Copywriting Secrets Review: Should You Get A FREE Copy?
Eight out of 10 individuals just check out headlines.
Visitors to your site just read 20% of the material you compose.
People only read the very first 2 words on a line– typically, they miss out on the third word.
It’s numbers like this that make you believe you need to hire a copywriter.
Then you learn about the expenses of working with a copywriter to get more clicks:
Summary: Copywriting Secrets is a powerful and basic book that will teach you how to get more clicks, gain more visibility, attract more leads, make more customers, and and land more sales online.
Great freelance copywriters charge up to $250 per hour
Scammy ones will inform you that “all you really require to make sales is terrific sales copy” (lies).
75% of visitors to a website focus on the overall quality of the copy, though, and they’ll prevent doing business with a business that doesn’t have tidy and professional copy.
Truths like these make you wonder if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about effective copywriting.
No beginner copywriter understands what works. They only find out what works after they go through some trial and error, gain some real data around where customers are leaving and where they’re investing the most time, and fine-tune the copy based upon the outcomes.
If they don’t understand what works, how can they assist you make more sales?
All you need are:
Copy solutions that help you compose sales copy and then hook these transformative words into the larger structure of your sales page.
A precise understanding of who your perfect clients are, what their greatest “pains” are, and where they presently live.
Particular, trustworthy, and constant “power” words that harness powerful, psychological and mental triggers that direct people to buy your services and items.
And that’s exactly what Copywriting Secrets, a effective and fundamental book for anybody who wants to earn money using advertisements, e-mails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
It’s not an exaggeration when I state that everyone can utilize Copywriting Secrets.
When it comes to motivating individuals to purchase, it’s a testament to the power of words. It’s also a clear acknowledgement of just how important material marketing has become when you require to offer anything online.
Many people hear “copywriting” and they believe they’re speaking with someone who practices copyright law.
Copywriting is no place as dry, arcane, or long-winded as legalese. If you’re doing it right, you ought to be communicating information to your leads at a third-grade reading level.
That suggests you worth your prospects’ time and you wish to provide access to your deal as clearly and tactically as possible.
Now, the “strategy” part of copywriting secrets originates from knowing which buttons to press when you’re composing ad copy or how to inform a sales story that guides a client from being uninformed about how to fix an issue to absolutely gung-ho about your option.
But, in my experience, copywriting is simpler: It’s like being somebody’s buddy and their worst enemy all on one page.
Think of it this way:.
- An e-mail,
- A sales page,
- A landing page,
- A social networks ad, or
- A web page,
… you begin explaining your reader’s deepest, darkest, most prevalent pain to them. You hold up a really undesirable mirror.
Utilizing words, you continue to poke them all over it hurts. Slowly, they keep in mind why they need to change, take action, or simply make a various decision.
And after that, you’re their buddy. You offer them an option that actually works, without being pushy, scammy, or salesy.
Now, lots of entrepreneurs will tell you that what they desire is for quality results in open their wallets and buy. The truth is that copywriting is about trading something far more important.
Something that’s nearly a limited resource.
With a lot of services, deals, products, opportunities, and services, the only possible method for your potential customers and readers to trust you, buy from you, and remain devoted to you is through maintaining their attention.
And absolutely nothing grabs attention on the Internet like copy and content.
Plainly, everybody can use a reliable method to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– despite the fact that it looks comparable to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the brand-new edition of Traffic Secrets).
Instead, Copywriting Secrets is a book that utilizes the really solutions it’s attempting to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one said that looking gorgeous was part of copywriting secrets. Rather, the book shows you book how to use the power of words to:.
Get more clicks,.
Gain more presence,.
Attract more leads,.
Earn more customers, and.
Land more sales online.
The majority of copywriting books try to teach you how to “write excellent copy.”.
Except that whenever you attempt, your words stop working to convince anyone to buy– other than possibly your mama and a few faithful pals.
But the book show you the best secret about copywriting (and it doesn’t matter what you sell).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You do not compose copy– you assemble it.
According to the legendary advertiser, Eugene Schwartz, when you’re creating copy:.
” You are working with a series of building blocks, you are putting the building blocks together, and after that you are putting them in specific structures. [Your words are] constructing a little city of desire for your person to live and come in.”.
Does this sound familiar?
If not, checked out that quote once again.
Think about another concept in marketing that counts on strategic placement, building blocks, and the logical, stepwise journey that guides a possibility from start to finish.
The surface being a sale.
Which suggests that sales funnels and sales copy skills go hand-in-hand. Find out one and you’ll enhance the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 proven copywriting formulas to assist you end up being a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll learn to use the power of words to get individuals to take action in such a natural and seamless method, your potential customers won’t even recognize they’re being encouraged.
Hint: One of the primary copywriting tricks, states Jim Edwards, is to make sales copy “vanish.”.
As the Copywriting Secrets book tagline says,.
” … no matter what you sell or who you sell it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.
Jim. Sales Copy.
You may have seen him collaborating with Russell Brunson on Funnel Scripts, the copywriting software application from the creators of ClickFunnels.
Russell is smart– he knows his lane or location of proficiency lies in assisting entrepreneurs make benefit from funnel structure.
Russel Brunson Copywriting Secrets Book.
Jim Edwards is the self-taught, go-to master for success with sales copy. Just have a look at his credentials:.
He’s the founder and owner of a direct reaction marketing firm.
He commits numerous hours every year to training individually business owners in the Funnel Scripts neighborhood.
