Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 individuals only read headlines.
Visitors to your website just checked out 20% of the material you compose.
Individuals only read the very first 2 words on a line– typically, they miss out on the 3rd word.
It’s numbers like this that make you believe you need to hire a copywriter.
However then you find out about the costs of employing a copywriter to get more clicks:
Summary: Copywriting Secrets is a effective and basic book that will teach you how to get more clicks, acquire more visibility, draw in more leads, earn more customers, and and land more sales online.
Great freelance copywriters charge up to $250 per hour
Scammy ones will inform you that “all you truly need to make sales is excellent sales copy” (lies).
75% of visitors to a website focus on the general quality of the copy, though, and they’ll prevent working with a company that does not have tidy and expert copy.
Realities like these make you wonder if it’s all truly worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about efficient copywriting.
No beginner copywriter understands what works. They just find out what works after they go through some trial and error, get some genuine data around where customers are leaving and where they’re investing the most time, and refine the copy based on the results.
So if they don’t know what works, how can they help you make more sales?
All you need are:
Copy solutions that help you compose sales copy and then hook these transformative words into the bigger structure of your sales page.
An exact understanding of who your ideal customers are, what their greatest “pains” are, and where they currently live.
Specific, reputable, and constant “power” words that harness powerful, emotional and psychological triggers that assist people to purchase your product or services.
And that’s exactly what Copywriting Secrets, a effective and basic book for anybody who wishes to make money using advertisements, emails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
When I state that everybody can utilize Copywriting Secrets, it’s not an exaggeration.
When it comes to motivating people to purchase, it’s a testimony to the power of words. It’s likewise a clear acknowledgement of simply how essential content marketing has actually ended up being when you require to sell anything online.
The majority of people hear “copywriting” and they think they’re talking with somebody who practices copyright law.
Copywriting is nowhere as dry, arcane, or long-winded as legalese. In fact, if you’re doing it right, you need to be interacting details to your leads at a third-grade reading level.
That suggests you worth your potential customers’ time and you wish to give them access to your offer as plainly and strategically as possible.
Now, the “strategy” part of copywriting secrets comes from understanding which buttons to press when you’re writing ad copy or how to inform a sales story that guides a client from being uninformed about how to solve an issue to totally gung-ho about your solution.
However, in my experience, copywriting is simpler: It’s like being someone’s best friend and their worst enemy all on one page.
Consider it by doing this:.
- An email,
- A sales page,
- A landing page,
- A social media advertisement, or
- A websites,
… you begin explaining your reader’s deepest, darkest, most pervasive discomfort to them. You hold up an extremely unpleasant mirror.
Using words, you continue to poke them everywhere it injures. Gradually, they keep in mind why they require to change, do something about it, or simply make a various choice.
And after that, you’re their friend. You provide them a solution that in fact works, without being pushy, scammy, or salesy.
Now, many business owners will inform you that what they want is for quality results in open their wallets and buy. The truth is that copywriting is about trading something far more valuable.
Something that’s practically a limited resource.
And that’s attention.
With many options, offers, opportunities, items, and services, the only possible way for your readers and prospects to trust you, purchase from you, and stay faithful to you is through preserving their attention.
And absolutely nothing grabs attention on the Internet like copy and material.
Clearly, everyone can use a dependable way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– although it looks comparable to the DotCom Secrets book (a trilogy including Expert Secrets and the new edition of Traffic Secrets).
Instead, Copywriting Secrets is a book that uses the extremely formulas it’s attempting to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, nobody stated that looking lovely became part of copywriting tricks. Rather, the book reveals you book how to use the power of words to:.
Get more clicks,.
Gain more exposure,.
Attract more leads,.
Make more subscribers, and.
Land more sales online.
The majority of copywriting books try to teach you how to “write great copy.”.
Except that each time you try, your words stop working to persuade anyone to purchase– except perhaps your mother and a few devoted buddies.
But the book show you the greatest secret about copywriting (and it doesn’t matter what you sell).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You do not compose copy– you assemble it.
According to the legendary marketer, Eugene Schwartz, when you’re developing copy:.
” You are working with a series of building blocks, you are putting the structure obstructs together, and then you are putting them in particular structures.
Does this noise familiar?
If not, read that quote once again.
Think about another idea in marketing that counts on tactical placement, building blocks, and the rational, step-by-step journey that guides a prospect from start to finish.
The finish being a sale.
Which suggests that sales funnels and sales copy skills go hand-in-hand. Find out one and you’ll enhance the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 tested copywriting formulas to assist you end up being a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll discover to utilize the power of words to get people to do something about it in such a natural and seamless way, your prospects will not even realize they’re being convinced.
Tip: One of the main copywriting tricks, says Jim Edwards, is to make sales copy “vanish.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you offer or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You may have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software from the developers of ClickFunnels.
Russell is sensible– he knows his lane or area of know-how lies in assisting business owners make benefit from funnel building.
Russel Brunson Copywriting Secrets Book.
But Jim Edwards is the self-taught, go-to expert for success with sales copy. Just take a look at his qualifications:.
He’s the creator and owner of a direct action marketing company.
He devotes numerous hours every year to training individually company owner in the Funnel Scripts neighborhood.
He’s a best-selling author who has actually been running online considering that he first began selling e-books online in 1997! (does anyone even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up sounds?).
