of ClickFunnels.
Russell is sensible– he understands his lane or location of expertise lies in helping entrepreneurs make profits from funnel structure.
Russel Brunson Copywriting Secrets Book.
Jim Edwards is the self-taught, go-to master for success with sales copy. Simply have a look at his qualifications:.
He’s the founder and owner of a direct reaction marketing company.
He dedicates hundreds of hours every year to training one-on-one company owner in the Funnel Scripts neighborhood.
He’s a very popular author who has been operating online since he first began selling e-books online in 1997! (does anybody even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up noises?).
He’s released multiple offers for his own items and those of others utilizing sales letters that have created him $2.5 million and $3 million in earnings.
He’s been featured in the New York Times, Entrepreneur Magazine, and several other leading publications for his copywriting competence.
Most importantly, he utilized his self-taught copywriting abilities to earn millions– the sort of money responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off house in 18 months.
Yes, you check out that.
If this isn’t the right man to provide you thorough training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Prior to we get into the full review, I want to let you know that the Copywriting Secrets book is not the same product as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that utilizes your understanding of your customers and details of your offer to produce high-converting copy for your funnels, advertisements, blog sites, email newsletters, and more.
And that can save you a huge quantity of time. It’s the perfect option to keeping an in-house copywriter or creating copy from scratch.
In fact, a lot of the formulas that power Funnel Scripts are checked out even more in the Sales Story Secrets upsell (I’ll inform you more about that later in my review).
Because Jim Edwards worked on both– but that ought to simply demonstrate how effective his ability as a copy developer really is, they might seem similar.
The Copywriting Secrets book, on the other hand, will provide you whatever you need to personalize, modify, and perfect conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words, right?
Well, there are many “secrets” to persuading people– and, often, you need to employ a mix of sales letters and sales copy formulas.
Copywriting Secrets Book Review
These insights and tricks work together so you can use the formulas to build persuasion in time. Some examples in the book consist of:.
The “Love me. Your words must generate very strong feelings from people and force them to make a choice about you personally– it’s one of the most successful things your copy can do! (page 181).
Learn how to make more on each possibility, which is best for a sales funnel, using the “provide a shovel … then offer them a bulldozer” approach for make more on each (page 179).
How to take a blank screen and change that blinking cursor into a finished piece of sales copy FAST. It’s a strategy so effective, you can use it to break through writer’s block (page 168).
A 13-step sales message formula that reveals you how to instantly convince customers to purchase choice, utilizing deeply ingrained mental triggers (page 143-158).
Speak in the voice of your client and discover the “magic” words clients use to explain what they wish to buy (page 104).
8 specific locations online that will show you the specific triggers encouraging your possible customers and getting them to spend their money. You can utilize this to place your own product, service, training, software application (page 69-71).
How to quickly put together the “foundation” of sales copy that produce a “little city of desire” for your customers and prospects (page 79).
The “Yellow Brick Road” Formula, another best formula for funnels, that leads individuals on a journey towards ultimately purchasing from you (page 178).
It gets sort of overwhelming reading about the sheer quantity of details Jim Edwards loads in a simple book when you check out the sales page for the Copywriting Secrets book.
So I’ve broken down his deliverables into 5 standard areas. I’ll quickly summarize what you should anticipate in each section of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards begins this area showing you how to cultivate the copywriting frame of mind, as he calls it. You’ll get a refresher course on:.
All the hallmarks of high-performing copywriting.
How to establish the practice.
How to approach nearly every piece of content you see from now on utilizing a copywriter’s viewpoint on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber fulfills the roadway. It’s not just that fantastic copywriting leaves ideas. It’s that excellent copy can constantly be plugged in and “developed” utilizing formulas– and these work no matter what you sell. This area exposes formulas and design templates for advertisements, emails, and sales letters which have actually never ever failed.
3. Make ‘Em Thirsty Secrets.
The secret to offering through ads, e-mails, and sales letters? As Jim Edwards says, “Make ’em thirsty!” In other words, you want to tickle those levers so they’ll purchase quicker. And the best method to do that through copywriting is to utilize 4 fundamental sales stories.
The stories make your prospects “thirsty,” and your copywriting will assist people to the drink. This is a tested pattern for success with copywriting.
4. Sell Without Selling Secrets.
Remember that among the very best copywriting secrets is to make it appear you’re not selling at all. This is the area that helps you master and embed those secret “stealth closes.”.
Remember Columbo, popular for “playing dumb,” while secretly finding out the reality? Well, Jim Edwards shows you how to utilize this section of the Copywriting Secrets book to offer your consumers value and close without pressure.
5. Copy Polishing Secrets.
Don’t be fooled by the name of this area in the Copywriting Secrets book. It’s not optional. Copywriting is only as good as the amount of tweaking and refining you do. Typically, you can use data to direct your choices.
But you can likewise utilize the feedback to plug into a few tested techniques for improving your ads, sales, and e-mails letters. That’s what this section of the Copywriting Secrets book is all about.
How to Get the Copywriting Secrets Book.
There are numerous methods to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the most inexpensive is to head directly to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book utilizing the reliable Free plus Shipping Cost deal. This indicates that you’ll get the book free of charge as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else on the planet.
However, Jim also makes you a special guarantee. You can ask for a refund and you don’t have to send out the book back if you don’t like it. You basically secure free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook variation of the Copywriting Secrets book, all you need to do is grab the original offer. The audio version will pop up as a “Special Offer” before you complete your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you produce the best stories that will encourage your audience, no matter what you sell.
sales story tricks.
When you’re prepared to get even more in-depth with learning copywriting tricks for any market, this is the book you want on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still have not utilized each and every single technique in Copywriting Secrets.
What I know for sure, though, is that whenever I take a seat to compose any of my marketing materials, sales pages, ads, emails, and even social networks posts, I initially thumb through my Copywriting Secrets book.
And I expect I’ll be doing that till I end up being a master copywriter. What about you?