He’s a best-selling author who has been running online because he first began selling e-books online in 1997! (does anyone even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up sounds?).
He’s launched numerous offers for his own products and those of others utilizing sales letters that have actually produced him $2.5 million and $3 million in revenue.
He’s been featured in the New York Times, Entrepreneur Magazine, and several other leading publications for his copywriting competence.
Most importantly, he used his self-taught copywriting skills to earn millions– the kind of money responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off house in 18 months.
Yes, you read that right.
So if this isn’t the ideal man to offer you thorough training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Prior to we enter into the full review, I want to let you understand that the Copywriting Secrets book is not the same product as the Funnel Scripts software application tool.
Funnel Scripts is a done-for-you copy generator that uses your knowledge of your clients and information of your offer to develop high-converting copy for your funnels, advertisements, blogs, email newsletters, and more.
And that can conserve you an enormous quantity of time. It’s the perfect option to developing or keeping an in-house copywriter copy from scratch.
A lot of the formulas that power Funnel Scripts are checked out even more in the Sales Story Secrets upsell (I’ll tell you more about that later in my evaluation).
Because Jim Edwards worked on both– but that ought to just demonstrate how effective his capability as a copy developer truly is, they might seem comparable.
The Copywriting Secrets book, on the other hand, will provide you everything you need to customize, tweak, and best conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words?
Well, there are numerous “tricks” to convincing people– and, frequently, you have to employ a mix of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These insights and tricks interact so you can use the formulas to develop persuasion over time. Some examples in the book include:.
The “Love me. Your words need to generate really strong emotions from people and require them to make a decision about you personally– it’s one of the most successful things your copy can do! (page 181).
Find out how to make more on each prospect, which is ideal for a sales funnel, utilizing the “provide a shovel … then sell them a bulldozer” approach for make more on each (page 179).
How to take a blank screen and transform that blinking cursor into a completed piece of sales copy FAST. It’s a technique so powerful, you can utilize it to break through writer’s block (page 168).
A 13-step sales message formula that reveals you how to quickly encourage customers to buy decision, utilizing deeply deep-rooted mental triggers (page 143-158).
Speak in the voice of your customer and discover the “magic” words consumers use to explain what they want to purchase (page 104).
8 particular places online that will reveal you the exact triggers inspiring your potential consumers and getting them to invest their money. You can utilize this to place your own product, service, coaching, software (page 69-71).
How to quickly put together the “building blocks” of sales copy that develop a “little city of desire” for your prospects and consumers (page 79).
The “Yellow Brick Road” Formula, another best formula for funnels, that leads people on a journey towards ultimately buying from you (page 178).
It gets sort of overwhelming reading about the large quantity of details Jim Edwards loads in a simple book when you examine out the sales page for the Copywriting Secrets book.
I’ve broken down his deliverables into 5 basic areas. I’ll quickly summarize what you need to expect in each section of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards starts this area revealing you how to cultivate the copywriting mindset, as he calls it. You’ll get a refresher course on:.
All the trademarks of high-performing copywriting.
How to develop the practice.
How to approach practically every piece of material you see from now on utilizing a copywriter’s point of view on persuasion.
2. Sales Formula/Letter Secrets.
It’s not just that excellent copywriting leaves hints. This area reveals solutions and templates for emails, sales, and advertisements letters which have actually never ever stopped working.
3. Make ‘Em Thirsty Secrets.
The secret to offering through emails, sales, and ads letters? As Jim Edwards states, “Make ’em thirsty!” In other words, you wish to tickle those levers so they’ll buy much faster. And the very best method to do that through copywriting is to utilize four standard sales stories.
The stories make your potential customers “thirsty,” and your copywriting will assist individuals to the drink. This is a proven pattern for success with copywriting.
4. Offer Without Selling Secrets.
Remember that among the best copywriting secrets is to make it appear you’re not selling at all. This is the area that helps you master and embed those secret “stealth closes.”.
Remember Columbo, well-known for “playing dumb,” while privately figuring out the truth? Well, Jim Edwards reveals you how to use this section of the Copywriting Secrets book to give your customers value and close without pressure.
5. Copy Polishing Secrets.
Don’t be tricked by the name of this section in the Copywriting Secrets book. Copywriting is only as great as the amount of tweaking and refining you do.
However you can likewise use the feedback to plug into a few proven methods for enhancing your sales, e-mails, and ads letters. That’s what this section of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are numerous methods to get Jim Edwards’ Copywriting Secrets book in your hands. Maybe the cheapest is to head straight to the Copywriting Secrets book sales page.
Here, Jim offers the Copywriting Secrets book utilizing the reliable Free plus Shipping Cost offer. This implies that you’ll get the book free of charge as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else on the planet.
Jim also makes you an unique guarantee. You can ask for a refund and you don’t have to send out the book back if you don’t like it. You basically get free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you require to do is get the initial deal. The audio variation will pop up as a “Special Offer” before you complete your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you create the ideal stories that will inspire your audience, no matter what you sell.
sales story secrets.
When you’re all set to get even more in-depth with learning copywriting tricks for any market, this is the book you want on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a genuine kahuna of a book– and I’m not going to lie. I still have not used every technique in Copywriting Secrets.
What I know for sure, though, is that each time I sit down to compose any of my marketing materials, sales pages, advertisements, e-mails, and even social media posts, I first thumb through my Copywriting Secrets book.
And I anticipate I’ll be doing that until I end up being a master copywriter. What about you?