He’s released numerous deals for his own items and those of others utilizing sales letters that have actually generated him $2.5 million and $3 million in revenue.
He’s been featured in the New York Times, Entrepreneur Magazine, and multiple other leading publications for his copywriting knowledge.
Most importantly, he utilized his self-taught copywriting skills to make millions– the type of cash responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off home in 18 months.
Yes, you check out that right.
So if this isn’t the ideal person to offer you thorough training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we enter into the complete evaluation, I wish to let you understand that the Copywriting Secrets book is not the very same product as the Funnel Scripts software application tool.
Funnel Scripts is a done-for-you copy generator that uses your knowledge of your consumers and information of your deal to create high-converting copy for your funnels, advertisements, blogs, e-mail newsletters, and more.
Which can conserve you a massive quantity of time. It’s the perfect alternative to producing or keeping an in-house copywriter copy from scratch.
A lot of the solutions that power Funnel Scripts are explored further in the Sales Story Secrets upsell (I’ll tell you more about that later on in my evaluation).
Due to the fact that Jim Edwards worked on both– however that should just demonstrate how powerful his ability as a copy creator truly is, they may appear comparable.
The Copywriting Secrets book, on the other hand, will provide you everything you need to personalize, fine-tune, and ideal conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words?
Well, there are lots of “tricks” to convincing people– and, often, you need to use a combination of sales letters and sales copy formulas.
Copywriting Secrets Book Review
These tricks and insights collaborate so you can use the formulas to build persuasion gradually. Some examples in the book include:.
The “Love me. Hate me. There’s no cash in the middle!” strategy. Your words need to elicit very strong emotions from people and force them to decide about you personally– it’s one of the most successful things your copy can do! (page 181).
Learn how to make more on each prospect, which is ideal for a sales funnel, using the “provide a shovel … then sell them a bulldozer” approach for make more on each (page 179).
How to take a blank screen and transform that blinking cursor into a completed piece of sales copy FAST. It’s a strategy so effective, you can utilize it to break through writer’s block (page 168).
A 13-step sales message formula that shows you how to immediately persuade customers to purchase decision, using deeply ingrained mental triggers (page 143-158).
Speak in the voice of your consumer and find the “magic” words clients use to explain what they wish to buy (page 104).
8 particular places online that will reveal you the exact triggers inspiring your possible customers and getting them to invest their money. You can utilize this to position your own item, service, coaching, software application (page 69-71).
How to rapidly assemble the “building blocks” of sales copy that create a “little city of desire” for your potential customers and clients (page 79).
The “Yellow Brick Road” Formula, another ideal formula for funnels, that leads people on a journey towards ultimately purchasing from you (page 178).
When you check out the sales page for the Copywriting Secrets book, it gets sort of frustrating reading about the sheer amount of info Jim Edwards crams in a mere book.
So I’ve broken down his deliverables into five standard sections. I’ll rapidly summarize what you ought to expect in each section of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards starts this area showing you how to cultivate the copywriting frame of mind, as he calls it. You’ll get a refresher course on:.
All the hallmarks of high-performing copywriting.
How to develop the practice.
How to approach nearly every piece of material you see from now on using a copywriter’s perspective on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber meets the road. It’s not just that fantastic copywriting leaves hints. It’s that excellent copy can always be plugged in and “constructed” using solutions– and these work no matter what you offer. This section reveals solutions and design templates for sales, emails, and ads letters which have actually never failed.
3. Make ‘Em Thirsty Secrets.
The secret to selling through sales, e-mails, and advertisements letters? And the finest method to do that through copywriting is to use 4 basic sales stories.
The stories make your prospects “thirsty,” and your copywriting will guide individuals to the drink. This is a proven pattern for success with copywriting.
4. Sell Without Selling Secrets.
Remember that one of the best copywriting secrets is to make it appear you’re not selling at all. This is the section that helps you master and embed those secret “stealth closes.”.
Keep in mind Columbo, famous for “playing dumb,” while covertly determining the truth? Well, Jim Edwards reveals you how to utilize this area of the Copywriting Secrets book to offer your customers worth and close without pressure.
5. Copy Polishing Secrets.
Do not be tricked by the name of this area in the Copywriting Secrets book. Copywriting is just as excellent as the quantity of tweaking and refining you do.
You can likewise utilize the feedback to plug into a few proven techniques for improving your advertisements, sales, and e-mails letters. That’s what this section of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are a number of methods to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the most affordable is to head directly to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book utilizing the tried-and-true Free plus Shipping Cost deal. This suggests that you’ll get the book totally free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else worldwide.
Nevertheless, Jim also makes you a special promise. If you do not like it, you can request a refund and you don’t need to send the book back. You essentially secure free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook variation of the Copywriting Secrets book, all you need to do is grab the initial deal. The audio variation will turn up as a “Special Offer” prior to you complete your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you develop the best stories that will motivate your audience, no matter what you sell.
sales story secrets.
When you’re all set to get even more extensive with learning copywriting secrets for any industry, this is the book you desire on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a genuine kahuna of a book– and I’m not going to lie. I still haven’t utilized every strategy in Copywriting Secrets.
What I know for sure, though, is that each time I sit down to compose any of my marketing materials, sales pages, ads, emails, and even social media posts, I first thumb through my Copywriting Secrets book.
And I expect I’ll be doing that till I end up being a master copywriter. What about you?